Social media and Internal Comms
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A presentation as part of an afternoon session during Social Media Week London 2011, hosted by #media140 on using Social Media for Internal Communications
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Social media and Internal Comms
- 1. SOCIAL TECHNOLOGIES FOR INTERNAL COMMUNICATIONS Abi Signorelli Focusing on how social tools such as twitter, facebook, linkedin and youtube can be used to support and enhance employee communication and collaboration – both inside and outside the workplace.
- 2. SO, WHY GO BEYOND THE FIREWALL?
- 3. Power to your people If the freedom of speech is taken away then dumb and silent we may be led, like sheep to the slaughter . George Washington “ ”
- 4. THE BENEFITS ARE ENDLESS!
- 5. WITHOUT DOUBT, THERE ARE SOME BRILLIANT CASE STUDIES IN THIS ROOM! LET’S TEST THAT THEORY…
- 6. SO, WHAT ARE THE TOOLS, OR RATHER, METHODS? "No matter how sophisticated technology gets, we're reminded daily that it's about people…” Biz Stone, Twitter co-founder and director of communications
- 12. SOMETHING FOR THE FUTURE?
- 13. DON’T BE AFRAID, GUIDELINES AND EDUCATION WILL PROTECT YOU ” Almost every nightmare scenario you come up with, is probably already covered by existing policy and practice” Jon Iwata, SVP Marketing & Communications, IBM
- 14. TIPS ON SOCIAL MEDIA GUIDELINES
- 15. SOME SOCIALLY SAVVY BOSSES “ Trust and transparency are key to earning real customer loyalty …My ambition for Asda is to actively involve customers in every aspect of the business, to lift the lid on how we do things, and enable our customers to help make decisions that have an impact on what we sell and how we sell it. ” Andy Bond, Asda CEO
- 20. IMPORTANT TO REMEMBER… “ Social Media is about the people… …not about your business! Provide for the people and the people will provide for you. ” Matt Goulart Founder of WebStar Content
Editor's Notes
- How would you feel if we told you now – no tweeting, texting, no internet? We’re all human beings – let’s treat our employees as human beings, let’s trust them And, they’re doing it anyway so what’s the point And the benefits are ENORMOUS!
- Collaborating Connecting Crowd sourcing Communities Move from broadcast / curation UCG Role of IC changing – enabler Innovation/idea exchanging Connect the unconnectable Recruitment – talent attraction Gen y Expectations have changed – news finds you RSS Economy Spreading the word about your brand, advocacy Who here as access to internet banned?
- Stand up if you know me Stay standing up if you ‘met’ me online Name one thing you know about me Name one example of where we’ve connected in a ‘work’ capacity Who else has met online in here? Who’s collaborated with who?