The document discusses Weiner's attribution theory model for explaining reasons for success and failure. It explains the attribution process involves identifying the outcome, making a causal attribution, and experiencing emotions and expectations that influence future motivation and behavior. The model includes dimensions of locus (internal vs. external), stability (stable vs. unstable), and control (within vs. outside the performer's control). An example is given of an athlete attributing a penalty miss to low ability, an internal, stable factor outside their control, leading to decreased motivation.