You can become a digital marketing expert without the need for courses and training programs. However you could feel that going through a proper digital marketing course or training program is better for you, you are right. A good training program will give you structure, mentor-ship and the opportunity to network with like-minded people.
You can become a digital marketing expert without the need for courses and training programs. However you could feel that going through a proper digital marketing course or training program is better for you, you are right. A good training program will give you structure, mentor-ship and the opportunity to network with like-minded people.
My 6-point summary of Marshall and Todd's Ultimate Guide to Google Adwords:
1. Formulate a first version of your business hypothesis.
2. Identify potential customers and talk with them; understand their business processes, their goals, their pain points.
3. Refine your hypothesis to what your customers actually need.
4. Develop and optimize Google Ads that speak to pain points.
5. Refine sales process based on Google Ads lessons (what makes people click?).
6. With a robust Ad-to-Sale process, scale up with Google tools, social media, and email marketing.
Simple adwords by mahesh gangurde with lt's digitalGangurde Mahesh
Let's Digital is a digital marketing company of Mr. Mahesh Gangurde based in Mumbai, India. We believe, great performance is produced with Passion and Perseverance. And that’s what who Am I!
How to create google ads campaign in simple steps to know more details - contact digital planet club one of the best digital marketing agencies- http://www.digitalplanetclub.com/
How to set up campaign in google adwords by Tanuja TalekarTanuja Talekar
This presentation will show you step by step process on how to set up your campaign in google adwords.Just follow all the steps carefully and you will be able to create a great campaign yourself.
This deck talks about everything an advertiser on Twitter would need to know. Starting from basic understanding of Twitter as a social platform to campaign creation and management, this deck covers it all.
Guide to optimizing Adwords and Bing Ads pay per click ad campaigns for a lower average cost per click and more qualified leads and sales conversions. To learn more about how to generate more qualified leads from search advertising and content marketing, check out http://www.marketdoc.com
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Search Marketing campaigns are focused on numbers and stats even while managing campaigns of as little as £5 a day. Each ad group, campaign, keyword requires an in-depth search on what you want to gain from it and what are your goals with it – unless your company has billions of dollars to spill over search marketing without worrying about the results. As they famously say – Marketing is just another form of Statistics.
My 6-point summary of Marshall and Todd's Ultimate Guide to Google Adwords:
1. Formulate a first version of your business hypothesis.
2. Identify potential customers and talk with them; understand their business processes, their goals, their pain points.
3. Refine your hypothesis to what your customers actually need.
4. Develop and optimize Google Ads that speak to pain points.
5. Refine sales process based on Google Ads lessons (what makes people click?).
6. With a robust Ad-to-Sale process, scale up with Google tools, social media, and email marketing.
Simple adwords by mahesh gangurde with lt's digitalGangurde Mahesh
Let's Digital is a digital marketing company of Mr. Mahesh Gangurde based in Mumbai, India. We believe, great performance is produced with Passion and Perseverance. And that’s what who Am I!
How to create google ads campaign in simple steps to know more details - contact digital planet club one of the best digital marketing agencies- http://www.digitalplanetclub.com/
How to set up campaign in google adwords by Tanuja TalekarTanuja Talekar
This presentation will show you step by step process on how to set up your campaign in google adwords.Just follow all the steps carefully and you will be able to create a great campaign yourself.
This deck talks about everything an advertiser on Twitter would need to know. Starting from basic understanding of Twitter as a social platform to campaign creation and management, this deck covers it all.
Guide to optimizing Adwords and Bing Ads pay per click ad campaigns for a lower average cost per click and more qualified leads and sales conversions. To learn more about how to generate more qualified leads from search advertising and content marketing, check out http://www.marketdoc.com
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Search Marketing campaigns are focused on numbers and stats even while managing campaigns of as little as £5 a day. Each ad group, campaign, keyword requires an in-depth search on what you want to gain from it and what are your goals with it – unless your company has billions of dollars to spill over search marketing without worrying about the results. As they famously say – Marketing is just another form of Statistics.
Content marketing is still hot. The bad news: many marketers think content marketing is about spamming people on social networks. I disagree with this approach. In this deck, I am sharing my 10 insights on content creation, based on my own experiences and best practices. But this is an unfinished document, I would love to receive input from other people in the field and I'd be happy to add their content tips into this deck.
The traditional advertising model is under pressure. Advertising is evolving towards content marketing: instead of a big bang, campaign-only, approach, companies should evolve to an always-on model in which content plays a very important role.
This paper gives our view on content marketing. See it as a pragmatic way to start with content marketing in your company. This approach is created based on market research our company InSites Consulting conducted during the last year.
Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Contact me If you need any help. prebo@prebo.co.za
Cheat Sheet Guide to Setting Up Successful LinkedIn Ad CampaignsTodd Hentnick
This guide will help you get a grip on your LinkedIn ad campaigns - covering targeting, your offer, image creation, ad copy, budgeting, and performance evaluation.
What is AdWords? Google AdWords is simple, but not easy, Here is the Guide to Google AdWords, From How To Setup a Basic Adwords Campaign to Getting ROI from your Paids Ads
In an ongoing effort to make creating campaigns on LinkedIn easier for everyday marketers, we've redesigned campaign manager to lead with objectives. Learn what's changing and hands-on tips for creating campaigns in the new experience.
Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results
Vorian Agency PPC google adwords seminarMatt Lynch
Matt Lynch is the General Manager for Vorian Agency, a Perth - Western Australia based digital marketing company, Google Partner and Bing Ads Professional. This training seminar looks at the fundamentals of PPC using Google Adwords.
A deep dive into the correct setup, use and delivery of facebook advertising. We will cover how to maximise the powerful ad targeting tool to ensure that your Adspend and campaigns deliver you results.
Are You Making These Costly Mistakes in PPC Advertising?ProfitInfo.Com
Discover how to avoid expensive common mistakes made in pay per click advertising (Google Ads, Bing Ads (Yahoo / Microsoft Adcenter and other PPC ad platforms), to slash your PPC campaign costs and to maximize conversion rates, ROI, and profit!
ReTargeting and the Future Of Display Advertising Arjun Dev Arora
This deck walks through the basics of display advertising including metrics, optimization levers, targeting methodologies and touches on new cutting edge technologies to help marketers reach audiences at the right time and place.
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
Vorian Agency PPC Google Adwords Seminar 2015Vorian Agency
In this seminar we’ll work through the ins and outs of Google Adwords, to explain how Pay Per Click (PPC) advertising can work for your business.
Things you can learn include:
What is PPC?
Introduction to Campaigns and Ad Groups
Creating an Advert
Editorial Guidelines
Keywords; Broad, Phrase & Exact Match
Bidding and Traffic Estimation
Account Configuration
Competitor Analysis
Negative Keywords
Ad Extensions
Integrating with Google Analytics
Conversion Tracking
Remarketing
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
2. Table of contents
Key drivers for advertising success
Take your campaigns to the next level
Targeting
STEP
02
Creating Multiple Campaigns
STEP
01
03
04
05
07
Refresh and Test Creative
STEP
03 08
Optimizing Bids 10
STEP
04
Landing Pages
STEP
05
Common Situations Advertisers Face
Tracking Performance
11
12
linkedin.com/ads | 2
13
3. Take your
campaigns to the
next level
Now that you’ve set up at least one campaign
using LinkedIn Ads, it’s time to learn how to
improve your results and attract more of the right
customers.
linkedin.com/ads | 3
• Creating Multiple Campaigns
• Targeting
• Ad Creatives
• Landing Pages
• Conversions and Analytics
• Common Situations Advertisers Face
What we’ll cover:
4. Key drivers for
advertising success:
Know your competitors and what
differentiates you from them.✓ Create strong ad creatives to test new
ideas, while keeping your message fresh.✓
Establish a test plan, so you can measure
and improve results.✓ Target unique segments to find the perfect
mix of targeting facets.✓
Build multiple campaigns to test different
campaign elements.✓ Develop effective landing pages that drive
conversion.✓
linkedin.com/ads | 4
5. Create multiple
campaigns to test
and optimize spend
Creating multiple campaigns is a crucial step for
optimizing your advertising spend and achieving
your marketing goals.
Multiple Ad Versions
Create multiple versions of your ads for each campaign.
This will help you discover which ads perform best for
each unique campaign.
Note: Click-through rate (CTR) is a good indicator of how
an ad is performing.
Products & Services
Create a different campaign for each of your products,
services, or conversion goals.
linkedin.com/ads | 5
In general, good ads have a CTR greater than 0.03%.
Geography
Create campaigns for different geographic regions.
Monitor performance and adjust your messaging, bids, or
budgets by region, if appropriate.
STEP
01
6. Create multiple
campaigns to test
different audiences Same Audience
Create different campaigns to test targeting the same
audience in different ways.
i
Unique Audiences
Create a different campaign for each unique audience
you want to target.
linkedin.com/ads | 6
Give yourself at least 2-3 days to ensure you’re receiving
reliable results when measuring impressions and clicks.
If you’re trying to reach graphic designers in Los Angeles and
media buyers in New York, you should target those types of
professionals in different campaigns. You can create ad copy
that speaks directly to that audience and gauge which types
of professionals your ads resonate with.
If your product appeals to marketing managers, you could set
up individual campaigns that target by industry (Marketing
& Advertising), Job Function (Marketing), and Job Title
(Marketing Manager).
Example
Example
STEP
01
7. Develop your
targeting
Here are some things to consider when thinking
about your target audience on LinkedIn:
Where are they located?
Do they work in a certain industry?
Do they have specific job functions?
Do they belong to certain LinkedIn Groups?
Do they have certain skills or expertise?
We strongly recommend that you create multiple campaigns
to test different audiences and target criteria.
Once you have some initial results, work on identifying the
most viable campaigns and optimizing on the most effective
targeting criteria.
Sometimes one targeting selection can make all the difference.
Mark Smith
Age 45
Title Accounting Director
Company ABC Investing Corp.
Location San Francisco Bay Area
Professional interests
Entrepreneurship, Leadership,
Finance/Accounting, Investing
linkedin.com/ads | 7
We recommend an audience size of 100,000 to 400,000
targeted members for a successful campaign, especially
new ones. Before targeting age and gender, try targeting
by seniority. Some profiles do not indicate an age or
gender, and those members will not be shown an ad.
STEP
02
8. Optimize and
Refresh Your
Creative
Make your ad stand out by creating a
compelling and persuasive image, headline,
and description. Strong images and ad copy
have a large role in successful LinkedIn Ads
campaigns.
Make higher click through rates (CTR) your
goal with strong ad copy. When testing
creative, make sure to hold your targeting
constant and rotate ads evenly, so the ads are
tested against the same audience.
Test each component of your creative (image,
copy, call-to-action) independently by making
a different ad for each element.
To create a new campaign with the same
targeting and ads, click New Ad Campaign
and select Duplicate Existing.
linkedin.com/ads | 8
Give yourself at least 2-3 days to ensure you’re receiving
reliable results when measuring impressions and clicks.
STEP
03
Need a Corporate Career?
Gourmet catering for private parties.
Affordable prices. Get a free quote.
Image
50x50 pixel image
Headline
Up to 25 characters
From
Your name or company
Description
Up to 75 characters
Tasty Corp Catering has 1,680 followers on LinkedIn
9. Testing your ad elements
to maximize results.
Images have a large impact on your click
through rate. Try images with bright colors and
faces (if relevant) that will catch your audience’s
attention and generate interest. Build creatives
that are sharp, crisp, and clear. Avoid images
that don’t fill the 50x50 pixel space.
Speak directly to your target audience and use
vocabulary relevant to their profession. Also,
you’ll want to test copy that uses eye-catching
words and phrases: Limited Time, Off, Discount,
Exclusive, Free, Special, Now, New, Save.
Powerful call-to-action terms drive clicks and
higher conversion rates: Download, Get More
Information, Contact Us, Call, Request Info, Get
a Quote, Sign Up Now, Sign Up, Start Now,
Apply, Join, Try, See How, Hurry.
The ads that perform best (highest CTR), will
be shown more often. This “Optimize Click
Through Rate” setting is strongly recommended
(although you can rotate ad variations evenly if
you prefer or plan to manage the ads closely.)
✓ ✓
✓ ✓
linkedin.com/ads | 9
When optimizing and refining ad copy, make increasing
CTR your primary goal.
STEP
03
10. Optimize your bids
What’s the right bid? When you created your initial
campaigns, you should have set a bid price and
decided on a Cost per Click (CPC) or Cost per
1,000 Impressions (CPM) payment method. Most
successful advertisers choose to bid on a CPC
basis.
Initially, we recommend bidding in or above the
suggested bid range. This will make it more likely
that your ads receive impressions and clicks. If
you are not receiving impressions or clicks, you
may need to increase your bid, especially if the
audience you are targeting is very competitive.
A common tactic is to begin with a high bid and
lower it as you optimize your ad creative and CTR.
Additionally, when advertising for time sensitive
activities (e.g. a speaking event), we recommend
you bid at the high end of the range or above the
range. This will increase the number of impressions
you receive and improve the likelihood of you
reaching your goals prior to the event.
Very tight targeting may require you to bid over the
suggested range to serve impressions.
The Max CPC bid as indicated in the bid interface is the
highest bid you are willing to pay per click. In reality, you
will only pay 1 cent over the 2nd highest bidder. So if the
suggested bid range is $2.50 - $3.00 and you bid $5 and
the next highest bid is $3.00, you will only pay $3.01. In
addition, strong campaign performance and CTR often
decreases your actual CPC.
Tip
Note
linkedin.com/ads | 10
STEP
04
11. Customize your landing page and offers to
match your ad campaigns (this includes both
targeting and ad copy).
Different target audiences and offers should
have different landing pages.
Focus on a single action you want your visitors
to take. Too many options creates clutter and
confusion, often lowering conversion rates.
Offer relevant and useful information on your
landing page, so visitors have a reason to
stay and engage.Examples: Unique value
proposition, images/videos, benefits, customer
testimonials, and a strong call to action.
✓ ✓
✓ ✓
linkedin.com/ads | 11
There’re a lot of tips on the web for building great landing pages, but with LinkedIn Ads, you already know a lot about your
audience through targeting. Take this audience knowledge into account when creating your landing pages.
Landing Pages
The landing page is the web page users are directed to once they click on your ad, and it’s the last piece
to driving sales, leads, or conversions. Be sure your landing page is a continuation of your ad targeting,
creative, and offer. If someone comes to your landing page looking for a free trial offer, but can’t find it,
they are likely to quickly leave the page.
STEP
05
12. Tracking Performance: Analytics
If you’re looking to measure your return on ad spend or simply understand the performance
of your campaigns, having insight into your website visitor behavior and conversion rates is
vital. Without proper tracking you’ll be unable to understand the true value of the traffic and
awareness your campaign is creating.
The most common way of tracking conversions, sales, or leads is through a website analytics
tool. We suggest you contact your webmaster or hosting provider if you’re unsure about how
to find or implement a third-party analytics tool.
Once you have your analytics set up, we recommend tracking your campaigns in the most
detailed fashion possible. Tagging your destination URLs with channel, campaign, audience,
and ad-level tracking will result in the most comprehensive evaluation of your ad performance.
linkedin.com/ads | 12
13. Bonus Section: Common Situations
Advertisers Face
Now that you’re tracking your results, you’re bound to find room for improvement. Here are a few
common situations that advertisers may encounter and how to react:
Situation: Your target audience is not driving enough impressions or clicks
• Increase the number of LinkedIn members who see your ads by broadening your targeting criteria.
• For example, is your product or service gender specific? If not, remove that targeting filter.
• Are there any geographic areas or industries you are missing that you might need to add?
• Consider creating a new campaign with a different target audience. This expands your audience
footprint and allows you to track the performance of different target segments separately.
• Think about increasing your bid above the suggested bid range. Your bid will be more competitive
and will likely receive more impressions.
linkedin.com/ads | 13
14. Bonus Section: Common Situations
Advertisers Face
Situation: Your CTR is too low or begins to drop
• Try experimenting with different ad variations that target specific audiences. Break up one
campaign (for example, targeting 900,000 members) into 3 smaller campaigns (targeting
300,000 members each), and write ads specifically for each of those smaller audiences.
• Increase your bid. If your target audience is highly competitive, then another advertiser may
take impressions from you if you do not have a winning bid.
• Revisit the target audience you’ve selected. It may be too big or too narrow. As a general
rule, an audience of smaller than 100,000 members may result in very few to no clicks.
Remember, even if you expand your target audience, you should keep your ad copy as
relevant and targeted as possible.
• Reevaluate your target audience by picturing your ideal customers. Are there any
job functions (like Marketing or Finance) or industries (like Pharmaceuticals or
Telecommunications) that you can use to narrow your audience further?
linkedin.com/ads | 14
15. Bonus Section: Common Situations
Advertisers Face
Situation: You need more leads or inquiries
• Make sure your ad is relevant to what you offer and is attractive to the audience that you’re
targeting.
• Try providing special offers or free trials of your products or services.
• Optimize your landing page to give your target audience an easy way to complete the
action you’d like them to take. The landing page should deliver what the ad promised (free
whitepaper, free trial or product demo, discount on a product, etc.)
• Rethink your target audience and test additional campaigns. For example, is there another
type of member on LinkedIn that could benefit from your product other than who you
typically sell to?
linkedin.com/ads | 15
16. Bonus Section: Common Situations
Advertisers Face
Situation: You want to reduce your cost per click
• Work on improving your CTR. The LinkedIn Ads platform rewards campaigns that are
relevant and appealing to their target audience, and better performance often results in
downward trending CPCs.
• Try experimenting with different headlines, images, and descriptions.
• Turn off ad variations that aren’t performing well.
• Refine your targeting criteria. Is your audience so large that your ad isn’t relevant to
a majority of the LinkedIn members you are currently targeting? As a general rule,
audience sizes over 3 million members may be too big.
linkedin.com/ads | 16
17. Bonus Section: Common Situations
Advertisers Face
Situation: Your budget is not allowing for enough impressions or clicks
• Try experimenting with day parting to improve ROI. Day parting is choosing a specific time
of day for your ads to be shown. You have the ability to turn your campaigns on or off at any
time manually from your dashboard.
• LinkedIn displays ads at different rates during the day, depending on when users are
active on the site.
• Note that an advertising “day” is based on Greenwich Mean Time (GMT), which
starts at 4pm Pacific (7pm Eastern) in the US.
linkedin.com/ads | 17