Pubcon presentation from New Orleans. Getting the most out of your agency. Covering:
- why partner with a digital marketing agency
- how to select the right digital marketing agency
- how to get the most out of your digital marketing agency
- how in-house marketing directors view the world
- how to set-up clients for success
- tools for running your in-house marketing team
- where to get smart on digital marketing trends
This document provides information about Sphere, an award-winning digital recruitment agency. It summarizes Sphere's services in recruiting candidates for marketing, sales, analytics, creative, technology and administrative roles. It also describes Sphere's process for graduate group assessments, which allows companies to quickly hire multiple graduates through a group interview format. Positive testimonials from clients praise Sphere's expertise, ability to understand their needs, and success in filling challenging roles.
The document provides advice for lawyers seeking new partner opportunities, including:
- Researching potential firms and opportunities thoroughly before interviews;
- Being prepared to discuss your portable business and qualifications; and
- Qualifying the opportunity as much as the firm qualifies you during the interview process which can take 30 days to 4 months to complete. It also covers negotiating your package and leaving your current firm professionally.
Optimize Omnichannel Campaigns In 2018: How To Reach Every Buyer In Every Cha...G3 Communications
View this #sps17 Webcast on-demand here: http://dg-r.co/2xOyTwO
This session will share use cases highlighting how B2B organizations are overcoming the limitations of insufficient data and integration to expand their reach and buyer engagement. With more precise targeting, the session will provide prescriptive examples of how B2B marketers can keep up with their B2C peers by putting actionable intelligence into play across multiple channels, including:
• Increasing telemarketing conversions;
• Improving email click-through rates;
• Reducing digital ad acquisition costs: and
• Lifting direct mail response rates.
Attendees will also find examples of how access to accurate account and contact data are helping organizations identify their best audiences and then deploy campaigns across channels that match buyer preferences.
For Monitoring and Evaluatin (M&E), scientii research, academic research, and socialeconomic research. Tabison comprise of qualifid team with wide analytial experience in wide range of research areas. We have unbeatable skills in quantiatie,
qualitatie, and mixed-mode research designs. At Tabison we believe every business/industry has data which when collected, stored, cleaned, organized, consolidated, analyzed and interpreted by a trained mind yields valuable insights into the
business which helps in making strategic business planning decisions & operations
effiency improvements
Blu Digital is a digital recruitment specialist based in London that prides itself on high levels of service. They recruit for a range of digital roles and work with startups, blue chip companies, and more. The company has experienced rapid growth since being founded in 2013. Blu Digital aims to develop ambitious, hardworking consultants and provide a platform for them to achieve their goals and advance their careers. Consultants have been able to earn high salaries and progress to roles like Team Leader within a few years. The company culture is collaborative and rewarding, with incentives like lunches and drinks events. Blu Digital's vision is to become a global industry leader and they are focused on continued expansion.
Improve B2B Close Rates with this Sales TechniqueTrefis
Companies spend hundreds of millions of dollars a year to generate qualified leads for Sales. Sales reps spend countless hours developing those leads to become paying customers. Yet the vast majority of qualified leads never close.
What's more important than closing the sale?
In this webinar you'll learn
-The key reason why sales don't close
-One essential way to close more sales and do that faster
-Specific steps you can take to improve immediately
Trefis is a Boston-based technology company that helps senior leaders and their teams who make decisions of consequence. Trefis technology transforms complex, static analyses-such as Excel-based data models-into easy-to-use, visual interactive experiences that let you develop "what-if" scenarios, assess the risk and reward of any decision, and engage stakeholders in meaningful discussions on the assumptions that matter most.
It’s simple: Plans and forecasts matter
Your firm makes consequential decisions every year based on its plans and forecasts: What markets to enter, what people to hire, where to invest... and many others. Getting it right involves analytical inputs from dozens, hundreds, maybe even thousands of people. Yet many firms still get it wrong.
Here’s an astounding fact. Every quarter, nearly 25% of public companies miss Wall Street earnings expectations, or have to reduce their earnings guidance. And the consequences are huge.
In this presentations, you'll learn:
Why companies miss their forecast
What you can do about it
Next steps you can take
This document provides information about Sphere, an award-winning digital recruitment agency. It summarizes Sphere's services in recruiting candidates for marketing, sales, analytics, creative, technology and administrative roles. It also describes Sphere's process for graduate group assessments, which allows companies to quickly hire multiple graduates through a group interview format. Positive testimonials from clients praise Sphere's expertise, ability to understand their needs, and success in filling challenging roles.
The document provides advice for lawyers seeking new partner opportunities, including:
- Researching potential firms and opportunities thoroughly before interviews;
- Being prepared to discuss your portable business and qualifications; and
- Qualifying the opportunity as much as the firm qualifies you during the interview process which can take 30 days to 4 months to complete. It also covers negotiating your package and leaving your current firm professionally.
Optimize Omnichannel Campaigns In 2018: How To Reach Every Buyer In Every Cha...G3 Communications
View this #sps17 Webcast on-demand here: http://dg-r.co/2xOyTwO
This session will share use cases highlighting how B2B organizations are overcoming the limitations of insufficient data and integration to expand their reach and buyer engagement. With more precise targeting, the session will provide prescriptive examples of how B2B marketers can keep up with their B2C peers by putting actionable intelligence into play across multiple channels, including:
• Increasing telemarketing conversions;
• Improving email click-through rates;
• Reducing digital ad acquisition costs: and
• Lifting direct mail response rates.
Attendees will also find examples of how access to accurate account and contact data are helping organizations identify their best audiences and then deploy campaigns across channels that match buyer preferences.
For Monitoring and Evaluatin (M&E), scientii research, academic research, and socialeconomic research. Tabison comprise of qualifid team with wide analytial experience in wide range of research areas. We have unbeatable skills in quantiatie,
qualitatie, and mixed-mode research designs. At Tabison we believe every business/industry has data which when collected, stored, cleaned, organized, consolidated, analyzed and interpreted by a trained mind yields valuable insights into the
business which helps in making strategic business planning decisions & operations
effiency improvements
Blu Digital is a digital recruitment specialist based in London that prides itself on high levels of service. They recruit for a range of digital roles and work with startups, blue chip companies, and more. The company has experienced rapid growth since being founded in 2013. Blu Digital aims to develop ambitious, hardworking consultants and provide a platform for them to achieve their goals and advance their careers. Consultants have been able to earn high salaries and progress to roles like Team Leader within a few years. The company culture is collaborative and rewarding, with incentives like lunches and drinks events. Blu Digital's vision is to become a global industry leader and they are focused on continued expansion.
Improve B2B Close Rates with this Sales TechniqueTrefis
Companies spend hundreds of millions of dollars a year to generate qualified leads for Sales. Sales reps spend countless hours developing those leads to become paying customers. Yet the vast majority of qualified leads never close.
What's more important than closing the sale?
In this webinar you'll learn
-The key reason why sales don't close
-One essential way to close more sales and do that faster
-Specific steps you can take to improve immediately
Trefis is a Boston-based technology company that helps senior leaders and their teams who make decisions of consequence. Trefis technology transforms complex, static analyses-such as Excel-based data models-into easy-to-use, visual interactive experiences that let you develop "what-if" scenarios, assess the risk and reward of any decision, and engage stakeholders in meaningful discussions on the assumptions that matter most.
It’s simple: Plans and forecasts matter
Your firm makes consequential decisions every year based on its plans and forecasts: What markets to enter, what people to hire, where to invest... and many others. Getting it right involves analytical inputs from dozens, hundreds, maybe even thousands of people. Yet many firms still get it wrong.
Here’s an astounding fact. Every quarter, nearly 25% of public companies miss Wall Street earnings expectations, or have to reduce their earnings guidance. And the consequences are huge.
In this presentations, you'll learn:
Why companies miss their forecast
What you can do about it
Next steps you can take
How LinkedIn built a Community of Half a BillionAatif Awan
Traction Conference 2017 - Since its 2003 inception, LinkedIn has transformed from a networking hub to a beacon of economic opportunity for more than 500 million global members. Vice President of Growth at LinkedIn, Aatif Awan, will explore vital contributors to its growth at milestones throughout LinkedIn’s history, from product innovations and team structure to international expansion. Sharing key lessons learned through this journey, Awan will discuss LinkedIn’s alignment of growth strategy to company vision rather than metrics, and the impact this approach has had on attracting, retaining and servicing its more than half billion members.
Slides from PSV Academy StartupTalk #5 - Dennis Kayser, Founder of ForecastPreSeed Ventures
This document provides an overview of Forecast, a resource and project management platform powered by artificial intelligence. It summarizes Forecast's product and technology, leadership team, go-to-market strategy, sales funnel metrics, and sales playbook. Forecast delivers automation and insights for digital projects. It aims to make projects more timely, profitable, and satisfy clients. The leadership team includes the CEO, CTO, and CRO who have technical and business development backgrounds. The go-to-market strategy focuses on different market segments based on company size and monthly recurring revenue. Key metrics like website traffic, conversion rates, and monthly growth are provided. The sales playbook outlines the process from lead generation to onboarding new clients.
The document discusses the Net Promoter Score (NPS), a customer loyalty metric. NPS divides customers into three categories: Promoters (score 9-10), Passives (score 7-8), and Detractors (score 0-6). Apple uses NPS to improve customer service and increase loyalty. Their NPS has risen from 57 to 72 since 2007 as they call each detractor and turn dissatisfied customers into loyal ones. NPS can help companies assess growth, benchmark performance, and focus on improving customer experience. However, some argue NPS oversimplifies loyalty and does not fully capture customer behavior.
Think You Can’t Make Money from PR – Think Again! Tracey Barrett, Managing Di...TALiNT Partners
This document discusses how public relations can benefit recruitment, HR, and talent management. It begins by addressing myths about PR, such as the need to schmooze or drink excessively. The bulk of the document then presents case studies of companies that achieved returns on investment from their PR work. For example, one company secured an opportunity in a targeted publication that resulted in new business. Another increased its CEO's profile and assisted overall business objectives. The document emphasizes measuring PR outputs and outcomes, and integrating PR into business development cycles.
How To Set Marketing Goals You Can Actually Achieve Richard Turrell, Head of ...TALiNT Partners
The document provides guidance on how to set achievable marketing goals. It recommends starting by listing all business objectives that marketing can support and secondary targets. Then pick one key target for candidate attraction, engagement, client attraction, and engagement. As an example, a goal is set to attract 1,500 new quality candidates to the database in 2018 through marketing. The process involves discussing each marketing element that could help deliver the goal, such as job adverts, databases, email campaigns and determining the cost per candidate and total cost. Goals also need to be agreed upon for candidate and client engagement. Finally, GDPR compliance requires a marketing goal to increase the percentage of the database that has opted in to receive marketing.
In this file, you can ref interview thank you letter materials for direct sales executive position such as direct sales executive interview thank you letter samples, interview thank you letter tips, direct sales executive interview questions, direct sales executive resumes, direct sales executive cover letter …
Startups Serving The Enterprise: A map for navigating one another in the ques...Greylock Partners
The rise of new technologies has created an opportunity for enterprises to innovate, improve efficiency and provide differentiated customer experiences. For faster technology adoption and better service and support, enterprises often partner with startup companies to maintain competitive advantage. However, the path to a successful partnership involves several learning lessons.
At Greyscale, our annual conference that connects CXO leaders with enterprise founders, Greylock's Sarah Guo discusses how enterprise and startup leaders can effectively work together.
Discover how you can combine Marketing with Mindfulness in this thoughtful presentation. Mindfulness has been proven to reduce stress, improve focus and enhance "cognitive flexibility".
The document discusses ways for real estate companies and agents to reinvent themselves for the modern real estate landscape. It highlights key areas like recruiting, facilities, internet marketing, and technology integration. The presentation encourages attendees to identify areas within their own companies that need improvement and to begin discussions on reinventing processes to better engage online consumers and mobile agents.
This document discusses using a Toyota Kata approach and PDCA cycles to continuously improve the sales process. It advocates focusing on understanding the customer's desired outcome or "job to be done" rather than prematurely pushing solutions. Marketing funnels and value stream mapping are criticized for being too linear and risking the wrong solution. Instead, knowledge building and learning from customers in small increments is recommended. Regular review and adjustment of the sales and marketing process is important to incorporate both long-term thinking and responsiveness to feedback in becoming customer-centric.
When it comes to growing your startup, new leads and signups are you gold coins. Sure a new signup cold be nothing, or it could be your next big customer, key partner or strategic investor. So we asked 22 sales and marketing pros about what happens after they get a new lead. Here's what they had to say.
Content Marketing World 2015 Survey ResultsWorkfront
Content marketers occupy a place all their own in the marketing space—including their own unique organizational and productivity challenges. To better understand these challenges, we here at Workfront hit the floor at Content Marketing World 2015 to ask random respondents five simple questions. Their answers might surprise you…
Is your holiday marketing strategy complete? Get everything sorted with help from the small business experts at Deluxe.
We will look at why sending holiday cards will help you stand out from your competition and how to round out your digital strategy with an email marketing campaign.
Effective lead generation techniques your team needs nowPandaDoc
Struggling to find new leads to fill your sales pipeline? View these slides from PandaDoc and KiteDesk on the science behind smarter engagement with your leads so you build and scale a more predictable revenue stream.
From chaos to clarity: Creating an organized sales teamPandaDoc
Together with Insightly, PandaDoc details the steps you need to take to create the best sales team that is organized, focused, productive, and most of all closes deals fast.
Compelling emails and proposals that beat the competition PandaDoc
This document summarizes a presentation about improving sales and marketing alignment through better email practices and proposal processes. It discusses how subject lines, number of emails sent, and timing impact open and reply rates. It also provides tips for compelling proposals like including branding, personalization, social proof, customizable products, and e-signatures. The presentation concludes by emphasizing tracking engagement, aligning content to customer journeys, using effective templates, and allowing customer interaction to bridge sales and marketing divisions.
Sam Frost outlines a simple digital marketing strategy called QnA Marketing that focuses on creating content that answers questions and solves problems for target customers. The strategy involves brainstorming common customer questions, researching keywords, creating content, optimizing it for search engines, and then scaling efforts by converting articles to videos and audio, sharing across social media, and continuing to create more content over time to see compounding benefits. The strategy works well for most B2B businesses that are problem-solvers if they are willing to commit ongoing time and resources to developing valuable content.
Marketing vs IT Dynamics in Customer Experience ManagementEpiserver
A data-focused strategy is changing the relationship that marketing professionals have with IT. As the owners of data and those with the skills to manage it, IT professionals are starting to see their role become more visible to other departments within the organisation. A much closer relationship between IT and marketing looks to be essential.
The document outlines the culture code of New Breed, a marketing company. It emphasizes driving to unify marketing and sales, innovating and educating others, questioning things and driving positive change, embracing transparency and honesty, getting work done, turning metrics into action, and being awesome. New Breed's culture aims to attract great people by focusing on customer success, continuous self-improvement, and making data-driven decisions.
Ryan McInerney | PEO Marketing Technology to Generate RevenuePACE PEO Association
Presented by Ryan McInerney – Founder, Bluematter
What marketing technology you need, what you don't, and how to choose.
The PACE Annual Conference focuses on the sales, marketing, and technology trends that affect PEOs and the service providers that support them.
James Loomstein, of Digital Space Consulting, gave a presentation on finding the right digital agency. He discussed how the advertising model is changing with more specialization and niche offerings. Agencies now focus on specific capabilities like SEO, social media, or mobile rather than being full-service. Loomstein advised that collaboration between agencies is important for success and that clients should look for agencies with expertise in their industry, strong creative skills, and a focus on measurable results.
This document discusses social media coaching for senior managers and introduces social media management tools. It covers establishing objectives and target audiences, creating content, and distributing across various social media platforms. It emphasizes the importance of a robust yet flexible workflow and using tools to streamline monitoring, measuring, and managing social media activities. It also warns that social media requires ongoing time and effort to be effective and not to treat it as a separate experimental channel but rather integrate it into the overall marketing strategy.
How LinkedIn built a Community of Half a BillionAatif Awan
Traction Conference 2017 - Since its 2003 inception, LinkedIn has transformed from a networking hub to a beacon of economic opportunity for more than 500 million global members. Vice President of Growth at LinkedIn, Aatif Awan, will explore vital contributors to its growth at milestones throughout LinkedIn’s history, from product innovations and team structure to international expansion. Sharing key lessons learned through this journey, Awan will discuss LinkedIn’s alignment of growth strategy to company vision rather than metrics, and the impact this approach has had on attracting, retaining and servicing its more than half billion members.
Slides from PSV Academy StartupTalk #5 - Dennis Kayser, Founder of ForecastPreSeed Ventures
This document provides an overview of Forecast, a resource and project management platform powered by artificial intelligence. It summarizes Forecast's product and technology, leadership team, go-to-market strategy, sales funnel metrics, and sales playbook. Forecast delivers automation and insights for digital projects. It aims to make projects more timely, profitable, and satisfy clients. The leadership team includes the CEO, CTO, and CRO who have technical and business development backgrounds. The go-to-market strategy focuses on different market segments based on company size and monthly recurring revenue. Key metrics like website traffic, conversion rates, and monthly growth are provided. The sales playbook outlines the process from lead generation to onboarding new clients.
The document discusses the Net Promoter Score (NPS), a customer loyalty metric. NPS divides customers into three categories: Promoters (score 9-10), Passives (score 7-8), and Detractors (score 0-6). Apple uses NPS to improve customer service and increase loyalty. Their NPS has risen from 57 to 72 since 2007 as they call each detractor and turn dissatisfied customers into loyal ones. NPS can help companies assess growth, benchmark performance, and focus on improving customer experience. However, some argue NPS oversimplifies loyalty and does not fully capture customer behavior.
Think You Can’t Make Money from PR – Think Again! Tracey Barrett, Managing Di...TALiNT Partners
This document discusses how public relations can benefit recruitment, HR, and talent management. It begins by addressing myths about PR, such as the need to schmooze or drink excessively. The bulk of the document then presents case studies of companies that achieved returns on investment from their PR work. For example, one company secured an opportunity in a targeted publication that resulted in new business. Another increased its CEO's profile and assisted overall business objectives. The document emphasizes measuring PR outputs and outcomes, and integrating PR into business development cycles.
How To Set Marketing Goals You Can Actually Achieve Richard Turrell, Head of ...TALiNT Partners
The document provides guidance on how to set achievable marketing goals. It recommends starting by listing all business objectives that marketing can support and secondary targets. Then pick one key target for candidate attraction, engagement, client attraction, and engagement. As an example, a goal is set to attract 1,500 new quality candidates to the database in 2018 through marketing. The process involves discussing each marketing element that could help deliver the goal, such as job adverts, databases, email campaigns and determining the cost per candidate and total cost. Goals also need to be agreed upon for candidate and client engagement. Finally, GDPR compliance requires a marketing goal to increase the percentage of the database that has opted in to receive marketing.
In this file, you can ref interview thank you letter materials for direct sales executive position such as direct sales executive interview thank you letter samples, interview thank you letter tips, direct sales executive interview questions, direct sales executive resumes, direct sales executive cover letter …
Startups Serving The Enterprise: A map for navigating one another in the ques...Greylock Partners
The rise of new technologies has created an opportunity for enterprises to innovate, improve efficiency and provide differentiated customer experiences. For faster technology adoption and better service and support, enterprises often partner with startup companies to maintain competitive advantage. However, the path to a successful partnership involves several learning lessons.
At Greyscale, our annual conference that connects CXO leaders with enterprise founders, Greylock's Sarah Guo discusses how enterprise and startup leaders can effectively work together.
Discover how you can combine Marketing with Mindfulness in this thoughtful presentation. Mindfulness has been proven to reduce stress, improve focus and enhance "cognitive flexibility".
The document discusses ways for real estate companies and agents to reinvent themselves for the modern real estate landscape. It highlights key areas like recruiting, facilities, internet marketing, and technology integration. The presentation encourages attendees to identify areas within their own companies that need improvement and to begin discussions on reinventing processes to better engage online consumers and mobile agents.
This document discusses using a Toyota Kata approach and PDCA cycles to continuously improve the sales process. It advocates focusing on understanding the customer's desired outcome or "job to be done" rather than prematurely pushing solutions. Marketing funnels and value stream mapping are criticized for being too linear and risking the wrong solution. Instead, knowledge building and learning from customers in small increments is recommended. Regular review and adjustment of the sales and marketing process is important to incorporate both long-term thinking and responsiveness to feedback in becoming customer-centric.
When it comes to growing your startup, new leads and signups are you gold coins. Sure a new signup cold be nothing, or it could be your next big customer, key partner or strategic investor. So we asked 22 sales and marketing pros about what happens after they get a new lead. Here's what they had to say.
Content Marketing World 2015 Survey ResultsWorkfront
Content marketers occupy a place all their own in the marketing space—including their own unique organizational and productivity challenges. To better understand these challenges, we here at Workfront hit the floor at Content Marketing World 2015 to ask random respondents five simple questions. Their answers might surprise you…
Is your holiday marketing strategy complete? Get everything sorted with help from the small business experts at Deluxe.
We will look at why sending holiday cards will help you stand out from your competition and how to round out your digital strategy with an email marketing campaign.
Effective lead generation techniques your team needs nowPandaDoc
Struggling to find new leads to fill your sales pipeline? View these slides from PandaDoc and KiteDesk on the science behind smarter engagement with your leads so you build and scale a more predictable revenue stream.
From chaos to clarity: Creating an organized sales teamPandaDoc
Together with Insightly, PandaDoc details the steps you need to take to create the best sales team that is organized, focused, productive, and most of all closes deals fast.
Compelling emails and proposals that beat the competition PandaDoc
This document summarizes a presentation about improving sales and marketing alignment through better email practices and proposal processes. It discusses how subject lines, number of emails sent, and timing impact open and reply rates. It also provides tips for compelling proposals like including branding, personalization, social proof, customizable products, and e-signatures. The presentation concludes by emphasizing tracking engagement, aligning content to customer journeys, using effective templates, and allowing customer interaction to bridge sales and marketing divisions.
Sam Frost outlines a simple digital marketing strategy called QnA Marketing that focuses on creating content that answers questions and solves problems for target customers. The strategy involves brainstorming common customer questions, researching keywords, creating content, optimizing it for search engines, and then scaling efforts by converting articles to videos and audio, sharing across social media, and continuing to create more content over time to see compounding benefits. The strategy works well for most B2B businesses that are problem-solvers if they are willing to commit ongoing time and resources to developing valuable content.
Marketing vs IT Dynamics in Customer Experience ManagementEpiserver
A data-focused strategy is changing the relationship that marketing professionals have with IT. As the owners of data and those with the skills to manage it, IT professionals are starting to see their role become more visible to other departments within the organisation. A much closer relationship between IT and marketing looks to be essential.
The document outlines the culture code of New Breed, a marketing company. It emphasizes driving to unify marketing and sales, innovating and educating others, questioning things and driving positive change, embracing transparency and honesty, getting work done, turning metrics into action, and being awesome. New Breed's culture aims to attract great people by focusing on customer success, continuous self-improvement, and making data-driven decisions.
Ryan McInerney | PEO Marketing Technology to Generate RevenuePACE PEO Association
Presented by Ryan McInerney – Founder, Bluematter
What marketing technology you need, what you don't, and how to choose.
The PACE Annual Conference focuses on the sales, marketing, and technology trends that affect PEOs and the service providers that support them.
James Loomstein, of Digital Space Consulting, gave a presentation on finding the right digital agency. He discussed how the advertising model is changing with more specialization and niche offerings. Agencies now focus on specific capabilities like SEO, social media, or mobile rather than being full-service. Loomstein advised that collaboration between agencies is important for success and that clients should look for agencies with expertise in their industry, strong creative skills, and a focus on measurable results.
This document discusses social media coaching for senior managers and introduces social media management tools. It covers establishing objectives and target audiences, creating content, and distributing across various social media platforms. It emphasizes the importance of a robust yet flexible workflow and using tools to streamline monitoring, measuring, and managing social media activities. It also warns that social media requires ongoing time and effort to be effective and not to treat it as a separate experimental channel but rather integrate it into the overall marketing strategy.
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
Starting a business...a guide on what to consider, brand identity, financing, culture, marketing, plus more. Includes interactive tools for you and your team.
Digital Marketing Agency SM3 provides various digital marketing services like SEO, web development, social media marketing, and content creation to help companies increase their online presence and sales. It has a team of over 30 marketing and IT professionals with over 15 years of combined experience. Some of its existing clients include Mandiraa Entertainment, JD Diamonds, Mooshfit, and Piramal Realty for projects like app development, content creation, video production, and lead generation. The company follows a sales process that includes market research, identifying target audiences and customer pain points, developing strategies, and segmenting leads through different stages of the marketing funnel. It has various departments like social media, content, HR, finance, IT, and project
This document provides 10 questions to ask a website design company before hiring them. The questions address pricing structure, qualifications of staff working on the project, evaluating past work and client results, core services offered, credentials, company operations, project execution process, company size and structure, project staffing, and company ownership and financial stability. Asking these questions will help assess website design companies and determine which is best qualified to handle the project and ensure its success.
The document discusses key components of a successful web analytics strategy focused on customer centricity. It emphasizes measuring how the website delivers for customers rather than what it does for the business. A "Trinity approach" is recommended to provide customer-centric insights through metrics like purpose, task completion, satisfaction. It also stresses starting any analytics program by understanding the real business questions stakeholders want answered in order to provide actionable insights rather than just reporting data.
Many companies are enticed at the idea of adding marketing automation to their business processes. But as Bill Gates once said, adding technology to an inefficient process, magnifies the inefficiency. In this presentation, explore concepts to help you test to see if your business is ready for marketing automation.
Pubcon Austin presentation - SEO Campaign Management : How Not to Get Fired. Presentation includes, internal set-up and seo agency management tools, platforms for seo success, tools to stay smart on seo trends, how to add value as a seo consultant, and seo audit examples. For more information follow on Twitter at www.twitter.com/jloomstein and www.twitter.com/crown_partners.
Digital Space Consulting presentation for 2013 Luna Conference - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Dscoop8 Presentation: How Marketing Automation is Changing the Printing Industrymindfire.agency
Marketing has evolved and it directly impacts your print business. Learn from your peers as they share their real-life examples on how they have used marketing automation technology to offer a new, highly in-demand service to their customers. See how marketing automation empowers your marketing team to generate quality leads, and helps your sales people close more deals—faster.
You’ll learn how to:
· Leverage marketing automation as a new service, and as a tool to grow your business
· Build multi-channel campaigns leveraging print, email, mobile and social media
· Create drip marketing campaigns with lead nurturing and lead scoring
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
3 Digital Hacks for Economic DevelopmentBen Wright
Three Digital Hacks for Economic Development discusses how economic developers can save time and improve their image through digital tools. The document outlines three hacks: 1) developing inbound marketing strategies through tools like Hubspot, 2) creating a content calendar to regularly publish content, and 3) automating data entry into CRMs by integrating website analytics to identify potential clients. These hacks can save hundreds of hours per year in time and make economic developers and their organizations look more professional and data-driven to stakeholders. The document provides steps users can take to implement these hacks.
The document discusses in-house SEO strategies and how SEO professionals need to think differently now than in the past. It notes that SEO value is harder to measure directly and that SEO teams need to focus on understanding customer data and search engine optimization from the perspective of customers, business leaders, and search engines themselves. The document provides examples of questions SEO professionals should ask and tools they can use to improve digital audits, testing, and insights.
T.I.E. Your Marketing Together to Form a Profitable Message. Kate Stromberg
An Exclusive National Trial Lawyers + Network Affiliates Webinar [DECK]
This deck covers how media consumption has changed and the ever-increasing importance of making your message work together on ALL platforms. What You Will Learn:
- How to make your firm’s message and media work together
- Why television is still VERY important in legal advertising
- How to focus on User Experience (UX) and make your website a conversion machine
- The new SEO approach you need to consider
- How you can leverage email marketing to gain referrals and stay top of mind
NTL Webinar: T.I.E. Your Marketing Together to Form a Profitable MessageLarry Bodine
T = Television
I = Internet
E = eCRM and database management
This 30-minute webinar will cover how media consumption has changed and the ever-increasing importance of making your message work together on ALL platforms.
Featuring exclusive and valuable insight from the legal marketing experts at Network Affiliates, who, with 32+ years of industry experience, know what it takes to consistently generate quality leads that turn into high value cases for their clients.
What You Will Learn
How to make your firm’s message and media work together
Why television is still VERY important in legal advertising
How to focus on User Experience (UX) and make your website a conversion machine
The new SEO approach you need to consider
How you can leverage email marketing to gain referrals and stay top of mind
The Presenters
Tammy Kehe is Network Affiliates’ “ringleader,” responsible for the day-to-day management of the Legal Marketing Division. She has been integral in building Network Affiliates’ loyal client base and facilitating some of the best legal creative in broadcast advertising. Fueled by her long-time passion for marketing and advertising,
Harlan Schillinger, Vice President, Director of Marketing
As a 40-year veteran of the legal marketing and advertising industry, Harlan Schillinger knows what it takes for your law firm to stand out. Harlan is committed to understanding each client’s business and discovering new avenues for growth.
Emily Frickey is Network Affiliates’ Digital Account Manager and Social Media Expert. She also works closely with a team of in-house experts to help strategize each client’s internet marketing and SEO tactics. Her hope is to keep pushing the digital side of things and to educate legal advertisers on embracing this often confusing, or misunderstood, multi-touchpoint marketing strategy.
This document summarizes an AI-powered appointment setting service. It begins by asking questions about the reader's business and sales process. It then describes how the service uses machine learning and natural language processing on data from over 200 sources to identify targeting, messaging, and follow up for prospects. It claims this humanized AI approach drives higher engagement and meetings booked without manual prospecting. The document provides testimonials from customers that saw increases in leads, conversions, and reductions in customer acquisition costs when using the service. It outlines the customer journey, which includes implementation, growth acceleration, and an ROI calculator estimating monthly and annual sales gains.
The document provides advice for starting a startup in the digital era. It begins by debunking the myth that startups instantly gain widespread success and media attention shortly after launching. It emphasizes that execution is critical for startups to succeed. The key elements needed to start a startup are outlined as self-awareness, having an idea, understanding your audience, developing a product, and execution. For each element, the document provides tips on where to start and common mistakes to avoid. It stresses the importance of building a product that users truly love in order to achieve word-of-mouth growth and find early adopters.
The document discusses strategies for building and scaling an SEO/SEM agency team. It recommends specializing in a core offering and industry rather than trying to do everything. The agency should identify its "superpower" and focus on building partnerships with complementary agencies. It also suggests focusing the agency's growth preference as either high-growth oriented or lifestyle focused. Finally, it provides tips on organizational scaling, such as hiring for account management, project management and subject matter experts, and separating roles as the agency grows.
Digital Space Consulting provides digital marketing and social media consulting services. They have over 10 years of experience in content creation, communications, and analytics. The document provides tips on building a social media strategy, including establishing profiles on key platforms like LinkedIn, engaging with others, and sharing useful content to build expertise. It also outlines tools for curating content, managing social media efforts, and measuring results. The overall advice is to start small by being helpful, build expertise over time, and focus on adding value through social interactions.
This document provides information about Digital Space Consulting, a digital agency focused on content, creative, communications, and analytics. It discusses their services including social media, ecommerce, messaging and analytics. The presentation covers best practices for developing a social media strategy including identifying goals, content planning, amplification tactics, and tools. It also provides tips on optimizing platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest based on target audiences. Throughout, it emphasizes the importance of mobile-first strategies, consistent branding, and focusing on the right message to the right audience.
The document provides advice for starting a startup in the digital era. It emphasizes that success requires:
1) Self-awareness of your strengths and focusing your efforts there.
2) Developing an idea that solves a problem for a growing market.
3) Understanding your target audience and ensuring your product meets their needs.
4) Building a product that users truly love through iterative development and user feedback.
As a digital strategy agency - our focus is helping clients deliver the right message to the right audience at the right time.
From a framework - we created an overview of 13 current media channels designed to help identify the correct strategy, target, and audience.
For more information - please visit http://www.digitalspaceconsulting.com.
Digital Space Consulting is a digital agency that provides social media strategy, content creation, and analytics services. They help brands connect with customers and empower them through research and engagement. The document provides tips on building a social media strategy, including listening to conversations, becoming active on key platforms like LinkedIn and Twitter, sharing valuable content, and measuring results. It emphasizes starting simply by optimizing profiles, engaging with others, and staying connected to industry conversations.
Digital Space Consulting provides digital communication and marketing services. They help clients with strategy, planning, messaging, social media, internet marketing, ecommerce, web content management, analytics and reporting. They have over 10 years of experience in these areas and focus on empowering brands and customers through digital engagement. The document provides tips and strategies for using social media effectively for business purposes such as gaining visibility, demonstrating expertise, relationship building and customer acquisition.
Digital Space Consulting provides digital communication and marketing services. They have over 10 years of experience in content creation, social media, analytics and more. Their presentation discusses building a personal social media strategy and provides tips on platforms like LinkedIn, Facebook and Twitter. It emphasizes engaging with others, sharing useful content, and listening to conversations to build expertise and relationships.
Digital Space Consulting presentation for LHH - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
This document provides guidance on using social media for job searching. It recommends establishing profiles on LinkedIn, Facebook, Twitter and About.me to create an online presence. It advises optimizing profiles with relevant keywords and following companies, recruiters, and hashtags. The document also recommends engaging on these platforms by sharing content, asking questions, and staying active to build connections and visibility to potential employers.
Social media presented to Dallas Investors Forum. Stock trading tips, company research, monitoring of trends using social media. Stock traders tools, tips, tricks, and tactics for investment strategies using social media.
This document provides an overview of social media tips, platforms, and strategies. It discusses establishing profiles on key platforms like LinkedIn, Facebook, and Twitter. It emphasizes engaging on these networks by sharing content, answering questions, and building connections. The document then outlines tools for listening to conversations, scheduling posts, and measuring engagement. It stresses that social media should be part of an overall marketing strategy to gain visibility and allow customers to learn about one's brand through transparency and collaboration.
This document provides a 10-step strategy for SEO agencies and campaign management to avoid getting fired by clients. It outlines standardizing processes, executing monthly tasks and weekly check-ins, adding ongoing value through content creation and events, using automated tools, networking, and maintaining perspective. The final steps emphasize open communication, delivering results that impact clients' bottom lines, accountability, and charging rates that reflect the true value provided.
Digital Space Consulting provided a presentation on social media strategies for businesses. It discussed the importance of having an online presence, building thought leadership through blogging, using social media to gain market intelligence and identify opportunities. The presentation covered key social media platforms, content creation tips, and automation tools to engage audiences and measure results. It emphasized developing custom social media profiles and content to establish expertise and visibility online.
The document provides an overview of social media tips, tricks, platforms and tactics for businesses. It discusses creating a digital footprint and engaging customers through social media. The presentation recommends tracking keyword mentions, identifying opportunities by listening to customer conversations, and building thought leadership through blogging. It emphasizes claiming social media profiles, engaging with others, and sharing useful content to establish expertise and visibility online.
http://www.digitalspaceconsulting.com Top 10 tips for optmizing linkedin profile for job search. Digital Space Consulting reviews what you need to do for your LinkedIn profile to increase your digital media footpring.
http://www.digitalspaceconsulting.com. Presentation demonstrates how small business can leverage social media to build their business, connect with customers, suppliers, and partners. Small business social media provided by Digital Space Consulting (a social media and strategy consulting firm) Dallas, Texas. http://www.digitalspaceconsulting.com
How to find a job using social media. Social media job search presentation presented by James Loomstein, Digital Space Consulting. Dallas, Texas based social media consulting firm. http://www.digitalspaceconsulting.com
http://www.facebook.com/digitalspace
The document provides an overview of social media for small businesses. It discusses (1) the importance of social media and digital presence for businesses, (2) the major social media platforms and tools that businesses should utilize, including Facebook, LinkedIn, blogs, and video, and (3) strategies for using these tools to engage customers, build brands, and improve search engine optimization. Contact information is provided for further questions.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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2. @jloomstein
Wait, About Me…
• Digital
agency
with
over
10
years
experience
in
content,
crea>ve,
communica>ons,
and
analy>cs
• Passionate
about
the
tools,
plaForms,
and
technology
used
to
connect
and
engage
consumers
• Focused
on
empowering
brands
and
customers
by
enabling
them
to
research,
relate
and
engage
with
each
other
• Extensive
experience
in
local
search,
PPC,
SEO,
conversion
op>miza>on,
targe>ng/segmenta>on,
and
marke>ng
strategy
4. What Digital Space is Looking Towards
Companies to begin
making full integration of
social media across the
customer experience
Content and
authorship to
make significant
strides with the
merging of search
and social
Microsoft to create
and promote their
products as social
software
Social CRM to
grow substantially,
while removing silos
Large companies creating
and moving to strategic
engagement platforms
Data scientist to overtake the top hire on social
media teams (community managers will move to #2)
Social media becoming an
increasing source of
business intelligence
Increased focus on social
media security,
compliance,
and governance
4
5. @jloomstein
How I see it
CASE IN POINT
– I
worked
on
a
large
CPG
account
for
an
Omnicom
agency
– Our
weekly
status
call
included
26
partner
agencies
– Territory
control
pushed
ahead
of
client
success
– In
one
instance
-‐
it
took
5
months
to
get
a
Facebook
page
approved
The
era
of
the
standalone
500+
employee
full-‐service
agency
are
over
Mobile,
social,
video,
etc.
have
moved
agencies
towards
specializa>on
&
niche
service
offerings
Hiring
a
single
agency
to
run
your
company
in
so
1998
–
everyone
has
to
learn
how
to
play
together
6. @jloomstein
Why partner with an agency
BUT THAT ALSO COMES WITH SOME CHALLENGES
• Finding
the
right
skills
to
match
in-‐house
experience
• Good
agencies
tend
to
be
very
busy
• Conflic>ng
interest
and
struggles
for
budget,
work,
and
crea>ve
freedom
• Death
by
commicee
(“…..It
just
doesn’t
feel
right”)
BECAUSE YOU GET
• Becer
access
to
knowledge
• New
skills
(mobile,
responsive
design,
CMS)
• Becer
toolbox
• Ability
to
scale
• Measurable
results
• Easy
to
fire
7. @jloomstein
How to select the right SEO agency
• Fundamentally…..
– What
are
the
primary
objec>ves
we
want
to
complete?
– Do
we
have
the
internal
resources
to
be
successful?
– Do
we
need
full-‐service,
bou>que,
strategy,
specialty,
or
order
taker?
– Who
will
manage
the
agency
rela>onship?
– How
do
we
measure
success?
– Have
a
plan.
• And
also……
– Research
as
much
as
possible.
– Make
sure
they
understand
your
sector.
– Make
sure
they
can
be
a
part
of
your
team.
8. @jloomstein
How to get the MOST out of your agency
Standardize
monthly
tasks
list,
weekly
check-‐ins,
scheduled
reports
Your
objec>ve
with
your
agency
is
scalability
and
repeatability
Stay
smart
for
your
sake
and
that
of
your
agency
Create
plaForm
partnerships
-‐
Hubspot,
Magento,
ExactTarget
Work
with
agencies
that
like
to
work
with
others
Invest
in
tools
that
either
save
you
>me,
make
you
money,
or
make
you
look
smart
Stop
obsessing
over
what
image
to
use
in
your
monthly
email
newslecer
<
Focus
on
RCS
9. @jloomstein
How to get MORE out of your agency
• Focus
on
accountability
• Demand
analy>cs
and
repor>ng
• Require
flexibility
(on
them
and
you)
• Challenge
them
to
say
“no”
to
the
project
• Don’t
hire
an
order
taker
(unless
that
is
what
you
need)
• Decide
who
are
the
deciders
• Focus
on
the
right
KPIs
(content,
outreach,
etc.)
• Setup
an
IGNITE
session
(strategic
planning
day)
• They
understand
your
needs
and
obliga>ons
to
your
boss
• Use
the
tools
they
use
15%
67%
10. @jloomstein
If I worked in-house
• Define
the
problem
we
are
trying
to
solve
– Audit,
on-‐going
seo,
outreach,
content
marke>ng,
reputa>on
management,
etc.
– Leads,
sales,
increase
in
qualified
visitors,
brand
awareness,
etc.
• Understand
my
current
state
– PPC
analysis
(SpyFu.com)
– SEO
analysis
(Moz.com)
– Website
analysis
(Google
Webmaster
Tools)
• And
finally
– Decide
what
I
need
– Set
clear
goals
– Obtain
mul>ple
bids
– Listen
to
stories
– Understand
that
the
local
rank
of
an
SEO
agency
and/or
case
studies
are
not
an
indicator
of
success
and needed to hire an agency…
1
2
3
11. @jloomstein
Ask the right questions
• What
problem
are
we
trying
to
solve?
• What
URL
is
being
used
for
this
project?
• What
other
web
assets
do
we
currently
maintain
internally
and
externally
(micro
sites,
extranets,
intranets)
• Have
any
form
of
insights
been
gained
for
how
our
customers
consume
our
company
digitally?
• Have
we
completed
any
usability
studies
on
the
current
assets?
• What
types
of
reports,
metrics
and
analy>cs
are
available
on
usage
across
the
enterprise?
• What
is
our
biggest
internal
challenge?
• What
are
the
immediate
goals
for
implemen>ng
an
online
marke>ng
campaign?
• What
does
success
mean
in
terms
of
an
online
marke>ng
campaign?
• What
keywords/keyword
phrases
do
we
think
poten>al
customers
would
type
into
a
Google
search
to
find
us?
* Comprehensive 70+ point questionnaire available upon request…
12. @jloomstein
How in-house Marketing Directors view the world
and get the most out of their agencies
• I
interviewed
personal
connec>ons
who
serve
as
current
marke>ng
directors
within
the
healthcare,
travel,
and
CPG
space
• I
asked
ques>ons:
– How
do
you
iden>fy
agencies
to
work
with
– What
do
agencies
need
to
do
to
be
successful/make
you
successful
– Where
do
agencies
drop
the
ball
– What
do
you
wish
agencies
knew
before
they
started
working
with
you
– What
is
the
best
thing
an
agency
can
do
to
make
your
life
easier
Here
is
what
they
said…
13. @jloomstein
How to get the most out of your agency
How
do
you
iden1fy
which
agencies
to
work
with
• Can
they
share
their
business
plan,
budget,
relevant
clients
• Evaluate
their
website,
previous
work
(call
up
their
clients)
and
their
social
media
– Get
a
good
idea
of
their
character
by
seeing
if
they
are
doing
for
themselves
what
I
need
for
them
to
do
for
us
• Understanding
who
is
the
day-‐to-‐day
team
(not
just
the
biz
dev
team)
• The
ones
that
don’t
show
up
with
canned
client
roster
or
general
case
studies
• Some>mes
gepng
an
agency
that
says
they
can
do
everything
is
not
always
the
answer
for
your
par>cular
business
issue
14. @jloomstein
How to get the most out of your agency
What
do
agencies
need
to
do
to
be
successful/make
you
successful
• Communicate
/
be
consistent
(avoid
mis-‐alignment)
• Show
value
• Take
>me
to
understand
our
needs/concerns
• Bring
clear
and
thoughFul
strategy
and
insight
to
the
table
• Work
closely
with
us
to
help
establish
valuable
KPI's
(business
level)
• Be
fully
briefed
and
understand
how
success
is
measured
(in-‐house
marke>ng
team
level)
15. @jloomstein
How to get the most out of your agency
Where
do
agencies
drop
the
ball
• Con>nue
to
promise
and
say
"yes"
to
everything
• Not
thinking
through
the
pros
and
cons
of
an
efficient
and
effec>ve
solu>on/
approaches
• Not
measuring/tracking
our
efforts
and
providing
insighFul
feedback
to
adjust
our
course
• Thinking
they
have
all
the
answers
What
do
you
wish
agencies
knew
before
they
started
working
with
you
• Come
in
with
an
thoughFul
analysis
from
the
perspec1ve
of
our
audiences
• Understanding
why
they
were
hired
and
what
the
#1
reason
is
that
they
are
the
agency
for
a
par>cular
project
• Prove
that
we
NEED
to
work
with
them
• Be
ready
to
discuss
and
show
best
prac>ces
in
our
field
and
successful
examples
of
our
customers
journey
and
experience
16. @jloomstein
How to get the most out of your agency
What
is
the
best
thing
an
agency
can
do
to
make
your
life
easier
• Be
a
great
partner
and
have
a
vested
interest
in
the
solu>on
they
implemented
• Constantly
communica1ng
with
the
in-‐house
marke>ng
leads
• Strong
project
management
and
produc>on
processes
• Accountable
and
responsible
• Stop
being
the
wizard
behind
the
curtain
17. @jloomstein
How I set my clients up for success
Kick-‐off
mee>ngs
or
product
demo
days
Standardize
kickoff
documents
&
repor>ng
templates
Leverage
communica>on
tools
(HipChat,
Basecamp,
Join.me,
breeze.pm)
Decide
on
the
deciders
Work
with
agencies
that
like
to
work
with
other
agencies
!
18. @jloomstein
What 2014 holds
• Marke>ng
silos
will
become
a
thing
of
the
past
• Agencies
shiu
in
business
models
to
more
integrated
services
– In-‐bound
marke>ng
– Website
performance
– Search
– Lead
nurturing
(email,
whitepaper,
landing
pages,
CRM)
• Agency
shiu
from
project
based
work
to
retainer
based
structure
• Market
move
to
greater
convergence
among
paid,
owned,
and
earned
media
• Greater
integra>on
between
search
and
social
19. @jloomstein
Build the right toolbox
Business Insights SEO Workshare
Highrise Pocket SpyFu Whitespark Dropbox
Basecamp Trello Moz Hittail.com MangoApps
Breeze.pm Callrail Fliptop MySeoTool.com Huddle
Evernote HipChat Rapleap Screaming Frog
Harvest Boomerang CrazyEgg Moz
Join.me Rapportive Followerwonk Google
Webmaster Tools
Mongoose
Metrics
21. @jloomstein
Get Smart
Blogs / Influencers Google
Copyblogger
/
New
Rainmaker
Duane
Forrester
/
Mac
Cucs
TheMobilePlaybook.com
Seth
Godin
/
Start-‐up
School
Seth
Godin
analy>cs.blogspot.com/
Moz.com
/
White
Board
Friday
Brian
Solis
Googlewebmastercentral.blogspot.com/
Social
Media
Examiner
Chris
Brogan
Google
ZMOT
(2012)
Mashable
Lee
Oden
Social
Media
Today
Scoc
Monty
Search
Engine
Watch
Search
Engine
Journal
Search
Engine
Land
Curated
Twicer
Lists