The Outlaw Selling program is a workshop that aims to change the way participants engage with and influence customers in order to dramatically improve sales performance. It teaches the mindset, skills, and tools of "outlaws", or unconventional salespeople who exceed expectations and influence customers. The program helps participants develop awareness and personality to inspire loyalty in customers and become trusted advisors rather than just product sellers. It is designed for people wanting to defy traditional sales rules and drive change, and can be customized for organizations through a 90-minute introduction or 3-day in-house workshop.