Social media is a powerful tool for businesses. It allows companies to build their brand, generate sales leads, manage their reputation, get real-time consumer feedback, and improve customer service. Dell, car companies, and local plumbers have all successfully used social media for business purposes. Monitoring social media conversations allows companies to understand what customers are thinking and discussing in real time. As social media becomes more integrated into people's lives, it will continue to transform marketing and business communications by making recommendations and conversations more public and transparent.

1. Social Media WorkshopHareesh TibrewalaJoint CEO, Social Wavelength

2. AgendaWhat is Social MediaSocial Media for BusinessSocial Media CommunicationSocial Media Megatrends

3. What is Social Media?

4. Accha….Facebook?!

6. “Social Media: The online technologies and practices that people use to share opinions, insights, experiences and perspectives.Affinity to groupswhyMaking new friendsDisplaying CreativityKeeping in touchExhibitionismGetting validationPaying it forwardAltruistic impulsePeer pressurehowBlogs User generated videos and podcasts Social networking siteswikisRatings and reviewstaggingwidgetsForums and message boardsRSS

7. How Big Is It

8. 100 million global visitorsEvery minute – 20 Hrs worth of new video uploadedIf Facebook was a country. Population? > 400 million!The number of blogs worldwide is > 200 million. Growing at the rate of nearly 900,000 a day!

9. 80% Fortune 500 companies use LinkedIn for recruitments You Tube is the worlds second largest search engine 80% of twitter usage is from mobile devices. People will post anytime, anywhere. Imagine what this means if your customer service is bad

11. But this is kids stuff right? How does it effect my business?It is not Kidstuff!

12. Social Media for Business

13. What can Social Media be used for ?Brand Building

14. Generating Sales Leads

15. Reputation Management

16. Real Time Consumer Survey

17. Customer service

18. Co creating products

19. Creating B2B relationshipsIt helped Dell$$$$$

20. It helped one of these car companies.Car purchase decided, not by the size of Xylo ads, but by the 22 recommendations here!!

21. And it helped this plumberSame could happen with a doctor, a lawyer, a stock broker.. There will be positive recommendations, as also negative….“Don’t go to that guy.. He’s a cheat..” etc. “I will tell my Facebook friends about your brand. Not because I like your brand, but because I like my friends!”

22. It helped Dell$$$$$

24. Have you heard of what happened to Domino’s?

25. From YouTube to The New York Times in 3 days.

27. Know what people are thinking about, In Real TimeAre they considering a new demat account? What are their issues?

30. Eavesdropping your customers’ homes – Social Media MonitoringThemesToneBrand ReferenceInfluencer Identification

31. Case Study VideosBurger King SacrificeRay Ban Case StudyBlend Tech case studyDove _ actual adDove _ parody

32. Social Media Communication

33. Its Different..Mass MediaCampaign (Start / End)First create, then publishBroadcastRent the mediaBig boys have an advantageSocial MediaWay of Life (Ongoing)Real time Completely interactiveYou have the “earn” the mediaLevel playing field

34. 3 Circles of SuccessCircle A: People already connected to youOccupy a part of their life80:20 communication mixCircle B : People connected to Circle AShareable contentApplicationsCircle C : everyone elseOnline and Offline

35. General Tips Social Media is not about shouting out loud. It is about quiet conversationsYou have to learn to listen, before you start talkingIt is about creating “shareable” content. Your users (consumers) are also your content distributorsIt is about lighting up a forest, with a match stick

36. More General TipsIt is not a ‘campaign’, it is a process that will eventually evolve into a cultureOnce you start, there is no going back. Therefore start with baby steps. But start you mustSocial Media is a part of integrated marketing communication…it has to align with your other communication channels“Rich content” is the king

37. Social Media Megatrends

38. Mega TrendsWeb 2.0 is bigger than Web 1.0All of us are identifiable at all timesCarry your friends recommendation where ever you goSocial Media will force us to be more honestRole of Brand Manager will change : more like a ATCCorporate silos will vanish

39. Marketing Funnel Gets InvertedClassical Marketing100% communication10% consideration1% salesInfluencer Marketing0.01% outreach0.1% communication1% sales

40. Questions?Hareesh TibrewalaJt. CEO, Social Wavelengthhareesh@socialwavelength.comtwitter.com/harrytibswww.socialwavelength.comblog.socialwavelength.com