Writing for Social Media
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These are slides from a presentation to the PRSA National Capital Chapter on March 16, 2010 as part of a public relations writing seminar led by Don Bates of George Washington University.
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Writing for Social Media
- 1. Writing for Social Media Chip Griffin Interactive Writing Seminar PRSA National Capital Chapter March 16, 2010
- 6. Listen First
- 8. Focus
- 11. Many Platforms
- 13. Are these guys in pajamas?
- 14. No Pajamas Here
- 17. Water Cooler + Reception http://www.flickr.com/photos/alisdair/
- 18. 140 Characters (or less)
- 19. A Simple Request
- 21. Sharing (some) personal detail
- 22. Think before you publish
- 23. Oops!
- 24. Oops! Oops!
- 25. The Consequences of Oops!
- 29. Action/Reaction
- 30. What your writing tells us all
- 31. The results of pitching online
- 32. Clear message + link
- 34. Hashtags can be integrated
- 35. S/T you abbrev b/c of space
- 37. Enough Snacking
- 38. The Importance of Headlines
- 39. ... and subheads, bullets, etc.
- 43. Advice
- 44. Analysis
- 45. It’s all a bit abstract
- 46. The power to respond
- 47. List Frenzy
- 48. Rounding it all up
- 49. A few cautionary notes...
- 51. It’s a global audience
Editor's Notes
- But this isn’t about riding a hot hand or finding the lucky dice. The DCI Digital team spends a lot of time looking “around the corner” to figure out the latest trends, test the most innovative tools, and search for the Next Big Thing. At the same time, we work to avoid Shiny Object Syndrome where you end up using the cool tool just because it is exciting. Twitter, Facebook, Second Life, and all of the other great web innovations are a bit like the lights on the Las Vegas Strip. They call out to you and you want to visit them all. But ultimately some are a better fit for your goals than others. Our job is to help navigate the digital environment and identify which options are the best fit for the current campaign. We spend a lot of time in this world, so we can be innovative by taking chances, not risks. Our research and experience helps us to even the odds – and sometimes even take away the House advantage.