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Leanstartup introduction
The document provides an introduction to lean startup principles. It discusses that the goal of lean startup is constant learning through experiments to validate assumptions and mitigate risks. It emphasizes starting with the riskiest assumptions and outlines the lean startup process of building, measuring, and learning. Various lean startup tools are mentioned, like validated learning canvases and business model canvases to visualize plans. Key definitions covered include minimum viable product, pivoting, continuous improvement, and innovation accounting.
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Leanstartup introduction
- 1. Lean Startup introduction OpenCoffee Den Haag / september 2012
- 2. Bob Jansen /@jansn Started Firmhouse in 2007 Merged with Michiel Sikkes (@michiels) in 2008 Hybrid: consultancy + products ‘Launching new ideas to the internet is what gets us out of bed.’
- 3. Firmhouse en LeanStartup a match made in ...
- 4. Context of mytalk today
- 5. v.l.n.r: Eric Ries,Steve Blank, John Mullins
- 6. What is notLean Startup?
- 7. ‘More startups failfrom a lack of customers than from a failure of product development.’
- 8. ‘A startup isa temporary organization searching for a scalable and repeatable business model’
- 9. How does LeanStartup change this?
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- 11. The goal isconstant learning
- 12. In order tovalidate your assumptions and mitigate risks in your startup!
- 13. So, what doneed to validate? As a startup you care about: - Customer - Problem - Solution Write hypothesis for all of the areas above.
- 14. An example Customer: ‘’ Problem:‘’ Solution: ‘’
- 15. So we havean idea, but what could be our first experiment?
- 16. Start with themost riskiest assumptions!
- 17. The riskiest assumptionsare those extremely important pieces of your business model that will fail your startup
- 18. What extremely importantassumptions could we sum up for the example idea?
- 19. Everything we havedone so far can be done within one hour.
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- 23. Learn Build Measure
- 24. Learn Build Lean Startup Process ‘BML loop’ Measure
- 25. Common sense orAbacadabra?
- 26. Send your wordprocessing software on a one trip!
- 27. Visualise your plans! Usecanvasses and sticky notes! Validated Learning Canvas Business Model Canvas
- 28. Day Month Year No. Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value? Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers? Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established? Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? How costly are they? What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments Our Distribution Channels? Customer Relationships? want to be reached? Revenue Streams? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? What are the most important costs inherent in our business model? For what value are our customers really willing to pay? Which Key Resources are most expensive? For what do they currently pay? Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. Business Model Canvas
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- 30. Validated Learning Canvas(SF Conference Room Surfing - Jade Bloom
- 31. Lean Startup Basics Focuson validating your plan with your own information Small steps, get something out the door a.s.a.p. Create a baseline you can use to build upon Accept failing as a positive outcome of your experiments
- 32. Lean Startup definitions MVP- Minimum Viable Product Pivot - Change of direction (strategy, product of growth) Continuous improvement (techies call it deployment) Innovation accounting - measure your way to success
- 33. Lean Startup don’ts! Planyears ahead Big press releases in your start phase Not talking to customers Vanity metrics & milestones
- 34. The stages ofa startup Problem / solution fit Product / market fit Scale the #@$% out of it!
- 35. Books - Sources SteveBlank - http://steveblank.com Eric Ries - http://www.startuplessonslearned.com/ Ash Muarya - http://runningleanhq.com/ Alexander Osterwalder - http:// www.businessmodelalchemist.com/
- 36. Meetups / Events DutchLean Startup Circle - http://meetup.leanstartup.nl Lean Startup Machine Rotterdam http:// leanstartupmachine.com/events/rotterdam-october-26-28/ LeanCamp - http://leanca.mp (datum n.n.b.)