Writing Social Media Content discusses how brands can create content that stands out on social media. It recommends that content be valuable for both audiences and businesses. It should tell strong customer stories that delight and inform readers. The document provides a framework for developing an effective content strategy, including planning content around clear messaging and measuring its impact. It also offers potential content ideas around launching a sneaker campaign, events for engaged couples, promoting organic cookies, and how a travel company can reach out during a storm.

1. Writing Social Media Content
EXSP 8505
Daryl Pereira, IBM
Feb 14, 2017

2. How can a brand produce
content that stands out?

4. Content needs to be valuable for both the audience and
the business

5. Content needs to be valuable for both the audience and
the business

6. Content marketing is a marathon, not a sprint

7. Backup

8. Key points to consider
• Differentiation
• Tell strong customer stories
• Think of content that delights and informs
• Think of the hero’s journey

9. Framework
• Strategy
• Messaging
• Content plan
• Distribution
• Measurement

10. Ideas to explore
• D: Campaign for a new pair of sneakers
• C: Event for couples getting married soon
• B: Promoting organic cookies
• A: Travel company outreach during a major storm