This document discusses social media and how to effectively implement it. It begins by defining social media as online conversations and discusses why companies should engage in social media due to the fundamental shift in communication online. It then provides tips on how to implement social media through careful word choice, learning about audiences, and choosing appropriate channels. Examples are given of companies like Dell, Comcast and Starbucks that have effectively used social media. References are provided at the end.
Social Media & it's Impact in Today's WorldStephen Mokiwa
Social media and it's impacts on today's world. On Politics, Business and Society.
I was invited by and presented this to the Rotaract Club of Dar City, Tanzania on 8th August 2015.
Hello Guy's Here The Advantage and Disadvantages of Social Netwoking .
Social media Challenges and Advantage.
Social media bad or good.
pros and cons social media .
This ppt contains following contents:
what is social media?
facts about social media.
importance of social media
types of social media
some famous social media and founders.
elements of social media
language of social media
negative and positive effects of social media
responsible use of social media
use of social media
social media and cybercrime
usage of social media according to gender, age and time.
conclusion
This is a Social Media presentation I gave to coworkers at the Arkansas Educational Television Network (AETN). It was heavily borrowed from a presentation by Marta Kagan.
"Addiction To Social Media" is a powerpoint slide that makes for me to my university presentation contest. & I share to you, by this you will help from it.About 1 week need to make this.Thank yopu all.
Social Media Monitoring - Finding RelationshipsEric Portelance
Early in 2011, our team began with the hypothesis that relationships with a brand can be found online and that finding these relationships would be critical to determining the value and ROI of social media investments to date.
With many in the industry moving to qualitative analysis of social media mentions (tagging by hand), we began to explore this as well at Thornley Fallis. But there was a problem. We were spending a lot of time and money tagging people's views of our client's products or offerings with no ability to measure and determine whether the brand had built more or less relationships of value.
We began to search for new tools. We quickly disregarded Klout, PeerIndex and other similar tools as means of finding relationships. These tools were better at aggregate or synthetic benchmarks of "influence," and our team was interested in finding relationships with a brand beyond the most "influential" web celebrities.
This deck outlines our approach and findings and how we were able to find what we are calling the consistently engaged. These people are showcasing their potential relationship with a brand, yet are often being ignored as a result of the tools and approaches currently available.
Social Media & it's Impact in Today's WorldStephen Mokiwa
Social media and it's impacts on today's world. On Politics, Business and Society.
I was invited by and presented this to the Rotaract Club of Dar City, Tanzania on 8th August 2015.
Hello Guy's Here The Advantage and Disadvantages of Social Netwoking .
Social media Challenges and Advantage.
Social media bad or good.
pros and cons social media .
This ppt contains following contents:
what is social media?
facts about social media.
importance of social media
types of social media
some famous social media and founders.
elements of social media
language of social media
negative and positive effects of social media
responsible use of social media
use of social media
social media and cybercrime
usage of social media according to gender, age and time.
conclusion
This is a Social Media presentation I gave to coworkers at the Arkansas Educational Television Network (AETN). It was heavily borrowed from a presentation by Marta Kagan.
"Addiction To Social Media" is a powerpoint slide that makes for me to my university presentation contest. & I share to you, by this you will help from it.About 1 week need to make this.Thank yopu all.
Social Media Monitoring - Finding RelationshipsEric Portelance
Early in 2011, our team began with the hypothesis that relationships with a brand can be found online and that finding these relationships would be critical to determining the value and ROI of social media investments to date.
With many in the industry moving to qualitative analysis of social media mentions (tagging by hand), we began to explore this as well at Thornley Fallis. But there was a problem. We were spending a lot of time and money tagging people's views of our client's products or offerings with no ability to measure and determine whether the brand had built more or less relationships of value.
We began to search for new tools. We quickly disregarded Klout, PeerIndex and other similar tools as means of finding relationships. These tools were better at aggregate or synthetic benchmarks of "influence," and our team was interested in finding relationships with a brand beyond the most "influential" web celebrities.
This deck outlines our approach and findings and how we were able to find what we are calling the consistently engaged. These people are showcasing their potential relationship with a brand, yet are often being ignored as a result of the tools and approaches currently available.
У меня появились некоторые данные, которые мне было интересно проанализировать для себя лично, но хочу поделиться и с вами. Если честно, то я даже не знала, что из этого выйдет, ну вот что-то вышло
И хоть выводы получились в стиле КЭПа, мне это помогло подтвердиться в нескольких ключевых моментах
Алексей Цверов придумал штуку, которая может собрать статистику по активности в вашем сообществе на ВК или ФБ. А именно, какие данные можно получить:
Количество публикаций бренда
Количество публикаций подписчиков
Количество лайков на каждый пост (и, собственно, суммарно)
Количество комментов на каждый пост
Самые популярные посты
Самые активные фаны страницы
Отношение активной аудитории к неактивной (то есть тем, кто никогда не проявлял активноси в вашей группе)
Время публикации, а также суммарная активность аудитории на публикации в разное время суток
День недели, а также суммарная активность аудитории на публикации в разные дни недели
и, наверное, еще что-то, что вылетело из головы
Если вы захотите получить такие же данные по своей странице, пожалуйста, к Алексею
https://www.facebook.com/targence
Это white paper о мониторинге социальных медиа как самостоятельном бизнес-процессе. Показано, зачем, кому, как нужен мониторинг. Представлена пошаговая технология внедрения мониторинга в бизнес компании.
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Navigating Social Media in the Automotive IndustryDMEautomotive
A helpful whitepaper by DMEautomotive, aimed at providing a brief description of social media, its importance and insights on how dealerships can integrate social media into their marketing strategies.
A helpful whitepaper aimed at providing a brief description of social media, its importance and insights on how dealerships can integrate social media into their marketing strategies.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
4th Annual Corporate Communications ForumBombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
2. What is social media?
Why social media?
How to implement?
Who is doing it right?
3. so·
cial me· a
di·
Online gathering of interaction,
ideas, comments and commentary.
Essentially, consumer conversation
in cyberspace.
4. More simply put:
“Social media
is people having
conversations online.”
5. Introduction
Social Influence Marketing (SIM)
is about employing social media and social
influencers to achieve the marketing and
business needs of an organization.
6. Measuring SIM
Business Justification:
R.O.I.
RETURN ON INVESTMENT
8. Return On Investment
Digital
Digital Recog- More
Inter- Sale W.O.M.
Action nition Sales
action
Return On Interaction + Return On Influence
A more realistic way
to access value
10. Paid Earned Owned
Social Media Brand and Product
Internet Advertising
(Pages and Feeds) Websites
PPC – Search Mobile Brand and
Word of Mouth
Marketing Product Websites
Proprietary Mobile
Mobile Advertising User Forums
Applications
News, PR, Customer Care
Sponsorships
Announcements Services
Blogger Proprietary
Paid Applications
Relationships Digital Content
12. The conversations are powered by:
Photo
Blogging
Sharing
Video Micro
Sharing Blogging
Key
Podcasts Social RSS
Platforms
Message
Widgets
Boards
Chat Social
Rooms Networking
14. Active Worldwide Users
500,000,000 +
Pieces of content shared
per month
45,000,000,000
Local business with
active Facebook pages
1,500,000
15. Professional Social Network
Contains profiles of
Fortune 500 executives
and leading entrepreneurs
Average individual salary
on LinkedIn is $109,000
16. Wiki =quick
Studies show it’s as accurate
as Encyclopedia Britannica
If you were paid $1 for every article posted on
you would earn $1,712.32
PER HOUR
18. Business Objective:
Improve customer service
Promote a product or service
Manage and respond to a crisis
Event activation
Advocate an issue or cause
21. In 2008, if you are not on
a social networking site,
you are not on the internet.”
Iab platform status report: User generated content, Social media, and advertising
– An overview, April 2008
22. It’s not a fad.
It’s a fundamental
shift in the way
we communicate.
23. Reason #1
“We don’t have a choice on
whether we DO social media,
the question is
how well we DO it.”
Erik Qualman
31. Reason #2
78% of people trust the
recommendations of
other consumers.
Nielsen “Trust in advertising” report
While only 14% of people
trust advertisements.
38. Reason #3
Social media ”is only
going to become
persuasive and as such,
become a critical factor
in the success or failure
of any business.”
Brian Solis, Social Media Manifesto
39. How many social media users
turn to social media when
making purchase decisions?
By listed product, service category, and frequency
Regularly turn to social media
Sometimes turn to social media
55. Learn About
Your Audience
Who/Where are they?
What is their personality like?
How/Where do they consume?
How/Where do they engage?
56. The Importance of Words
Treat this part very seriously. It is a myth that successful
communication relies mainly on delivery style.
What you say is just as important as how you say it.
57. Certain words have great psychological impact on us. They
address our basic human desires and our emotional needs
and wants. They compel us to pay attention and take action.
Successful copywriters use certain words to add persuasive
power to their ads.
58. Description
Specificity can result from descriptive language.
Which dessert would get your attention faster?
Something described as “A sinful
combination of bourbon-soaked
vanilla beans and fresh raspberries
with a chocolate ganache surprise”.
Something described as
“Chocolate Dessert”.
Get your audience salivating
59. Clarity
Avoid vague, nebulous corporate-
speak. Nothing puts an audience
off more than uncommitted,
detached phrases.
60. Authenticity
Much of the language in corporations today is clichéd,
vague, and pretentious. When speaking, be concise,
clear, and authentic – get to the human side of language.
61. Call to action
If you end with a call to action, make it clear and specific.
Your audience should know exactly what they are called to
do and have reasons for taking that course of action.
Leave the participants with a memorable comment or
question that ties directly back to your main point.
62. Leave Them
Wanting More
Most messages should end in such a way that
participants are inclined to crave more information
you may share with them later. When appropriate,
leave the audience at a climax: promise that in a
future message you will provide additional useful
information. The human brain seeks closure.
Participants will be inclined to return to
something that has not been solved completely.
71. On April 8th, 2008,
Frank Eliason set up
a Twitter account to
help Comcast users
in need.
Since then, Comcast
has helped over
150,000 customers
through Social Media.
83. What is social media?
People having conversations online.
Why social media?
A fundamental shift in the way we communicate.
How to implement?
Choice of words. Learn about audience. Channels.
Who is doing it right?
Dell. Comcast. Starbucks. Social media in China.
84.
85. References
1. The Razorfish Social Influence Marketing Report
2. Research Micro Blogging Trend During World Cup, Sina.Inc
3. Brands and Social Media in China, Ogilvyone Worldwide
4. Power to the People – Social Media Tracker Wave 3
5. Social Media in Asia, 360 Digital Influence, Ogilvy Public Relations
6. Digital Actions and Their Effect on Advocacy, Consumer Insights Inc.
7. eMarketer, TechCrunch.com, Los Angeles Times, Knowledge Networks
8. Social media for business, Slideshare
9. What the f**k is social media, Slideshare
10. Before you open your mouth, Slideshare
Thank you
very much