Media convergence brings together previously separate content, computing, and communication technologies. It involves the interlocking of industries like telecommunications, computing, and content providers. Media convergence results in technological, industrial, and cultural convergence. It allows for multimedia experiences that engage users across different modes on a single platform. Transmedia storytelling spreads content across multiple media forms. While opportunities exist like lower costs and enhanced quality, challenges also exist like information overload, lack of skills to use new technologies, and rapid changes obstructing audiences.

3. „coming together of different equipment and
tools for producing and distributing news‟
(Grant and Wilkinson, 2009)
The combination of new media and old media
within a single piece of media work – the
coming together of different media
products/technology. E.g., video gaming ,
mobile phone -Henry Jenkins
„blending of the media, telecommunications and
computer industries‟

4. The Britannica Encyclopedia
defines Media Convergence as a
phenomenon involving the
interlocking of computing and
information technology companies,
telecommunications networks, and
content providers from the
publishing worlds of newspapers,
magazines, music, radio, television,
films, and entertainment software.

5. • Media convergence brings together the
“three Cs” computing, communications,
and contents.
• So the process of convergence that
application is built around the coming
together of three things that were
previously separated
• Content-music, images, films, TV, radio,
magazines, newspapers, books and
games
• Computer- hardware and software
• Communication specifically networked
telecommunication enabling connectivity
downloads and sharing as well as
conversational interaction.

6. • Murdock (2000) made a significant contribution by
distinguishing between, convergence of communication
system:
• Convergence of cultural forms as Textual convergence
• Technological convergence
• Industrial convergence

7. • Cultural Convergence When the audience becomes the
user. Media technology has given the audience the tools
to “archive, annotate, appropriate, and reticulate content.”
Companies use this to create low-cost content.
Outsourcing – using user-generated content in internet
programs (and sometimes films/TV) shown on sites
including YouTube, e.g. The Machinima styled Red vs.
Blue , an example of human-computer interaction and
interactivity, one of the key trends associated with; new
media; play, create, upload, watch, share.”

8. • Mash-ups-technologies of production and distribution are
now more accessible, making possible of new
combination of existing text in the creation of new media
objects.
• Disney animated Cinderella from 1950 is a re-telling of
Cindrillon, 1937 snow white itself a version of a story with
many historical antecedents

9. • In the multimedia model, producers
combine previously separate media
experiences into a single media object,
designed to engage users in different
modes within a single activity on a
particular platform,
• It can be seen for example in the website
of major newspaper organization, where
text, audio, video, graphic, and animation
may be all used to present aspects of a
single story
• 11 March 2011 one of the most powerful
earthquakes in Japan‟s main island…

10. • Transmedia storytelling here a common text is spread
across the widest possible range of media forms and
exists as a brand of intellectual property that has
element in both established (television, books, cinema)
and convergent media (web, videogames) as well as in
ancillary industries(toys-shirt) and the expanded range
of locations, both physical and virtual.

12. • Technological Convergence The digitization of all media
content. When words, images and sounds are
transformed into digital information, we expand the
potential relationships between them and enable them to
flow across platforms. The joining of multiple media
technologies. For example, a mobile phone is expected
to make and receive calls and text messages. However,
as the technology has evolved, they can now take
pictures, record video, play games, access the internet,
and can be used as mp3 players. It is the convergence of
many media technologies allowing one media product to
perform many different tasks.

13. • The media landscape of the business pages is One in
which communications companies and corporation come
together through mergers, acquisitions and alliances,
these corporations grow ever larger, more diverse, more
integrated and more global in scope and operations,
Rather than diminishing the importance of media
ownership, the convergent environment has highlighted
the complex questions of power, influence and control.
• Globally, large media conglomerates include Viacom, CBS
Corporation, Time Warner, News Corp, Bertelsmann AG,
Sony Corporation of America, NBC Universal, Vivendi,
Televisa, The Walt Disney Company, Hearst Corporation,
Organizações Globol and Lagardère Group.
• As of 2012, The Walt Disney Company is the largest media
conglomerate in the US, with News Corporation, Time
Warner and Viacom ranking second, third and fourth
respectively

14. • Time Warner is active in four key areas. Warner Bros
produces films, television programmers, games, and
comic and web properties such as the Harry Potter
movies. HBO is a cable channel turned television
production house think True Blood or The Wire. Turner
Broadcasting includes CNN and the Cartoon network,
while Time Inc. s focus on a magazines and their
associate Internet presence, including I pad versions of
Time People and Sports illustrated

15. • The UK broadcaste sector is a mix of publicly funded and commercial
organization, operating across free-to -air analogue and digital platform as
well as subcription -based satellite and cable service. and increasingly
experimenting with convergent systems. by far the most influential institution
is the British Broadcasting Corporation(BBC)
• it runs ten national TV channels,55 radio stations,a network of websites, the
iplayer and red button interactive service,as well as the World Services,
which broadcaste in 27 languages other then English,and its commercial arm
BBC Worldwide.
• According to the BBC's annual report for 2009 /10, 97 percent of UK adults
make some weekly use of BBC service.
• The BBc receive the bulk of its funding from the scale of compulsory TV
licences.
• As of September 2011, a lincence typically costing $145.50 is required for all
UK households that watch or record TV broadcaste,wether on a television, a
computer ,a Phone or other devices.

16. Conclusion
Opportunities and
Challenges

17. • Lower cost form
of media
• Quality of
product enhance
• Interactivity
• Audience
participation is
encouraged

18. Information
over loaded.
Lack of skill
Rapid
changing of
technology
has obstructed
audience‟s
activity

19. • While the future of converged media seems very bright,
its proprietors will have to ask themselves some
questions… Will the new technology that is anticipated
be as revolutionary as people expect? Will the
investment in convergence be profitable enough in the
short term, or in the long term? What competing
technologies should be utilized in order to produce the
best media?