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Comparing 12 Website Designs and Branding
The document provides insights on brand perceptions of 12 Seattle businesses based on their websites, highlighting how quickly they capture customer attention. It analyzes the emotional responses evoked by different agency homepages, comparing them to industry averages and categorizing them along a spectrum from masculine to feminine. Key findings showcase the differences in brand positioning and customer impressions resulting from website design and messaging.
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Comparing 12 Website Designs and Branding
- 1. What does your websitesay about you?
- 2. If you’re abusiness owner You’re juggling a million things.
- 3. And so iseveryone else.
- 4. you only haveseconds to capture a new customer’s attention. With tons of options to choose from,
- 5. the right message? Isyour homepage sending
- 6. The following slidescontain brand research on 12 Seattle Businesses
- 7. Providing a glimpse intowhat people think when they land on each site.
- 8. First, let’s takea look at an example
- 9. Warm · Familiar· EstablishedOdd Dog Media People think this Cold Inexpensive Traditional Serious Masculine Quiet Familiar Established Boring Rigid Warm Premium Innovative Fun Feminine Loud Unique Fresh Surprising Flexible Seattle Creative Agency Average 0 MaxMax company is
- 10. Notice the comparisonto industry average. Company score Industry average
- 11.
- 12. Companies that skewedto the right
- 13. 8ninths.com What people see 8NINTHS SPECIALIZEIN HIGH END BESPOKE WEBSITES AND APPS
- 14. Cold Inexpensive Traditional Serious Masculine Quiet Familiar Established Boring Rigid Warm Premium Innovative Fun Feminine Loud Unique Fresh Surprising Flexible 8ninths.com What people thinkBrandperception based on your homepage 8NINTHS SPECIALIZE IN HIGH END BESPOKE WEBSITES AND APPS Seattle Creative Agency Average 0 MaxMax
- 15. What people see CreatureSeattle Strategy. Advertising. Design. Moments. Welcometocreature.com
- 16. Cold Inexpensive Traditional Serious Masculine Quiet Familiar Established Boring Rigid Warm Premium Innovative Fun Feminine Loud Unique Fresh Surprising Flexible What people thinkBrandperception based on your homepage Creature Seattle Strategy. Advertising. Design. Moments. Welcometocreature.comSeattle Creative Agency Average 0 MaxMax
- 17.
- 18. Cold Inexpensive Traditional Serious Masculine Quiet Familiar Established Boring Rigid Warm Premium Innovative Fun Feminine Loud Unique Fresh Surprising Flexible Wexley.com What people thinkBrandperception based on your homepage Wexley School for girls Seattle Creative Agency Average 0 MaxMax
- 19. Companies that skewedto the left
- 20. 3crowncreative.com What people see 3Crown Creative CustomWordpress Development
- 21. Cold Inexpensive Traditional Serious Masculine Quiet Familiar Established Boring Rigid Warm Premium Innovative Fun Feminine Loud Unique Fresh Surprising Flexible 3crowncreative.com What people thinkBrandperception based on your homepage Seattle Creative Agency Average 0 MaxMax 3 Crown Creative CustomWordpress Development
- 22. Foundryinteractive.com What people think FoundryInteractive We build experiences that tell your story and engage your customers
- 23. Cold Inexpensive Traditional Serious Masculine Quiet Familiar Established Boring Rigid Warm Premium Innovative Fun Feminine Loud Unique Fresh Surprising Flexible Foundryinteractive.com What people thinkBrandperception based on your homepage Foundry Interactive We build experiences that tell your story and engage your customers Seattle Creative Agency Average 0 MaxMax
- 24. http://rorymartin.com/ What people think RoryMartin Interactive marketing & webdesign
- 25. Cold Inexpensive Traditional Serious Masculine Quiet Familiar Established Boring Rigid Warm Premium Innovative Fun Feminine Loud Unique Fresh Surprising Flexible http://rorymartin.com// What people thinkBrandperception based on your homepage Rory Martin Interactive marketing & webdesign Seattle Creative Agency Average 0 MaxMax
- 26. A mix of left& right
- 27. Odddogmedia.com What people think OddDog Media Online marketing for local businesses
- 28. Cold Inexpensive Traditional Serious Masculine Quiet Familiar Established Boring Rigid Warm Premium Innovative Fun Feminine Loud Unique Fresh Surprising Flexible Odddogmedia.com What people thinkBrandperception based on your homepage Odd Dog Media Online marketing for local businesses Seattle Creative Agency Average 0 MaxMax
- 29. Publicisseattle.com/ What people see PublicisSeattle Adventurous thinking & ideas
- 30. Cold Inexpensive Traditional Serious Masculine Quiet Familiar Established Boring Rigid Warm Premium Innovative Fun Feminine Loud Unique Fresh Surprising Flexible Publicisseattle.com/ What people thinkBrandperception based on your homepage Publicis Seattle Adventurous thinking & ideas Seattle Creative Agency Average 0 MaxMax
- 31. Companies that followthe average
- 32. Deloittedigital.com What people see DeloitteDigital Full service design and development agency
- 33. Cold Inexpensive Traditional Serious Masculine Quiet Familiar Established Boring Rigid Warm Premium Innovative Fun Feminine Loud Unique Fresh Surprising Flexible Deloittedigital.com What people thinkBrandperception based on your homepage Deloitte Digital Full service design and development agency Seattle Creative Agency Average 0 MaxMax
- 34. Heyadvertising.com/ What people see Hey Weare an (ad) agency
- 35. Cold Inexpensive Traditional Serious Masculine Quiet Familiar Established Boring Rigid Warm Premium Innovative Fun Feminine Loud Unique Fresh Surprising Flexible Heyadvertising.com/ What people thinkBrandperception based on your homepage Hey We are an (ad) agency Seattle Creative Agency Average 0 MaxMax
- 36. Now let’s lookat feminine vs. masculine
- 37. Thisisdk.com/ What people see DigitalKitchen Expect greatness
- 38. Cold Inexpensive Traditional Serious Masculine Quiet Familiar Established Boring Rigid Warm Premium Innovative Fun Feminine Loud Unique Fresh Surprising Flexible Thisisdk.com/ What people thinkBrandperception based on your homepage Digital Kitchen Expect greatness Seattle Creative Agency Average 0 MaxMax One of the highest ‘feminine’ ratings in the study
- 39. Wongdoody.com What people see Wongdoody Peopleremember the unexpected
- 40. Cold Inexpensive Traditional Serious Masculine Quiet Familiar Established Boring Rigid Warm Premium Innovative Fun Feminine Loud Unique Fresh Surprising Flexible Wongdoody.com What people thinkBrandperception based on your homepage Wongdoody People remember the unexpected Seattle Creative Agency Average 0 MaxMax One of the highest ‘masculine’ ratings in the study
- 41. Comparing 50 SeattleCreative Agencies Want to see more?
- 42.