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Where (Online), Where (in the Real World), and When to Display Your Ad Jim Jansen College of Information Sciences and Technology  The Pennsylvania State University  [email_address]
Google’s Network: In addition to Google, itself … Google’s Search Network Partners Google’s  Content Network Partners Google’s Gmail
Google Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Separate Campaigns for Each Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But Wait? ,[object Object],[object Object]
 
 
How Do We Manage Our Ads on the Content Network?
How Do We Manage Our Ads on the Content Network?
How Do We Manage Our Ads on the Content Network?
What About Pre-Campaign Reports? ,[object Object],[object Object],[object Object]
Other Types of Special Targeting ,[object Object],[object Object],[object Object]
Geo-targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Geo-targeting Options Here is an example of a multi-point geo-targeted campaign around the city of Charlottesville, Virginia.
Time Targeting ,[object Object],[object Object],[object Object],[object Object]
Time Targeting Here is an example of a 24/7 time targeted campaign.
How do I get to this stuff? At the campaign level
Questions? ,[object Object]
Thank you! (reminder to do your daily logs) Jim Jansen College of Information Sciences and Technology  The Pennsylvania State University  [email_address]

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Lesson 15 When Where To Show Your Ads

  • 1. Where (Online), Where (in the Real World), and When to Display Your Ad Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address]
  • 2. Google’s Network: In addition to Google, itself … Google’s Search Network Partners Google’s Content Network Partners Google’s Gmail
  • 3.
  • 4.
  • 5.
  • 6.  
  • 7.  
  • 8. How Do We Manage Our Ads on the Content Network?
  • 9. How Do We Manage Our Ads on the Content Network?
  • 10. How Do We Manage Our Ads on the Content Network?
  • 11.
  • 12.
  • 13.
  • 14. Geo-targeting Options Here is an example of a multi-point geo-targeted campaign around the city of Charlottesville, Virginia.
  • 15.
  • 16. Time Targeting Here is an example of a 24/7 time targeted campaign.
  • 17. How do I get to this stuff? At the campaign level
  • 18.
  • 19. Thank you! (reminder to do your daily logs) Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address]

Editor's Notes

  1. https://adwords.google.com/support/bin/answer.py?answer=6119&topic=82 AdWords not only displays on the main Google.com home page but also on partner networks such as Aol.com and Ask.com Google’s content network partners are those sites that partner with Google’s AdSense prgoram.