Major Hollywood studios like Disney, Sony, and Warner Bros. own various media properties that allow them to promote their films through synergistic means. Film franchises are important to these companies because they can generate multiple sequels and spin-off opportunities. For example, Disney was able to promote Pirates of the Caribbean across its theme parks, merchandise, and video games to boost the film's profits. Owning properties like Marvel also provides long-term franchises that can be exploited across movies, TV, and more to reap extensive financial benefits for the studio.

1. Media InstitutionsFilm Franchises

2. ObjectivesTo understand what a film franchise isTo understand how film companies use synergy to promote their filmsTo know the structure of Hollywood companiesTo develop a case study

3. Action/Adventure GenreWhy do Hollywood companies make so many of these genre movies?What dangers do they face?What different ways can they generate profit from a movie?

4. HollywoodIn CaliforniaMajor companies that own their own studio lots where filming takes placeCan you name these companies?

5. 6 ConglomeratesTime WarnerViacomNews CorporationThe Walt Disney CorporationSonyGeneral Electric

7. SonyWhat types of media does Sony own?How can this benefit their movies?

8. Synergy

9. DisneyWhat types of media company does Disney own?How has Disney used synergy to promote Pirates of the Caribbean?

10. Disney Synergy used to promote the film

11. DisnDeal with Nintendo to release gameDisney is not a stakeholder in Blu-Ray so negotiates a dealMcDonalds tie-in promotional deal

12. Action/Adventure – only Hollywood?Why do you think that it is mainly Hollywood that produces A/A genre movies?List the range of ways profit can be made from a film

13. Marvel ComicsSpiderman franchise among highest grossing moviesSpiderman 1,2,3 produced and distributed by SonyIn 2009 Disney bought Marvel for $4 billion!What are the implications for Disney?

14. Film FranchisesWhat is a film franchise?Why are film franchises important to Hollywood companies?Can you think of any examples?

16. How to PrepareDevelop a case study based on one film franchise and make sure you know…Budget and box office statsRange of promotional activitiesHow the production company used synergyWhy the franchise is successful