Create a powerful business plan with all the essentials to help get you funded. Don't waste time. This is everything you need to know about business plans.

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The Smart Business Plan Academy
Creating A Powerful Business Plan
The Essentials To Getting Your Small or Medium-Sized Business Funded

2. The Smart Business Plan Academy
Do I know what I’m talking about?
ì Tallat Mahmood
ì 12 years small and medium-sized business advisor
ì Founder of The Smart Business Plan Academy
ì Featured in:

3. The Smart Business Plan Academy
What do funders want to see?
Funders are looking for OMT!
ì Opportunity
ì Mitigation of risks
ì Team

4. The Smart Business Plan Academy
Key questions funders have
ì Can this team deliver on their business plan?
ì How real is the pain point for customers of the product / service
they are building?
ì Is the market they are targeting big enough?
ì What differentiates them from their competitors?
ì Are their growth assumptions realistic?
ì Have they mitigated risks in their business?

5. The Smart Business Plan Academy
Major risks funders want covered
ì That the team are committed to the business
ì The team who will deliver on the plan is in place or can be hired
ì Your business plan is built on evidence not guess-work
ì The business has some sort of traction already (i.e. customers /
sales)
ì The business generates cash (or has clear plans on how this will be
achieved)

6. The Smart Business Plan Academy
Executive Summary
Make them want to fund you
ì Outline the business and its operations succinctly
ì Identify the funding need, and what funds will be used for
ì Make funders want to read on
ì How much money do you want and what will it be used for?
ì Should be no more than 2 pages long

7. The Smart Business Plan Academy
Product / Service
Demonstrate how your product / service is differentiated
ì Discuss the pain point you are solving
ì Explain how your offering does this
ì Explain how your product / service is better than everything else
on the market that addresses the same problem

8. The Smart Business Plan Academy
Target Market
Be super clear on your target customer
ì Develop a customer avatar so you know exactly who you sell to
ì Use relevant research to size your target market
ì Identify the characteristics of your target market (i.e. growing or
shrinking etc.)

9. The Smart Business Plan Academy
Marketing & Sales
How do you expect to sell to your target customer?
ì How do you position yourself in the market (cheap & cheerful or
premium)?
ì Discuss what your pricing is, and how you get to it
ì How are you communicating to get in front of target customers?
ì Explain the distribution channels by which you get your product in
the hands of customers

10. The Smart Business Plan Academy
Metrics & Milestones
How is success measured in the business?
ì The key milestones in the business over a 6m, 12m and 24m time
period
ì What metrics are important to your business right now?

11. The Smart Business Plan Academy
Financial Summary
The growth your plan will deliver
ì 3 year financial projections
ì Validated assumptions that explain the growth you hope to achieve
ì The cost of that growth (growth is not free!), plus contingencies
ì Determine funding need from the cash flow forecast

12. The Smart Business Plan Academy
Management Team
The best people to deliver on the business plan
ì Highlight strengths, credentials, suitability of individuals and of
the team
ì Point out key roles you will need to recruit for in the next 12
months
ì Why should funders trust you with their money?

13. The Smart Business Plan Academy
Would you like to know more…step..by..step?
ì You know the framework but do you want to know the steps?
ì I’ve put together an email course that goes into detail around how
I helped hundreds of small and medium businesses raise millions
ì The course is called “The Smart Business Plan Academy” and
enrolment is officially open

14. The Smart Business Plan Academy
FREE VIDEO TRAINING
FREE VIDEO TRAINING – get the proven, step-by-step system I use with clients that has
helped me raise hundreds of millions in funding for growth:
http://thesmartbusinessplanacademy.com
I’ll see you on the inside!

15. The Smart Business Plan Academy
Got a question?
ì Tallat Mahmood
ì Email me: tallat.mahmood@skypanthercapital.com
ì And you’ll get answers!