I conducted a webinar for Awareness, Inc yesterday where we talked about getting your business fully socially integrated, getting CEO buy-in, lateral cross department development and more. I will be embedding this in a blog post on Uptown Uncorked over the weekend and including links to all of the studies, examples and tools we discussed there. Awareness, Inc will be embedding the slides on their blog with the audio from the webinar. We had hundreds of people in attendance. Thank you all for giving me your time and attention, I hope you found it useful! Note: In 2010 we changed the name of our company from Uptown Uncorked to Magnitude Media to better reflect the variety of clients we serve.

1. Social Media Starts
With You
Presented by Leslie Poston
June 2010
#awareyou

2. Stop Tripping Over
The Tools

3. The Tools Aren’t New.
Just Different.

4. JAN 16 1978
This was the day that social networking was born.
All of today’s social networks are descendants of
CBBS (Computerized Bulletin Board System),
created in two weeks by Ward Christensen and
Randy Suess. It enabled members of the Chicago
Area Computer Hobbyists Exchange to post and
view notices on an electronic bulletin board,
effectively becoming the world’s first on-line
community.
Research study: “Social Network Hierarchies and
their Impact on Business”
Sample: 2322 persons ages 6-54

6. STOP
Getting Distracted By Shiny Objects
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale

7. Leave “Social” Stumbling
Blocks Behind
Think: ADAPTIVE MEDIA

8. FLEX
Your Day to Day
Business

9. Leave Silos Behind

10. Fluid & Open
Infrastructure

11. Road Map To
A Strong, Flexible
Business

12. Top Down Integration

13. CEO Buy-In
• 59% CEOs say social tools help
them innovate and compete
• 91% of Inc. 500 companies surveyed
in 2009 use at least one social tool
at CEO level, up from 77% in 2008
• One reason for buy-in given by
CEOs: future crisis management
credibility
• Disconnect: 54% of CIOs still
prohibit use of social at work

14. Department Leads
• Customer Service and
Sales Departments lead
use of corporate social
• Where is HR? Legal?
More?
• Address Issues (Privacy,
Disclosure, Legalities,
Decision Making)

15. Employee Level
• Employees can be your
greatest resource
• Use reciprocal mentoring
to bridge gaps with
management
• Empower
• Trust
• Guide

16. COMMUNICATION
Key To Success

17. Internal Foundation
3 Departments = Good
MORE = BETTER

18. Who Should Be
Involved?
Marketing
Customer Service
Sales
C-Suite
Legal
Human Resources

19. Back Office Social
Integrating social tools into the back office can help you set
the stage for success in the social public eye.
It’s OK to practice.

20. Empower Your Team

21. • Adapt
• Communications
• Answer
• Guidelines
• Solve
• Focus
• Map
• Fluidity
• Tools

22. The Customer Is NOT
Always Right
(but how you treat them still matters)

23. • Cross Train
• Checkpoints
• Sometimes,
Answer = No
• Follow Through
• Follow Up

24. Adaptive Infrastructure

25. Time
Tools
Guidelines
Critical Thinking
Consequence
Reward
Remember:
The Trickle Down Method Isn’t
Enough. Educate Staff At All
Levels.

26. Teach How To Listen

27. By 2020, 84% of marketers agree that building customer trust will become
marketing’s primary objective, and 82% agree that collaboration with
customers will prevail over marketing.
~1to1 Media survey of the 1to1 Xchange panel, April 2008
I would argue that this day is already here

28. "The illiterate of the 21st century will not
be those who cannot read and write, but
those who cannot learn, unlearn, and
relearn" ~Alvin Toffler

29. (Q&A Session)
©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale

30. Leslie Poston, Magnitude Media
@leslie or @magnitudemedia on Twitter
800•501•4049 phone | 928•438•5038 fax
leslie@magnitudemedia.net
Co-Author: Twitter for Dummies (Wiley, 2009+)
Contributor: Social Media ProBook (Eloqua)
Author: Grande Guide to Social Advertising (Eloqua)
Author: Social Media Metrics for Dummies (Wiley, 2012)
If you enjoyed my presentation, won’t you recommend me on LinkedIn?
http://linkedin.com/in/leslieposton
Connect with Magnitude Media’s pages also:
http://www.linkedin.com/company/magnitude-media
http://facebook.com/magnitudemedia
http://magnitudemedia.net
©Leslie Poston, All Rights Reserved