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Future of marketing 2/2 - Matt Anderson's presentation
The document discusses the future of social media and social media marketing. It notes that social media is now used by 85% of people in the UK and that one third have uploaded videos. It also discusses how marketing is changing with the rise of social media and the importance of listening to customers and conversations on social media. The key aspects of future social media marketing are said to be sharing content on mobile, having brand advocates, searching and listening on social media, and aligning different business functions.
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Future of marketing 2/2 - Matt Anderson's presentation
- 1. The future ofsocial media
- 2.
- 3. “ Being partof the conversation”
- 4. The most popularword… Creative Commons: Uploaded on May 21, 2008 by carrotcreati ve
- 5. Social media now85% of the UK online 1/3 uploaded to a video sharing site 64% have their own profile on a social network 29.4 million people have visited a social network site 600% increase in online TV
- 6. Marketing Managers –Social Media Source: Social Media Marketing Report Micheal A Stelzner © : (Via Lars V Dow Jones 2009)
- 7. Change in marketingAdvertising PR / Media Social media
- 8.
- 9. Case study:Domino’s Pizza “ Domino’s brand cultivated over 49 years…damaged in 30 minutes or less.” (Brian Solis) 562,627 views (8am) 636,000 views (11:15am) 690,000 views (1pm) 728,816 views (3pm) 745,679 views (5pm) 930,390 views (9:30pm)
- 10. Really… listening? Socialmention Tweetdeck Technorati Alltop RSS Radion6, Scoutlabs
- 11. Content marketing Akey to community is to share Targeted traffic Validated information Collaboration / innovation Citizen journalism SEO / links thought leadership
- 12. Broadcast to targeted Listen & lurk first! Find your influencers Do not “broadcast” - start a conversation Bloggers are as powerful as journalists Content is KING!
- 13. SEARCH Google Instant Facebook and social networks Niche forums The news finds you! Google ME?
- 14. Mobile internet 5mpeople access Facebook from mobiles One in five people surf the internet whilst watching TV Realtime feedback Geolocation
- 15. Future of socialmedia marketing Share Mobile Content Brand advocates Search / Social Listen more
- 16. To do listEstablish aims and outcomes from your business plan Listen > Google / Social mention Find your advocates > Get them to say nice things about you Ask your customers > What content is useful? Align > Customer service / Sales and marketing Listen > React > Adapt
- 17. Be part ofthe conversation www.montagecomms.com Twitter - @montagecomms
Editor's Notes
- #3 View of the social media landscape so the next big thing may not be around tomorrow. Foursquare 1m active accounts and 3m users - MyTown 25 m (check this!)
- #5 1382% growth of Twitter users Jan to Feb 2009
- #8 Research stats 95% of respondents indicated that they did not trust advertising. http://econsultancy.com/uk/blog/5927-consumers-don-t-trust-advertising-is-social-media-part-of-the-solution Trust in the media 27% 78% of internet users search for information about product and services 70% of people trust online recommendations from a stranger. 90% trust recommendations from people they know. Visitors from a social media site is 10 times more likely to buy
- #9 No more dirty little secrets for organisations. Bloggers lobbying. Avonmouth Palm oil plant thrown out on the back of blogging pressure.
- #11 80% of people use Twitter on their phones so complaints come in fast and furious!
- #15 More than 25% of UK's population – some 16 million people – accessed the Internet from mobile p hones in Dece mber. And what were they looking for? The GSMA Mobile Media Metrics, published for the first time on Friday, provide an insight: on the mobile internet, people want to know what their friends are up to - and perhaps do a bit of flirting.Facebook has a clearly lead in GSMA's top 10 UK mobile internet sites, with 5 million unique users against 4.5 million for all of Google's sites. (Mobile internet users want answers, too.)
- #16 Virtual worlds – Second life