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Riyadh geeks - Bulding products the lean way
The document discusses applying lean principles to building products. It outlines the 9 steps to build products the lean way: 1) Have an idea, 2) Identify customers, 3) Define the problem, 4) Identify riskiest assumptions, 5) Set success criteria, 6) Validate through experiments, 7) Make decisions to persevere, iterate or pivot, 8) Learn from each iteration, and 9) Only then discuss solutions. Many successful companies and organizations use lean, including startups, GE, Intuit, and the US government. The presentation encourages validating solutions through minimum viable products and customer feedback.
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Riyadh geeks - Bulding products the lean way
- 1. Building products the leanway Riaydh Geeks
- 2. Let’s start witha story
- 3. Hello World! • Howmany worked on a project that never got released? • How many worked on a project that was released but nobody used it? • What is the first thing you do when you have an idea for a new project? • How many in here are in charge of managing or creating products?
- 4. A little aboutme • I worked on startups and a corporate • Worked on about 20 different internal and external products, only 5 of which are actively in use today. • I work at a department called Emerging Business at Elm which allows me to use lean every day.
- 5. On Lean • Howmany know about lean? • How many applied lean in a project or tried to do that? • A shout out to Elm, thanks for giving me the opportunity to attend the lean startup conference in SF. I wouldn’t be standing here today without it. • Also, everything I say and do is my own opinion only and does not represent Elm in anyway or form.
- 6. Who uses lean? Almost every serious startup seeking to be funded or admitted at an incubator. ProductHunt.com Intuit Quickbooks, mint.com and many other tax software. 8000 employees GE (General Electric) 300,000 employee Founded by Thomas Edison (130 years of success !!) Fast Works they do it for new products, sales internal processes The American Government !! 18F
- 7.
- 9. Applying Lean –Step 1:Idea • What is an idea? • Kinds of ideas Individual ideas Corporate ideas • How can lean help
- 10. Applying Lean –Step 2:Customer • Identify the customer who’s goanna use your product not the customer who will make you money • Understand these customers: What their life is like? Where do they hangout? What topics are they interested in? • Your goal is to know enough information to sympathize with them and understand how they think.
- 11. Applying Lean –Step 3:Problem • Define the problem very well. What is the problem that you think your customers have. • DO NOT try to find the solution yet. Focus on the problem. • Brain storm problems and identify the biggest one. • Your objective is to find the cookie monster look not to find the solution.
- 13. Applying Lean –Step 4:Riskest assumption • Brainstorm assumptions. • What is the assumption that if it was true, it’ll drive you out of business. • Different types of assumption: Problem assumption Solution assumption Implementation assumption
- 16. Applying Lean –Step 5: Success Criteria • Design the experiment. • What is the percentage that needs to hold to say that your experiment was a success. • It doesn’t have to be accurate, it gives you a target. • Trust your feelings here, you may iterate even if you have a 100% success.
- 18. Applying Lean –Step 6: Validation • Get out of the building • Customers can not know that you’re running an experiment • NO yes or no questions • NO leading questions • Stages Problem validation Solution validation Implementation validation
- 19. Applying Lean –Step 7: Decision • When to persevere • When to iterate • When to pivot
- 20. Applying Lean –Step 8: Learn • Record your learning from this iteration • Sometimes a pattern will emerge as you iterate, keep an eye out for those.
- 22. Applying Lean –Step 9: Solution • You only discuss the solution after you’ve identified the problem • Don’t be shy to ask for money • Ways to validate solutions: Landing pages :-/ Audience bulding Blog, newsletter, twitter…etc. CONNECT Concierge Do the features you wanna build manually before you automate it. You’re human. HELP Wizard of Oz Make user think that you’re a robot PRETEND Fake doors See how many people want to walk through the door before you make it MEASURE Crowdfunding Get money. SELL
- 24. Thank you, Helpme improve :D • Pickup your phone • Open your email app • Create a new email • Send it to Motaz.AG@gmail.com • Put the title as (how much you liked this presentation out of 5) (would you like me to send you emails about “Lean in entreprises” and “customer development”) i.e. “5 Yes” or “1 No” • Send the email “empty messages are ok” • Do. It. Now. please
- 25. Lean Startup Machineis coming to Riyadh • https://www.leanstartupmachine.com/cities/riyadh • Thanks to the people who made this happen نورةاللحيدان @norahallohaidan الفريح شهد @Shahd_F For any questions regarding LSM you can mention Raat account @Ra_at1
- 26. Let’s stay intouch • Twitter: @MotazG • E-Mail: motaz.ag@gmail.com
Editor's Notes
- #3 They spent 1bn $ on infrastructure They were useable They had investors all around them They failed
- #4 With such a cheerful note, let’s start :D
- #6 Goals of the presentation For those who don't know what lean is, I hope you'll have a very practical experience that you can apply tomorrow, For those who already know what lean is, lean is improving, I read the book, I'm practicing lean everyday at work (or I thought I was) till I went to San Francisco to attend the Lean conference and visit and talk to companies who apply lean and I improved a lot on the process that I have. I hope you can get the best latest practices from this session.
- #7 On product hunt It started as a mailing list Rayan Hoover only moved to create product hunt after the list got so big he couldn’t manage it. On GE They worked with Eric Ries for 2 years to perfect FastWorks Refrigerator story The American government Opensource Fast continues delivery They control their process
- #8 Lean is moving very quickly What is the smallest product?!! :-/ We’ll cover this long steps in the presentation today, hopefully.
- #10 Talk about giving voice to all good ideas Talk briefly about owning the question not the plan.
- #11 Tell the AirBnB story They lived with their own customers for a while
- #13 Talk about Mark Abramson chefs thingy
- #15 The dropbox story
- #19 I will do experiment with x people and I need to have y people acting in a certain way
- #21 How to interview customers
- #26 Audience bulding Producthunt GroupOn Creative Lives Concierge AirBnb Wizard of Oz Car Direct Zappos Fake doors Polyvard Zappos Crowfunding Ouya