Business Model Canvas
    Denver Startup Week
Ryan Martens


               @RallyOn
Social	
  
MISSION
A	
  founda-on	
  for	
  the	
  mobilize	
  ci-zen	
  engineers	
  around	
  the	
  globe	
  with	
  our	
  
employees,	
  customers	
  and	
  partners	
  
Zach Nies


@zachnies
h;p://www.flickr.com/photos/isaacmao/380257543	
  
Market research
               Product definition
            Product requirements
                    Detailed plan
                    Alpha release
                     Beta release
                     Final release
FIRST CONTACT WITH CUSTOMERS
Market research
               Product definition
            Product requirements
                    Detailed plan
                    Alpha release
                     Beta release
                     Final release
FIRST CONTACT WITH CUSTOMERS
Market research
               Product definition
            Product requirements
                    Detailed plan
                    Alpha release
                     Beta release
                     Final release
FIRST CONTACT WITH CUSTOMERS
Market research
               Product definition
            Product requirements
                    Detailed plan
                    Alpha release
                     Beta release
                     Final release
FIRST CONTACT WITH CUSTOMERS
Market research
               Product definition
            Product requirements
                    Detailed plan
                    Alpha release
                     Beta release
                     Final release
FIRST CONTACT WITH CUSTOMERS
Market research
               Product definition
            Product requirements
                    Detailed plan
                    Alpha release
                     Beta release
                     Final release
FIRST CONTACT WITH CUSTOMERS
Market research
               Product definition
            Product requirements
                    Detailed plan
                    Alpha release
                     Beta release
                     Final release
FIRST CONTACT WITH CUSTOMERS
HOW MANY GUESSES?
FIRST CONTACT WITH
POTENTIAL CUSTOMERS
h;p://www.flickr.com/photos/oregondot/4132135156	
  
Create a plan to
predict the future

              h;p://www.flickr.com/photos/isaacmao/380257543	
  
Why doesn’t
this work?
Need to create
   an environment
to discover the future
Increase your
odds of success
Discover the future
                  Vision	
  &	
  
                  Empathy	
                                                                           Culture
                                                          Business	
  Model	
  
            Frame                                    Frame                                   Frame                                   Frame
                          Build & Ship




                                                                  Build & Ship




                                                                                                          Build & Ship




                                                                                                                                                  Build & Ship
Learn




                                         Learn




                                                                                 Learn




                                                                                                                         Learn
        Test & Measure                           Test & Measure                          Test & Measure                          Test & Measure
Explore     Execute
          h;p://www.slideshare.net/sblank/the-­‐startup-­‐owners-­‐manual-­‐sxsw-­‐11954724	
  
h;p://www.slideshare.net/sblank/the-­‐startup-­‐owners-­‐manual-­‐sxsw-­‐11954724	
  
h;p://www.slideshare.net/sblank/the-­‐startup-­‐owners-­‐manual-­‐sxsw-­‐11954724	
  
h;p://www.slideshare.net/sblank/the-­‐startup-­‐owners-­‐manual-­‐sxsw-­‐11954724	
  
TAKE EACH MAJOR GUESS
RUN AN EXPERIMENT
h;p://www.youtube.com/watch?v=Iyjs3zeoSrM	
  
Lean Startup

Customer Development
Business Model
1  4 3 9 2
   8   5
  7     6
Example – iPod
+                     Margin & Profit

                                                         Walkman for
                                                        the digital age

                             Design, Manufacturing,
                              Marketing, Support




h;p://www.flickr.com/photos/mrmonochrome/93535053	
                        h;p://www.flickr.com/photos/75001512@N00/4683351383	
  
Lean Canvas




              h;p://www.flickr.com/photos/rkeefer/164636147	
  
1  4 3 9 2
   8   5
  7     6
Day     Month   Year




                                                                                                                                                                                                                                                                                                                                                                                                      No.




Who are our Key Partners?                                           What Key Activities do our Value Propositions require?   What value do we deliver to the customer?                                             What type of relationship does each of our Customer                                                        For whom are we creating value?
Who are our key suppliers?                                          Our Distribution Channels?                               Which one of our customer’s problems are we helping to solve?                         Segments expect us to establish and maintain with them?                                                    Who are our most important customers?
Which Key Resources are we acquiring from partners?                 Customer Relationships?                                  What bundles of products and services are we offering to each Customer Segment?       Which ones have we established?
Which Key Activities do partners perform?                           Revenue streams?                                         Which customer needs are we satisfying?                                               How are they integrated with the rest of our business model?
                                                                                                                                                                                                                   How costly are they?




                                                                    What Key Resources do our Value Propositions require?                                                                                          Through which Channels do our Customer Segments
                                                                    Our Distribution Channels? Customer Relationships?                                                                                             want to be reached?
                                                                    Revenue Streams?                                                                                                                               How are we reaching them now?
                                                                                                                                                                                                                   How are our Channels integrated?
                                                                                                                                                                                                                   Which ones work best?
                                                                                                                                                                                                                   Which ones are most cost-efficient?
                                                                                                                                                                                                                   How are we integrating them with customer routines?




What are the most important costs inherent in our business model?                                                                                                       For what value are our customers really willing to pay?
Which Key Resources are most expensive?                                                                                                                                 For what do they currently pay?
Which Key Activities are most expensive?                                                                                                                                How are they currently paying?
                                                                                                                                                                        How would they prefer to pay?
                                                                                                                                                                        How much does each Revenue Stream contribute to overall revenues?




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                                                                                                                                                                                                                                                                                                         To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
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Create
   an environment
to discover the future
Don’t squander
  your time
building
the wrong business
Do what you love
Love what you do
h;p://www.flickr.com/photos/seelensturm/3776740465	
  
h;p://www.flickr.com/photos/fla;op341/224597838	
  
@zachnies
     @RallyOn
#DenverStartupWeek

Business Model Canvas