New to digital public relations? Here are three fantastic ways to get started... and show FAST, measurable results!

1. PUBLIC RELATIONS:
Transforming Traditional
Tactics Into Digital PR
Carrie Morgan
Digital PR Consultant
Rock The Status Quo
We Make Brands More Visible & Vibrant Online

2. Today
PR & communications
demand stronger
online skills….
constantly learning…
… and using time
and resources
more effectively
Ack!

3. The pressure to
learn new skills &
add new tactics
is enormous.
garbage from
gold.
Those who DON’T
open the door to
increasing criticism.
IT’S A REQUIREMENT.
But it doesn’t have
To be overwhelming.

4. Rethink PR.
Yesterday: media relations, IR, press releases
Today: offline + online visibility
FAR MORE
MOVING
PARTS.
You… the learners…
are the ones who
create new best
practices & pave the
way for slower
adopters.
KUDOS!

5. Enter digitalPR
Traditional PR
TRADITIONAL PR
+ content marketing
+ social media
+ SEO
Integration = maximum visibility

6. Why should you
CARE?
Traditional PR
+ content marketing
+ social media
+ SEO
brand reputation
real-time marketing
brand journalism
crisis control
ALL HEAVILY IMPACT COMMUNICATIONS
AND BENEFIT FROM INTEGRATION.
TRADITIONAL PR

7. But together?
GAME-CHANGING
Each one is powerful.
A few ways to get started...

8. Drop media dependency.
You chose what & where to publish, how to
amplify and where conversations happen.

9. 1. Identify 3-4 blogs in your industry.
Write a post for one
every single month.

10. EXAMPLE
Industry: Banking
Goal: CEO visibility

12. Find the right
blogs, then
start writing.
 Keep it
MANAGABLE.
Personal finance?
Business finance?
Investing? Banking?

14. Now what?
INTEGRATE.
1. Write and submit post(s)
2. Share on social media
Post on CEO’s LinkedIn…, then share on LI
Company page, Facebook, Twitter, etc.
3. Create conversations
Comments on the post, expand topic on
a corporate website post, social share plug-in
(LiveFyre, Disqus) to connect conversations, etc.
1 post x 3-4 blogs = 12 articles per year
Enough frequency on each to build
influence, giving your CEO the visibility
he/she wants.
BOOM.

15. 2. Make what you have streeeeeeeeeeeeetch further.
Repurpose everything you
* But no clones allowed.
create 2 DIFFERENT WAYS.
Maximize what you’ve created.
Use* what you ALREADY HAVE.
Press release -> post -> infographic -> SlideShare -> article

16. Have
PowerPoints?
Post them on
SlideShare.
iPad?
Create fast visuals
using HaikuDeck,
Pictochart,
Picmonkey or
Canva.
Annual
report?
You can post
PDFs and
videos on
SlideShare, too
.
(250+ million page
views!)

17. Growing trend of
multigenerational
living
How to survive
living w/ adult
children
Caregiving for
your live-in
aging parents
Collateral + stats
on SlideShare
Be creative! Reach different audiences.
eBook – tips living
with parents/teens
Webinar, event
and/or podcast
with experts
Pinboards
with
educational
content
tweet
tweet
update

18. 3. Socialize all press releases.
Make it easy
on social media.
share your news
for journalists to
… even if they
don’t run the
story!

20. Want help?
Subscribe to my blog.
I’ll help you rock the status quo.
http://rockthestatusquo.com
#PRprochat on First Thursdays
@morgancarrie
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