SlideShare a Scribd company logo
Week 6 - Radio
The good news 
Radio is not nearly as bad 
off as newspapers. Or even 
TV. It remains a lot more 
viable. 
Why?
Radio more viable? 
• A medium that is already very local 
by nature 
• Going digital is relatively simple 
compared to print or TV 
• Radio is still an integral part of most 
Americans’ lives (Source: Pew Foundation 2012)
Radio more viable? 
• Radio was already undergoing a big 
transformation before the rise of digital 
• 1996 Telecommunications act: massive 
deregulation 
• What happened to radio? Clearstream did 
• Perfect timing for the rise of niche content
The same news 
The same trends are affecting radio as 
television and print: 
Listeners are turning away from traditional 
FM/AM radio stations and going online. 
What are they listening to?
Where are listeners going 
Streamed radio 
Streaming services 
Podcasts 
MP3 downloads
Where are listeners going? 
40% percent of Americans now listen to 
audio on digital devices 
In 2011, 34% of all Americans said they 
listened to either streaming of AM/FM 
stations, or Internet-only services (ie 
Pandora, Spotify, etc), or both in the 
previous month.
Where are listeners going? 
In 2013: more than half (53%) of online 
Americans are listening to Internet radio 
• Within that figure, 39% say they listen to 
personalized radio services 
• 27% are listening to streaming audio from live 
radio stations, both local and outside 
• 18% are listening to on-demand services, 
which involve paying a subscription for access 
to music libraries 
Source: Edison, 2013
Radio now: It’s all about streaming
Radio still viable? 
• 44% said their Internet radio listening is 
mostly replacing AM/FM, but not all Internet 
radio is happening at the expense of 
traditional broadcast 
• 26% of Internet radio listeners say their 
listening is new time 
Source: Edison, 2013
Streaming is growing very fast: 
In 2012, streaming and subscription 
services generated $1.03 billion in 
revenue. 
That was up 59% from the year before. 
Source: Recording Industry Association of America
But where do people listen 
to the radio most?
In the car!
Connected cars used to be part of a 
Flintsone future…
Connected cars
Connected cars
Where are Internet radio listeners 
listening? 
• 78% access it via a computer 
• 45% via a tablet 
• 33% via their car dashboard 
• 30% via a connected TV
Who is still listening to AM/FM?
Internet-only radio on the rise
Radio becoming…digital audio
The future of radio is…. 
DIGITAL: 
Online 
In your connected car 
Across all devices 
(smartphones, tablets, MP3 players, Xbox, 
connected TVs, etc)
What exactly is the 
thing we call 
internet radio?
What is internet radio? 
It as an umbrella term for 
streaming music, 
streaming voice, and 
podcasting across the 
internet.
Internet radio 
1) pure on-demand streaming via specialized 
services (Spotify, Pandora, Last.fm, etc) 
2) traditional radio streamed online, parallel to the 
stations broadcast on AM or FM 
3) Internet-only radio that is presenter-driven: 
sounds like AM/FM stations but is completely 
web based 
4) Internet-only radio that is pre-recorded streamed 
music 
5) pre-recorded podcasts (grouped under radio 
because it is audio)
What is a podcast?
What is a podcast? 
• Any kind of downloadable audio (and now 
video) content 
• Hugely successful, driven by same principle as 
TV and newspaper: content when I want, 
where I want 
Revolutionary: Any one can get in the content 
game. 
Why is that easy? 
What does it remind you of?
The future of radio 
So how is internet radio different 
from traditional radio? 
How is the content different? 
How is the business model 
different?
Content 
• Unregulated 
• Much less formatted 
• Not as driven by advertising 
• Not driven by keeping-the-listener gimmicks 
• Less personality-driven and less personal 
• Less local (on the one hand) 
• More niche and customizable (and thus more 
local on the other) 
• On demand
Business model 
• Niche radio = more targetted advertising, 
higher value advertising 
• Brands can avoid blanket national advertising 
• But there is the question of local advertising; 
AM/FM stations still dominate 
• Niche radio can find other sources of revenue: 
corporate investments, listener support (ie 
NPR, old model becomes new again)
And the future of AM/FM radio? 
• Live events 
• Local content 
(weather, traffic, local news, local 
personalities, etc) 
What does this remind you of?
Conclusion 
Radio listeners are like news consumers and TV 
spectatators, they want: 
Customized 
Niche 
 Local 
Mobile 
And they are going to want cross-platform 
 Digital audio is still developing and the business 
model not clear yet
Case study: community radio 
iradiophilly.com
Why use LinkedIn? 
LinkedIn profiles rank extremely high on 
search engines. This means that when 
recruiters or potential clients search for 
your name on the web, your LinkedIn 
profile is one of the first things they are 
likely to find.
LinkedIn 
What’s the most 
important concept to 
remember about 
LinkedIn?
KEYWORDS
The 9 Steps to a Great LinkedIn Profile 
1. List every job 
2. Write about every position 
3. Complete the specialties section 
4. Edit your sub header 
5. Build a strong network 
6. Create a personal URL 
7. Make your profile public 
8. Get recommended 
9. Stay active
Extra LinkedIn Tips 
• go through job postings looking for commonly 
used words and phrases in your industry because 
these are often the terms recruiters will search. 
Include these in your descriptions 
• Include interesting extras that can be 
professionally relevant: 
– An Amazon reading list 
– Links to blogs, Pinterest pages, personal profiles, 
previous work, publications 
• Stay Active (update often, use it to search for 
employers, stay on your contacts’ radar)

More Related Content

Viewers also liked

แนวโน้มธุรกิจวิทยุกระจายเสียงในประเทศไทย
แนวโน้มธุรกิจวิทยุกระจายเสียงในประเทศไทยแนวโน้มธุรกิจวิทยุกระจายเสียงในประเทศไทย
แนวโน้มธุรกิจวิทยุกระจายเสียงในประเทศไทย
กลุ่มสื่อสร้างสรรค์เพื่อความเข้มแข็งภาคพลเมือง
 
Cycle of Life - Great Serengeti Migration
Cycle of Life - Great Serengeti MigrationCycle of Life - Great Serengeti Migration
Cycle of Life - Great Serengeti MigrationLouise De Waal
 
101212 cooling booklet 1
101212 cooling booklet 1101212 cooling booklet 1
101212 cooling booklet 1
aco1970
 
Mujahid (presentation metil) tugas individu
Mujahid (presentation metil) tugas individu Mujahid (presentation metil) tugas individu
Mujahid (presentation metil) tugas individu Mujahid Syahid
 
Pengantar filsafat pwr poit
Pengantar filsafat pwr poitPengantar filsafat pwr poit
Pengantar filsafat pwr poitEdwarn Abazel
 
Lecture 5 writing news tweets
Lecture 5   writing news tweetsLecture 5   writing news tweets
Lecture 5 writing news tweets
rskslides
 
Week 11 semester review
Week 11 semester reviewWeek 11 semester review
Week 11 semester review
rskslides
 
Comissio economica chc Presentació temporara 2012
Comissio economica chc Presentació temporara 2012Comissio economica chc Presentació temporara 2012
Comissio economica chc Presentació temporara 2012castelldefelshc
 
Diccionario informatico
Diccionario informaticoDiccionario informatico
Diccionario informaticoKarol Cruz
 
Mobile application
Mobile applicationMobile application
Mobile application
Jins Joseph Seo
 
Week 6. content verification
Week 6. content verificationWeek 6. content verification
Week 6. content verification
rskslides
 
Punishment and reinforcers
Punishment and reinforcersPunishment and reinforcers
Punishment and reinforcersjessefarr
 
Class 1 intro
Class 1 introClass 1 intro
Class 1 intro
rskslides
 
Week 5 print + résumé 2014
Week 5 print + résumé 2014 Week 5 print + résumé 2014
Week 5 print + résumé 2014
rskslides
 

Viewers also liked (18)

แนวโน้มธุรกิจวิทยุกระจายเสียงในประเทศไทย
แนวโน้มธุรกิจวิทยุกระจายเสียงในประเทศไทยแนวโน้มธุรกิจวิทยุกระจายเสียงในประเทศไทย
แนวโน้มธุรกิจวิทยุกระจายเสียงในประเทศไทย
 
Cycle of Life - Great Serengeti Migration
Cycle of Life - Great Serengeti MigrationCycle of Life - Great Serengeti Migration
Cycle of Life - Great Serengeti Migration
 
TxVSN
TxVSNTxVSN
TxVSN
 
Bab3revisi
Bab3revisiBab3revisi
Bab3revisi
 
101212 cooling booklet 1
101212 cooling booklet 1101212 cooling booklet 1
101212 cooling booklet 1
 
Mujahid (presentation metil) tugas individu
Mujahid (presentation metil) tugas individu Mujahid (presentation metil) tugas individu
Mujahid (presentation metil) tugas individu
 
Pengantar filsafat pwr poit
Pengantar filsafat pwr poitPengantar filsafat pwr poit
Pengantar filsafat pwr poit
 
Lecture 5 writing news tweets
Lecture 5   writing news tweetsLecture 5   writing news tweets
Lecture 5 writing news tweets
 
Week 11 semester review
Week 11 semester reviewWeek 11 semester review
Week 11 semester review
 
Draft silabus pkn
Draft silabus pknDraft silabus pkn
Draft silabus pkn
 
Comissio economica chc Presentació temporara 2012
Comissio economica chc Presentació temporara 2012Comissio economica chc Presentació temporara 2012
Comissio economica chc Presentació temporara 2012
 
Diccionario informatico
Diccionario informaticoDiccionario informatico
Diccionario informatico
 
Cocaine
CocaineCocaine
Cocaine
 
Mobile application
Mobile applicationMobile application
Mobile application
 
Week 6. content verification
Week 6. content verificationWeek 6. content verification
Week 6. content verification
 
Punishment and reinforcers
Punishment and reinforcersPunishment and reinforcers
Punishment and reinforcers
 
Class 1 intro
Class 1 introClass 1 intro
Class 1 intro
 
Week 5 print + résumé 2014
Week 5 print + résumé 2014 Week 5 print + résumé 2014
Week 5 print + résumé 2014
 

Similar to Week 6 Media convergence - radio 2014

Music in the Digital Era
Music in the Digital Era Music in the Digital Era
Music in the Digital Era
Andras Bozan Bodrogi
 
TuneIn presentation @ European Radio and Digital Audio Show 2018
TuneIn presentation @ European Radio and Digital Audio Show 2018TuneIn presentation @ European Radio and Digital Audio Show 2018
TuneIn presentation @ European Radio and Digital Audio Show 2018
ACTUONDA
 
Com110 chapter 6
Com110 chapter 6Com110 chapter 6
Com110 chapter 6Val Bello
 
Hitting the ‘entertain me’ button: How traditional radio skills are becoming ...
Hitting the ‘entertain me’ button: How traditional radio skills are becoming ...Hitting the ‘entertain me’ button: How traditional radio skills are becoming ...
Hitting the ‘entertain me’ button: How traditional radio skills are becoming ...
AnnaSiegel7d
 
Inserts nuts and bolts presentation 11 july
Inserts nuts and bolts presentation   11 julyInserts nuts and bolts presentation   11 july
Inserts nuts and bolts presentation 11 julyRachel Aldighieri
 
Sit pandora project
Sit pandora projectSit pandora project
Sit pandora projectkmeeson
 
7 questions Powerpoint
7 questions Powerpoint 7 questions Powerpoint
7 questions Powerpoint Anikachy
 
Evolution of Podcasts
Evolution of PodcastsEvolution of Podcasts
Evolution of Podcasts
Christopher Castro
 
Evolution of Podcasts
Evolution of PodcastsEvolution of Podcasts
Evolution of Podcasts
Christopher Castro
 
Audio and Podcasting in the US
Audio and Podcasting in the USAudio and Podcasting in the US
Audio and Podcasting in the US
Damian Radcliffe
 
Market analysis of Pandora.com
Market analysis of Pandora.comMarket analysis of Pandora.com
Market analysis of Pandora.com
Dixon Lau, CSPO, PMP
 
Podcasting Tips for PRSA-SA 2018
Podcasting Tips for PRSA-SA 2018Podcasting Tips for PRSA-SA 2018
Podcasting Tips for PRSA-SA 2018
Christie Goodman, APR
 
The transformation of USA RADIO by Larry Rosin from Edison Research @ Radio 2...
The transformation of USA RADIO by Larry Rosin from Edison Research @ Radio 2...The transformation of USA RADIO by Larry Rosin from Edison Research @ Radio 2...
The transformation of USA RADIO by Larry Rosin from Edison Research @ Radio 2...
ACTUONDA
 
Online Trends August 2009
Online Trends August 2009Online Trends August 2009
Online Trends August 2009Bjorn Elmberg
 
Digital Marketing Plan - Soundtap Radio
Digital Marketing Plan - Soundtap RadioDigital Marketing Plan - Soundtap Radio
Digital Marketing Plan - Soundtap Radio
Handan Selcuk
 
US Digital Audio Market Overview TargetSpot Radio 2.0 Paris 2013
US Digital Audio Market Overview TargetSpot Radio 2.0 Paris 2013US Digital Audio Market Overview TargetSpot Radio 2.0 Paris 2013
US Digital Audio Market Overview TargetSpot Radio 2.0 Paris 2013
ACTUONDA
 
Changing Media Landscape
Changing Media LandscapeChanging Media Landscape
Changing Media Landscape
Tamara Deprez
 
Marketing strategy for music services
Marketing strategy for music servicesMarketing strategy for music services
Marketing strategy for music servicesStarMaker Interactive
 
Radio more depth - lesson 1
Radio   more depth - lesson 1Radio   more depth - lesson 1
Radio more depth - lesson 1
jonreigatemedia
 

Similar to Week 6 Media convergence - radio 2014 (20)

Music in the Digital Era
Music in the Digital Era Music in the Digital Era
Music in the Digital Era
 
TuneIn presentation @ European Radio and Digital Audio Show 2018
TuneIn presentation @ European Radio and Digital Audio Show 2018TuneIn presentation @ European Radio and Digital Audio Show 2018
TuneIn presentation @ European Radio and Digital Audio Show 2018
 
Com110 chapter 6
Com110 chapter 6Com110 chapter 6
Com110 chapter 6
 
Podcasting
PodcastingPodcasting
Podcasting
 
Hitting the ‘entertain me’ button: How traditional radio skills are becoming ...
Hitting the ‘entertain me’ button: How traditional radio skills are becoming ...Hitting the ‘entertain me’ button: How traditional radio skills are becoming ...
Hitting the ‘entertain me’ button: How traditional radio skills are becoming ...
 
Inserts nuts and bolts presentation 11 july
Inserts nuts and bolts presentation   11 julyInserts nuts and bolts presentation   11 july
Inserts nuts and bolts presentation 11 july
 
Sit pandora project
Sit pandora projectSit pandora project
Sit pandora project
 
7 questions Powerpoint
7 questions Powerpoint 7 questions Powerpoint
7 questions Powerpoint
 
Evolution of Podcasts
Evolution of PodcastsEvolution of Podcasts
Evolution of Podcasts
 
Evolution of Podcasts
Evolution of PodcastsEvolution of Podcasts
Evolution of Podcasts
 
Audio and Podcasting in the US
Audio and Podcasting in the USAudio and Podcasting in the US
Audio and Podcasting in the US
 
Market analysis of Pandora.com
Market analysis of Pandora.comMarket analysis of Pandora.com
Market analysis of Pandora.com
 
Podcasting Tips for PRSA-SA 2018
Podcasting Tips for PRSA-SA 2018Podcasting Tips for PRSA-SA 2018
Podcasting Tips for PRSA-SA 2018
 
The transformation of USA RADIO by Larry Rosin from Edison Research @ Radio 2...
The transformation of USA RADIO by Larry Rosin from Edison Research @ Radio 2...The transformation of USA RADIO by Larry Rosin from Edison Research @ Radio 2...
The transformation of USA RADIO by Larry Rosin from Edison Research @ Radio 2...
 
Online Trends August 2009
Online Trends August 2009Online Trends August 2009
Online Trends August 2009
 
Digital Marketing Plan - Soundtap Radio
Digital Marketing Plan - Soundtap RadioDigital Marketing Plan - Soundtap Radio
Digital Marketing Plan - Soundtap Radio
 
US Digital Audio Market Overview TargetSpot Radio 2.0 Paris 2013
US Digital Audio Market Overview TargetSpot Radio 2.0 Paris 2013US Digital Audio Market Overview TargetSpot Radio 2.0 Paris 2013
US Digital Audio Market Overview TargetSpot Radio 2.0 Paris 2013
 
Changing Media Landscape
Changing Media LandscapeChanging Media Landscape
Changing Media Landscape
 
Marketing strategy for music services
Marketing strategy for music servicesMarketing strategy for music services
Marketing strategy for music services
 
Radio more depth - lesson 1
Radio   more depth - lesson 1Radio   more depth - lesson 1
Radio more depth - lesson 1
 

More from rskslides

Week 10 the rise of the rest-google +, tumblr
Week 10  the rise of the rest-google +, tumblrWeek 10  the rise of the rest-google +, tumblr
Week 10 the rise of the rest-google +, tumblr
rskslides
 
Lecture 8 UGC content
Lecture 8   UGC contentLecture 8   UGC content
Lecture 8 UGC content
rskslides
 
Lecture 9 FB: moderating online news communities
Lecture 9  FB: moderating online news communitiesLecture 9  FB: moderating online news communities
Lecture 9 FB: moderating online news communities
rskslides
 
Week 4 twitter indispensable news tool.2014
Week 4   twitter indispensable news tool.2014Week 4   twitter indispensable news tool.2014
Week 4 twitter indispensable news tool.2014
rskslides
 
Lecture 3 writing news for social media
Lecture 3   writing news for social mediaLecture 3   writing news for social media
Lecture 3 writing news for social media
rskslides
 
Lecture 2 blogging
Lecture 2   bloggingLecture 2   blogging
Lecture 2 bloggingrskslides
 
Week 3 social media (rk)
Week 3 social media (rk)Week 3 social media (rk)
Week 3 social media (rk)rskslides
 

More from rskslides (7)

Week 10 the rise of the rest-google +, tumblr
Week 10  the rise of the rest-google +, tumblrWeek 10  the rise of the rest-google +, tumblr
Week 10 the rise of the rest-google +, tumblr
 
Lecture 8 UGC content
Lecture 8   UGC contentLecture 8   UGC content
Lecture 8 UGC content
 
Lecture 9 FB: moderating online news communities
Lecture 9  FB: moderating online news communitiesLecture 9  FB: moderating online news communities
Lecture 9 FB: moderating online news communities
 
Week 4 twitter indispensable news tool.2014
Week 4   twitter indispensable news tool.2014Week 4   twitter indispensable news tool.2014
Week 4 twitter indispensable news tool.2014
 
Lecture 3 writing news for social media
Lecture 3   writing news for social mediaLecture 3   writing news for social media
Lecture 3 writing news for social media
 
Lecture 2 blogging
Lecture 2   bloggingLecture 2   blogging
Lecture 2 blogging
 
Week 3 social media (rk)
Week 3 social media (rk)Week 3 social media (rk)
Week 3 social media (rk)
 

Recently uploaded

Eureka, I found it! - Special Libraries Association 2021 Presentation
Eureka, I found it! - Special Libraries Association 2021 PresentationEureka, I found it! - Special Libraries Association 2021 Presentation
Eureka, I found it! - Special Libraries Association 2021 Presentation
Access Innovations, Inc.
 
Acorn Recovery: Restore IT infra within minutes
Acorn Recovery: Restore IT infra within minutesAcorn Recovery: Restore IT infra within minutes
Acorn Recovery: Restore IT infra within minutes
IP ServerOne
 
Bitcoin Lightning wallet and tic-tac-toe game XOXO
Bitcoin Lightning wallet and tic-tac-toe game XOXOBitcoin Lightning wallet and tic-tac-toe game XOXO
Bitcoin Lightning wallet and tic-tac-toe game XOXO
Matjaž Lipuš
 
Bonzo subscription_hjjjjjjjj5hhhhhhh_2024.pdf
Bonzo subscription_hjjjjjjjj5hhhhhhh_2024.pdfBonzo subscription_hjjjjjjjj5hhhhhhh_2024.pdf
Bonzo subscription_hjjjjjjjj5hhhhhhh_2024.pdf
khadija278284
 
International Workshop on Artificial Intelligence in Software Testing
International Workshop on Artificial Intelligence in Software TestingInternational Workshop on Artificial Intelligence in Software Testing
International Workshop on Artificial Intelligence in Software Testing
Sebastiano Panichella
 
somanykidsbutsofewfathers-140705000023-phpapp02.pptx
somanykidsbutsofewfathers-140705000023-phpapp02.pptxsomanykidsbutsofewfathers-140705000023-phpapp02.pptx
somanykidsbutsofewfathers-140705000023-phpapp02.pptx
Howard Spence
 
Doctoral Symposium at the 17th IEEE International Conference on Software Test...
Doctoral Symposium at the 17th IEEE International Conference on Software Test...Doctoral Symposium at the 17th IEEE International Conference on Software Test...
Doctoral Symposium at the 17th IEEE International Conference on Software Test...
Sebastiano Panichella
 
Announcement of 18th IEEE International Conference on Software Testing, Verif...
Announcement of 18th IEEE International Conference on Software Testing, Verif...Announcement of 18th IEEE International Conference on Software Testing, Verif...
Announcement of 18th IEEE International Conference on Software Testing, Verif...
Sebastiano Panichella
 
0x01 - Newton's Third Law: Static vs. Dynamic Abusers
0x01 - Newton's Third Law:  Static vs. Dynamic Abusers0x01 - Newton's Third Law:  Static vs. Dynamic Abusers
0x01 - Newton's Third Law: Static vs. Dynamic Abusers
OWASP Beja
 
Competition and Regulation in Professional Services – KLEINER – June 2024 OEC...
Competition and Regulation in Professional Services – KLEINER – June 2024 OEC...Competition and Regulation in Professional Services – KLEINER – June 2024 OEC...
Competition and Regulation in Professional Services – KLEINER – June 2024 OEC...
OECD Directorate for Financial and Enterprise Affairs
 
Getting started with Amazon Bedrock Studio and Control Tower
Getting started with Amazon Bedrock Studio and Control TowerGetting started with Amazon Bedrock Studio and Control Tower
Getting started with Amazon Bedrock Studio and Control Tower
Vladimir Samoylov
 
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...
Orkestra
 
Obesity causes and management and associated medical conditions
Obesity causes and management and associated medical conditionsObesity causes and management and associated medical conditions
Obesity causes and management and associated medical conditions
Faculty of Medicine And Health Sciences
 

Recently uploaded (13)

Eureka, I found it! - Special Libraries Association 2021 Presentation
Eureka, I found it! - Special Libraries Association 2021 PresentationEureka, I found it! - Special Libraries Association 2021 Presentation
Eureka, I found it! - Special Libraries Association 2021 Presentation
 
Acorn Recovery: Restore IT infra within minutes
Acorn Recovery: Restore IT infra within minutesAcorn Recovery: Restore IT infra within minutes
Acorn Recovery: Restore IT infra within minutes
 
Bitcoin Lightning wallet and tic-tac-toe game XOXO
Bitcoin Lightning wallet and tic-tac-toe game XOXOBitcoin Lightning wallet and tic-tac-toe game XOXO
Bitcoin Lightning wallet and tic-tac-toe game XOXO
 
Bonzo subscription_hjjjjjjjj5hhhhhhh_2024.pdf
Bonzo subscription_hjjjjjjjj5hhhhhhh_2024.pdfBonzo subscription_hjjjjjjjj5hhhhhhh_2024.pdf
Bonzo subscription_hjjjjjjjj5hhhhhhh_2024.pdf
 
International Workshop on Artificial Intelligence in Software Testing
International Workshop on Artificial Intelligence in Software TestingInternational Workshop on Artificial Intelligence in Software Testing
International Workshop on Artificial Intelligence in Software Testing
 
somanykidsbutsofewfathers-140705000023-phpapp02.pptx
somanykidsbutsofewfathers-140705000023-phpapp02.pptxsomanykidsbutsofewfathers-140705000023-phpapp02.pptx
somanykidsbutsofewfathers-140705000023-phpapp02.pptx
 
Doctoral Symposium at the 17th IEEE International Conference on Software Test...
Doctoral Symposium at the 17th IEEE International Conference on Software Test...Doctoral Symposium at the 17th IEEE International Conference on Software Test...
Doctoral Symposium at the 17th IEEE International Conference on Software Test...
 
Announcement of 18th IEEE International Conference on Software Testing, Verif...
Announcement of 18th IEEE International Conference on Software Testing, Verif...Announcement of 18th IEEE International Conference on Software Testing, Verif...
Announcement of 18th IEEE International Conference on Software Testing, Verif...
 
0x01 - Newton's Third Law: Static vs. Dynamic Abusers
0x01 - Newton's Third Law:  Static vs. Dynamic Abusers0x01 - Newton's Third Law:  Static vs. Dynamic Abusers
0x01 - Newton's Third Law: Static vs. Dynamic Abusers
 
Competition and Regulation in Professional Services – KLEINER – June 2024 OEC...
Competition and Regulation in Professional Services – KLEINER – June 2024 OEC...Competition and Regulation in Professional Services – KLEINER – June 2024 OEC...
Competition and Regulation in Professional Services – KLEINER – June 2024 OEC...
 
Getting started with Amazon Bedrock Studio and Control Tower
Getting started with Amazon Bedrock Studio and Control TowerGetting started with Amazon Bedrock Studio and Control Tower
Getting started with Amazon Bedrock Studio and Control Tower
 
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...
 
Obesity causes and management and associated medical conditions
Obesity causes and management and associated medical conditionsObesity causes and management and associated medical conditions
Obesity causes and management and associated medical conditions
 

Week 6 Media convergence - radio 2014

  • 1. Week 6 - Radio
  • 2. The good news Radio is not nearly as bad off as newspapers. Or even TV. It remains a lot more viable. Why?
  • 3. Radio more viable? • A medium that is already very local by nature • Going digital is relatively simple compared to print or TV • Radio is still an integral part of most Americans’ lives (Source: Pew Foundation 2012)
  • 4. Radio more viable? • Radio was already undergoing a big transformation before the rise of digital • 1996 Telecommunications act: massive deregulation • What happened to radio? Clearstream did • Perfect timing for the rise of niche content
  • 5. The same news The same trends are affecting radio as television and print: Listeners are turning away from traditional FM/AM radio stations and going online. What are they listening to?
  • 6. Where are listeners going Streamed radio Streaming services Podcasts MP3 downloads
  • 7. Where are listeners going? 40% percent of Americans now listen to audio on digital devices In 2011, 34% of all Americans said they listened to either streaming of AM/FM stations, or Internet-only services (ie Pandora, Spotify, etc), or both in the previous month.
  • 8. Where are listeners going? In 2013: more than half (53%) of online Americans are listening to Internet radio • Within that figure, 39% say they listen to personalized radio services • 27% are listening to streaming audio from live radio stations, both local and outside • 18% are listening to on-demand services, which involve paying a subscription for access to music libraries Source: Edison, 2013
  • 9. Radio now: It’s all about streaming
  • 10. Radio still viable? • 44% said their Internet radio listening is mostly replacing AM/FM, but not all Internet radio is happening at the expense of traditional broadcast • 26% of Internet radio listeners say their listening is new time Source: Edison, 2013
  • 11. Streaming is growing very fast: In 2012, streaming and subscription services generated $1.03 billion in revenue. That was up 59% from the year before. Source: Recording Industry Association of America
  • 12. But where do people listen to the radio most?
  • 14. Connected cars used to be part of a Flintsone future…
  • 17. Where are Internet radio listeners listening? • 78% access it via a computer • 45% via a tablet • 33% via their car dashboard • 30% via a connected TV
  • 18. Who is still listening to AM/FM?
  • 21. The future of radio is…. DIGITAL: Online In your connected car Across all devices (smartphones, tablets, MP3 players, Xbox, connected TVs, etc)
  • 22. What exactly is the thing we call internet radio?
  • 23. What is internet radio? It as an umbrella term for streaming music, streaming voice, and podcasting across the internet.
  • 24. Internet radio 1) pure on-demand streaming via specialized services (Spotify, Pandora, Last.fm, etc) 2) traditional radio streamed online, parallel to the stations broadcast on AM or FM 3) Internet-only radio that is presenter-driven: sounds like AM/FM stations but is completely web based 4) Internet-only radio that is pre-recorded streamed music 5) pre-recorded podcasts (grouped under radio because it is audio)
  • 25. What is a podcast?
  • 26. What is a podcast? • Any kind of downloadable audio (and now video) content • Hugely successful, driven by same principle as TV and newspaper: content when I want, where I want Revolutionary: Any one can get in the content game. Why is that easy? What does it remind you of?
  • 27. The future of radio So how is internet radio different from traditional radio? How is the content different? How is the business model different?
  • 28. Content • Unregulated • Much less formatted • Not as driven by advertising • Not driven by keeping-the-listener gimmicks • Less personality-driven and less personal • Less local (on the one hand) • More niche and customizable (and thus more local on the other) • On demand
  • 29. Business model • Niche radio = more targetted advertising, higher value advertising • Brands can avoid blanket national advertising • But there is the question of local advertising; AM/FM stations still dominate • Niche radio can find other sources of revenue: corporate investments, listener support (ie NPR, old model becomes new again)
  • 30. And the future of AM/FM radio? • Live events • Local content (weather, traffic, local news, local personalities, etc) What does this remind you of?
  • 31. Conclusion Radio listeners are like news consumers and TV spectatators, they want: Customized Niche  Local Mobile And they are going to want cross-platform  Digital audio is still developing and the business model not clear yet
  • 32. Case study: community radio iradiophilly.com
  • 33.
  • 34. Why use LinkedIn? LinkedIn profiles rank extremely high on search engines. This means that when recruiters or potential clients search for your name on the web, your LinkedIn profile is one of the first things they are likely to find.
  • 35. LinkedIn What’s the most important concept to remember about LinkedIn?
  • 37. The 9 Steps to a Great LinkedIn Profile 1. List every job 2. Write about every position 3. Complete the specialties section 4. Edit your sub header 5. Build a strong network 6. Create a personal URL 7. Make your profile public 8. Get recommended 9. Stay active
  • 38. Extra LinkedIn Tips • go through job postings looking for commonly used words and phrases in your industry because these are often the terms recruiters will search. Include these in your descriptions • Include interesting extras that can be professionally relevant: – An Amazon reading list – Links to blogs, Pinterest pages, personal profiles, previous work, publications • Stay Active (update often, use it to search for employers, stay on your contacts’ radar)