HP's 31-Day Dragon Campaign involved giving away high-end laptops through bloggers over 31 days. This resulted in an 84% sales increase of that laptop, 14% increased traffic to HP's website, and continued sales gains for 2 months after. The total campaign cost $250k with no media spending.
Blendtec's "Will it Blend?" viral video series, showing unusual items being blended, received over 6 million views in 5 days and helped increase the little-known blender company's revenue by 43% that year with only $50 spent on the initial video.
Dove's "Real Beauty" campaign featured non-model women to challenge beauty stereotypes and raise discussions about self-esteem
This paper is a non-finance focused version of the Vine paper previously shared on Scribd. Since the January release of the Vine video platform, marketers across Twitter have tracked the proliferation of these trivial, six-second...
Social Commerce - is the next big thing. Supercharged word-of-mouth makes
'the conversation around content king'.
The lure of social commerce is rapidly attracting more and varied competitors.
10 point summary.
By Antony Hing
What’s one of the first things you do before you buy something? You go online and look for reviews, recommendations, advice – some type of social proof that validates your decision right? Despite the powerful influence of these social networks and communities of interest, brands continue to expand their social footprint rather than going to the places where decisions about their products and services are made. The biggest challenge brands face today is not what social network to join but how to decide what conversations across the vast social web to pay attention to.
In a presentation packed with actionable insights into leveraging the influence of the social web, you will learn how to:
1) Identify the most relevant conversations and decision-driving communities
2) Join the most critical conversations and add value
3) Leverage brand advocates and influencers
4) Measure the impact of social influence activities
Digitz: Digital Trends Report -March 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Companies today want a Facebook Page and Twitter Feed. Many of them aren’t sure why. They just want them because they feel they need to, or should . But after you enter the social media channels, it is crucial to have the right content. It isn’t enough to just “Be there.”
Join us at LA2M, as our speaker David Kiley shares his business-wise experience of counseling companies on how to fill their Internet-based communications channels aimed at the public and the media.
This paper is a non-finance focused version of the Vine paper previously shared on Scribd. Since the January release of the Vine video platform, marketers across Twitter have tracked the proliferation of these trivial, six-second...
Social Commerce - is the next big thing. Supercharged word-of-mouth makes
'the conversation around content king'.
The lure of social commerce is rapidly attracting more and varied competitors.
10 point summary.
By Antony Hing
What’s one of the first things you do before you buy something? You go online and look for reviews, recommendations, advice – some type of social proof that validates your decision right? Despite the powerful influence of these social networks and communities of interest, brands continue to expand their social footprint rather than going to the places where decisions about their products and services are made. The biggest challenge brands face today is not what social network to join but how to decide what conversations across the vast social web to pay attention to.
In a presentation packed with actionable insights into leveraging the influence of the social web, you will learn how to:
1) Identify the most relevant conversations and decision-driving communities
2) Join the most critical conversations and add value
3) Leverage brand advocates and influencers
4) Measure the impact of social influence activities
Digitz: Digital Trends Report -March 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Companies today want a Facebook Page and Twitter Feed. Many of them aren’t sure why. They just want them because they feel they need to, or should . But after you enter the social media channels, it is crucial to have the right content. It isn’t enough to just “Be there.”
Join us at LA2M, as our speaker David Kiley shares his business-wise experience of counseling companies on how to fill their Internet-based communications channels aimed at the public and the media.
original author / oorspronkelijke auteur: Alexei Kapterev
translation into Dutch / vertaling: Jan van Stratum
Hoe maak je een Pakkende Powerpoint Presentatie
In deze vertaling zijn een paar dia’s weggelaten
In this translation a few slides have been omitted
Inleiding over vliegen voor klas 2 vmbo, voordat ze zelf een zweefvliegtuigje gaan bouwen
Diverse animaties zijn pas te zien bj downloaden, daardoor zijn sommige plaatjes online niet zo begrijpelijk.
Plaatjes van diverse educatieve websites zijn zonder toestemming gebruikt. Gebruik deze PP dan ook niet commercieel.
We know that everyone’s experiences with food sensitivities are unique so we asked consumers about their personal challenges, feelings and current habits. This presentation is the result of an online survey conducted in June 2010 by TAXI NYC for it’s web property www.foodcontentalerts.com.
This presentation explores how we can use communicative, collaborative, interactive web environments to advance our students linguistic and intercultural skills.
Are you interested in a career in addiction counseling? If so, check out AddictionCounselor-Edu.org to learn the information that you need to start your career!
Social Media - Turning Your People & Your Network into Your Best Marketing As...One North
Learn how to effectively structure and target your efforts on social media.
This session was originally presented in a webinar for ALFA International, a global legal network of independent law firms.
Tools and Strategies for Social BusinessesJD Lasica
A 45-slide presentation to the Girls in Tech Retreat in Santa Cruz, Calif., on Oct. 10, 2009, with sections on 6 steps to social businesses' success, best practices for the social Web, successful and unsuccessful social media campaigns, Twitter, widgets, metrics and the sharing economy.
As companies look for ways to grow their user base quickly and at scale, they've turned to the growth strategies made popular by companies like AirBnB, Quora, Facebook and others. Growth Hacking at its core is the discipline of marrying product features with distribution tactics to get massive user growth with very little paid marketing spend. This presentation reviews popular growth hacking case studies, how you can evaluate your product for growth hack opportunities, and how to get your team and product focused on growth for 2013.
Get our designing for viral growth infographic here: http://bit.ly/12badgO
Learn more about digital telepathy here: http://www.dtelepathy.com/
A look at what all the big platforms such as Facebook, Twitter, Instagram, YouTube are currently doing, what changes they are making and what marketers will be seeing more of in 2015 from the social media space.
Authors:
Carla Gontier
@GrumpyGont
Tyrone Nell
Crisis and online communications: Years of good reputation can be lost over a single incriminating video or post online. Learn ways to avoid he danger and when it happens how to effect damage control decisively.
Content360 Malaysia: Visual storytelling from the newly empoweredJulian Matthews
Back to basics: Why story matters
The power of empathy in story creation: ‘I feel your pain’
Case studies and lessons in content generation from the world of causes
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
2. 2
3
Case study 1: HP’s 31-Day
Dragon Campaign
• HP provided its flagship notebook HDX Dragon systems
to 31 selected influencers to give away to lucky readers
on their sites over 31 days (one per blogger)
• Worth US$5,500: 500GB HDD, Blu Ray player, games,
movies, software.
• Each blogger was able to create
their own unique contest
• 31 days of ongoing discussions as
bloggers also created and shared
custom marketing materials,
graphics, logos, videos,
RSS feeds and then
cross-promoted these items.
4
Results
Month over month data from HPshopping.com
84% increase in sales on the HDX Dragon system
14% increase in traffic
10% increase in overall consumer PC sales
Sales figures for the month of the program set
several records.
Usually a softer month and does not include
channel sales
The sales gains continued even 2 months after the
program
Costs
• Total cost for systems, shipping, software and
paying to offset taxes $250K (costs shared by HP
and partners)
• $0 media spend
3. 3
5
6
Google reports well
over 380,000 links
discussing the 31
sites and giveaways.
Virtually no negative
comments about HP
or the promotion
associated with the
giveaway
Linkbait
4. 4
7
Enthusiastic reaction
• 31 participating sites/blogs saw an average 150%
increase in traffic, with some increasing as much
as 5,000%
• Estimated reach for the programme is well over
50 million impressions (Alexa data)
• Coverage reached 123 countries and was
translated into 40+ languages
• Readers/entrants created more than 10,000
videos on sites such as YouTube.com and Blip.tv
• In excess of 25,000 entries received by
participating sites
8
Why it worked
1. HP and Buzz Corps built up real relationships with
the influencers: “We really know them at a personal
level – we consider each other friends, not just cards in a
rolodex. We spent over a year demonstrating that we were
willing to do the right things for, with and by them and
therefore earned their trust.”
2. Provided the tools, then gave them control: They
helped design the rules and helped manage and organize
each other.
3. Not just for big boys: Mix of small and large blogs/sites
to vary the coverage
4. Social media marketing is about conversation, not
news: The HDX Dragon had been shipping for 10 months
when the giveaways began
5. 5
9
“Word of mouth is so effective
because of the natural credibility
that comes from real people with no
profit or agenda tied to their
recommendations,”
Andy Sernovitz, Word of Mouth Marketing
mouse
10
Case study 2: Blendtec
6. 6
11
Blendtec’s viral videos
http://www.willitblend.com
• 6 million views in 5
days
• Was 3rd most
viewed video on
YouTube
• 2006 revenue up
43%
• Blendtec, little-known blender company spends
US$50 to make unusual video
12
Case study 3: Dove “Real Beauty”
• Unilever's “Campaign for Real Beauty”
marketing campaign sought to
challenge stereotypes.
• Featured non-models that did not fit in
with the idealized images of super-
models.
• Videos went viral online and raised
debates in countries it was launched.
Mothers were encourages to talk to
daughters about self-esteem.
• Some critics felt the campaign was
contradictory because it aimed to
convince women to buy Dove's Firming
range, a product for reducing cellulite.
7. 7
13
Dove: Reinventing advertising
14
“Viral” Marketing
One of the most effective new marketing
strategies uses “viral” techniques that spreads
through “word-of-mouse” among members
8. 8
15
Power of Viral Marketing
• Builds awareness through low-key
product/message placement
• Lets word-of-mouse spread your message
• Gets people talking about your product,
service or campaign
• Inexpensive: Others do the distribution
• No hard sell or interruption: It spreads
from peer to peer. Audience chooses to
view it and engage in conversation.
16
Viral Marketing: Cons
• Control
– You don’t control the distribution
– Randomness to who gets the message
• Context
– The context of the message can be distorted
since others are distributing it
– Audience may mash it up and change intent
• ROI
– May be difficult to show how it translates into
sales
9. 9
17
GM “Chevy Tahoe” campaign
• General Motors invited
Internet users to create or
remix their own
“advertisement” for the
SUV truck “Chevy Tahoe”
• A website was created with various elements of
video that the user could use to arrange the
commercial
• The user could also add their own “text” over the
video
18
Viral Marketing Campaign Misfires
The goal was to let users
interact with the product in a
fun, unique way. They would
then distribute their creation
and the message to friends and
via their blogs. GM hoped to
build brand awareness of the
new truck.
10. 10
19
Success? Or Not?
• Some Internet users decided to create
negative commercials that complained about
the environmental impact of the gas-hungry
truck.
• 21,000 user-created ads were submitted
• 2.4 million page views
• 80% of the ads were positive
• However, 20% of ads were critical
– The media coverage focused on the
negative
20
Fail: J & J Camp Baby blogstorm
• Johnson and Johnson invites mommy
bloggers a 2-day all-expenses paid event in
early April, 2008 at their HQ.
• Mommy bloggers looked forward to seeing
their friends, making new ones, lots of
conversation ensues in the blogosphere.
• Then two well-read moms, Julie Marsh and
Stefania Pomponi Butler, were “disinvited”.
• Apparently, it was an adults-only event with
no child care!
http://getgood.typepad.com/getgood_strategic_marketi/2008/03/camp-baby-blogs.html
11. 11
21
Faking it: Online Street Teams
• Boston-based Alt Terrain arranges “alternative
media” marketing campaigns
• “Online street teams” infiltrate chat rooms and
blogs to post positive information on clients
• They pose as fans expressing spontaneous
opinions, but they are really paid promoters
• The web community hates fakes!
22
Astro-turfing
• Avoid such techniques
like the plague
• If outted, there will be a
backlash.
• Online community will be
skeptical of future
campaigns.
Astro-turfing refers to a brand of artificial grass.
In marketing, is an artificial attempt at gaining
“grassroots” support covertly for a political or
commercial entity.
13. 13
25
What not to do
• Dec 2006, pranksters covered a co-worker’s beloved
Jaguar with 14,000 Post-it Notes.
• Scott Ableman posts photos of prank on Flickr. Idea goes
viral online.
• A year passes before marketing geniuses at 3M Corp’s
Post-it Note thinks to capitalize on the viral success.
• In spring 2008, they contact Scott photographer to ask
about using the photos in a marketing campaign. He
quoted an amount for a typical licensing fee.
• Their response: They tell him they’d rather not pay
when they can just recreate the photograph
themselves.
http://www.all-about-content.com/2008/09/3m-carjacks-postit-note-jaguar.html
26
3M Carjacks Idea
14. 14
27
Mentos-Diet Coke geysers
EepyBird’s
Experiment #4
video of geyser
fountain goes
viral.
Mentos site links
to video, then
supports record-
breaking events
around the world.
28
Contrasting reactions
• Mentos: “We are tickled pink by it,” says Pete
Healy, vp of marketing for company's U.S. division.
“When they appeared on Late Night with David
Letterman and The Today Show, we were there.”
The company spends less than US$20 million on
U.S. advertising annually and estimates the value of
online buzz to be “over US$10 million.”
• Coke: “We would hope people want to drink (Diet
Coke) more than try experiments with it,” says Coke
spokeswoman Susan McDermott. She adds that the
“craziness with Mentos ... doesn't fit with the brand
personality”.
15. 15
29
“In the world of the Internet,
you don't own your brand. Your
customers and your users own
your brand,”David Sifry, founder
Technorati
30
Idea 1: Using Flickr.com
Memories come alive in photos
• The Star and Federal Hotel KL organises “1957
Photo Album” project in June 2007.
• Readers submit old photos with creative captions.
• Received close to 150 photographs.
• Held for over 12 weeks.
• The photo album was available for viewing at the
hotel and online at Flickr at visiting
www.flickr.com/photos/the1957album
17. 17
33
Idea 3: Adopt-A-Pilot
http://adoptapilot.blogs.com
34
Idea 4: Southwest Airlines viral video
contest
1. US airlines Southwest asked people to post a 20-
second clip of something embarrassing or
humiliating happening to them, with the winning
video to be used in Southwest's official "Wanna
Get Away" campaign.
2. Contestants signed up and posted video at
http://www.youtube.com/group/Southwestcontest
3. Winning videos and honourable mentions were
cross-posted at
www.southwestwannagetaway.com.
18. 18
35
36
Idea 5: Doritos chips contest
• Doritos’ “Crash the Super Bowl” contest
encouraged wanna directors to produce an
ad that would be aired during Super Bowl
2007.
• More than 1,000 submissions were
uploaded to Yahoo! Video and Jumpcut,
and voted on by consumers at
CrashTheSuperBowl.com
• Two winners were aired: ‘Live The Flavor’
and ‘Check Out Girl’.
19. 19
37
Dale Backus, 21, and
Wes Phillips, 22, shot
the 30-second spot,
featuring Dale’s wife
Cori, with borrowed
equipment, a skateboard
and total expenditure of 12 dollars. They were
awarded a prize of $10,000 and a trip to the Super
Bowl in Miami, where the winning entry was
announced and aired during the game for est.
US$1.25m.
http://www.crashthesuperbowl.com/
Production cost: US$12