Google+ allows journalists to link their profiles to get photo bylines on stories in search results, connecting readers to them. It also features Google Hangouts for video chats and live broadcasts, enabling engagement through interviews and question/answer sessions with readers. Tumblr is a platform well-suited for media like NPR to curate engaging content through reblogs and promote shows, while also expressing personality through blogs on topics of interest. It can complement traditional coverage by sharing others' content and building identity.