Lesson 06 Ist402 Keywords 02
•Download as PPT, PDF•
0 likes•819 views
Lesson_06_ist402_keyowrds_02 Note: some of these sldies are based on presentations by Theresa Flaherty
![Keywords for Your Campaign Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address]](https://image.slidesharecdn.com/lesson06ist402keyowrds02-091206065159-phpapp01/85/Lesson-06-Ist402-Keywords-02-1-320.jpg)
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Lesson 06 Ist402 Keywords 02
Similar to Lesson 06 Ist402 Keywords 02 (20)
More from Jim Jansen
More from Jim Jansen (13)
Recently uploaded
Recently uploaded (20)
Lesson 06 Ist402 Keywords 02
- 1. Keywords for Your Campaign Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address]
- 2. It is at the campaign level where you determine whether or not to show ads on the Google Network AdWords Structure
- 6. Account Campaign A Campaign B You will need to develop strategy at both the CAMPAIGN level and the AD GROUP level – today, we focus on keywords Ad Group 1 Ad Group 2 Ad Group 3 Ad Group 4 Ad Group 5
- 11. Thank you! (reminder to do your daily logs) Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address]
Editor's Notes
- ;; and ad groups combine keywords with the ads that will show when those keywords are searched on Google. You have the ability to name your campaigns.
- Each Ad Group can trigger one or more ads.