Guest speaking at the University of Maryland about social media and the information ecosystem.

1. HERE COMES EVERYBODY*
“Everyone Is a Media Outlet”
*Jody Brannon
bit.ly/jb-umd-314

5. * 3i: The “I’s” have it

7. Gates Foundation & College Board | Rockefeller Foundation | Kellogg Foundation
education
perspectives
health disparities

8. TARGET AUDIENCE & MISSION:
THE NATION’S THOUGHT LEADERS & POPULATION SHIFTS

12. “It’s a bit too
WONKY
for us.”

13. UPWORTHY
REQUISITE:
each
item
has a
visual

14. + churn & timing
1B
Facebook
Posts a Day
65%
HIGHER
engagement
before
NOON
3
hours
avg.
lifetime
of a
FB post
12% HIGHER clickthrough
weekends on Facebook ads

15. +
Volume
only 30%-40%
of fans see any given FB post
most posts by pages
seen by <10% of fans.
Edgerank Checker (top)
AllFacebook.com (bottom)

16. +
At the core of content excellence…
Fast
Accurate
Visual
Expert
Join the Online News Association!

17. +
Maximizing Social Reach
 Best
time for Tweets is 5 p.m.
 Improve
CT% with 1 to 4 tweets per hour
 CTR
is higher on weekends
 Best
time to Tweet is noon-6 p.m.
 Saturday
 FB’s
is best day to share on FB
spikes are at noon and after 7 pm
Science of Social Timing

18. + IMPROVED
ENGAGEMENT
WHEN A
FACEBOOK
POST
INCLUDES
VISUALS…
CT% jumps
album > 180%
picture > 120%
video > 100%
EXTEND WITH
• Photos
• Quotes
• Infographics
JeffBullas.com

21. MediaBistro: Best Times to Post

23. + Value
54%
increased engagement
when a Facebook post
bears an image
Citing Virtue

25. 1 in 5
Californians
is Hispanic

27. Upworthy wants … a CURATOR!
+ …clever eye for content, visual communication,
and a bold voice for packaging…
+“find great videos, graphics, and photos online
and frame them verbally and visually in a way to
make them absolutely irresistible”
Has a background in at least one of the following areas:
Graphic design / art / visual communication | copywriting / marketing /
online marketing / advertising | comedy writing / songwriting | Spoken
word / performance / acting / improv | creative management | Activism |
Product or tech / website development | Entrepreneurship / leadership |
Psychology |Social media | Communications | Scientific process / testing
/ analytics | Editing
+ Organized and creative + Self-directed and collaborative
+ An analytical optimizer and a flexible, out-of-the-box thinker
+ An aggressive go-getter and pleasant to work with

28. Water
vs
Diamonds

29. vs

30. SHIRKY…
“MASS
AMATEURIZATION
OF PUBLISHING”

56. A
C
B
D

58. +
USA TODAY >example of multiple
pressures facing newsrooms
Facebook
LinkedIn
Twitter
> Sports
Vimeo
Tumblr
(tagged:
Sports)

Pinterest

Posterous?
(promotional)
YouTube
>
channel or
promotional?

59. Shirky
new ecosystem of information
<<<beware>>>
Brannon
echochamber of information

60. Applying Google Lessons
to Obama’s 2008 campaign
1
Learn More
2
Sign Up
3
Sign Up Now
4
Join Us Now

61. jody@jodybrannon.com