lesson_03 Setting up Adwords Accounts, Adwords, and Selecting Businesses

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This document provides guidance to students on selecting a client for their AdWords campaign project. It emphasizes the importance of selecting a relevant business that agrees to the project guidelines. It also outlines what information businesses typically want to know from an SEM consulting firm, such as understanding their business, keywords, costs, and reporting. The document instructs students to set up an AdWords account for their team and share login details with the instructor. It encourages students to start contacting potential business clients and brainstorming leads.

Selecting a Client and (if time) Some AdWords Stuff Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address]

Selecting a Business ,[object Object],[object Object],[object Object],[object Object]

Selecting a Business (the details) ,[object Object],[object Object],[object Object],[object Object]

What Does a Business Want To Know From a SEM firm? ,[object Object],[object Object],[object Object],[object Object]

Setting Up Your Team’s AdWords Account ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Once Your AdWords Account Is Set-up, do: …. ,[object Object],[object Object],[object Object]

Thank you! (reminder to do your daily logs) Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address]

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