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How a bunch of geeky stuff you\'ve only barely heard of can make your job easier and save lives

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A social media primer

Published in: Business, Technology
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How a bunch of geeky stuff you\'ve only barely heard of can make your job easier and save lives

  1. Social Marketing through a Variety of Media Ben Martin, CAE
  2. How a Bunch of Geeky Stuff You’ve Only Barely Heard of Can Make Your Job Easier and Save Lives Ben Martin, CAE
  3. The NASBLA session where that really smart and muscular guy revealed the mysteries of the universe Ben Martin, CAE
  4. Who had a bad flight?
  5. This is Social Media
  6. What is Social Media? <ul><li>sō'shəl mē'dē-ə Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. </li></ul><ul><li>Wikipedia </li></ul>
  7. What is Social Media? Social media is people talking with other people on the internet!
  8. WHAT ARE THEY TALKING ABOUT?
  9. anything.
  10. everything.
  11. yes, even boating.
  12. Here’s how they talk… <ul><li>Instant messenger </li></ul><ul><li>Event sharing </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Podcasts </li></ul><ul><li>Photo sharing </li></ul><ul><li>Message boards </li></ul><ul><li>RSS </li></ul><ul><li>Social networks </li></ul><ul><li>Blogs </li></ul><ul><li>E-mail </li></ul><ul><li>Video sharing </li></ul><ul><li>Microblogging </li></ul><ul><li>Widgets </li></ul><ul><li>Wikis </li></ul><ul><li>Crowdsourced news </li></ul><ul><li>… and much more! </li></ul>
  13.  
  14. Here’s how they talk…
  15. Isn’t this just a fad?
  16. Blogs <ul><li>200 million blogs </li></ul>
  17. Some are about boating!
  18. Wikipedia <ul><li>2.5 million entries </li></ul><ul><li>(in English alone) </li></ul>
  19. 5651 words on PFDs
  20. Videos <ul><li>100+ million videos </li></ul><ul><li>#3 most-trafficked website in the world </li></ul>
  21. Boating safety
  22. Arizona Game and Fish Department
  23. Number 5
  24. The Social Media OS
  25. <ul><li>The other day I saw my oldest daughter get an invite to a party on Facebook, she accepted it, and then went to look at her accepted invite page. It was her social calendar, every party she plans to attend in the next two months is there. She noticed she had another event that night and then switched her acceptance to tentative. She uses Facebook the way I use Outlook . </li></ul><ul><li>Fred Wilson, A VC </li></ul>
  26.  
  27. <ul><li>Communications tools don’t become socially interesting until they become technologically boring. The invention of a tool doesn’t create change; it has to have been around long enough that most of society is using it. It’s when the technology becomes normal, then ubiquitous, and finally so pervasive as to be invisible, that the really profound changes happen … and invisible is coming. </li></ul>
  28. FAD
  29. Social Networking sites are more popular than porn sites Time Magazine, Oct. 17, 2007
  30. Now that I have your attention! Just this!
  31. The future belongs to those who take the present for granted <ul><li>Those of us with considerable real-world experience are often at an advantage relative to young people, who are comparative novices in the way the world works. The mistakes novices make come from a lack of experience. They overestimate mere fads, seeing revolution everywhere, and they make this kind of mistake a thousand times before they learn better. But in times of revolution the experienced among us make the opposite mistake. When real once-in-a-lifetime change comes along, we are at risk of regarding it as a fad. </li></ul>
  32. FAD
  33. How can Social Media help me?
  34. TRUST
  35. Which is more trusted? <ul><li>Advertising </li></ul><ul><li>Consumers </li></ul><ul><li>14% </li></ul><ul><li>78% </li></ul><ul><li>Nielsen Trust in Advertising Report, October 2007 </li></ul>
  36. Which is more trusted? <ul><li>Advertising </li></ul><ul><li>Consumers </li></ul><ul><li>14% </li></ul><ul><li>78% </li></ul><ul><li>Nielsen Trust in Advertising Report, October 2007 </li></ul>
  37. Who do you trust? <ul><li>A person like me </li></ul><ul><li>Business </li></ul><ul><li>Government </li></ul><ul><li>58% </li></ul><ul><li>39% </li></ul><ul><li>58% </li></ul><ul><li>Edelman Trust Barometer </li></ul><ul><li>2008 </li></ul>
  38. Who do you trust? <ul><li>A person like me </li></ul><ul><li>Business </li></ul><ul><li>Government </li></ul><ul><li>58% </li></ul><ul><li>39% </li></ul><ul><li>58% </li></ul><ul><li>Edelman Trust Barometer </li></ul><ul><li>2008 </li></ul>
  39. Social media can help build trust
  40. You can become a person like me
  41. How can I become a person like me?
  42. Marketing is a Conversation
  43. Lurk before you leap
  44. The best communicators start as the best listeners <ul><li>http://flickr.com/photos/russelljsmith/142837687/ </li></ul>
  45. Join in!
  46. Yield Control
  47. CON VERT CON VINCE
  48. How do I get started?
  49. www.Google.com/alerts
  50. Comment on blogs
  51. Discussion Groups
  52. Facebook Groups
  53. Meetup.com
  54. How a Bunch of Geeky Stuff You’ve Only Barely Heard of Can Make Your Job Easier and Save Lives Ben Martin, CAE
  55. Photo credits <ul><li>http://flickr.com/photos/russelljsmith/142837687/ </li></ul><ul><li>http://flickr.com/photos/akshay012/2676720638/ </li></ul><ul><li>http://flickr.com/photos/freakland/212331246/ </li></ul><ul><li>http://flickr.com/photos/mrjohnengel/214233924/ </li></ul><ul><li>http://flickr.com/photos/alexindigo/2577049556/ </li></ul><ul><li>http://flickr.com/photos/a_of_doom/551174702/ </li></ul><ul><li>http://flickr.com/photos/polandeze/1206596658/ </li></ul><ul><li>http://www.flickr.com/photos/briansolis/2735401175/ </li></ul>

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