This document discusses writing for blogs and social media. It covers components of social media like style, tone, and connection. It also discusses risks like errors and copyright issues. Several types of blog posts are suggested, including offering advice as an expert, top ten lists, reviews, observations, responding to others, and curating content from research. Case studies of blogs from Accenture and rules for curation are provided. Students are assigned to launch their own blog with one post per week on a unique topic of interest to others.

1. Class 2: Blogs &Social Media Writing

3. Writing for social media and blogs

5. Workspace

6. Intimacy “When I was repairing my house – Norman’s Hardware was very helpful “

7. Scale

9. Components of social and emerging channels

10. Components Style Tone Connection

11. Risks error copyright failure

12. Blogs and Public Relations

13. Workspace

14. Audience & Influence Who are all these people?

15. Forrester Research: Social User Breakdown Josh Bernoff Charlene Li

18. Profile of an Influencer @chrisbrogan

19. http://edwardboches.com/

21. Blogs and Advertising

22. Workspace

30. Blogs and Journalism

31. Workspace

37. Citizen Journalism Public Comments Open-source Reporting Citizen Add-on Journalist The Citizen Blog Stand-alone citizen-journalism site Wiki Journalism

41. Sources/anonymity

43. Time for a Break?

44. 80 percent of employers use social media for recruitment.

45. What will employers find when they Google you? Will you stand out?

46. The Assignment

47. Details Launch a blog One post per week Two bye weeks plus Thanksgiving week You can post more often! Use your bio or creative bio A good post should be b/t 250 and 500 word

48. Pick a topic that’s unique to you. But interesting to others

50. Case Studies

52. Top ten lists

53. Reviews

54. Observations about trends/ culture

55. Respond to someone else’s blog

56. Curate

57. Research

59. Top # reasons lists work Any headline that lists a number of reasons, secrets, types, or ways will work because, once again, it makes a very specificpromise of what’s in store for the reader. A nice quantifiable return on attention invested goes a long way toward prompting action. Top 10 Fast Food Recipes You Can Make at Home 12 Quick Tips To Search Google Like An ExpertSix Lessons I've Learned Since I Started Working for Myself

60. Reviews

61. Rules for Great Curation (by Kipp Bodnar) Find the Best Content - Curation only works for a business if the person who creates the content also understands the industry extremely well. Industry knowledge enables content marketers to become reliable filters for the best content and information. The more content you discard, the more relevant the final curated content will be. Add Value - It is often not enough to simply curate content for use on a business blog or for sharing through a social media channel. Be sure to add commentary and insights that help to add more value to the curated content. This added insight will make the content even more interesting and relevant to the reader. Attribute - Just like writing a blog post or creating other forms of online content, it is critical that you properly attribute the original source of the curated content. This attribution is typically done by providing clear links to the original content on the creator's website. Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6800/A-Marketer-s-Guide-to-Content-Curation.aspx#ixzz12iBdjzYQ Find your audience

62. Influence

63. Profile of a standard user

65. Due Next Week: Start your blog Tumbler: http://www.tumblr.com/ Wordpress: http://wordpress.org/ Blogger: http://www.blogger.com/home

66. What I’m looking for: Strong writing style Clear content strategy A unique voice Perfect grammar Use of keywords and SEO