Social media is online tools like blogs, wikis and sites used to share photos and videos that allow people to publish and share content. The individual is now central to social media which has implications for companies that used to hide behind PR departments. Tracking social media usage shows adoption of tools like Twitter increasing drastically over time. For businesses, social media requires responding to comments, building relationships, reviewing comments and leveraging tools like Twitter in real-time. JetBlue is an example of a company that joined Twitter early and now has over 1 million followers that provide feedback. Growing social media skills involves following websites, groups and blogs focused on social media marketing.

1. TO TWEET OR NOT TO TWEET?
NAVIGATING THE WORLD OF SOCIAL MEDIA
Greg Bodenlos
The Innovation Network
Wednesday, October 21, 2009

2. The Social Media Conversation

3. What is Social Media?
Social media is the term used to describe
the tools and platforms people employ
to publish, converse, and share content
online. The tools include blogs, wikis,
and podcasts, as well as sites designed
to share photos, videos, and bookmarks.
The Travel Marketer’s Guide to Social Media and Social Networks, Cindy Estis Green

5. Implications of Social Media…
“The individual is at the centre of the
social media revolution… kiss goodbye the
idea of solely hiding behind the company
PR department door and sending out
anonymous press releases.”
Philip Van Zyl
CEO, Get Social Media

6. Surveying the Social Media Landscape

7. Tracking Usage

8. Twitter Adoption Drastically Increasing
2006 2007 2008 20092006 2007 2008 20092006 2007 2008 20092006 2007 2008 2009

9. Early Adopter
Bloggers

10. RSS
Feeds

11. Mobile
Integration

12. How does this apply to my business?

13. • Respond to Comments
Build Relationships
• Review and Tally Comments
Leverage the Real-Time Value of Twitter
• Be responsive and aware of all information relating to you
Focus on Quality of Your Engagement
Best Social Media Practices…

15. Jet Blue  One of the first companies to
join Twitter
 Modest goal of further
reaching out to customers
 Currently has over 1 million
followers
 Could directly ask followers
questions and continuously
received concise feedback
“That’s a clichéd phrase,
but Twitter really is about
tearing down the artificial
walls between customers
and the individuals who
work at companies.”
-Morgan Johnston
(Manager of Communications)

16. Tweet Examples

17. Top 10 Hotel Brands a Tweet Above the Rest

18. Interesting Follow-up Articles
 Ten Top Hotel Brands A Tweet Above the Rest
 40 of the Best Twitter Brands & the People Behind Them
 Grow Your Business Using Social Media

19. Growing Your Social Media Acumen…
 Websites/RSS:
MediaPost Publications - Marketing News
DrivingRevenue.Travel
Mashable.com
 LinkedIn Groups:
Social Media Marketing
Social Media Today
 Blogs:
Seth Godin
Chris Brogan
Philip Van Zyl

21. JOIN THE CONVERSATION!

22. ANY QUESTIONS?