The document provides advice for starting a startup in the digital era. It emphasizes that success requires:
1) Self-awareness of your strengths and focusing your efforts there.
2) Developing an idea that solves a problem for a growing market.
3) Understanding your target audience and ensuring your product meets their needs.
4) Building a product that users truly love through iterative development and user feedback.
Digital Space Consulting provides digital communication and marketing services. They help clients with strategy, planning, messaging, social media, internet marketing, ecommerce, web content management, analytics and reporting. They have over 10 years of experience in these areas and focus on empowering brands and customers through digital engagement. The document provides tips and strategies for using social media effectively for business purposes such as gaining visibility, demonstrating expertise, relationship building and customer acquisition.
Social media presented to Dallas Investors Forum. Stock trading tips, company research, monitoring of trends using social media. Stock traders tools, tips, tricks, and tactics for investment strategies using social media.
This document provides a 10-step strategy for SEO agencies and campaign management to avoid getting fired by clients. It outlines standardizing processes, executing monthly tasks and weekly check-ins, adding ongoing value through content creation and events, using automated tools, networking, and maintaining perspective. The final steps emphasize open communication, delivering results that impact clients' bottom lines, accountability, and charging rates that reflect the true value provided.
Digital Space Consulting presentation for LHH - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
This document provides information about Digital Space Consulting, a digital agency focused on content, creative, communications, and analytics. It discusses their services including social media, ecommerce, messaging and analytics. The presentation covers best practices for developing a social media strategy including identifying goals, content planning, amplification tactics, and tools. It also provides tips on optimizing platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest based on target audiences. Throughout, it emphasizes the importance of mobile-first strategies, consistent branding, and focusing on the right message to the right audience.
This document provides an overview of social media tips, platforms, and strategies. It discusses establishing profiles on key platforms like LinkedIn, Facebook, and Twitter. It emphasizes engaging on these networks by sharing content, answering questions, and building connections. The document then outlines tools for listening to conversations, scheduling posts, and measuring engagement. It stresses that social media should be part of an overall marketing strategy to gain visibility and allow customers to learn about one's brand through transparency and collaboration.
Digital Space Consulting presentation for 2013 Luna Conference - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Digital Space Consulting provides digital marketing and social media consulting services. They have over 10 years of experience in content creation, communications, and analytics. The document provides tips on building a social media strategy, including establishing profiles on key platforms like LinkedIn, engaging with others, and sharing useful content to build expertise. It also outlines tools for curating content, managing social media efforts, and measuring results. The overall advice is to start small by being helpful, build expertise over time, and focus on adding value through social interactions.
Digital Space Consulting provides digital communication and marketing services. They help clients with strategy, planning, messaging, social media, internet marketing, ecommerce, web content management, analytics and reporting. They have over 10 years of experience in these areas and focus on empowering brands and customers through digital engagement. The document provides tips and strategies for using social media effectively for business purposes such as gaining visibility, demonstrating expertise, relationship building and customer acquisition.
Social media presented to Dallas Investors Forum. Stock trading tips, company research, monitoring of trends using social media. Stock traders tools, tips, tricks, and tactics for investment strategies using social media.
This document provides a 10-step strategy for SEO agencies and campaign management to avoid getting fired by clients. It outlines standardizing processes, executing monthly tasks and weekly check-ins, adding ongoing value through content creation and events, using automated tools, networking, and maintaining perspective. The final steps emphasize open communication, delivering results that impact clients' bottom lines, accountability, and charging rates that reflect the true value provided.
Digital Space Consulting presentation for LHH - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
This document provides information about Digital Space Consulting, a digital agency focused on content, creative, communications, and analytics. It discusses their services including social media, ecommerce, messaging and analytics. The presentation covers best practices for developing a social media strategy including identifying goals, content planning, amplification tactics, and tools. It also provides tips on optimizing platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest based on target audiences. Throughout, it emphasizes the importance of mobile-first strategies, consistent branding, and focusing on the right message to the right audience.
This document provides an overview of social media tips, platforms, and strategies. It discusses establishing profiles on key platforms like LinkedIn, Facebook, and Twitter. It emphasizes engaging on these networks by sharing content, answering questions, and building connections. The document then outlines tools for listening to conversations, scheduling posts, and measuring engagement. It stresses that social media should be part of an overall marketing strategy to gain visibility and allow customers to learn about one's brand through transparency and collaboration.
Digital Space Consulting presentation for 2013 Luna Conference - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Digital Space Consulting provides digital marketing and social media consulting services. They have over 10 years of experience in content creation, communications, and analytics. The document provides tips on building a social media strategy, including establishing profiles on key platforms like LinkedIn, engaging with others, and sharing useful content to build expertise. It also outlines tools for curating content, managing social media efforts, and measuring results. The overall advice is to start small by being helpful, build expertise over time, and focus on adding value through social interactions.
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
SalesTweets: How to Boost Sales via Smart Chirps
Instructor: Pattie Simone, Founder, WomenCentric.net |@PattieSimone | @BizActivist
Why SalesTweets? Twitter is an amazing promotional tool that can lead to significant brand reach and new sales. National brands and newbies alike have generated buzz and revenue streams through creative chirps, using a range of offers, But how can a time-strapped small business owner tap into Twitter as a sales vehicle? What strategies and campaigns should be pursued? How do you establish manageable processes that provide sensible ROI for your time and/or outside talent investment?
What You’ll Learn: This workshop will cover several SalesTweets success stories of national brands and small entrepreneurs, as well as how to develop winning campaigns. You’ll learn how to plan a campaign and word creative, engaging tweets, why you need to test different kinds of offers & deadlines, and the best way to connect with thought leaders and influencers. Find out why SalesTweets can also positively affect your Search Engine rankings and how to create authentic SalesTweets that resonate with your target markets. We’ll also cover some Twitter campaign management and engagement measurement tools, like Hootsuite and Twaiter.
The document discusses analytics, search engine optimization (SEO), and search engine marketing (SEM) in the context of Google's "Zero Moment of Truth" concept. It covers using Google tools to time content, check on competitors, and see where targeted keywords and audiences are found. The document emphasizes that numbers are helpful but analysis and insight from data is more useful. It also discusses common metrics tracked, benchmarking competitors, and understanding what constitutes "good" numbers over time rather than single data points.
This document provides a summary of a session on developing a content strategy and putting together an integrated social media management and measurement plan. It discusses developing a strong website, blogging, using editorial calendars, setting goals and metrics for social media, cross-posting content, and using analytics to measure success. It emphasizes creating compelling content, prioritizing efforts, and thinking like a publisher to determine what content is worth audiences' time.
Comparing 12 Website Designs and BrandingJessica Jobes
In this information overloaded world, you only have seconds to capture someone's attention with your website. Are you sending the right signals? Take a look at these 12 websites from Seattle Creative Agencies and see what people think. Which company is Innovative? Which is Fun? How about Established or Feminine?
Inbound marketing - Join The RevolutionBernco Media
Inbound marketing focuses on creating educational content to attract potential customers to a website where they can learn about products on their own. It teaches consumers instead of interrupting them with pushy sales tactics. Inbound uses content like blogs, social media, and SEO to reach 70% of consumers who research purchases online before contacting companies. Implementing an inbound strategy requires blogging regularly, optimizing websites and content, running email campaigns, and analyzing results. Case studies show inbound can significantly increase website traffic, links, sales and reduce costs compared to traditional marketing.
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
Alexander Accountancy New To Business Seminar June 2015Stuart Walton
The document outlines 9 steps that can lead to failure at business networking: 1) Not listening, 2) Selling aggressively, 3) Giving dull pitches, 4) Seeking quick fixes rather than building relationships, 5) Prejudging people, 6) Not taking opportunities to present, 7) Being a "one-hit wonder" who doesn't follow up, 8) Not emphasizing the benefits for others, and 9) Lacking clear objectives for referrals and connections. Effective networking requires relationship-building over time through listening, engaging others, and providing value to contacts.
How you can embrace the "Growth Hacking" mindset - Anne Taylor Hartzell TBEX
This document defines growth hacking as a marketing technique used by startups that involves creativity, data analysis, and social metrics to gain exposure and sell products. It discusses how growth hackers think like startups by using a lean, experimental approach focused on customer growth. Growth hackers listen to customers through social media and analytics to understand their needs and influences, then refine their messaging and products based on data to create loyal, evangelistic fans. Examples like Uber, Airbnb, Hotmail and Dropbox are provided that leveraged growth hacking techniques like emotional storytelling, referrals, and addressing customer pain points.
This document provides information about an upcoming business networking workshop. The workshop will be facilitated by Sharon Crost and aims to teach attendees techniques to improve their business networking. Key topics that will be covered include building influence, networking style, and taking action to boost business. The workshop agenda outlines sessions on networking secrets, building networking capital, networking exercises, and more. Attendees will learn how to develop a powerful online and offline network to increase their social capital, online presence, and ability to apply new networking techniques.
The document discusses how to apply traditional sales techniques to internet tools and social media. It outlines common myths about internet sales and provides action items for small businesses to define their target audience, attract them with content, engage them in conversations, subscribe them to your materials, and convert them into revenue using blogs, social media, and following a five stage process of selling online.
This was a three-hour lecture presented to participants in the BizTec technology entrepreneurship competition, held at the Haifa Technion in December 2010.
When participants were invited to the lecture, they were directed to a survey about their marketing knowledge, and what they hoped to gain from the lecture. This served as the market research that was analyzed throughout the lecture.
This document provides tips and tools for startups regarding business outreach and marketing. It discusses the importance of sales and marketing to succeed. It also outlines various areas of sales like market research, lead generation, and deal-making. Additionally, it recommends creating a website, social media plan, email marketing strategy and using customer relationship management tools. Specific tools mentioned include MailChimp, Salesforce, Microsoft Dynamics CRM and others. The overall document serves as a guide for startups on effective outreach, marketing and sales.
The document provides advice for starting a startup in the digital era. It begins by debunking the myth that startups instantly gain widespread success and media attention shortly after launching. It emphasizes that execution is critical for startups to succeed. The key elements needed to start a startup are outlined as self-awareness, having an idea, understanding your audience, developing a product, and execution. For each element, the document provides tips on where to start and common mistakes to avoid. It stresses the importance of building a product that users truly love in order to achieve word-of-mouth growth and find early adopters.
After almost a decade in marketing, I realized what made the difference between thriving clients and struggling clients. If you're having a hard time scale your small service business, this is for you.
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
SalesTweets: How to Boost Sales via Smart Chirps
Instructor: Pattie Simone, Founder, WomenCentric.net |@PattieSimone | @BizActivist
Why SalesTweets? Twitter is an amazing promotional tool that can lead to significant brand reach and new sales. National brands and newbies alike have generated buzz and revenue streams through creative chirps, using a range of offers, But how can a time-strapped small business owner tap into Twitter as a sales vehicle? What strategies and campaigns should be pursued? How do you establish manageable processes that provide sensible ROI for your time and/or outside talent investment?
What You’ll Learn: This workshop will cover several SalesTweets success stories of national brands and small entrepreneurs, as well as how to develop winning campaigns. You’ll learn how to plan a campaign and word creative, engaging tweets, why you need to test different kinds of offers & deadlines, and the best way to connect with thought leaders and influencers. Find out why SalesTweets can also positively affect your Search Engine rankings and how to create authentic SalesTweets that resonate with your target markets. We’ll also cover some Twitter campaign management and engagement measurement tools, like Hootsuite and Twaiter.
The document discusses analytics, search engine optimization (SEO), and search engine marketing (SEM) in the context of Google's "Zero Moment of Truth" concept. It covers using Google tools to time content, check on competitors, and see where targeted keywords and audiences are found. The document emphasizes that numbers are helpful but analysis and insight from data is more useful. It also discusses common metrics tracked, benchmarking competitors, and understanding what constitutes "good" numbers over time rather than single data points.
This document provides a summary of a session on developing a content strategy and putting together an integrated social media management and measurement plan. It discusses developing a strong website, blogging, using editorial calendars, setting goals and metrics for social media, cross-posting content, and using analytics to measure success. It emphasizes creating compelling content, prioritizing efforts, and thinking like a publisher to determine what content is worth audiences' time.
Comparing 12 Website Designs and BrandingJessica Jobes
In this information overloaded world, you only have seconds to capture someone's attention with your website. Are you sending the right signals? Take a look at these 12 websites from Seattle Creative Agencies and see what people think. Which company is Innovative? Which is Fun? How about Established or Feminine?
Inbound marketing - Join The RevolutionBernco Media
Inbound marketing focuses on creating educational content to attract potential customers to a website where they can learn about products on their own. It teaches consumers instead of interrupting them with pushy sales tactics. Inbound uses content like blogs, social media, and SEO to reach 70% of consumers who research purchases online before contacting companies. Implementing an inbound strategy requires blogging regularly, optimizing websites and content, running email campaigns, and analyzing results. Case studies show inbound can significantly increase website traffic, links, sales and reduce costs compared to traditional marketing.
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
Alexander Accountancy New To Business Seminar June 2015Stuart Walton
The document outlines 9 steps that can lead to failure at business networking: 1) Not listening, 2) Selling aggressively, 3) Giving dull pitches, 4) Seeking quick fixes rather than building relationships, 5) Prejudging people, 6) Not taking opportunities to present, 7) Being a "one-hit wonder" who doesn't follow up, 8) Not emphasizing the benefits for others, and 9) Lacking clear objectives for referrals and connections. Effective networking requires relationship-building over time through listening, engaging others, and providing value to contacts.
How you can embrace the "Growth Hacking" mindset - Anne Taylor Hartzell TBEX
This document defines growth hacking as a marketing technique used by startups that involves creativity, data analysis, and social metrics to gain exposure and sell products. It discusses how growth hackers think like startups by using a lean, experimental approach focused on customer growth. Growth hackers listen to customers through social media and analytics to understand their needs and influences, then refine their messaging and products based on data to create loyal, evangelistic fans. Examples like Uber, Airbnb, Hotmail and Dropbox are provided that leveraged growth hacking techniques like emotional storytelling, referrals, and addressing customer pain points.
This document provides information about an upcoming business networking workshop. The workshop will be facilitated by Sharon Crost and aims to teach attendees techniques to improve their business networking. Key topics that will be covered include building influence, networking style, and taking action to boost business. The workshop agenda outlines sessions on networking secrets, building networking capital, networking exercises, and more. Attendees will learn how to develop a powerful online and offline network to increase their social capital, online presence, and ability to apply new networking techniques.
The document discusses how to apply traditional sales techniques to internet tools and social media. It outlines common myths about internet sales and provides action items for small businesses to define their target audience, attract them with content, engage them in conversations, subscribe them to your materials, and convert them into revenue using blogs, social media, and following a five stage process of selling online.
This was a three-hour lecture presented to participants in the BizTec technology entrepreneurship competition, held at the Haifa Technion in December 2010.
When participants were invited to the lecture, they were directed to a survey about their marketing knowledge, and what they hoped to gain from the lecture. This served as the market research that was analyzed throughout the lecture.
This document provides tips and tools for startups regarding business outreach and marketing. It discusses the importance of sales and marketing to succeed. It also outlines various areas of sales like market research, lead generation, and deal-making. Additionally, it recommends creating a website, social media plan, email marketing strategy and using customer relationship management tools. Specific tools mentioned include MailChimp, Salesforce, Microsoft Dynamics CRM and others. The overall document serves as a guide for startups on effective outreach, marketing and sales.
The document provides advice for starting a startup in the digital era. It begins by debunking the myth that startups instantly gain widespread success and media attention shortly after launching. It emphasizes that execution is critical for startups to succeed. The key elements needed to start a startup are outlined as self-awareness, having an idea, understanding your audience, developing a product, and execution. For each element, the document provides tips on where to start and common mistakes to avoid. It stresses the importance of building a product that users truly love in order to achieve word-of-mouth growth and find early adopters.
After almost a decade in marketing, I realized what made the difference between thriving clients and struggling clients. If you're having a hard time scale your small service business, this is for you.
This document provides guidance and advice for starting a startup. It emphasizes the importance of validating your idea with customers before building anything. Customer development and understanding customer needs are key. The five major factors that contribute to startup success are identified as the idea, team, business model, funding, and timing. Bootstrapping and selling the idea before building the product are recommended approaches. Resources for learning lean startup methodologies and customer development processes are provided.
The document provides an overview of how to think like a startup. It discusses that startups should not follow traditional MBA advice and business plans, as no plan survives contact with customers. Instead, startups should focus on customer development to test hypotheses and pivot if assumptions are incorrect. The key is to get outside the building to validate assumptions and gather customer feedback through a minimum viable product. It also introduces the business model canvas as a tool to organize thinking about the key elements of a startup business.
This is a great presentation for small businesses in need of a general understanding about marketing. Most small businesses feel they can't afford a marketing plan. In all honesty, they can't afford not to market. This presentation provides a few how-to's reveals a few mysteries and will help develop an appreciation for marketing you business.
This document provides 10 things for founders to remember when starting a business. It emphasizes that most startups fail, even for successful entrepreneurs, and stresses the importance of execution. Key points include prototyping ideas quickly, understanding the business model and how the company makes money, leveraging available technologies, having the right team, developing an effective marketing strategy, establishing a solid operations plan, focusing on sales, and creating a thorough financial plan. Overall, the document advises entrepreneurs to test ideas quickly and adapt based on feedback in order to successfully launch a new venture.
The document discusses various topics related to building winning products, including the traditional product development model, problems with that model, diffusion of innovations, customer jobs and pains, minimum viable products, achieving product-market fit, and examples of companies like Polycom and CapitalOne that built successful products through small innovations, iterations, and experimentation.
2a customer discovery ( canvas and story ).2013.q2iain.verigin
This document provides an overview of Customer Discovery class #2a. It begins with reviewing an example Lean LaunchPad project called MammOptics. The majority of the class time is spent reviewing this example to demonstrate what customer discovery work looks like.
The document then provides a brief recap of customer discovery planning and outlines the customer development process with the key stages of customer discovery, customer validation, customer creation, and scaling the company. It discusses rules and exit criteria for the customer discovery stage. Hypothesis testing is a core part of discovery, and the document outlines developing hypotheses for problems, products, customers, competition, distribution/pricing, markets, and the business model. Finally, it emphasizes that hypotheses are educated guesses to
Four years ago, Orrick asked me to present to an audience of mostly-technical entrepreneurs on how to build a go-to-market strategy.
While the presentation h
understanding Market research and business modelling for middle school students
1)what is market research and why is it important?
2)what is business modelling and how it helps the business to grow?
Beyond Buzzwords: An Introduction to The Lean StartupPaul Parent
Eric Ries's book, The Lean Startup, supplied new language to conversations about entrepreneurship. Ries brought important ideas to a wide audience and transformed the way people approach startups. This talk will introduce the fundamental concepts from The Lean Startup. Learn what makes a startup distinct from other businesses. Walk through the core elements of the methodology. Understand the meaning and context for widely-used terms like 'MVP', 'product / market fit', and 'pivot'.
This talk was prepared for PHX Startup Week in February 2016.
Riyadh geeks - Bulding products the lean wayMutaz Ghuni
The document discusses applying lean principles to building products. It outlines the 9 steps to build products the lean way: 1) Have an idea, 2) Identify customers, 3) Define the problem, 4) Identify riskiest assumptions, 5) Set success criteria, 6) Validate through experiments, 7) Make decisions to persevere, iterate or pivot, 8) Learn from each iteration, and 9) Only then discuss solutions. Many successful companies and organizations use lean, including startups, GE, Intuit, and the US government. The presentation encourages validating solutions through minimum viable products and customer feedback.
Harnessing the power of marketing: 10 steps to social media successYay!Starter Marketing
This document outlines 10 steps for social media marketing success for startups. It recommends startups 1) learn from successful competitors and common mistakes, 2) decide the purpose of social media use, 3) know the target audience, 4) choose relevant channels, 5) start small with 1-2 channels and regular content, 6) embrace trial and error, 7) consider organic vs paid approaches depending on goals and budget, 8) focus on meaningful key performance indicators like reach and engagement rather than vanity metrics, 9) prioritize authentic follower growth, and 10) identify your gifts and wants when seeking help. The agency providing this advice, Yay!Starter, helps startups succeed through online marketing channels.
Starting a business...a guide on what to consider, brand identity, financing, culture, marketing, plus more. Includes interactive tools for you and your team.
Talk to the Business and IT Interface class at JCU a couple weeks ago. The presentation covers these topics:
- What is a Startup?
- Search x Execution
- Speed of Change: faster than ever!
- What people think is important for a startup
- What really matters
- Starting points: Idea x Market Need
- Two Main Hypotheses: Value and Growth Engine
- Tool: Value Proposition Canvas
- Customer Segment
- Value Proposition
- Revenue Model (Monetisation)
- Tool: Business Model Canvas
- Tool: Experiment Board (Javelin)
- Case 1: Wannadoo (Brazil)
- Case 2: JESI (Australia)
- VCs: Most important factors for raising capital
- Pitch Deck Template
- Further reading
- Townsville Startup Weekend
The document discusses the lean startup methodology for validating business hypotheses through customer development and pivoting. It emphasizes that startups should explicitly test their business assumptions by getting customer feedback on problems, solutions, and business models, rather than assuming their ideas are correct. If problems arise, startups should pivot one element and test again rather than persisting blindly with their initial plan. The lean startup process helps companies find a working business model more quickly through a scientific approach of iterative experimentation and adaptation based on customer input.
The document discusses strategies for building and scaling an SEO/SEM agency team. It recommends specializing in a core offering and industry rather than trying to do everything. The agency should identify its "superpower" and focus on building partnerships with complementary agencies. It also suggests focusing the agency's growth preference as either high-growth oriented or lifestyle focused. Finally, it provides tips on organizational scaling, such as hiring for account management, project management and subject matter experts, and separating roles as the agency grows.
James Loomstein, of Digital Space Consulting, gave a presentation on finding the right digital agency. He discussed how the advertising model is changing with more specialization and niche offerings. Agencies now focus on specific capabilities like SEO, social media, or mobile rather than being full-service. Loomstein advised that collaboration between agencies is important for success and that clients should look for agencies with expertise in their industry, strong creative skills, and a focus on measurable results.
As a digital strategy agency - our focus is helping clients deliver the right message to the right audience at the right time.
From a framework - we created an overview of 13 current media channels designed to help identify the correct strategy, target, and audience.
For more information - please visit http://www.digitalspaceconsulting.com.
Pubcon presentation from New Orleans. Getting the most out of your agency. Covering:
- why partner with a digital marketing agency
- how to select the right digital marketing agency
- how to get the most out of your digital marketing agency
- how in-house marketing directors view the world
- how to set-up clients for success
- tools for running your in-house marketing team
- where to get smart on digital marketing trends
Digital Space Consulting is a digital agency that provides social media strategy, content creation, and analytics services. They help brands connect with customers and empower them through research and engagement. The document provides tips on building a social media strategy, including listening to conversations, becoming active on key platforms like LinkedIn and Twitter, sharing valuable content, and measuring results. It emphasizes starting simply by optimizing profiles, engaging with others, and staying connected to industry conversations.
Digital Space Consulting provides digital communication and marketing services. They have over 10 years of experience in content creation, social media, analytics and more. Their presentation discusses building a personal social media strategy and provides tips on platforms like LinkedIn, Facebook and Twitter. It emphasizes engaging with others, sharing useful content, and listening to conversations to build expertise and relationships.
The document discusses in-house SEO strategies and how SEO professionals need to think differently now than in the past. It notes that SEO value is harder to measure directly and that SEO teams need to focus on understanding customer data and search engine optimization from the perspective of customers, business leaders, and search engines themselves. The document provides examples of questions SEO professionals should ask and tools they can use to improve digital audits, testing, and insights.
This document provides guidance on using social media for job searching. It recommends establishing profiles on LinkedIn, Facebook, Twitter and About.me to create an online presence. It advises optimizing profiles with relevant keywords and following companies, recruiters, and hashtags. The document also recommends engaging on these platforms by sharing content, asking questions, and staying active to build connections and visibility to potential employers.
Pubcon Austin presentation - SEO Campaign Management : How Not to Get Fired. Presentation includes, internal set-up and seo agency management tools, platforms for seo success, tools to stay smart on seo trends, how to add value as a seo consultant, and seo audit examples. For more information follow on Twitter at www.twitter.com/jloomstein and www.twitter.com/crown_partners.
Digital Space Consulting provided a presentation on social media strategies for businesses. It discussed the importance of having an online presence, building thought leadership through blogging, using social media to gain market intelligence and identify opportunities. The presentation covered key social media platforms, content creation tips, and automation tools to engage audiences and measure results. It emphasized developing custom social media profiles and content to establish expertise and visibility online.
The document provides an overview of social media tips, tricks, platforms and tactics for businesses. It discusses creating a digital footprint and engaging customers through social media. The presentation recommends tracking keyword mentions, identifying opportunities by listening to customer conversations, and building thought leadership through blogging. It emphasizes claiming social media profiles, engaging with others, and sharing useful content to establish expertise and visibility online.
http://www.digitalspaceconsulting.com Top 10 tips for optmizing linkedin profile for job search. Digital Space Consulting reviews what you need to do for your LinkedIn profile to increase your digital media footpring.
http://www.digitalspaceconsulting.com. Presentation demonstrates how small business can leverage social media to build their business, connect with customers, suppliers, and partners. Small business social media provided by Digital Space Consulting (a social media and strategy consulting firm) Dallas, Texas. http://www.digitalspaceconsulting.com
How to find a job using social media. Social media job search presentation presented by James Loomstein, Digital Space Consulting. Dallas, Texas based social media consulting firm. http://www.digitalspaceconsulting.com
http://www.facebook.com/digitalspace
The document provides an overview of social media for small businesses. It discusses (1) the importance of social media and digital presence for businesses, (2) the major social media platforms and tools that businesses should utilize, including Facebook, LinkedIn, blogs, and video, and (3) strategies for using these tools to engage customers, build brands, and improve search engine optimization. Contact information is provided for further questions.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
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1. STARTING
A
STARTUP
IN
THE
DIGITAL
ERA
|
@JLoomstein
James Loomstein
Managing Partner
Rogue Marketing
2. Let
Me
Tell
You
a
Story
@jloomstein
Brandon and Sarah developed this amazing [app, company, service, brick and mortar business, etc.]
Launched a website, created a Facebook page, sent out some
tweets, and posted a video to YouTube
Created a press release and posted to the Internetwebs….
The next week – Brandon got a call from the local news, TechCrunch did a story on him, and his article was featured on
BuzzFeed and Mashable (or D Magazine) labeled them the next big thing…
Sounds amazing doesn’t it……………
Like a dream come true?
3. Let
Me
Tell
You
a
Story
Credit:
Karl
Sakas
@jloomstein
That’s
because
it
is
amazing
–
it’s
not
real.
This.
Doesn’t.
Happen.
4. @jloomstein #Pubcon4
Execu'on
is
everything.
Let’s Talk About You + Reality
• Number one problem is obscurity
• Race against time and capital
• Can’t outspend mass market
• Can’t do it all yourself
• Your directionless How
you
need
to
start
thinking…..
8. @jloomstein #Pubcon8 Why
it
works
Everyone
has
a
role
to
play
Everyone
knows
what
to
do
Everything
builds
on
the
previous
thing
Its
not
direc'onless
It’s
not….we
(race
cars,
race
boats,
race
horses)
Its
not
we
do
that……
11. How
it
happens
Self-‐Awareness
Ideas
Audience
Product
ExecuSon
12. So
here
is
how
it
happens
What
you
need
to
start
a
start-‐up
• Self-‐awareness
• Idea
• Audience
• Product
Then
you
need
• Team
• ExecuSon
Credit:
Karl
Sakas
@jloomstein
+
What
do
you
need
to
think
about
when
you
think
about
the
idea?
+
What
do
you
need
to
think
about
when
you
think
about
the
audience
before
the
product?
+
Why
do
products
(companies
or
brands
or
startups)
fail?
13. Self-‐Awareness
Overview
§ Bet
on
your
strengths
§ Drop
the
things
you
suck
at
Where
to
start
§ Strengths
Finder
2.0
(Tom
Rath)
§ Find
where
you
over-‐index
and
go
all-‐in
Common
mistake
among
entrepreneurs
• Spending
10-‐20
years
of
their
professional
life
checking
boxes
• The
others
try
and
do
everything
themselves
@jloomstein
Self-‐Awareness
Idea
Audience
Product
ExecuSon
14. Ideas
Overview
• Ideas
come
first
and
the
start-‐up
second
• The
market
drives
ideas
(not
what
you
learned
in
a
textbook)
Where
to
start
idea'ng
• Does
this
idea
solve
a
problem
I
currently
face
• How
easy
is
this
to
replicate
• How
much
do
you
love
this
idea
(passion)
• Why
now
(why
is
this
the
perfect
Sme?
Why
not
two
years
ago?
Why
not
two
years
from
now?)
@jloomstein
Self-‐Awareness
Idea
Audience
Product
ExecuSon
15. Ideas
@jloomstein
Common
mistake
among
first
'me
start-‐ups
• First
idea
needs
to
sound
really
big
• It’s
not
the
growth
rate
of
the
start-‐up,
it’s
the
growth
rate
of
the
market
• Lack
of
differenSaSon
Self-‐Awareness
Idea
Audience
Product
ExecuSon
16. Audience
Overview
• You
can’t
create
demand
or
a
market
that
doesn’t
want
to
exist
• You’re
compeSng
for
aaenSon
• If
you’re
being
X
instead
of
Y
• (for
people
who
like
red
instead
of
white)
–
you’ve
already
failed
• Customer
will
put
up
with
an
imperfect,
but
rapidly
improving
product
Where
to
start
ideaSng
• What
is
the
size
and
growth
of
the
market
• How
is
the
market
going
to
evolve
• Does
my
idea
target
a
small/rapidly
growing
market
or
an
old/dying
market
@jloomstein
Self-‐Awareness
Idea
Audience
Product
ExecuSon
17. Product
@jloomstein
Overview
• Great
idea
-‐-‐-‐>
Great
product
-‐-‐-‐>
Great
company
• UnSl
you
build
a
great
product
-‐
nothing
else
maaers
Where
to
start
ideaSng
• Build
something
that
users
love
-‐
Making
something
that
people
like
-‐
is
a
great
way
to
fail
• Its
beaer
to
build
something
that
a
small
amount
of
users
love
-‐
than
a
something
that
a
lot
of
people
like
Think
for
yourself
• What
are
the
products
you
love?
Now
-‐
are
they
simple
to
use/learn?
• Google
is
a
search
box
with
two
buaons
• iPhone
was
the
first
mobile
phone
that
people
loved
Self-‐Awareness
Idea
Audience
Product
ExecuSon
18. Product
@jloomstein
Why
do
products
(start-‐up’s)
die
• Failure
to
build
a
product
people
love
• Lack
of
word
of
mouth
• Failure
to
find
1,000
true
believers
• Lack
of
user
feedback
• Asking
quesSons
• Bonus
point
–
very
few
fail
from
funding
First
metrics
to
focus
on
• Growth
• Total
registraSons
• AcSve
users
• AcSvity
levels
• RetenSon
• Revenue
19. Boaom
line
–
if
you
don’t
get
this
stuff
right.
Nothing
else
will
maNer.
Success
=
Self-‐Awareness
x
Idea
x
Product
x
Audience
x
Team
x
ExecuSon
x
Luck*
*Luck
=
random
number
Execu'on
is
everything.
21. Recap
@jloomstein
Strategic
impera'ves
• Audience
first.
Product
second.
• Stop
trying
to
find
customers
for
your
products;
find
products
for
your
customers
• 1,000
true
believers
• The
number
one
asset
to
everyone
is
Sme
• You
can’t
create
demand
• What
is
my
story
• Stop
worrying
that
someone
is
going
to
steal
your
idea
(execuSon
is
everything)
• You
can’t
outspend
brands
• Everyone
is
compeSng
for
aaenSon
24. • Win
by
being
more
ordinary,
more
standard,
and
cheaper
• Or
win
by
being
faster,
more
remarkable,
and
more
human
Competing on price is a race to the bottom. You can’t
out Wal-Mart….Wal-Mart
25. Recap
@jloomstein
• Rule
1:
Build
your
personal
+
company
brand
• Rule
2:
It’s
not
about
you,
it’s
about
your
customer
• Rule
3:
Try
small
investments
into
the
plalorms
• Rule
4:
Don’t
scale
unSl
its
profitable
• Rule
5:
OpSmize
for
a
specific
tacSc
(I.e.
conversion,
reach,
etc.)
From
a
marke'ng
point
of
view
• How
do
we
deliver
a
posi've
customer
experience
throughout
the
research,
discovery,
and
purchase
journey
• How
do
we
create
client
or
customer-‐centric
content
• How
do
we
create
the
right
message
to
the
right
audience
at
the
right
'me
• How
do
measure
the
effec'veness
of
our
markeSng
dollar
• How
do
we
maximize
marke'ng
budget
with
limited
talent
and
training
resources
• How
do
we
create
our
brand
so
people
know,
like,
trust,
and
buy
from
us
The
Decisions
you
make….
26. @jloomstein #Pubcon
How
to
think
about
your
digital
strategy
Crea'ng
a
framework
Social
Media
|
Connected
Economy
|
Digital
Media
Opportuni'es
27. How
to
think
about
your
company
@jloomstein
Company/
Brand
OperaSons
Finance
/
AccounSng
Human
Resources
MarkeSng
Sales
Vendors
DistribuSon
28. How
to
think
about
your
digital
strategy
@jloomstein
MarkeSng
Website
/
SEO
In-‐store
(Coupon,
Display,
Co-‐Op)
Social
Digital
Media
(SEM)
E-‐
Commerce
Mobile
Blog
PR/Event/
Influencer
CRM
Email
Video
Content
MarkeSng
Social
Facebook
Twiaer
LinkedIn
YouTube
Pinterest
Snapchat
Instagram
Streaming
29. How
it
plays
out
@jloomstein
Company/
Brand
OperaSons
Finance
/
AccounSng
MarkeSng
Human
Resources
Sales
Vendors
DistribuSon
MarkeSng
Website
In-‐Store
Digital
Media
(SEM)
E-‐Commerce
Blog
Social
PR/Event/
Influencer
CRM
Email
Content
MarkeSng
SEO
Social
Facebook
Twiaer
LinkedIn
YouTube
Pinterest
Snapchat
Instagram
Streaming
Content
Outreach
Community
30. How
to
think
about
your
markeSng
@jloomstein
Blogging
|
Social
|
SEO
|
Paid
Media
(SEM)
Call-‐To-‐AcSon
|
Landing
Page
|
Email
Sales
AnalyScs
CRM
Top
of
the
funnel
Pulling
visitors
to
website
Middle
of
the
funnel
ConverSng
aser
they
visit
Nearly
6B
searches
on
Google
everyday
–
maybe
a
few
of
those
people
would
be
interested
in
your
product
Boaom
of
the
funnel
Conversion
–
markeSng
asset
you
own
31. How
to
think
about
your
social
strategy
@jloomstein
Social
Facebook
Twiaer
LinkedIn
Pinterest
Snapchat
Instagram
YouTube
Streaming
Content
Outreach
Community
E-‐Books
• Facebook
dark
posts
• Facebook
promoted
posts
• Facebook
ads
• Blogs
• Guest
posts
• Infographics
• Video
• Podcast
• Advertorial
• YouTube
ads
• Explainer
videos
• Video
series
• LinkedIn
ads
• LinkedIn
blog
posts
• LinkedIn
groups
• Webinar
promoSon
32. Example
|
Investor
• Company:
Founder
collecSve
• Website:
www.foundercollecSve.com
• About:
Seed-‐stage
venture
capital
fund
built
by
a
collecSon
of
successful
entrepreneurs
($200K+
/
30
investments
annually)
• Focus:
Accelerate
the
relaSonship
process
+
build
thought
leadership
38. Do
This
|
Where
to
focus
• IdenSfy
your
core
offering
• Pick
your
super
power
• Tell
a
beaer
story
• Invest
in
operaSons
/
non-‐revenue
acSviSes
(I.e.
accounSng,
project
management,
etc.)
• Learn
that
you
can
either
being
a
meaningful
specific
or
a
wandering
generality
• Fill
your
roster
with
the
right
people
(money,
technology,
client,
Sme,
recruiter,
sales)
• Build
your
team
based
on
energy,
hustle,
integrity,
and
talent
• Drop
the
stuff
you
suck
at
/
double
down
on
your
strengths
• Understand
that
none
of
this
is
easy
Credit:
Karl
Sakas
@jloomstein
40. Wait….About
Me
1999
–
Graduated
Bradley
University
2002
-‐
Started
in
digital
markeSng
2005
–
Graduated
SMU
MBA
Work
for
“Big”
Agencies
Omnicom
2003-‐
2010
2011
–
Started
Digital
Space
2016
–
Merged
Rogue
2011
–
D/FW
SEM
2012
–
Pubcon
2014
–
SMU
MBA
Adjunct
Professor
@jloomstein
41. @jloomstein #Pubcon
¨ 10+
member
digital
strategy
agency
based
out
of
Dallas
¨ We
develop
brand
strategies,
go-‐to-‐market
posiSon
strategies,
and
create
digital
markeSng
amplificaSon
models
for
mid-‐market
companies
and
brands
¨ Passionate
about
the
tools,
plalorms,
and
technology
used
to
connect
and
engage
consumers
And,
we
do
this
41
42. @jloomstein #Pubcon
42
Execu'on
is
everything.
Where to connect…..we’d love to chat
GoRogue.net
hello@GoRogue.net
James@GoRogue.net
@Jloomstein
44. Personal
branding
tools
Create
a
website
for
$10….
• Create
personal
website
on
About.me,
Tumblr.com,
Magnt.com
• Create
URL
on
GoDaddy.com
• Redirect
personal
url
to
personal
website
Social
Profiles
• Facebook
brand
page
• Linkedin
(personalized
url)
• LinkedIn
business
page
• Twiaer
• Instagram
• Pinterest
• Quora
@jloomstein
45. Audience
listening
tools
Listening
for
opportunity
• Google.com/trends
• Alltop.com
• Search.twiaer.com
• Hootsuite.com
• Topsy.com
• SocialmenSon.com
• Ubersuggest.com
• AddictomaSc.com
• Tagboard.com
• Nuzzel.com
• IceRocket.com
• Tailwind.com
@jloomstein
• IdenSfy
relevant
topics
to
write
about
• IdenSfy
headlines
that
impact
search
results
• Discover
where
your
audience
hangs
out
online
• IdenSfy
content
that
solves
a
problem
• IdenSfy
who
leads
the
conversaSon
relevant
to
your
industry
• What
type
of
content
trends
among
your
community
• IdenSfy
influencers
None
of
these
tools
are
all-‐inclusive.
They
catch
bits
and
pieces
of
what
is
out
there
but
don't
always
get
it
all.
If
you
run
a
search
every
day,
it
will
only
takes
a
few
minutes
to
scan
through
anything
new.
If
you
want
to
conduct
a
"fresh"
search
that
isn’t
skewed
by
your
Google
history,
use
the
Google
Chrome
browser
and
open
an
incognito
window
(ShiJ
+
CTRL
+
N)
so
it
doesn't
factor
your
Google
profile
in
results.
47. CreaSve
/
amplifying
tools
@jloomstein
Why
this
works
Build
online
properSes
Create
central
access
+
community
Workflows
+
automaSon
CreaSve
content
packaging
Organize
content
process
Benchmark
performance
Create
call
to
acSon
(Snip.ly)
Audience
insights
Social
listening
Localized
markeSng
Provides
scalability
• Canva
• PicMonkey
• Pitch
Engine
• OutBrain
• RebelMouse.com
• Kapost
• Snip.ly
• Spreadfast.com
• Sprinklr.com
• WeLink.com
48. Stay
smart
tools
@jloomstein
Podcast
• Gary
Vaynerchuck
(Ask
Gary
Vee
Show
–
YouTube
/
iTunes)
• Lewis
Howes
• This
Week
in
Startups
(TWIS)
Websites
• ProductHunt.com
• Top
100
apps
(iTunes)
Content
cura'on
/
management
• Feedly
• Get
Pocket
Editor's Notes
What’s your story:
Are you a revolutionary or an underdog
Make them believe you’re giving them something they can’t get anywhere else.
Give a reason to follow you
It’s all about loyalty, exclusivity, and inside access
Serve your audience before you serve yourself