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Social Psychology Social Thinking 2008 Lecturer: James Neill
Lecture Web Page ,[object Object],Readings ,[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object]
Social Thinking  =  Social Cognition
Part 1: Social thinking overview ,[object Object],[object Object],[object Object],[object Object]
Social thinking Social psychology was initially influenced by  behaviourism . (1930’s-1950’s) By the 1970’s, cognitive psychology lead to greater investigation of  social thinking and feeling .
Social perception
Social perception ,[object Object],[object Object],[object Object],[object Object]
“ Whilst part of what we perceive comes through our senses from the object before us, another part (and it may be the larger part) always comes out of our own mind.” William James
Social perception ,[object Object],[object Object],[object Object]
Duplex mind ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Cognitive Miser” ,[object Object],[object Object],[object Object]
Cognitive miser ,[object Object]
Knowledge structures ,[object Object],[object Object],[object Object],[object Object],[object Object]
Schemas ,[object Object],[object Object]
Schemas: The good ,[object Object],[object Object]
Schemas: The bad ,[object Object]
 
“ If a well-dressed businessman draws a knife on a Mexican, the schemata of onlookers  often leads onlookers to 'remember' the Mexican pulling the  knife.”
Scripts ,[object Object],[object Object]
Priming ,[object Object],[object Object],[object Object],[object Object]
Framing ,[object Object],[object Object]
Framing
Typical vs. unusual events ,[object Object],[object Object]
Attributions
[object Object],[object Object]
[object Object],[object Object]
Why do we make attributions? ,[object Object],[object Object],[object Object]
Attribution Theory ,[object Object]
Theories of attribution ,[object Object],[object Object],[object Object],[object Object]
Attribution theory ,[object Object],[object Object]
Attribution theory ,[object Object],[object Object],[object Object]
Attribution theory 4 ,[object Object],Internal External Causes
Attribution theory ,[object Object],[object Object]
 
Internal attribution ,[object Object],[object Object],[object Object]
External attribution ,[object Object],[object Object],[object Object]
Internal & external attributions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Correspondent Inference Theory
Correspondent Inference Theory   ,[object Object],[object Object],[object Object],[object Object]
What is going on? How do you interpret this person's behaviour?
Correspondent Inference Theory   ,[object Object]
Correspondent Inference Theory   ,[object Object],[object Object],[object Object],[object Object],[object Object]
Correspondent Inference Theory   ,[object Object],[object Object],[object Object],[object Object],[object Object]
Correspondence Bias   ,[object Object],[object Object]
Correspondence Bias ,[object Object]
Correspondence Bias ,[object Object],[object Object],[object Object]
Observer Behaviour Actor Environment Situation Behaviour Actor
Fundamental Attribution Error ,[object Object],[object Object],[object Object]
Fundamental Attribution Error ,[object Object],[object Object],[object Object],[object Object],[object Object]
Fundamental Attribution Error ,[object Object]
Spontaneous & Deliberative Attributions: Example Observed Behaviour Person running out of a bank  with crash helmet  on, jumps on bike & rides away Spontaneous Because just robbed bank Deliberative Noticed traffic warden booking others. Bike on double yellow Lines – avoid  ticket Cognitive effort low Cognitive effort high
Cross-cultural Variations in Attributional Bias
Cross-cultural Variations in Attributional Bias ,[object Object],[object Object],[object Object],[object Object],[object Object]
Kelley’s Covariation Model
Kelley’s Covariation Model (1967, 1972) ,[object Object],[object Object],[object Object]
Kelley’s Covariation Model (1967, 1972) ,[object Object],[object Object]
Kelley’s Covariation Model (1967, 1972) ,[object Object],[object Object]
Kelley’s Attribution Model: External ,[object Object],[object Object],[object Object]
Kelley’s Attribution Model: Internal ,[object Object],[object Object],[object Object]
Errors in Attribution
Errors in Attribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Actor-Observer Bias
Actor/Observer Bias ,[object Object]
Actor/Observer Bias ,[object Object],[object Object],[object Object]
Self-Serving Bias
Self-serving bias ,[object Object],[object Object],[object Object],[object Object],[object Object]
Self-serving bias ,[object Object],[object Object]
Self-serving bias Internal External Failure External Internal Success Other Self
Self-serving bias ,[object Object],[object Object],[object Object]
Ultimate  Attribution  Error
Ultimate Attribution Error ,[object Object],[object Object],[object Object]
Attribution Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ch7 Attitudes, Beliefs, & Consistency
Chapter 7 - Attitudes, Beliefs, and Consistency ,[object Object],[object Object],[object Object],[object Object],[object Object]
Attitudes and Beliefs ,[object Object],[object Object],[object Object],[object Object]
Why People Have Attitudes ,[object Object],[object Object],[object Object]
Dual Attitudes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implicit Association Test (IAT) ,[object Object],[object Object],[object Object],[object Object]
Mere-exposure effect ,[object Object],[object Object],[object Object],[object Object]
 
Classical conditioning ,[object Object],[object Object]
Classical conditioning ,[object Object],[object Object],[object Object],[object Object]
Operant conditioning ,[object Object],[object Object]
Social learning ,[object Object],[object Object]
Polarisation ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Consistency ,[object Object],[object Object],[object Object],[object Object]
Heider's balance theory ,[object Object],[object Object],[object Object]
Balance Theory ,[object Object],[object Object]
Critique of Balance Theory ,[object Object],[object Object],[object Object]
Cognitive Dissonance Theory ,[object Object],[object Object],[object Object]
Cognitive Dissonance Theory ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cognitive Dissonance Theory ,[object Object],[object Object]
Consistency ,[object Object],[object Object],[object Object],[object Object]
Do Attitudes Really Predict Behaviour?
Attacking Attitudes ,[object Object],[object Object],[object Object]
Defending Attitudes ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ch13 Social Influence & Persuasion
Social Influence ,[object Object]
Social Influence Questions ,[object Object],[object Object],[object Object]
Influence and Persuasion ,[object Object],[object Object],[object Object],[object Object]
Related Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Normative Social Influence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Informational Social Influence ,[object Object],[object Object],[object Object],[object Object]
Two Types of Social Influence ,[object Object],[object Object],[object Object],[object Object]
Referent informational influence (Turner, 1991) ,[object Object],[object Object],[object Object],[object Object]
Factors that influence conformity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Factors that influence conformity
Some criticisms of conformity research ,[object Object],[object Object]
Techniques  of Social Influence
Techniques of Social Influence ,[object Object],[object Object],[object Object],[object Object],[object Object]
Techniques of Social Influence ,[object Object],[object Object],[object Object]
Techniques of Social Influence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Techniques Based on Reciprocation ,[object Object],[object Object],[object Object],[object Object]
Techniques Based on Reciprocation ,[object Object],[object Object]
Techniques Based on  Scarcity ,[object Object],[object Object],[object Object],[object Object]
Techniques Based on Capturing  and Disrupting Attention ,[object Object],[object Object],[object Object],[object Object]
Minority Influence
Minority influence ,[object Object],[object Object],[object Object],[object Object]
Models of minority influence ,[object Object],[object Object],[object Object],[object Object]
Behavioral Style Factors ,[object Object],[object Object],[object Object],[object Object]
Majority face minority (confederates) on a colour perception task – have to decide if the colour of slides is blue or green. The minority either consistently or inconsistently called the blue slides ‘green’. More conformity when the minority was consistent versus inconsistent.
Conversion theory  (Moscovici, 1980) ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Social impact theory  (Latane, 1981) ,[object Object],[object Object],[object Object],[object Object]
Social Impact Theory
Persuasion
Persuasion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who: The Source ,[object Object],[object Object],[object Object],[object Object],[object Object]
Say What: The Message ,[object Object],[object Object],[object Object]
Say What: The Message ,[object Object],[object Object],[object Object]
Say What: The Message ,[object Object],[object Object],[object Object],[object Object]
To Whom: The Audience ,[object Object],[object Object],[object Object],[object Object]
To Whom: The Audience ,[object Object],[object Object],[object Object],[object Object]
To Whom: The Audience ,[object Object],[object Object],[object Object],[object Object],[object Object]
Two Routes to Persuasion ,[object Object],[object Object],[object Object]
Two Routes to Persuasion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Elaboration Likelihood Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Elaboration Likelihood Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Alpha and Omega Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Alpha Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Omega Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Omega Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resisting Persuasion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Defenses Against Techniques ,[object Object],[object Object],[object Object],[object Object]
Defenses Against Techniques  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object]

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Social Thinking

Editor's Notes

  1. The aim of this lecture is to introduce and discuss theories and research about social thinking, including social perception, attributions, and social behaviour. Image source: Unknown