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LEAN
STACK
A story of continuous
improvement.
LUKAS FITTL
@LukasFittl

spark59.com
Lean Startup is trademarked by Eric Ries and used with permission.
Business Model Canvas is created by Alex Osterwalder and licensed under CC-BY-SA.
Biz + UX + Dev

@LukasFittl
Our Situation:
Increased Variability
in Knowledge Work
To work with Variability
inside the company:
SCRUM, Agile, Kan-ban
(e.g. technical risk)
TODO

IN PROGRESS

Task

Task

Task

Task

Task

DONE
Task
To work with Variability Of
Business Models & Customers:
Lean Startup
(product innovation, etc)
IDEAS

LEARN

BUILD

DATA

PRODUCT

MEASURE

Experiment
Validating a Product Hypothesis
vs
Just “Getting Work Done”
Lean Stack 0.5
2011
Why?
Need a tool that Works for Us
Kan-ban Board
Build

IDEAS

LEARN

BUILD

DATA

PRODUCT

MEASURE

Measure

Learn
Lean Stack 0.5

TODO

BUILD
IN PROGRESS

MEASURE

LEARN
DONE
Lean Stack 0.5

So, whats on these cards?
Tasks
Lean Stack 0.5

So, whats on these cards?
Tasks
Stories
Lean Stack 0.5

So, whats on these cards?
Tasks
Stories
Hypothesis
Lean Stack 0.5

So, whats on these cards?
Tasks
Stories
Hypothesis
Experiments
Lean Stack 0.5

BUILD
Experiment

MEASURE

LEARN

Experiment

Experiment

Experiment

Experiment
Lean Stack 0.5

Experiment:
- Has a Measureable Outcome
- Has associated Tasks
Lean Stack 0.5

BUILD
Increase
Landing Page
Conversion
by 5%

Convert > 5% to
Paying Customers

MEASURE
Reduce
Onboarding Time
to < 1 week

LEARN
Get 100
Customers using
Twitter
Lean Stack 0.5

BUILD

MEASURE

LEARN
✓
✘
Lean Stack 0.5

Experiment
Reports
EXPERIMENT REPORT

Author: [NAME]

Title: [TITLE]

Background
What are you trying to learn or achieve?

Created: [DATE]

Results
Enter the data.

Falsifiable Hypothesis
Your list of statements on the expected outcome of the experiment.
Use this format:
[Specific Repeatable Action] will [Expected Measurable Outcome]

Validated Learning

VALIDATED or INVALIDATED

Summarize your learning from the experiment.

Experiment Scope
How many and/or how long will the experiment last?

Minimum Build Plan
List the build plan step by step to get your measurement and experiment.

Next Action
Whatʼs the next experiment?

Lean Stack by Spark59.com
EXPERIMENT REPORT

Author: [NAME]

Title: [TITLE]

Background
What are you trying to learn or achieve?

Created: [DATE]

Results
Enter the data.

Falsifiable Hypothesis
Your list of statements on the expected outcome of the experiment.
Use this format:
[Specific Repeatable Action] will [Expected Measurable Outcome]

Left Side Defines
The Experiment

Validated Learning

VALIDATED or INVALIDATED

Summarize your learning from the experiment.

Experiment Scope
How many and/or how long will the experiment last?

Minimum Build Plan
List the build plan step by step to get your measurement and experiment.

Next Action
Whatʼs the next experiment?

Lean Stack by Spark59.com
EXPERIMENT REPORT

Author: [NAME]

Title: [TITLE]

Background

Created: [DATE]

Results

What are you trying to learn or achieve?

Enter the data.

Falsifiable Hypothesis
Your list of statements on the expected outcome of the experiment.
Use this format:
[Specific Repeatable Action] will [Expected Measurable Outcome]

Experiment Scope

Right Side
Analyses The
Results

Validated Learning

VALIDATED or INVALIDATED

Summarize your learning from the experiment.

How many and/or how long will the experiment last?

Minimum Build Plan

List the build plan step by step to get your measurement and experiment.

Next Action
Whatʼs the next experiment?

Lean Stack by Spark59.com
Lean Stack 0.5
Falsifiable Hypothesis
Your list of statements on the expected outcome of
the experiment.
Use this format:
[Specific Repeatable Action] will
[Expected Measurable Outcome]

Measureable Outcome
Lean Stack 1.0
2012
Prototyping
in Coaching Projects
Huge Posters
Keynote
Lean Stack 1.0

The Bigger Picture
Lean Stack 1.0
Lean Stack 1.0

Lean Canvas
Lean Stack 1.0
Lean Stack 1.0

Whats your Overall Strategy?
&
Whats the Biggest Risk?
Lean Stack 1.0

Strategy & Risks Board
Lean Stack 1.0
Lean Stack 0.5

BUILD

MEASURE

LEARN
✓
✘
Lean Stack 1.0

Validated Learning Board
VALIDATED
LEARNING
BOARD

INCREASE
ACQUISITION

Goal

Build

Measure

Goal/Risk

Experiment

Kan-ban Board

Learn
VALIDATED
LEARNING
BOARD

INCREASE
ACQUISITION

Goal

Build

Measure

Goal/Risk

Experiment

Kan-ban Board

Learn
VALIDATED
LEARNING
BOARD

INCREASE
ACQUISITION

Goal

Build

Measure

Increase
Acquisition

Goal/Risk

Experiment

Kan-ban Board

Learn
VALIDATED
LEARNING
BOARD

INCREASE
ACQUISITION

Goal
Increase
Acquisition

Goal/Risk

Build

Measure

Landing
Split Test

VARIANT

Experiment

Kan-ban Board

Learn
VALIDATED
LEARNING
BOARD

INCREASE
ACQUISITION

Goal
Increase
Acquisition

Build

Measure
Landing
Split Test

Goal/Risk

Visual
Website
Optimizer

Experiment

Kan-ban Board

Learn
VALIDATED
LEARNING
BOARD

INCREASE
ACQUISITION

Goal

Build

Measure

Landing
Split Test

Increase
Acquisition

Goal/Risk

Experiment

Learn

Kan-ban Board
Launch!
Keynote Templates
Huge Posters
Lean Stack 2.0
2013
The Customer Factory
Happy customers get you paid and,
doing this repeatedly and efficiently
is the goal of every business.
Our Business is a Factory that
Makes Happy Customers.
The Happy Customer Manufacturing Process
Unaware visitor

ACQUISITION
ACTIVATION
RETENTION
REVENUE

Passionate Happy Customer

REFERRAL
Acquisition
Acquisition

Activation
Revenue

Acquisition

Activation
Retention

Revenue

Acquisition

Activation
Retention

Revenue

Acquisition

Activation

Referral
SUCCESS METRICS
PROBLEM/SOLUTION FIT
How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?

CURRENT METRICS
PRODUCT/MARKET FIT

SCALE

How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?

How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?

How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.

EXPERIMENTS
KEY OBJECTIVE

ACTIVE EXPERIMENTS
BUILD

Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next significant goal?
How will you get there?
By when?

MEASURE

COMPLETED EXPERIMENTS
LEARN

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

EXPERIMENT QUEUE

1

2

3

4

5

6

7

8

Lean Dashboard

Lean Stack by Spark59.com
SUCCESS METRICS
PROBLEM/SOLUTION FIT
How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?

CURRENT METRICS
PRODUCT/MARKET FIT

SCALE

How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?

How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?

How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.

EXPERIMENTS
KEY OBJECTIVE

ACTIVE EXPERIMENTS
BUILD

Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next significant goal?
How will you get there?
By when?

MEASURE

COMPLETED EXPERIMENTS
LEARN

1

2

3

4

5

6

7

8

9

10

11

12

EXPERIMENT QUEUE

1

2

3

5

EXPECTED
6
7
8
OUTCOMES

Lean Dashboard

4

ACTUAL 15
13
14
OUTCOMES

16

Lean Stack by Spark59.com
SUCCESS METRICS
PROBLEM/SOLUTION FIT
How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?

CURRENT METRICS
PRODUCT/MARKET FIT

SCALE

How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?

How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?

How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.

EXPERIMENTS
KEY OBJECTIVE

ACTIVE EXPERIMENTS
BUILD

Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next significant goal?
How will you get there?
By when?

MEASURE

COMPLETED EXPERIMENTS
LEARN

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

EXPERIMENT QUEUE

1

2

3

4

5

6

7

8

Lean Dashboard

Lean Stack by Spark59.com
Scale

Product/Market Fit
Problem/Solution Fit
SUCCESS METRICS
PROBLEM/SOLUTION FIT
How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?

CURRENT METRICS
PRODUCT/MARKET FIT

SCALE

How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?

How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?

20
CUSTOMERS

200
CUSTOMERS

8 WEEKS FROM
NOW

How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.

2,000
CUSTOMERS

1.5 YEARS FROM
NOW

3 YEARS FROM
NOW

EXPERIMENTS
KEY OBJECTIVE

ACTIVE EXPERIMENTS
BUILD

Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next significant goal?
How will you get there?
By when?

MEASURE

COMPLETED EXPERIMENTS
LEARN

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

EXPERIMENT QUEUE

1

2

3

4

5

6

7

8

Lean Dashboard

Lean Stack by Spark59.com
SUCCESS METRICS
PROBLEM/SOLUTION FIT
How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?

CURRENT METRICS
PRODUCT/MARKET FIT

SCALE

How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?

How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?

20
CUSTOMERS

200
CUSTOMERS

8 WEEKS FROM
NOW

How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.

2,000
CUSTOMERS

1.5 YEARS FROM
NOW

3 YEARS FROM
NOW

EXPERIMENTS
KEY OBJECTIVE

ACTIVE EXPERIMENTS
BUILD

Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next significant goal?
How will you get there?
By when?

MEASURE

COMPLETED EXPERIMENTS
LEARN

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

EXPERIMENT QUEUE

1

2

3

4

5

6

7

8

Lean Dashboard

Lean Stack by Spark59.com
SUCCESS METRICS
PROBLEM/SOLUTION FIT
How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?

CURRENT METRICS
PRODUCT/MARKET FIT

SCALE

How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?

How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?

20
CUSTOMERS

200
CUSTOMERS

8 WEEKS FROM
NOW

How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.

2,000
CUSTOMERS

1.5 YEARS FROM
NOW

3 YEARS FROM
NOW

EXPERIMENTS
KEY OBJECTIVE

ACTIVE EXPERIMENTS
BUILD

Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next significant goal?
How will you get there?
By when?

MEASURE

COMPLETED EXPERIMENTS
LEARN

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

80%
CLOSE
RATE
SEP 1

EXPERIMENT QUEUE

1

2

3

4

5

6

7

8

Lean Dashboard

Lean Stack by Spark59.com
SUCCESS METRICS
PROBLEM/SOLUTION FIT
How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?

CURRENT METRICS
PRODUCT/MARKET FIT

SCALE

How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?

How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?

20
CUSTOMERS

200
CUSTOMERS

8 WEEKS FROM
NOW

How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.

2,000
CUSTOMERS

1.5 YEARS FROM
NOW

3 YEARS FROM
NOW

EXPERIMENTS
KEY OBJECTIVE

ACTIVE EXPERIMENTS
BUILD

Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next significant goal?
How will you get there?
By when?

80%
CLOSE
RATE

MEASURE

COMPLETED EXPERIMENTS
LEARN

2

3

4

5

PEOPLE
DROWN IN A
SEA OF DATA

1

6

7

8

9

10

11

12

13

14

15

16

ACTIONABLE
VISUALIZATION
IS KEY

SEP 1

EXPERIMENT QUEUE

1

2

3

4

5

6

7

8

Lean Dashboard

Lean Stack by Spark59.com
SUCCESS METRICS

CURRENT METRICS

PROBLEM/SOLUTION FIT

SCALE

How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?

How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?

PRODUCT/MARKET FIT

How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?

20
CUSTOMERS

200
CUSTOMERS

8 WEEKS FROM
NOW

How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.

2,000
CUSTOMERS

1.5 YEARS FROM
NOW

3 YEARS FROM
NOW

EXPERIMENTS
KEY OBJECTIVE

ACTIVE EXPERIMENTS
BUILD

Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next significant goal?
How will you get there?
By when?

80%
CLOSE
RATE

MEASURE

COMPLETED EXPERIMENTS
LEARN

2

3

4

5

PEOPLE
DROWN IN A
SEA OF DATA

1

6

7

8

9

10

11

12

13

14

15

16

ACTIONABLE
VISUALIZATION
IS KEY

SEP 1

EXPERIMENT QUEUE
EXPERIMENT
TITLE

1

EXPERIMENT
TITLE

EXPERIMENT
TITLE

EXPERIMENT
TITLE

2

3

4

6

7

8

EXPERIMENT
TITLE

5

Lean Dashboard

Lean Stack by Spark59.com
SUCCESS METRICS

CURRENT METRICS

PROBLEM/SOLUTION FIT

SCALE

How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?

How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?

PRODUCT/MARKET FIT

How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?

20
CUSTOMERS

200
CUSTOMERS

8 WEEKS FROM
NOW

How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.

2,000
CUSTOMERS

1.5 YEARS FROM
NOW

3 YEARS FROM
NOW

EXPERIMENTS
KEY OBJECTIVE

ACTIVE EXPERIMENTS
BUILD

Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next significant goal?
How will you get there?
By when?

80%
CLOSE
RATE

MEASURE

COMPLETED EXPERIMENTS
LEARN

2

3

4

5

PEOPLE
DROWN IN A
SEA OF DATA

1

6

7

8

9

10

11

12

13

14

15

16

ACTIONABLE
VISUALIZATION
IS KEY

SEP 1

EXPERIMENT QUEUE
EXPERIMENT
TITLE

1

EXPERIMENT
TITLE

EXPERIMENT
TITLE

EXPERIMENT
TITLE

2

3

4

6

7

8

EXPERIMENT
TITLE

5

Lean Dashboard

Lean Stack by Spark59.com
SUCCESS METRICS

CURRENT METRICS

PROBLEM/SOLUTION FIT

SCALE

How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?

How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?

PRODUCT/MARKET FIT

How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?

20
CUSTOMERS

200
CUSTOMERS

8 WEEKS FROM
NOW

How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.

2,000
CUSTOMERS

1.5 YEARS FROM
NOW

3 YEARS FROM
NOW

EXPERIMENTS
KEY OBJECTIVE

ACTIVE EXPERIMENTS
BUILD

Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next significant goal?
How will you get there?
By when?

80%
CLOSE
RATE

MEASURE

COMPLETED EXPERIMENTS
LEARN

ACTIONABLE
VISUALIZATION
IS KEY

SEP 1

1

2

3

4

5

PEOPLE
DROWN IN A
SEA OF DATA

EXPERIMENT
TITLE

6

7

8

9

10

11

12

13

14

15

16

JUL 20

EXPERIMENT QUEUE
EXPERIMENT
TITLE

EXPERIMENT
TITLE

EXPERIMENT
TITLE

EXPERIMENT
TITLE

1

2

3

4

5

6

7

8

Lean Dashboard

Lean Stack by Spark59.com
SUCCESS METRICS

CURRENT METRICS

PROBLEM/SOLUTION FIT

SCALE

How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?

How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?

PRODUCT/MARKET FIT

How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?

20
CUSTOMERS

200
CUSTOMERS

8 WEEKS FROM
NOW

How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.

2,000
CUSTOMERS

1.5 YEARS FROM
NOW

3 YEARS FROM
NOW

EXPERIMENTS
KEY OBJECTIVE

ACTIVE EXPERIMENTS
BUILD

Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next significant goal?
How will you get there?
By when?

80%
CLOSE
RATE

PEOPLE
DROWN IN A
SEA OF DATA

EXPERIMENT
TITLE

ACTIONABLE
VISUALIZATION
IS KEY

LEARN

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

JUL 20

EXPERIMENT
TITLE

SEP 1

MEASURE

COMPLETED EXPERIMENTS

JUL 25

EXPERIMENT QUEUE
EXPERIMENT
TITLE

EXPERIMENT
TITLE

EXPERIMENT
TITLE

1

2

3

4

5

6

7

8

Lean Dashboard

Lean Stack by Spark59.com
SUCCESS METRICS

CURRENT METRICS

PROBLEM/SOLUTION FIT

SCALE

How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?

How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?

PRODUCT/MARKET FIT

How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?

20
CUSTOMERS

200
CUSTOMERS

8 WEEKS FROM
NOW

How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.

2,000
CUSTOMERS

1.5 YEARS FROM
NOW

3 YEARS FROM
NOW

EXPERIMENTS
KEY OBJECTIVE

ACTIVE EXPERIMENTS
BUILD

80%
CLOSE
RATE

MEASURE

EXPERIMENT
TITLE

Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next significant goal?
How will you get there?
By when?

EXPERIMENT
TITLE

JUL 25

COMPLETED EXPERIMENTS
LEARN

ACTIONABLE
VISUALIZATION
IS KEY

JUL 20

SEP 1

2

3

4

5

PEOPLE
DROWN IN A
SEA OF DATA

1

6

7

8

9

10

11

12

13

14

15

16

EXPERIMENT QUEUE
EXPERIMENT
TITLE

EXPERIMENT
TITLE

EXPERIMENT
TITLE

1

2

3

4

5

6

7

8

Lean Dashboard

Lean Stack by Spark59.com
SUCCESS METRICS

CURRENT METRICS

PROBLEM/SOLUTION FIT

SCALE

How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?

How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?

PRODUCT/MARKET FIT

How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?

20
CUSTOMERS

200
CUSTOMERS

8 WEEKS FROM
NOW

How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.

2,000
CUSTOMERS

1.5 YEARS FROM
NOW

3 YEARS FROM
NOW

EXPERIMENTS
KEY OBJECTIVE

ACTIVE EXPERIMENTS
BUILD

Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next significant goal?
How will you get there?
By when?

80%
CLOSE
RATE

MEASURE

COMPLETED EXPERIMENTS
LEARN

ACTIONABLE
VISUALIZATION
IS KEY

SEP 1

EXPERIMENT
TITLE

JUL 25

1

2

3

4

5

PEOPLE
DROWN IN A
SEA OF DATA

EXPERIMENT
TITLE

6

7

8

9

10

11

12

13

14

15

16

JUL 20

EXPERIMENT QUEUE
EXPERIMENT
TITLE

EXPERIMENT
TITLE

EXPERIMENT
TITLE

1

2

3

4

5

6

7

8

Lean Dashboard

Lean Stack by Spark59.com
SUCCESS METRICS

CURRENT METRICS

PROBLEM/SOLUTION FIT

SCALE

How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?

How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?

PRODUCT/MARKET FIT

How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?

20
CUSTOMERS

200
CUSTOMERS

8 WEEKS FROM
NOW

How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.

2,000
CUSTOMERS

1.5 YEARS FROM
NOW

3 YEARS FROM
NOW

EXPERIMENTS
KEY OBJECTIVE

ACTIVE EXPERIMENTS
BUILD

Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next significant goal?
How will you get there?
By when?

80%
CLOSE
RATE

MEASURE

COMPLETED EXPERIMENTS
LEARN

EXPERIMENT
TITLE

ACTIONABLE
VISUALIZATION
IS KEY

SEP 1

1

2

3

4

5

PEOPLE
DROWN IN A
SEA OF DATA

EXPERIMENT
TITLE

6

7

8

9

10

11

12

13

14

15

16

JUL 25

EXPERIMENT QUEUE
EXPERIMENT
TITLE

EXPERIMENT
TITLE

EXPERIMENT
TITLE

1

2

3

4

5

6

7

8

Lean Dashboard

Lean Stack by Spark59.com
SUCCESS METRICS

CURRENT METRICS

PROBLEM/SOLUTION FIT

SCALE

How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?

How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?

PRODUCT/MARKET FIT

How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?

20
CUSTOMERS

200
CUSTOMERS

8 WEEKS FROM
NOW

How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.

2,000
CUSTOMERS

1.5 YEARS FROM
NOW

3 YEARS FROM
NOW

EXPERIMENTS
KEY OBJECTIVE

ACTIVE EXPERIMENTS
BUILD

Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next significant goal?
How will you get there?
By when?

80%
CLOSE
RATE

MEASURE

COMPLETED EXPERIMENTS
LEARN

EXPERIMENT
TITLE

ACTIONABLE
VISUALIZATION
IS KEY

SEP 1

1

2

3

4

5

PEOPLE
DROWN IN A
SEA OF DATA

EXPERIMENT
TITLE

6

7

8

9

10

11

12

13

14

15

16

JUL 25

EXPERIMENT QUEUE
EXPERIMENT
TITLE

EXPERIMENT
TITLE

EXPERIMENT
TITLE

1

2

3

4

5

6

7

8

Lean Dashboard

Lean Stack by Spark59.com
SUCCESS METRICS

CURRENT METRICS

PROBLEM/SOLUTION FIT

SCALE

How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?

How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?

PRODUCT/MARKET FIT

How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?

20
CUSTOMERS

200
CUSTOMERS

8 WEEKS FROM
NOW

How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.

2,000
CUSTOMERS

1.5 YEARS FROM
NOW

REVENUE

ACQUISITION

ACTIVATION

2
20%

100
100%

10
10%

REFERRAL

5
50%

3 YEARS FROM
NOW

EXPERIMENTS
KEY OBJECTIVE

ACTIVE EXPERIMENTS
BUILD

Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next significant goal?
How will you get there?
By when?

80%
CLOSE
RATE

MEASURE

COMPLETED EXPERIMENTS
LEARN

EXPERIMENT
TITLE

ACTIONABLE
VISUALIZATION
IS KEY

SEP 1

1

2

3

4

5

PEOPLE
DROWN IN A
SEA OF DATA

EXPERIMENT
TITLE

6

7

8

9

10

11

12

13

14

15

16

JUL 25

EXPERIMENT QUEUE
EXPERIMENT
TITLE

EXPERIMENT
TITLE

EXPERIMENT
TITLE

1

2

3

4

5

6

7

8

Lean Dashboard

Lean Stack by Spark59.com
SUCCESS METRICS

CURRENT METRICS

PROBLEM/SOLUTION FIT

SCALE

How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?

How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?

PRODUCT/MARKET FIT

How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?

20
CUSTOMERS

200
CUSTOMERS

8 WEEKS FROM
NOW

How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.

2,000
CUSTOMERS

1.5 YEARS FROM
NOW

REVENUE

ACQUISITION

ACTIVATION

2
20%

100
100%

10
10%

REFERRAL

5
50%

3 YEARS FROM
NOW

EXPERIMENTS
KEY OBJECTIVE

ACTIVE EXPERIMENTS
BUILD

Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next significant goal?
How will you get there?
By when?

80%
CLOSE
RATE

MEASURE

COMPLETED EXPERIMENTS
LEARN

EXPERIMENT
TITLE

ACTIONABLE
VISUALIZATION
IS KEY

SEP 1

1

2

3

4

5

PEOPLE
DROWN IN A
SEA OF DATA

EXPERIMENT
TITLE

6

7

8

9

10

11

12

13

14

15

16

JUL 25

EXPERIMENT QUEUE
EXPERIMENT
TITLE

EXPERIMENT
TITLE

EXPERIMENT
TITLE

1

2

3

4

5

6

7

8

Lean Dashboard

Lean Stack by Spark59.com
SUCCESS METRICS

CURRENT METRICS

PROBLEM/SOLUTION FIT

How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.

SCALE

How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?

How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?

PRODUCT/MARKET FIT

How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?

20
CUSTOMERS

200
CUSTOMERS

8 WEEKS FROM
NOW

REVENUE

200
50%

ACQUISITION

ACTIVATION

400
50%

1,000
100%

2,000
CUSTOMERS

1.5 YEARS FROM
NOW

RETENTION

800
80%

REFERRAL

200
25%

3 YEARS FROM
NOW

EXPERIMENTS
KEY OBJECTIVE

ACTIVE EXPERIMENTS
BUILD

Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next significant goal?
How will you get there?
By when?

$20,000
MRR

EXPERIMENT
TITLE

JUL 30

EXPERIMENT
TITLE

EXPERIMENT
TITLE

EXPERIMENT
TITLE

4

EXPERIMENT
TITLE

EXPERIMENT
TITLE

2

3

4

6

7

8

Lean Dashboard

EXPERIMENT
TITLE

AUG 20

EXPERIMENT
TITLE

1

2

3

EXPERIMENT
TITLE

EXPERIMENT
TITLE

5

6

7

8

9

10

11

12

13

14

15

16

JUL 27

EXPERIMENT
TITLE

EXPERIMENT
TITLE

5

EXPERIMENT
TITLE

EXPERIMENT
TITLE

EXPERIMENT
TITLE

AUG 14

1-PAGE SAAS
METRICS WILL
RESONATE
STRONGLY

EXPERIMENT QUEUE

1

LEARN

EXPERIMENT
TITLE

OCT 1

EXPERIMENT
TITLE

MEASURE

COMPLETED EXPERIMENTS

AUG 3

EXPERIMENT
TITLE

AUG 21

Lean Stack by Spark59.com
leanstack.com
Thanks!
leanstack.com
lukas@spark59.com

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Lean Stack - A Story Of Continuous Improvement

  • 1. LEAN STACK A story of continuous improvement. LUKAS FITTL @LukasFittl spark59.com Lean Startup is trademarked by Eric Ries and used with permission. Business Model Canvas is created by Alex Osterwalder and licensed under CC-BY-SA.
  • 2. Biz + UX + Dev @LukasFittl
  • 3.
  • 4.
  • 6. To work with Variability inside the company: SCRUM, Agile, Kan-ban (e.g. technical risk)
  • 8. To work with Variability Of Business Models & Customers: Lean Startup (product innovation, etc)
  • 10. Validating a Product Hypothesis vs Just “Getting Work Done”
  • 12. Why? Need a tool that Works for Us
  • 14. Lean Stack 0.5 TODO BUILD IN PROGRESS MEASURE LEARN DONE
  • 15. Lean Stack 0.5 So, whats on these cards? Tasks
  • 16. Lean Stack 0.5 So, whats on these cards? Tasks Stories
  • 17. Lean Stack 0.5 So, whats on these cards? Tasks Stories Hypothesis
  • 18. Lean Stack 0.5 So, whats on these cards? Tasks Stories Hypothesis Experiments
  • 20. Lean Stack 0.5 Experiment: - Has a Measureable Outcome - Has associated Tasks
  • 21. Lean Stack 0.5 BUILD Increase Landing Page Conversion by 5% Convert > 5% to Paying Customers MEASURE Reduce Onboarding Time to < 1 week LEARN Get 100 Customers using Twitter
  • 24. EXPERIMENT REPORT Author: [NAME] Title: [TITLE] Background What are you trying to learn or achieve? Created: [DATE] Results Enter the data. Falsifiable Hypothesis Your list of statements on the expected outcome of the experiment. Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome] Validated Learning VALIDATED or INVALIDATED Summarize your learning from the experiment. Experiment Scope How many and/or how long will the experiment last? Minimum Build Plan List the build plan step by step to get your measurement and experiment. Next Action Whatʼs the next experiment? Lean Stack by Spark59.com
  • 25. EXPERIMENT REPORT Author: [NAME] Title: [TITLE] Background What are you trying to learn or achieve? Created: [DATE] Results Enter the data. Falsifiable Hypothesis Your list of statements on the expected outcome of the experiment. Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome] Left Side Defines The Experiment Validated Learning VALIDATED or INVALIDATED Summarize your learning from the experiment. Experiment Scope How many and/or how long will the experiment last? Minimum Build Plan List the build plan step by step to get your measurement and experiment. Next Action Whatʼs the next experiment? Lean Stack by Spark59.com
  • 26. EXPERIMENT REPORT Author: [NAME] Title: [TITLE] Background Created: [DATE] Results What are you trying to learn or achieve? Enter the data. Falsifiable Hypothesis Your list of statements on the expected outcome of the experiment. Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome] Experiment Scope Right Side Analyses The Results Validated Learning VALIDATED or INVALIDATED Summarize your learning from the experiment. How many and/or how long will the experiment last? Minimum Build Plan List the build plan step by step to get your measurement and experiment. Next Action Whatʼs the next experiment? Lean Stack by Spark59.com
  • 27. Lean Stack 0.5 Falsifiable Hypothesis Your list of statements on the expected outcome of the experiment. Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome] Measureable Outcome
  • 32. Lean Stack 1.0 The Bigger Picture
  • 36. Lean Stack 1.0 Whats your Overall Strategy? & Whats the Biggest Risk?
  • 37. Lean Stack 1.0 Strategy & Risks Board
  • 40. Lean Stack 1.0 Validated Learning Board
  • 47.
  • 48.
  • 54. Happy customers get you paid and, doing this repeatedly and efficiently is the goal of every business.
  • 55. Our Business is a Factory that Makes Happy Customers.
  • 56. The Happy Customer Manufacturing Process Unaware visitor ACQUISITION ACTIVATION RETENTION REVENUE Passionate Happy Customer REFERRAL
  • 57.
  • 63. SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 64. SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 EXPERIMENT QUEUE 1 2 3 5 EXPECTED 6 7 8 OUTCOMES Lean Dashboard 4 ACTUAL 15 13 14 OUTCOMES 16 Lean Stack by Spark59.com
  • 65. SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 67. SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 68. SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 69. SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? MEASURE COMPLETED EXPERIMENTS LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 80% CLOSE RATE SEP 1 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 70. SUCCESS METRICS PROBLEM/SOLUTION FIT How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? CURRENT METRICS PRODUCT/MARKET FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA 1 6 7 8 9 10 11 12 13 14 15 16 ACTIONABLE VISUALIZATION IS KEY SEP 1 EXPERIMENT QUEUE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 71. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA 1 6 7 8 9 10 11 12 13 14 15 16 ACTIONABLE VISUALIZATION IS KEY SEP 1 EXPERIMENT QUEUE EXPERIMENT TITLE 1 EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 2 3 4 6 7 8 EXPERIMENT TITLE 5 Lean Dashboard Lean Stack by Spark59.com
  • 72. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA 1 6 7 8 9 10 11 12 13 14 15 16 ACTIONABLE VISUALIZATION IS KEY SEP 1 EXPERIMENT QUEUE EXPERIMENT TITLE 1 EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 2 3 4 6 7 8 EXPERIMENT TITLE 5 Lean Dashboard Lean Stack by Spark59.com
  • 73. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN ACTIONABLE VISUALIZATION IS KEY SEP 1 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 20 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 74. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE ACTIONABLE VISUALIZATION IS KEY LEARN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 JUL 20 EXPERIMENT TITLE SEP 1 MEASURE COMPLETED EXPERIMENTS JUL 25 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 75. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD 80% CLOSE RATE MEASURE EXPERIMENT TITLE Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? EXPERIMENT TITLE JUL 25 COMPLETED EXPERIMENTS LEARN ACTIONABLE VISUALIZATION IS KEY JUL 20 SEP 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA 1 6 7 8 9 10 11 12 13 14 15 16 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 76. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN ACTIONABLE VISUALIZATION IS KEY SEP 1 EXPERIMENT TITLE JUL 25 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 20 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 77. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN EXPERIMENT TITLE ACTIONABLE VISUALIZATION IS KEY SEP 1 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 25 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 78. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN EXPERIMENT TITLE ACTIONABLE VISUALIZATION IS KEY SEP 1 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 25 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 79. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW REVENUE ACQUISITION ACTIVATION 2 20% 100 100% 10 10% REFERRAL 5 50% 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN EXPERIMENT TITLE ACTIONABLE VISUALIZATION IS KEY SEP 1 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 25 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 80. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. 2,000 CUSTOMERS 1.5 YEARS FROM NOW REVENUE ACQUISITION ACTIVATION 2 20% 100 100% 10 10% REFERRAL 5 50% 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? 80% CLOSE RATE MEASURE COMPLETED EXPERIMENTS LEARN EXPERIMENT TITLE ACTIONABLE VISUALIZATION IS KEY SEP 1 1 2 3 4 5 PEOPLE DROWN IN A SEA OF DATA EXPERIMENT TITLE 6 7 8 9 10 11 12 13 14 15 16 JUL 25 EXPERIMENT QUEUE EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 1 2 3 4 5 6 7 8 Lean Dashboard Lean Stack by Spark59.com
  • 81. SUCCESS METRICS CURRENT METRICS PROBLEM/SOLUTION FIT How is your customer funnel performing? Identify your current stage. List out customer lifecycle (AARRR) metrics. SCALE How will you determine if you have built something enough people want? What is your revenue goal? How many customers does that represent? By when? How will you determine if this is a problem worth solving? What is your early validation criteria? How many customers does that represent? By when? PRODUCT/MARKET FIT How will scale your business model? What is your engine of growth? What is your revenue goal? How many customers does that represent? By when? 20 CUSTOMERS 200 CUSTOMERS 8 WEEKS FROM NOW REVENUE 200 50% ACQUISITION ACTIVATION 400 50% 1,000 100% 2,000 CUSTOMERS 1.5 YEARS FROM NOW RETENTION 800 80% REFERRAL 200 25% 3 YEARS FROM NOW EXPERIMENTS KEY OBJECTIVE ACTIVE EXPERIMENTS BUILD Determine right action, right time. What are your riskiest assumptions or leaps of faiths? What is your next significant goal? How will you get there? By when? $20,000 MRR EXPERIMENT TITLE JUL 30 EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE 4 EXPERIMENT TITLE EXPERIMENT TITLE 2 3 4 6 7 8 Lean Dashboard EXPERIMENT TITLE AUG 20 EXPERIMENT TITLE 1 2 3 EXPERIMENT TITLE EXPERIMENT TITLE 5 6 7 8 9 10 11 12 13 14 15 16 JUL 27 EXPERIMENT TITLE EXPERIMENT TITLE 5 EXPERIMENT TITLE EXPERIMENT TITLE EXPERIMENT TITLE AUG 14 1-PAGE SAAS METRICS WILL RESONATE STRONGLY EXPERIMENT QUEUE 1 LEARN EXPERIMENT TITLE OCT 1 EXPERIMENT TITLE MEASURE COMPLETED EXPERIMENTS AUG 3 EXPERIMENT TITLE AUG 21 Lean Stack by Spark59.com