An introduction to the value of social media in the world of aquatics programming. This presentation and information will be useful for people starting in social media for work - the information is high level and provides a start for further exploration.

1. Judi Samuels
Manager, CorporateCommunications
Maritz Canada

2. Tag – you’re it
 Put a blank name tag somewhere on you – where you won’t mind
others putting stickers on it (i.e. arm, shoulder, back)
 Take the small stickers & pencils with you: GO!
 Meet new people, talk with them; you have about 5-10sec per person
 Form an opinion.Write it as a single word – as a tag – on one of the
smaller stickers
 Put the sticker on the person’s blank name tag, and let them do the
same to you

3. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

4. What we’ll talk about today
 Simplifying social media
 The scary part:Tag
 Peas & carrots: Understand,
enable & motivate
 Platforms
 Your people
 Generation X
 GenerationY
 How will you mobilize them?
 The Dragonfly Effect
 Challenge:The virtual pool
deck
 Strategies:Things to think
about

5. So, let’s dissect the term: social media

6. Social media: a definition
 Social –
 of or relating to human society, the interaction of the individual and
the group, or the welfare of human beings as members of society
 Media –
 a channel or system of communication, information, or
entertainment
Courtesy: Merriam Webster online
www.merriam-webster.com

7. Basically, the social part can be likened to a party…

8. And, the media: a boat
So – what can go wrong with a party on a boat?

10. Tag – you’re it
Name tags
How do you feel?
The results of the name tag game:
there were plants in the room
meant to provide negative tags –
not all tags were “good news”.
That’s social media.

11. But – if we learn a few things, we
can all get along like peas & carrots.

12. Peas & Carrots
Understand
Enable
Motivate
We need to understand the
platforms
AND
We need to understand, enable &
motivate the people we are trying
to reach

13. Platforms

14. + Mobile

16. Most popular platforms
Most popular in
Canada

17. Most popular platforms
Facebook
• 400M+ profiles
• 35M status updates
• avg user = 130 friends
• 55min usage a day
• move to mobile:
100M mobile users
Twitter
• 75M+ profiles
• 50M tweets
• mobile growth =
347% year over year
• 55% women
• 45% men
YouTube
• 2nd largest search
engine
• 32.4B videos
watched
• 99% onYouTube

18. People

19. Social media demands
authenticity, transparency and
honesty – independent of your
market.

20. Why do people use social media?
 Stay updated
 Connect around common interests
 Socialize
 Get information
 Debate
Source: www.pewinternet.org

21. Generation X

22. Gen X – a few facts
 Born late 60s to mid 70s
 Today: 34 to 45yrs
 Beta toVCR to DVD
 Desktop to laptop
 StarWars rocks
 JFK & Martin Luther King Jr. are in history books

23. Gen X & Social Media
 Lifestyle needs
 Facebook = friends & family
 LinkedIn = work
 Twitter = “brand me”
 Privacy

24. GenerationY

25. GenY – a few facts
 Born early 80s to late 2000s
 Today: 10 to 30yrs
 What USSR?
 There is only 1 Germany
 Why won’t you give me a ribbon for 12th place?
 And, I need a laptop, iPhone, iPod, iPad and…
 September 11

26. GenY & Social Media
 Digital is everywhere
 Email is old school
 Social media = MY friends
 WIIFM online

27. So, how will you mobilize
them?
http://www.dragonflyeffect.com/blog/

28. The Dragonfly Effect
Source: www.dragonflyeffect.com

29. Challenge

30. Set up
 Teams of 4
 Seek out 1 GenY per team (ideally 2)
 3 Groups
• Group 1:Targeting parents
• Group 2:Targeting employees
• Group 3:Targeting community

31. The virtual pool deck
Provide water safety instruction to everyone in Ontario
 Role of the lifeguard/water safety provider: off the pool deck
 How does a lifeguard/water safety provider reflect their role?
 What does a lifeguard/water safety provider do online?
 What does a virtual pool deck look/act/sound like?
 How will your virtual pool deck contribute to the BIG goal?

32. The Dragonfly Effect
Source: www.dragonflyeffect.com

33. So, how will you mobilize
them?

34. Strategies

35. Things to think about
 Engage your community
 Why should they visit your pool/community centre?
 Why should they trust you?
 How can they support, endorse and promote you?
 Engage your employees
 How do they portray their link to your pool/community centre?
 What can they do to portray their role and your pool/community
centre in a relevant/appropriate light?
 How can you use social media to make their job easier, more efficient
& reflect your culture?

36. More things to think about
 Let your employees engage your community
 What if the lifeguard/water safety instructor role has gone
beyond the pool deck?
 How can a community engagement program take shape,
with social media, executed by employees?
 Interested: what are your objectives, how do you want to
come across, who do you want to reach?

37. One more thing
There is still debate over location-
based social networks and games,
but there exists true opportunity
that is yet to be tapped.
Foursquare is only 1 example.

38. http://www.youtube.com/watch?v=sM-kGGURWCE

39. Q&A
THANKYOU

40. Judi Samuels
Manager, Corporate
Communications
judi.samuels@maritz.com
@chieflemonhead
905.696.5113