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Basics of SEO

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Jody Brannon highlight some best practices for SEO, for Terry Greene Sterling's

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Basics of SEO

  1. 1. “MASTERING” SEO Ha! No Such Thing... But We’ll Do Our Best Follow along at slidesha.re/asu-seo Sept. 22, 2010 By Dr. Jody Brannon, ASU Professor Of Practice, And National Director, News21
  2. 2. WHY SHOULD I CARE? ✤ Details matter ✤ Employers care >> journalismjobs.com | mediabistro ✤ What’s a journalist without an audience?
  3. 3. Meat and potatoes of SEO* *Beef & taters? ✤ Google SEO starter's guide (pdf) is filled with lots of stuff, some irrelevant, but also some helpful. ✤ Ad Words Tool >> bookmark this ✤ SEO best practices (pdf), courtesy News21 ✤ Yahoo Style Guide: SEO Embed keywords where they matter most: in the title, headings, links, metadata (part of your page’s source code), and image and video tags. ✤ SEOmoz: 5-part series on SEO: 1 (general) | 2 (headlines & body copy) | 3 4 5 (linking out) | (social media) | (landing pages)
  4. 4. CNN tips: What Matters Most ✤ Headline ✤ Description ✤ File Name

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