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Writing for social media: content focus

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Daryl Pereira
Daryl Pereira

Presentation from 2nd class in Writing for Social Media (Cal State).

Business
1 of 10
Writing Social Media Content EXSP 8505 Daryl Pereira, IBM Feb 14, 2017
How can a brand produce content that stands out?
Content needs to be valuable for both the audience and the business
Content needs to be valuable for both the audience and the business
Content marketing is a marathon, not a sprint
Backup
Key points to consider • Differentiation • Tell strong customer stories • Think of content that delights and informs • Think of the hero’s journey
Framework • Strategy • Messaging • Content plan • Distribution • Measurement
Ideas to explore • D: Campaign for a new pair of sneakers • C: Event for couples getting married soon • B: Promoting organic cookies • A: Travel company outreach during a major storm

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