ONA AEJMC State of the Industry 2010


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Jody Brannon, Online News Association board member, on the 2010 AEJMC at Denver "State of the Industry Panel"

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ONA AEJMC State of the Industry 2010

  1. 1. State of the Industry Prepared for AEJMC Denver 2010 Jody Brannon, Ph.D. ONA Board Member & Education Committee Chair Carnegie-Knight News21.com Cronkite School of Journalism, Arizona State
  2. 3. bit.ly/ona-aej-10 This presentation posted to …
  3. 4. StateoftheNewsMedia.org/2010 See also: 2009
  4. 5. State of the Media Online Findings <ul><li>* “Blogs and the mainstream press shared the same top story just 13 weeks (out of 47 studied). … Sources … still largely tied to legacy news. Three outlets alone provided 65% of the stories bloggers linked to – the New York Times, CNN and the BBC. </li></ul><ul><li>* On Twitter … American newspapers …accounted for just 3% of all news links there. </li></ul>
  5. 6. Busiest Website <ul><li>Most traffic: Yahoo News </li></ul><ul><li>99% aggregated </li></ul>
  6. 7. Aggregation vs. Original Content <ul><li>CNN.com = 93% of content was own brand, originating internally. </li></ul><ul><li>Foxnews.com = 49% </li></ul><ul><li>MSNBC.com = 20% </li></ul><ul><li>NYTimes.com = 98% of its leading coverage </li></ul><ul><li>WashingtonPost.com = 95% </li></ul><ul><li>USAToday.com = 72% </li></ul>
  7. 9. Top Web Sites Comscore June 2010
  8. 10. Trends from ONA <ul><li>Mobile, mobile, mobile </li></ul><ul><li>Partnerships </li></ul><ul><li>Moderation/keeping to scale </li></ul><ul><li>Wrestling with visualization & graphics </li></ul>
  9. 12. Pre-Conference Workshops Hands-On Open-Source Technology Instructors: Aron Pilhofer, New York Times; Michael Morris, Phase2 Technology Data Journalism for Beginners Real-Time Coverage from Scratch Web Design Trends Fund My Media 2.0 Plugging in to Networked Journalism Multimedia D.C. Safaris Video Field Trip Photography Field Trip with Kate Gardiner, PBS Newshour & AP Photographers Audio Field Trip with Elaine Heinzman & Lee Hill, NPR $30-$100 for members; educators annual fee: $75
  10. 13. Tool Track <ul><li>Creating Killer Apps with Public Data </li></ul><ul><li>Android, iPad and Beyond </li></ul><ul><li>From Quakes to Coups: Tools for Crisis Reporting </li></ul><ul><li>What’s Next for Traffic and Search? </li></ul><ul><li>Tips $Tricks for Shooting DSLR Video </li></ul><ul><li>Ten Tech Trends in ’10 </li></ul><ul><li>Content Sharing through APIs </li></ul><ul><li>Better Journalism through DocumentCloud </li></ul>
  11. 14. Strategies Track <ul><li>Starting from Scratch: TBD.com </li></ul><ul><li>No Comment: Rethink Online Commenting </li></ul><ul><li>New Investigative Journalism Ecosystem </li></ul><ul><li>Forging Pro-Am Partnerships </li></ul><ul><li>Turning Bits into Bucks </li></ul><ul><li>Rewiring the Ivory Tower </li></ul><ul><li>Law & Order: Special Digital Unit </li></ul><ul><li>Don’t Call It UGC </li></ul>
  12. 15. Design & Tech <ul><li>A Design Conversation With Roger Black and Jeffrey Zeldman </li></ul><ul><li>Coders Are from Mars, Designers Are from Venus More than any other medium, the Web fuses creative and </li></ul><ul><li>technical processes. Learn strategies to inspire your right brain while exercising your left and how to get stuff done without compromising anyone’s OCD. Tyson Evans , The New York Times David Wright , NPR </li></ul>
  13. 16. Whatcha Readin’? <ul><li>PaidContent.org > moco.org </li></ul><ul><li>TechCrunch.com </li></ul><ul><li>NeimanLab.org </li></ul><ul><li>MediaShift.org </li></ul>
  14. 17. Thought-provoking trend? <ul><li>Ben Elowitz of Wetpaint on PaidContent </li></ul><ul><li>Traditional Ways Of Judging ‘Quality’ In Published Content Are Now Useless </li></ul><ul><ul><li>Credential, correctness, objectivity </li></ul></ul><ul><li>The New Rules For Judging ‘Quality’ In Published Content </li></ul><ul><li>relevance, “make experience, not content,” </li></ul><ul><li>POV, distribution </li></ul>
  15. 18. Newsweek: 7/26: U.S. Media Habits Media 2000 2009 Active blogs 128K 141M Daily Google searches 100M 2B Video game revenue $7.8B $19.66B Books published 282,242 1,052,803 Daily letters mailed 207.88B 175.67B Daily e-mails 12B 247B Text messages 400K 4.5B Hard-drive storage $10/gig 6¢ Daily newspapers 1,480 1,302 CD sales revenues $943M $427.9M iTunes downloads 0 10B
  16. 19. Questions? <ul><li>journalists.org </li></ul><ul><li>twitter.com #onaedu </li></ul><ul><li>facebook.com/ona#!/onastudents </li></ul><ul><li>coming soon: </li></ul><ul><li>facebook.com/onaedu </li></ul>