Digital crisis management involves developing plans and actions to minimize risks of unexpected events leading to negative publicity online. It aims to deal with crises as they occur digitally to reduce impact and help recovery. Key trends include speed of information spread, demands for transparency, importance of dialogue, impact on search reputation, and ability of brand detractors to spread information. Case studies discuss how Starbucks India and Pepsi India responded inappropriately to negative customer experiences online, with Starbucks deleting a complaint post and Pepsi stealing content without credit, leading to further negative publicity until they apologized and addressed issues.