ONA-AEJMC State Of Industry09

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Jody Brannon, ONA board member and News21 national director, prepared this for the 2009 Boston AEJMC panel, "State of the Industry." This includes an analysis of the joint ONA-Project for Excellence in Journalism survey

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  • ONA-AEJMC State Of Industry09

    1. 1. State of the Industry Prepared for AEJMC Boston 2009 Jody Brannon, Ph.D. ONA Board Member & Education Committee Chair Carnegie-Knight News21.com Cronkite School of Journalism, Arizona State
    2. 2. StateoftheNewsMedia.org/2009
    3. 3. bit.ly/ona-aej This presentation posted to …
    4. 14. Stateofthenewsmedia.org/2009
    5. 15. Major Trends <ul><li>Financing the future: Where’s the money? </li></ul><ul><li>Power shifting to the individual journalist </li></ul><ul><li>On the Web, news teams focus less on luring audiences and more on pushing content out. </li></ul><ul><li>Partnerships on the rise </li></ul><ul><li>Traffic at top 50 news sites grew 27% </li></ul><ul><li>Unduplicated Web audiences add ~8.4% to a paper’s readership, making up a chunk of decline </li></ul>
    6. 16. Upshot? <ul><li>Not enough time & R&D for technology to </li></ul><ul><ul><li>Streamline operations </li></ul></ul><ul><ul><ul><li>To help with gateskeeping & dissemination </li></ul></ul></ul><ul><ul><ul><ul><li>Social strategy </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Community input </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Beat organization </li></ul></ul></ul></ul><ul><ul><ul><ul><li>24/7 expectations </li></ul></ul></ul></ul><ul><ul><ul><li>To address pack journalism </li></ul></ul></ul><ul><ul><li>Address mobile </li></ul></ul><ul><ul><li>Allow evolution of media workforce </li></ul></ul>
    7. 17. Rise in Partnerships Between J Programs & Newsrooms <ul><li>“ News services” </li></ul><ul><li>Professors offering advanced learning </li></ul><ul><li>Professors getting advanced learning as ostensible interns </li></ul><ul><li>ONA campus clubs: Stay tuned! </li></ul>
    8. 21. Those who can, teach … Those who can teach, do more

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