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Communicating in a Digital World

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A workshop for the Jane Goodall Institute's National Youth Leadership Council on how to communicate effectively online.

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Communicating in a Digital World

  1. 1. DIGITAL A Workshop for theCOMMUNICATIONS Jane Goodall Institute
  2. 2. Justine Abigail YuCommunications & Social Media Specialiste: justine.abigail@gmail.comw: www.justineabigail.comt: @justineabigail
  3. 3. HAVE YOU EVER… …written something on Facebook or any other social networking site? …shared photos online? …ranked or wrote reviews online of a restaurant, movie, book, etc. ? …posted a comment on a blog or any other website? …created or worked on a blog? …sent out tweets?
  4. 4. Internet and mobile-based TOOLS used forsharing and discussing information with people across space and time.
  5. 5. 955 MILLION MONTHLYACTIVE FACEBOOK USERS.If Facebook were a country, it would be the third most populated.
  6. 6. 3.5 BILLION PIECES OF CONTENTSHARED EACH WEEK ON FACEBOOK.
  7. 7. 20 MINUTES SPENT ON FACEBOOKEACH VISIT 23% of Facebook’s users check their account 5 or more times DAILY.
  8. 8. 100 MILLION ACTIVE TWITTER USERS
  9. 9. 175 MILLION TWEETS ARE SENT EVERY DAY
  10. 10. 181 MILLION BLOGS AROUND THE WORLD
  11. 11. EXPONENTIALLY LEVERAGES WORD OF MOUTH
  12. 12. FACEBOOK TIPS AND TRICKSENGAGEMENT
  13. 13. ELEMENTS OF A FACEBOOK POSTING1. Attention-grabbing caption2. Link3. Call to action to engage audience4. Awesome photo
  14. 14. RELATIONSHIP BUILDING
  15. 15. TWITTER TIPS AND TRICKSENGAGEMENT
  16. 16. BREVITY ISTHE SOULOF WIT
  17. 17. USE HASHTAGS TO INCREASE VISIBILITY
  18. 18. WORLDHUMANITARIAN DAY #WHD2012
  19. 19. JUMP ON TRENDING TOPICS AND HELP SHAPE THE CONVERSATION
  20. 20. CREATE LISTS TO FILTER THROUGH THE NOISEAND FOCUS YOUR ENGAGEMENT
  21. 21. RELATIONSHIP BUILDING
  22. 22. TIPS ANDBLOGGING 101 TRICKS
  23. 23. CONSISTENCY
  24. 24. WHAT HAPPENS ON THE INTERNET, STAYS ON THE INTERNET!
  25. 25. TIPS ANDEMAILING LIKE A PRO TRICKS
  26. 26. THE IMPORTANCE OF PROOFREADING
  27. 27. ALWAYS CHECK YOUR LINKS!
  28. 28. …cuz you don’t want to be sending boy band video links like me! True story.
  29. 29. Justine Abigail YuCommunications & Social Media Specialiste: justine.abigail@gmail.comw: www.justineabigail.comt: @justineabigail

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