Preparing for 2010 <ul><li>CHANGING JOURNALISM </li></ul><ul><li>CHANGING AMERICA </li></ul><ul><li>... CONTINUED </li></ul>
<ul><li>SlideShare:  </li></ul>
 
“Changing America” themes INCUBATOR 2009 TOPIC 2010 TOPIC Arizona State Latino America Justice in America Berkeley Interse...
“Distinct & Ambitious Goals” <ul><li>To produce  in-depth  journalism so intrinsically  strong ,  well-reported  and  enga...
“Distinct & Ambitious Goals” <ul><li>To produce  in-depth  journalism so intrinsically  strong ,  well-reported  and  enga...
Content Challenges
 
Specific Goals <ul><li>Traffic : 75K uniques/month for 12 months </li></ul><ul><li>Placement : one for each project </li><...
China Media Summit  2009   JOURNALISM AUDIENCE TECHNOLOGY
>>>> pushing journalism forward
Excellence & evergreen <ul><li>Valued journalism </li></ul><ul><li>Makes a difference </li></ul><ul><li>Mines new territor...
7 pkgs | 12 entries | 60 lost opps
12 beats = 127 stories
22 elements (11 locations) = 22 entry points
Trumpeting N21 Aggregation <ul><li>63 packages = ~346 to ~533 elements </li></ul><ul><li>Further groupings & outreach </li...
Placements So Far Placements So Far <ul><li>45 elements shared by 36 partners, most via automation by McClatchy-Tribune </...
Goal of the Content?
“Innovation” defined <ul><li>“An innovation is a new and better way of doing something.” – Eric Newton </li></ul>
Sampling of Innovations <ul><li>Non-linear storytelling </li></ul><ul><li>Time-lapse map </li></ul><ul><li>Twitter widget ...
 
 
39 states: 84 dailies &19 TV stations
 
Power of Geo-Coding
 
 
 
 
“Distinct & Ambitious Goals” <ul><li>To produce  in-depth  journalism so intrinsically  strong ,  well-reported  and  enga...
Challenge to Projects
 
 
Virgin of Guadalupe The patron saint of Mexico has taken the United States and the world by storm. Browse a collection of ...
 
 
 
 
 
“Distinct & Ambitious Goals” <ul><li>To produce  in-depth  journalism so intrinsically  strong ,  well-reported  and  enga...
“Distinct & Ambitious Goals” <ul><li>To produce  in-depth  journalism so intrinsically  strong ,  well-reported  and  enga...
Strategies for Outreach <ul><li>Social networks: FB & LI Groups + Twitter </li></ul><ul><li>Fewer is better, spending time...
Social Presence  <ul><li>Social Media (Facebook, Twitter) </li></ul><ul><li>http://www.facebook.com/nbc   </li></ul><ul><l...
Publisher Challenges <ul><li>Newsweek : “Text-centric stories are easier for us to deal with, definitely.” </li></ul><ul><...
 
 
Short Matters! <ul><li>URLS/marketing </li></ul><ul><ul><li>northwestern.news21.com/latinos1 </li></ul></ul><ul><ul><li>bi...
 
Giving Credit
 
 
 
 
 
<ul><li>Necessities & Differentials </li></ul><ul><li>Search-friendly headline </li></ul><ul><li>Compelling blurb </li></u...
 
AS SET  M ANAGEMENT  S YSTEM  AWESOME  >  ams.news21.com
 
 
 
 
 
 
 
 
 
 
Facebook Ads in Advance!
Specific Facebook Ads
6 new journalists Aggregator (editor) Mo-Jo Data Miner Multimedia Producer Networked Specialist Community Editor http://on...
 
 
China Media Summit  2009
Q&A
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News21 Spring Training 2010

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This is a nitty-gritty presenation on how Carnegie-Knight News21 can get farther reach out of its projects for 2010. This is part of the Initiative on the Future of Journalism Education supported by the Carnegie Corp. and Knight Foundation.

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  • 3D journalism to me engages the eye, ear, the soul &gt; here we do it via the 3-eyes
  • Carnegie-Knight cover story features this Northwestern photo with smiling fellows; I like the serious one, because what we’re doing is tackling serious issues that are changing our country.
  • We have many sub- and specific goals. Vistors Placing our stories in other media Sharing how to run an incubator with other schools, or other professors UI: Proving that our journalism has value - or not, but then tell them about it! Advancements: Evaluated on our innovation and technology as part of the grant
  • The intersection is important, and those who understand it get jobs
  • But we have to get people to see our journalism. Remember the firehose Remember that screen Dawn showed of all the people joining groups, posting, etc. per fraction of a second...
  • Interactive tool from 2007’s Berkeley’s Moral Compass project: At least a third of all traffic for the life of News21 -- 4 year’s worth on one interactive.
  • 1 of 155 and 1 of 6 and 1 of 3 Swif-Address &gt; Provides a permalink for all Flash entry points
  • Lots of stories, aimed at specific audiences. Beware of see and leave by time stamp
  • Geotaging would help with the possible outreach
  • We had 63 landing pages, many of which looked overwhelming to someone. Lots of info But that gap between 346 and 533: 187 lost opportunities
  • Smaller news teams with little tech resources have little time to replicate our material
  • We’re pushing for innovation What is it exactly? Last year, I saw a lot of creative ideas -- like a good story idea, a nice hook -- but not very innovative.
  • Discovery consists of seeing what everybody has seen and thinking what nobody has thought of.
  • Next year, midyear through grant, we’re expected to have an INNOVATION EVALUATION
  • THis is a great interactive, the kind of tool that can keep on giving, but with out promotion, has been stagnant. In fact, the NYT has an alliance to do something similar with ProPublica with a Knight News Challenge grant Professors tomorrow will be speaking more about how to keep things going.
  • Did you hear about the J grad from Chicago Columbia College wants a job with mags in NYC and bought ads on facebook groups at Hearst and Conde Naste?
  • Village Voice media... but market it to each city.
  • Can use APIs on OpenBlock
  • If I had story budgets by April, can I help you get placements? With geotagging and spritely written blurbs, yes.
  • Anticipating and researching possible placements!
  • Whose content could maybe fit in here? Could we approach the editors now? yes!
  • Bringing it together is hard in 10 weeks
  • We should be sweeping these awards; doesn’t have to be a whole package; can be an element
  • Important for us to understand how good the inventions are
  • We’d need a text version to share with paper partners.
  • We can create FB sub fan pages, after you go thru some of the tools like KnowEm to establish an identity FB &amp; Twitter communities now at about 500 Total of all J programs = ~10K USC= 1900 Mo: 2250 Columbia: 272 Medill: 1600 Umd: 650 ASU: 900
  • How do we present information to prospective partners? Unraveling to a certain extent, and then showing how they are cooler as they were conceived and maybe not so much -- or maybe better -- in another way.
  • about 250 words per page. So this 3,000 word story is 6 pages Gannett chopped it all down to 1200 words
  • 19 vs. 20 vs. 7
  • Keene, N.H. &gt; Anyone from there? If geotag our work, it can tantalize editors by where you are, as a famous C-K fellow, but also of regional interest.
  • Basically, they chose to run only stories that had photos -- good photos, high rez, pre-cropped.
  • Great photos matter!
  • As important on the web, though, despite it being visual, is great compelling writing. 75 scintillating words! Why some sites put a nice summary atop the page.
  • We’ll be cool-izing our new categories pages, if you post a photo.
  • Transparency: Lessons learned! Like that cool IRE database Steve mentioned, about guidesheets supplied by seasoned reporters at IRE conferences. We should provide this additional info.
  • Project in brief as same as Vanity Fair blurb
  • There’s a lot to understand and assimilate -- and develop a career around Look at Michael from Vertical Measure!
  • News21 Spring Training 2010

    1. 1. Preparing for 2010 <ul><li>CHANGING JOURNALISM </li></ul><ul><li>CHANGING AMERICA </li></ul><ul><li>... CONTINUED </li></ul>
    2. 2. <ul><li>SlideShare: </li></ul>
    3. 4. “Changing America” themes INCUBATOR 2009 TOPIC 2010 TOPIC Arizona State Latino America Justice in America Berkeley Intersections Census & Identity Columbia Charter Explosion Elderly America Maryland The New Voters Changing Chesapeake North Carolina Powering a Nation Powering a Nation Northwestern Shift: ctrl+alt+enter life Urban Latino Youth Southern California Southwestern Shifts California in Crisis Syracuse Young & the Wireless Homeless Veterans
    4. 5. “Distinct & Ambitious Goals” <ul><li>To produce in-depth journalism so intrinsically strong , well-reported and engaging as to be distributed across a number of traditional platforms </li></ul><ul><li>To push boundaries in multi-platform presentation , narrative style and Web-centric delivery </li></ul><ul><li>  </li></ul><ul><li>To create incubators at leading schools of journalism that would allow them to re-map their own curricula and relationships with their universities </li></ul>
    5. 6. “Distinct & Ambitious Goals” <ul><li>To produce in-depth journalism so intrinsically strong , well-reported and engaging as to be distributed across a number of traditional platforms </li></ul><ul><li>To push boundaries in multi-platform presentation , narrative style and Web-centric delivery; </li></ul><ul><li>  </li></ul><ul><li>To create incubators at leading schools of journalism that would allow them to re-map their own curricula and relationships with their universities . </li></ul>
    6. 7. Content Challenges
    7. 9. Specific Goals <ul><li>Traffic : 75K uniques/month for 12 months </li></ul><ul><li>Placement : one for each project </li></ul><ul><li>Learnings : how other universities can run an incubator </li></ul><ul><li>Comparison : which version works best? </li></ul><ul><li>Advancements : innovation& technology evaluation forthcoming </li></ul>
    8. 10. China Media Summit 2009 JOURNALISM AUDIENCE TECHNOLOGY
    9. 11. >>>> pushing journalism forward
    10. 12. Excellence & evergreen <ul><li>Valued journalism </li></ul><ul><li>Makes a difference </li></ul><ul><li>Mines new territory </li></ul><ul><li>Has lasting merit >> </li></ul><ul><ul><li>Top editors still buzzing about 2009 investigative stories </li></ul></ul>
    11. 13. 7 pkgs | 12 entries | 60 lost opps
    12. 14. 12 beats = 127 stories
    13. 15. 22 elements (11 locations) = 22 entry points
    14. 16. Trumpeting N21 Aggregation <ul><li>63 packages = ~346 to ~533 elements </li></ul><ul><li>Further groupings & outreach </li></ul><ul><ul><li>Bylines </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>YouTube & Vimeo </li></ul></ul><ul><ul><li>20 Category/Topics/Theme Pages </li></ul></ul><ul><ul><li>Archives </li></ul></ul><ul><ul><li>By asset (galleries, video, interactives, investigations) </li></ul></ul><ul><ul><li>By innovation </li></ul></ul>
    15. 17. Placements So Far Placements So Far <ul><li>45 elements shared by 36 partners, most via automation by McClatchy-Tribune </li></ul><ul><li>Gannett Digital = 3 pickups </li></ul><ul><li>Other placements by specialty: </li></ul><ul><ul><li>LinkTV environment channel </li></ul></ul><ul><ul><li>Mother Nature Network </li></ul></ul><ul><ul><li>U.S. News’ annual high school issue </li></ul></ul>
    16. 18. Goal of the Content?
    17. 19. “Innovation” defined <ul><li>“An innovation is a new and better way of doing something.” – Eric Newton </li></ul>
    18. 20. Sampling of Innovations <ul><li>Non-linear storytelling </li></ul><ul><li>Time-lapse map </li></ul><ul><li>Twitter widget </li></ul><ul><li>Database for hard-to-find information about cities </li></ul><ul><li>Interactive video players </li></ul><ul><li>Integrated video/multimedia experience </li></ul><ul><li>Motion graphic </li></ul><ul><li>Multimedia woven into text </li></ul><ul><li>Green screen presentation </li></ul><ul><li>  </li></ul><ul><li>Custom social media feeds </li></ul><ul><li>  </li></ul><ul><li>“ Talking” bar chart </li></ul><ul><li>Make a soap Webisode </li></ul>
    19. 23. 39 states: 84 dailies &19 TV stations
    20. 25. Power of Geo-Coding
    21. 30. “Distinct & Ambitious Goals” <ul><li>To produce in-depth journalism so intrinsically strong , well-reported and engaging as to be distributed across a number of traditional platforms </li></ul><ul><li>To push boundaries in multi-platform presentation , narrative style and Web-centric delivery </li></ul><ul><li>  </li></ul><ul><li>To create incubators at leading schools of journalism that would allow them to re-map their own curricula and relationships with their universities </li></ul>
    22. 31. Challenge to Projects
    23. 34. Virgin of Guadalupe The patron saint of Mexico has taken the United States and the world by storm. Browse a collection of stories that explore the Virgin’s travels around the globe. Galleries * Teocentili’s Virgin * A Cultural Spread * Santo Romo * Rockabilly Virgin Video * The Pilgrims * Brazilians in Japan * Cult of Saints Audio * Santo Romo’s Prayer * Guy in Tie * Sonia Sotomayor Links * Church * History
    24. 40. “Distinct & Ambitious Goals” <ul><li>To produce in-depth journalism so intrinsically strong , well-reported and engaging as to be distributed across a number of traditional platforms </li></ul><ul><li>To push boundaries in multi-platform presentation , narrative style and Web-centric delivery; </li></ul><ul><li>To create incubators at leading schools of journalism that would allow them to re-map their own curricula and relationships with their universities . </li></ul>
    25. 41. “Distinct & Ambitious Goals” <ul><li>To produce in-depth journalism so intrinsically strong , well-reported and engaging as to be distributed across a number of traditional platforms </li></ul><ul><li>To push boundaries in multi-platform presentation , narrative style and Web-centric delivery; </li></ul><ul><li>To extend the reach, voice and impact of your journalism and innovations. </li></ul><ul><ul><li>DISTRIBUTION > PLACEMENT > TRAFFIC </li></ul></ul>
    26. 42. Strategies for Outreach <ul><li>Social networks: FB & LI Groups + Twitter </li></ul><ul><li>Fewer is better, spending time to ensure they’re adaptable and easily shared </li></ul><ul><li>Post to Flickr, Vimeo, YouTube, etc. </li></ul><ul><li>Stretch our reach </li></ul><ul><li>Power of visuals and distinct assets </li></ul>
    27. 43. Social Presence <ul><li>Social Media (Facebook, Twitter) </li></ul><ul><li>http://www.facebook.com/nbc </li></ul><ul><li>http://www.facebook.com/time </li></ul>
    28. 44. Publisher Challenges <ul><li>Newsweek : “Text-centric stories are easier for us to deal with, definitely.” </li></ul><ul><ul><li>“ Part of the problem is that our folks don't have a ton of time to trawl through and evaluate a bunch of stories.” </li></ul></ul><ul><li>Gannett : “The photos are too small.” </li></ul><ul><li>MSNBC: “A paucity of content has never been one of our problems; as you know, we publish thousands of stories, images a day and drive ourselves mad trying to make some of it visible. I’ll press them again, but obtaining new content didn’t provoke any responses.” </li></ul>
    29. 47. Short Matters! <ul><li>URLS/marketing </li></ul><ul><ul><li>northwestern.news21.com/latinos1 </li></ul></ul><ul><ul><li>bitly.com/news21-4 </li></ul></ul><ul><li>Bios </li></ul><ul><ul><li>Beah Reportah, a multimedia journalist from Alabama, reported this story as a Carnegie-Knight News21 fellow at Columbia University. </li></ul></ul><ul><ul><li>Beah Reportah, a multimedia journalist in New York, reported this story as a Carnegie-Knight News21 fellow at Columbia University. </li></ul></ul><ul><ul><li>Beah Reportah is a journalist from Alabama. </li></ul></ul>
    30. 49. Giving Credit
    31. 50.
    32. 52.
    33. 57. <ul><li>Necessities & Differentials </li></ul><ul><li>Search-friendly headline </li></ul><ul><li>Compelling blurb </li></ul><ul><li>Name of student and affiliation? </li></ul><ul><li>Breakout of elements </li></ul><meta name=&quot;description&quot; content=&quot;Talking to the late John Hughes&rsquo;s sons and Brat Pack favorites, David Kamp finds the writer-director was an amalgam of all his now classic characters.&quot; />
    34. 59.
    35. 60. AS SET M ANAGEMENT S YSTEM AWESOME > ams.news21.com
    36. 71. Facebook Ads in Advance!
    37. 72. Specific Facebook Ads
    38. 73. 6 new journalists Aggregator (editor) Mo-Jo Data Miner Multimedia Producer Networked Specialist Community Editor http://onlinejournalismblog.com/2008/12/04/model-for-the-21st-century-newsroom-pt6-new-journalists-for-new-information-flows/ China Media Summit 2009
    39. 76. China Media Summit 2009
    40. 77. Q&A

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