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J350 Social Media Intro

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intro to social media for Principles of PR class at the University of Oregon. 5/22/07

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J350 Social Media Intro

  1. 1. social media 101 <ul><li>or... why should we care? </li></ul>http://www.flickr.com/photos/oceanflynn/315385916/
  2. 2. Her teenage angst about parents and boyfriend was watched by millions on YouTube until she was exposed as a hired actress http://www.slideshare.net/weinreich/next-generation-social-marketing
  3. 3. <ul><li>LonelyGirl15 </li></ul>
  4. 4. This word describes an online collaborative tool comes from the Hawaiian word meaning “quick” http://www.slideshare.net/weinreich/next-generation-social-marketing
  5. 5. <ul><li>Wiki </li></ul>
  6. 6. You would be excited to be listed as one of someone’s top eight friends on this social networking site http://www.slideshare.net/weinreich/next-generation-social-marketing
  7. 8. This presidential candidate recently opened a virtual campaign office in Second Life http://www.slideshare.net/weinreich/next-generation-social-marketing
  8. 9. <ul><li>John Edwards In Second Life </li></ul>
  9. 10. Why You Should Care
  10. 11. Under Social Media Umbrella: <ul><li>RSS </li></ul><ul><li>Blogging </li></ul><ul><li>Social Networks </li></ul><ul><li>Podcasts </li></ul><ul><li>Social Bookmarks </li></ul><ul><li>Web 2.0 Fun </li></ul>
  11. 12. RSS <ul><li>Push v. Pull </li></ul><ul><ul><li>Newsroom RSS </li></ul></ul><ul><ul><li>Newswire RSS </li></ul></ul><ul><ul><li>Other RSS </li></ul></ul><ul><ul><li>Feed Readers </li></ul></ul><ul><ul><ul><li>Bloglines </li></ul></ul></ul>
  12. 13. <ul><li>Technorati tracks 70 million blogs </li></ul><ul><li>1.4 blogs are created every second of every day </li></ul><ul><li>There are 1.5 million postings per day, or 17 posts per second </li></ul>Is Blogging a Fad?
  13. 16. Build “depth” to complement “reach” The two-way model realized It’s a small world: join the conversation Be human SEO, baby! Meet your objectives
  14. 17. Just Give ‘Em Something To Talk About.... <ul><li>Explore... </li></ul><ul><li>Listen... </li></ul><ul><li>Get Advice... </li></ul><ul><li>Commit... </li></ul><ul><li>Be Passionate... </li></ul>
  15. 18. Social Networks: Not Just for Teeny Boppers Anymore
  16. 19. Wikipedia’s List The Meta List
  17. 20. What’s Next? Niche Sites: Dogster (dog lovers), Gather (older ), CafeMom (moms ) Creat e Your Own Network: Ning , itLinkz
  18. 21. Podcasts
  19. 22. Social Bookmarking Works by Tagging For You For Pitching “Purpose-Built” De.licio.us Page
  20. 23. Collaborate Find Music Share Photos
  21. 24. Web 2.0 Fun <ul><li>Pick an Application, Any Application </li></ul>

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