Lukas Fittl gave a presentation on lean startup essentials. He discussed (1) why startups should use the lean startup methodology to iteratively test ideas with customers rather than executing fully formed plans, (2) how to conduct customer discovery through interviews, online tests, and conferences to gather qualitative feedback, and (3) gave a case study of his own startup where he pivoted from a direct-to-consumer model to licensing technology to hosting companies after learning customer needs through market testing.
Start a Business with Business Model CanvasPanji Prabowo
Materi ini disampaikan di Techno Entrepreneur Club pada 29 September 2012.
tentang bagaimana start-up atau pebisnis mula memanfaatkan business model canvas untuk menuangkan idenya.
Entrepreneurial Design: Building a business that customers love and with whic...Patrick Stähler
Why should anybody care for your business? How do you find the right thing customers love and with which you earn money? What are the jobs-to-be-done for your customers. The presentation was held at the StartupCamp Switzerland 2014. It is all about finding the right business model and how to develop a real, customer tested business from your idea. Cases are blacksocks, Über, Mytaxi, AirBnB, Krinner, Geberit and many others.
Start a Business with Business Model CanvasPanji Prabowo
Materi ini disampaikan di Techno Entrepreneur Club pada 29 September 2012.
tentang bagaimana start-up atau pebisnis mula memanfaatkan business model canvas untuk menuangkan idenya.
Entrepreneurial Design: Building a business that customers love and with whic...Patrick Stähler
Why should anybody care for your business? How do you find the right thing customers love and with which you earn money? What are the jobs-to-be-done for your customers. The presentation was held at the StartupCamp Switzerland 2014. It is all about finding the right business model and how to develop a real, customer tested business from your idea. Cases are blacksocks, Über, Mytaxi, AirBnB, Krinner, Geberit and many others.
Creating value by design thinking or create businesses that customers lovePatrick Stähler
We need new boxes to think in. We have to learn to unlearn and learn new boxes to think in. Not products should be in your focus but the job-to-be-done you solve for your customers. Besides new boxes we need a design like process where we plan our learning and experimentation process and not the result. Learn and execute faster with new boxes to think in and a business design process to fill the boxes. Presentation at the Leadership Revolution Conference by AI Group, 1. Sept. 2015, Melbourne
Business Model Innovation - Key Note Speech Emad Saif
This is my keynote speech for anyone interested on "Business Model Innovation" at the Arabic Innovation Academy organized by the European Innovation Academy and Qatar Science & Technology Park in Qatar on Jan 7 2018
Lean Canvas is great tool for startups. But sometimes people find it confusing, especially the "flow". And it is missing some important bits'n'pieces for a early stage startup.
I have adjusted the flow of canvas, removed certain non-important things and included things I have found important (like CAC and CLV).
The FTE Canvas can be used as when developing the startups first pitch deck and when you are thingking of your first startup.
Enjoy.
PS. Appreciate any and all comments !
Introduction and workshop to develop student team concepts into business model hypotheses. Focused on value proposition design, customer segments, and the rest of the Business Model Canvas.
What is a Business Model? Why is it important? Explained in a simple and useful way so to better understand the world we live in.
We are spreading the word about business model innovation in Italy
http://hugowiz.it
A business model presentation using Business Model Canvas and each building block and an Empathy Map(by XPlane.com) as a predefined background template.
Just add a new slide and choose a template and start adding post-it on it!!
Business Model Generation Value Proposition PowerPoint Presentation SlidesSlideTeam
If cracking the business deal with your best shot is on your mind, then go forward with this amazing PowerPoint presentation that not only offers the best graphics but also compiles information in a presentable manner. The one stop solution, when it comes to compiling of text and graphic is Business Model Generation Value Proposition PowerPoint Presentation Slides. Presentation layout can be customized as per the topic you need to address in the meeting. The business model generation PPT slide helps deliver the content and maintain a record of the same in the best possible manner. To the point and crisp information is conveyed which a perfect roadmap for the financial years by business model PowerPoint PPT. May it be revenue model, swot analysis or business model, planning or comparison, every core issue is addressed by wonderful mix of colored graphs and graphics in presentation slides. For business model visionaries, the PPT are a game changer and strive to map, design and test different strategies. Delve into all the facts involved with our Business Model Generation Value Proposition PowerPoint Presentation Slides. It helps investigate the issue.
Business plans take too long to write, are seldom updated, and almost never read by others but documenting your hypotheses is key.
Lean Canvas solves this problem using a 1-page business model that takes under 20 minutes to create, will be read by more people, and lets you focus on building your business - faster.
This presentation is based on the top seller book "Business Model Generation" by Alex Osterwalder and Yves Pigneur. This book introduces the Business Model Canvas, the world's leading tool in creating and analyzing business models. This great tool allows you to sketch out your business model visually without starting with a scary business plan.
You can take my online course which covers more content, examples, quizzes, challenges and provides a certificate of completion.
Get course discounts and learn more:
www.playtactic.com
I hope you find this beneficial and good luck on your business model ;)
Whether you're in startup mode or gaining traction, you need real clarity on your business model so you can design your business for success. The Business Model Canvas was originally developed by Alexander Osterwalder and Yves Pigneur, and presented in their seminal 2010 book ‘Business Model Generation’ as a visual framework for devising, developing and testing an organization’s business model(s). Traditionally, the first thing that an entrepreneur was ‘expected’ to do was to create a business plan outlining the key opportunities, activities and strategies, as well as initial financial projections for the business. Invariably, by the time many had competed their plans things had moved so rapidly that the market reality had changed; a problem that has exacerbated over time as the pace of business has accelerated. To many, the mere prospect of having to create a business plan in the first place was such an overwhelming and intimidating task that it became an excuse to procrastinate from actually starting the business.
The concept of the Business Model Canvas was to provide a simple, intuitive and flexible tool that can be developed rapidly and applied ongoing to iterate and refresh the business strategy. In a single page view, the BMC provides an overview of the business: it’s offering, infrastructure, market and finances. The following Slideshare provides an outline of the elements and structure of the BMC, as well as some pointers as to how to think about and use it.
Venture Design Workshop: Business Model CanvasAlex Cowan
These slides support the various workshops I do and my online curriculum in two principal places:
1. Business Model Canvas Tutorial
This is a more fully articulated instructional, complete with templates: bit.ly/nicebmc.
2. Startup Sprints
This is a structured self-service for Venture Design/new venture creation: bit.ly/startupsprints.
Creating value by design thinking or create businesses that customers lovePatrick Stähler
We need new boxes to think in. We have to learn to unlearn and learn new boxes to think in. Not products should be in your focus but the job-to-be-done you solve for your customers. Besides new boxes we need a design like process where we plan our learning and experimentation process and not the result. Learn and execute faster with new boxes to think in and a business design process to fill the boxes. Presentation at the Leadership Revolution Conference by AI Group, 1. Sept. 2015, Melbourne
Business Model Innovation - Key Note Speech Emad Saif
This is my keynote speech for anyone interested on "Business Model Innovation" at the Arabic Innovation Academy organized by the European Innovation Academy and Qatar Science & Technology Park in Qatar on Jan 7 2018
Lean Canvas is great tool for startups. But sometimes people find it confusing, especially the "flow". And it is missing some important bits'n'pieces for a early stage startup.
I have adjusted the flow of canvas, removed certain non-important things and included things I have found important (like CAC and CLV).
The FTE Canvas can be used as when developing the startups first pitch deck and when you are thingking of your first startup.
Enjoy.
PS. Appreciate any and all comments !
Introduction and workshop to develop student team concepts into business model hypotheses. Focused on value proposition design, customer segments, and the rest of the Business Model Canvas.
What is a Business Model? Why is it important? Explained in a simple and useful way so to better understand the world we live in.
We are spreading the word about business model innovation in Italy
http://hugowiz.it
A business model presentation using Business Model Canvas and each building block and an Empathy Map(by XPlane.com) as a predefined background template.
Just add a new slide and choose a template and start adding post-it on it!!
Business Model Generation Value Proposition PowerPoint Presentation SlidesSlideTeam
If cracking the business deal with your best shot is on your mind, then go forward with this amazing PowerPoint presentation that not only offers the best graphics but also compiles information in a presentable manner. The one stop solution, when it comes to compiling of text and graphic is Business Model Generation Value Proposition PowerPoint Presentation Slides. Presentation layout can be customized as per the topic you need to address in the meeting. The business model generation PPT slide helps deliver the content and maintain a record of the same in the best possible manner. To the point and crisp information is conveyed which a perfect roadmap for the financial years by business model PowerPoint PPT. May it be revenue model, swot analysis or business model, planning or comparison, every core issue is addressed by wonderful mix of colored graphs and graphics in presentation slides. For business model visionaries, the PPT are a game changer and strive to map, design and test different strategies. Delve into all the facts involved with our Business Model Generation Value Proposition PowerPoint Presentation Slides. It helps investigate the issue.
Business plans take too long to write, are seldom updated, and almost never read by others but documenting your hypotheses is key.
Lean Canvas solves this problem using a 1-page business model that takes under 20 minutes to create, will be read by more people, and lets you focus on building your business - faster.
This presentation is based on the top seller book "Business Model Generation" by Alex Osterwalder and Yves Pigneur. This book introduces the Business Model Canvas, the world's leading tool in creating and analyzing business models. This great tool allows you to sketch out your business model visually without starting with a scary business plan.
You can take my online course which covers more content, examples, quizzes, challenges and provides a certificate of completion.
Get course discounts and learn more:
www.playtactic.com
I hope you find this beneficial and good luck on your business model ;)
Whether you're in startup mode or gaining traction, you need real clarity on your business model so you can design your business for success. The Business Model Canvas was originally developed by Alexander Osterwalder and Yves Pigneur, and presented in their seminal 2010 book ‘Business Model Generation’ as a visual framework for devising, developing and testing an organization’s business model(s). Traditionally, the first thing that an entrepreneur was ‘expected’ to do was to create a business plan outlining the key opportunities, activities and strategies, as well as initial financial projections for the business. Invariably, by the time many had competed their plans things had moved so rapidly that the market reality had changed; a problem that has exacerbated over time as the pace of business has accelerated. To many, the mere prospect of having to create a business plan in the first place was such an overwhelming and intimidating task that it became an excuse to procrastinate from actually starting the business.
The concept of the Business Model Canvas was to provide a simple, intuitive and flexible tool that can be developed rapidly and applied ongoing to iterate and refresh the business strategy. In a single page view, the BMC provides an overview of the business: it’s offering, infrastructure, market and finances. The following Slideshare provides an outline of the elements and structure of the BMC, as well as some pointers as to how to think about and use it.
Venture Design Workshop: Business Model CanvasAlex Cowan
These slides support the various workshops I do and my online curriculum in two principal places:
1. Business Model Canvas Tutorial
This is a more fully articulated instructional, complete with templates: bit.ly/nicebmc.
2. Startup Sprints
This is a structured self-service for Venture Design/new venture creation: bit.ly/startupsprints.
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
Online retail market in India is Booming. Emerging brands are proving to be threat to the masters in their category.
A quick overview of the market, online shopping behavior and importance of consumer experience is the key content of the presentation. Efforts of brands using Social Media to connect and build long term relationship with the online audience is also highlighted. Some marketing strategies for Flipkart.
Creating Your MVP (or Startup Validation Hacks)Abby Fichtner
My tech talk at Harvard Innovation Lab.
Do you have an idea for a startup but aren't quite sure where or how to start on your product?
Creating Minimum Viable Products allows you to quickly test out the assumptions you’re making about your business, validate that customers are indeed interested in – and willing to pay for – your solution, and help you to prioritize your product’s features. Hear case studies on what other, successful startups have done and learn a number of MVP tools you can use to quickly get your startup on the path to viability.
Business Model for Companies & Personal Life
http://anggriawan.web.id/2014/02/business-model.html
References:
- "Business Model Generation" by Alexander Osterwalder & Yves Pigneur
- "Business Model You" by Timothy Clark
İş Modeli Kanvası nasıl geliştirilir üzerine sunum. Çeviridir.
Orjinal sunum : http://www.slideshare.net/mikelachapelle/primer-on-the-business-model-canvas-v5?qid=b9a23bb0-3fcc-4a57-804f-2387b82cfeff&v=qf1&b=&from_search=3
Introduction to Entrepreneurial Management - Entrepreneurship 101 (2012/2013)MaRS Discovery District
Starting a new business is not the same as running an operating business. As Steve Blank puts it "a startup is an idea looking for a business model". Over the last decade a number of management practices have emerged that recognizes the particular challenges facing new ventures. In particular, Blank's Customer Development Model and the related "Lean" movement are increasingly popular with entrepreneurs of all sorts. This lecture introduces and define the key concepts of the new entrepreneurial management practices and illustrate how startups can utilize them at any step of their process.
At STARTup Live Vienna 2012, followed by a call-in with Ash Maurya.
New material: Improved why is this relevant, brought into context to the "we need to raise money" point of view.
Licensed under CC-BY-NC-SA - feel free to share, embed and re-use in your presentations, please give attribution. Thanks!
10 New Business Models for this Decade (beta)
1. Localized Low-Cost Business Model
2. One-Off Experience Business Model
3. Beyond Advertising Business Model
4. Markets Are Conversations Business Model
5. Low-Budget Innovation Business Model
6. Community-Funded Business Model
7. Sustainability-Focused Business Model
8. Twisted Freemium Business Model
9. Unlimited Niches Business Model
10. In-Crowd Customers Business Model
TREND RESEARCH BY Trend Firm trendwatching.com
MARKET ANALYSIS BY Strategy Boutique Thaesis
BUSINESS MODEL DESIGN BY Strategy Consultant/Graphic Facilitator Ouke Arts
Lean Startup: It's Not Just Technology, Lives are at StakeKen Power
This is the slide deck from my keynote talk at the first Serbian ICT conference on Technology and Entrepreneurship, held Thursday November 22, 2012 in Belgrade.
For more notes, please see my corresponding Blog entry at http://systemagility.com/2012/11/22/lean-startup-and-lives/
I would love to hear your thoughts and feedback.
Lean Startup Basics - Evidence Based EntrepreneurshipKelly Schwedland
Introduction and overview to the lean process for startups. An evidence based approach to validate early hypothesis and develop a solid Business Model before launch. Involving Customer Development, Hypothesis testing, Minimum Viable Product, (MVP) to get to Product/ Market fit and ultimately A replicable scalable business model. This simple but disciplined approach takes the guess work out of taking an idea and turning it into a viable company.
Based on Eric Reis, Steve Blank and Alex Osterwald's work with Lean Startup, Lean launchpad, customer development and Business Model Canvas. Now in practice by multiple Incubators, Accelerators, Universities and now the National Science Foundation through ICorp to validate business ideas with before investing.
Business Model Canvas Class is an introduction to using the canvas to explore, design and analyze your business without the overhead of writing a business plan.
The canvas can help new startups highlight and work through their assumptions in a focused manner.
This talk follows on our Wednesday talk on Think Like and Agilist/Lean Startup, but it does not require you to attend that course.
Mark Geene, CEO/Co-founder of Cloud Elements, presented "Lean Product Development" at Fort Collins Startup Week 2014. Check out the presentation for information on how to build a Lean startup. Based on principles from 'Lean Startup' by Eric Ries, 'Running Lean' by Ash Maurya and '500 Startups' by Dave McClure.
1. Localized Low-Cost Business Model
2. One-Off Experience Business Model
3. Beyond Advertising Business Model
4. Markets Are Conversations Business Model
5. Low-Budget Innovation Business Model
6. Community-Funded Business Model
7. Sustainability-Focused Business Model
8. Twisted Freemium Business Model
9. Unlimited Niches Business Model
10. In-Crowd Customers Business Model
TREND RESEARCH BY trendwatching.com
BUSINESS MODEL DESIGN BY Business Models Inc.
THE BUSINESS MODEL CANVAS is part of the Business Model Generation methodology
A talk I gave at CoThinkTank11 about design thinking and social business innovation. I argued that we need to focus less on rhetoric and more on building practical tool that help people learn to innovate.
Recording available here: https://youtu.be/zZVoo5AbANI
As technologists, we love to build things. And we sometimes forget that our customers (or potential customers) don’t care about what we’re building-- they care about what they’re building, doing, or feeling. In this talk, we’ll explore methodologies that help us continually focus on our customers’ needs, building just enough to learn and iterate towards their desired outcomes.
Lean Stack - A Story Of Continuous ImprovementLukas Fittl
Talk at Tools4AgileTeams '13 explaining how we iterated on our Lean Stack framework over the last 3 years.
From being risk-focused to focusing on the constraints in a business' customer factory.
Lean Startup Essentials - Le Camping EditionLukas Fittl
Presentation at Le Camping, Paris on 27th October.
New material: How to document your market, differences between B2B and B2C models.
Made book references clearer.
Simple introduction for development teams familiar with Subversion.
Internal presentation licensed as CC-BY-NC-SA. Attribute to this URL or http://fittl.com/ if you re-publish, do *NOT* use commercially.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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1. How to capture video testimonials that convert from your audience 🎥
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
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1. Lean Startup Essentials
Lean Startup
Essentials
Lukas Fittl
lukas@fittl.com
STARTup Live Hagenberg
14th May 2011
2. Lean Startup Essentials
Agenda
Today’s focus: The early stage
• 10 - 20min blocks, quick Q&A after each
• 1: Why? & The Canvas
• 2: Customer Discovery
• 3: Case Study
4. Lean Startup Essentials #1: Introduction
About Me
• 2nd time entrepreneur
• 2007-2010: Soup.io
• The Efficient Cloud
“Heroku for Europe” to
“PaaS technology for hosting providers”
(Seedcamp 2011 company)
• Collaborated with Ash Maurya
on the Lean Canvas
5. Lean Startup Essentials #1: Introduction
Whats the Lean Startup?
• A methodology on how to create order in
the (unavoidable) chaos of a startup.
• Iterative approach to learning & building
(as in: agile vs. waterfall)
• Summarization of entrepreneurial
learnings.
6. Lean Startup Essentials #1: Introduction
Where this all comes from
• Steve Blank - Customer Development
• Alex Osterwalder - Business Model Canvas
• Eric Ries - The Lean Startup
• Ash Maurya - Lean Canvas
7. Lean Startup Essentials #1: Lean Startup
Most startups fail from a lack of
(paying) customers.
8. Lean Startup Essentials #1: Lean Startup
Startups are not just a small
version of a big company.
9. Lean Startup Essentials #1: Lean Startup
Startup:
Temporary organization used to
search for a repeatable and scalable
business model.
As defined by Steve Blank.
10. Lean Startup Essentials #1: Lean Startup
Your initial goal:
Improve likely success rate of your venture,
and reduce risk of failure.
Enable yourself to actually
make the jump into a full-time entrepreneur.
11. Lean Startup Essentials #1: Lean Startup
Your Process:
Likely entirely chaotic.
No one implements the lean startup
as a strict process.
Similar to agile adoption (e.g. Kan-ban)
you need to make a slow transition
into more structured thinking.
12. Lean Startup Essentials #1: The BM Canvas
So, we need a language
in order to talk about your
startup.
13. Lean Startup Essentials #1: The BM Canvas
Product is only one of the
critical aspects that make your
company work.
16. Lean Startup Essentials #1: The BM Canvas
Day Month Year
No.
Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?
Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?
Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?
Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model?
How costly are they?
What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments
Our Distribution Channels? Customer Relationships? want to be reached?
Revenue Streams? How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
What are the most important costs inherent in our business model? For what value are our customers really willing to pay?
Which Key Resources are most expensive? For what do they currently pay?
Which Key Activities are most expensive? How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
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18. Lean Startup Essentials #1: The BM Canvas
Customer Segments
• Narrowly chosen group of
Key Partners Key Activities Value Customer Customer
Proposition Relationships Segments
people that buy/use your
Key Channels
Resources
product
Cost Structure Revenue Streams
• Marketplace biz models =
2 cust segmens (or more)
• Matching Value Proposition,
Channels, Revenue Streams
and Customer Relationships
19. Lean Startup Essentials #1: The BM Canvas
Channels
• How does the customer learn
Key Partners Key Activities Value Customer Customer
Proposition Relationships Segments
about your product?
Key Channels
Resources
Cost Structure Revenue Streams
• B2B and B2C vastly different!
• SEM, SEO, Friend Invites, Social
Media, Direct Sales, Tradeshows,
PR, Content Marketing, etc.
20. Lean Startup Essentials #1: The BM Canvas
Value Proposition
• What’s the problem you’re
Key Partners Key Activities Value Customer Customer
Proposition Relationships Segments
solving for the customer?
Key Channels
Resources
Cost Structure Revenue Streams
• These might be things they’ve
already started building in
house, because there is an
active need
21. Lean Startup Essentials #1: The BM Canvas
Revenue Streams
• How much is the problem
Key Partners Key Activities Value Customer Customer
Proposition Relationships Segments
worth to the customer?
Key Channels
Resources
Cost Structure Revenue Streams
• Not how much it costs you to
implement the value proposition
• Avoid Free and Freemium!
(marketing tactic, not rev model)
22. Lean Startup Essentials #1: The BM Canvas
Customer Relationships
• How do you want to interact
Key Partners Key Activities Value Customer Customer
Proposition Relationships Segments
with your customers?
Key Channels
Resources
Cost Structure Revenue Streams
• Automated self-service vs.
many in-person meetings
• Determines the scalability
of your business model
23. Lean Startup Essentials #1: The BM Canvas
Key Activities
• What are the people in your
Key Partners Key Activities Value Customer Customer
Proposition Relationships Segments
company doing day by day?
Key Channels
Resources
Cost Structure Revenue Streams
• Create the product: Software
Development, DevOps, etc.
• Market the product
• Integrate the product, run
webinars, create whitepapers, ...
24. Lean Startup Essentials #1: The BM Canvas
Key Resources
• Which physical assets do you
Key Partners Key Activities Value Customer Customer
Proposition Relationships Segments
need for your company to work?
Key Channels
Resources
(set of test hardware, etc.)
Cost Structure Revenue Streams
• Which other assets?
(online platform, patents, etc.)
• Include/exclude HR, doesn’t
really matter (duplicate info)
25. Lean Startup Essentials #1: The BM Canvas
Cost Structure
• What are your HR costs?
Key Partners Key Activities Value Customer Customer
Proposition Relationships Segments
(rough estimate)
Key Channels
Resources
Cost Structure Revenue Streams
• Marketing channel costs
• Infrastructure costs
• It’s about Unit Economics,
not your made-up 5 year plan
26. Lean Startup Essentials #1: The BM Canvas
Key Partners
• Channel Partners
Key Partners Key Activities Value Customer Customer
Proposition Relationships Segments
Key Channels
• Strategic Partners/Alliances
Resources
Cost Structure Revenue Streams
• Suppliers
• Especially Important for
direct sales biz models
27. Lean Startup Essentials #1: The BM Canvas
Example: Tupalo
Key Partners Key Activities Value Customer Customer
Proposition Relationships Segments
Herold / Software Dev
European #1 Finding #1: Community #1 9-to-5 folks
Directories SEO information, looking for lunch
quality & location #2: Clear B2B options, etc.
of a business Product
#1 Long-tail
Key #2 Promoting a Channels mainstream
Resources business,
providing correct #1 Long-tail SEO #2 Business
Data about information to owners
customers #2 Direct Sales (restaurants, etc.)
businesses
Cost Structure Revenue Streams
HR (15 people) #1 Free
Infrastructure (4 servers)
#2 Hundreds/Thousands of EUR (recurring)
Business Data
28. Lean Startup Essentials #1: The BM Canvas
Example: Freckle
Key Partners Key Activities Value Customer Customer
Proposition Relationships Segments
Software Dev
Tracking time Tribe-like Freelancers
Marketing/ precisely without interaction
Copywriting effort Agencies
Easily invoice
Key clients with good Channels
Resources report on
performed work - Word of mouth
- Cross-sales
Existing
- Freebies
audience:
- Existing
Mailinglists,
audience
Twitter, etc.
Cost Structure Revenue Streams
HR (2 people) 12-50 USD / month (dep. on company size)
Hosting (1 server)
29. Lean Startup Essentials #1: The BM Canvas
Example: Garmz
Key Partners Key Activities Value Customer Customer
Proposition Relationships Segments
Marketing Marketing
Partners! #1 Mass- #1 Structured #1 Fashion
Biz Dev producing a work together designers
Fashion schools fashion garment
Software Dev #2 Online Shop #2 Trend-chasing
#1 Build up your hipsters
Key fashion brand Channels
Resources Fashion blogs
#2 Buy trendy
Partnerships
Production clothes #1 Fashion schools
Factory #1 Fashion events
#2 Word of mouth /
strong brand
Cost Structure Revenue Streams
Production! (super expensive) #2 100 EUR / piece
Prototyping
Payout to designer
30. Lean Startup Essentials #1: The BM Canvas
Live Example
Someone from the audience:
Pitch us your business
4 other people:
What’s the customer segment?
What are the channels?
What’s the value proposition?
What’s the revenue model?
39. Lean Startup Essentials #2: Customer Discovery
Customer Interviews
30 min in-person with
your prototypical customer
People like talking about their field -
explore their worldview.
40. Lean Startup Essentials #2: Customer Discovery
How to conduct an interview
1. Set context & tell your story
2. Tell your problem hypothesis
3. Listen to their worldview
4. Ask for follow up / references
41. Lean Startup Essentials #2: Customer Discovery
Online Market Tests:
Google Adwords
Fake Landing Page with
“Signup to be notified when we launch”
“Can we call you to ask a couple of Qs?”
42. Lean Startup Essentials #2: Customer Discovery
User Groups & Conferences:
Hand out cards with invite codes -
landing page with “join our soon-to-
launch beta programme”
SolidRails
European VPS cloud. Fully-integrated Rails hosting.
Your private beta access code: OEWO8C
43. Lean Startup Essentials #2: Customer Discovery
Amy Hoy’s
Sales Safari:
Lurk in online forums of your
customer segment, learn how they
talk about products & benefits
46. Recap: What’s PaaS?
• The role model: Heroku
• Fully-integrated hosting for
Rails/Java/Django/etc.
• Many US clones popping up
• VMware’s Cloud Foundry - OSS PaaS
50. Market Testing
• Invite codes at conferences & user meetups
• Google Adwords testing, e.g. RailsHosting.in
• Interviews with hosting providers
• Open ears to what the end-users want, and
what the industry currently sells (“cloud
hosting”)
51. Pivot
• Marketing channels hard to build up
• Hosting is a local market
• Product & engineering-driven company
much easier with B2B model