Presentation at Le Camping, Paris on 27th October.
New material: How to document your market, differences between B2B and B2C models.
Made book references clearer.
At STARTup Live Vienna 2012, followed by a call-in with Ash Maurya.
New material: Improved why is this relevant, brought into context to the "we need to raise money" point of view.
Licensed under CC-BY-NC-SA - feel free to share, embed and re-use in your presentations, please give attribution. Thanks!
At STARTup Live Vienna 2012, followed by a call-in with Ash Maurya.
New material: Improved why is this relevant, brought into context to the "we need to raise money" point of view.
Licensed under CC-BY-NC-SA - feel free to share, embed and re-use in your presentations, please give attribution. Thanks!
At the ACT-IAC 2011 Executive Leadership Conference, ITIF president Rob Atkinson presented on the importance of innovation in IT and government leadership in IT practices. This presentation highlights the innovator’s challenge of exploiting and exploring industry facets simultaneously.
Invited Panel Talk given to the IEEE ENET - Boston Entrepreneurs - meeting in Waltham, MA; Jan 8. 2013. I was honored to speak on this panel alongside Bill Star, a funding guru and president of VenCorps and Jeffrey Peden, serial entrepreneur and founder of Cravelabs. My focus was on "Lessons learned by the ig guys who's invested in developing best practice", combined with some "school of hard knocks" observations.
The central theme of my talk on the panel was
1) Really great mega-companies have spent millions of dollars figuring out best practice for innovation, prototyping and product development.
2) Use their investment to your advantage
3) Don’t try to emulate them – you have neither the time nor the money to do so
4) However, learn the why and wherefore of their practices and extract and use the essence
5) You will get to a better product if you do
InteliWISE provides the most – cost effective support tools for service desk and help desk:
Intelligent Virtual Agent, for a precise, self – service, automated support
Integrated Live Chat/ Web chat, for more complex problem resolution
API for escalation to phone / call center
Our automated & live tools help
* migration from help desk with high calls volume into self – help service desks
* help agents and organizations in reducing call volume and cost optimization.
Undaunted: How Credit Unions Can Thrive in the New Financial Services Environ...NAFCU Services Corporation
The credit union industry is being reshaped by numerous outside forces and challenges. How can we thrive? In order to answer that question, the 2011 Deluxe Collaborative focused their research on understanding what consumers think and feel about their financial institution, regulations, products and process. The researchers discovered that in order to survive- and thrive- organizations need to challenge five things. Learn those five things you should be thinking about and learn to thrive! More info at: www.nafcu.org/deluxe
Customer Experience by Richard Perry, FOUNDED, cxfoundedFOUNDED London
Customer Experience: What will make a difference?
by Richard Perry, Partner, Founded
What is customer experience?
What is a customer journey?
Why are they important when developing a marketing plan or strategy?
Top Tips for success within customer specific marketing & strategy?
UK B2B Case Study Examples
At the ACT-IAC 2011 Executive Leadership Conference, ITIF president Rob Atkinson presented on the importance of innovation in IT and government leadership in IT practices. This presentation highlights the innovator’s challenge of exploiting and exploring industry facets simultaneously.
Invited Panel Talk given to the IEEE ENET - Boston Entrepreneurs - meeting in Waltham, MA; Jan 8. 2013. I was honored to speak on this panel alongside Bill Star, a funding guru and president of VenCorps and Jeffrey Peden, serial entrepreneur and founder of Cravelabs. My focus was on "Lessons learned by the ig guys who's invested in developing best practice", combined with some "school of hard knocks" observations.
The central theme of my talk on the panel was
1) Really great mega-companies have spent millions of dollars figuring out best practice for innovation, prototyping and product development.
2) Use their investment to your advantage
3) Don’t try to emulate them – you have neither the time nor the money to do so
4) However, learn the why and wherefore of their practices and extract and use the essence
5) You will get to a better product if you do
InteliWISE provides the most – cost effective support tools for service desk and help desk:
Intelligent Virtual Agent, for a precise, self – service, automated support
Integrated Live Chat/ Web chat, for more complex problem resolution
API for escalation to phone / call center
Our automated & live tools help
* migration from help desk with high calls volume into self – help service desks
* help agents and organizations in reducing call volume and cost optimization.
Undaunted: How Credit Unions Can Thrive in the New Financial Services Environ...NAFCU Services Corporation
The credit union industry is being reshaped by numerous outside forces and challenges. How can we thrive? In order to answer that question, the 2011 Deluxe Collaborative focused their research on understanding what consumers think and feel about their financial institution, regulations, products and process. The researchers discovered that in order to survive- and thrive- organizations need to challenge five things. Learn those five things you should be thinking about and learn to thrive! More info at: www.nafcu.org/deluxe
Customer Experience by Richard Perry, FOUNDED, cxfoundedFOUNDED London
Customer Experience: What will make a difference?
by Richard Perry, Partner, Founded
What is customer experience?
What is a customer journey?
Why are they important when developing a marketing plan or strategy?
Top Tips for success within customer specific marketing & strategy?
UK B2B Case Study Examples
Ten slides for a ten minute presentation on the two polarities of the sharing economy - the platforms and the commons-oriented outcomes. Regulators - though vested with the powers to legislate and regulate for public health, safety, welfare, and morals - should avoid find a regulatory balance that encourages the development of the outcomes-oriented sharing economy, while also reducing adverse community externalities due to the platforms.
Common Mobile Design FAILS (And How To Fix Them)xanadumobile
Mobile engagement is notoriously tough. 22% of mobile apps are opened just once and never used again while nearly 70% of users typically churn off an app within the first month. With all the money and effort being poured into mobile, why is engagement so difficult?
Learn to recognize and avoid many of the common mistakes that app developers and entrepreneurs make that turn off users, ranging from poorly thought-out product and business decisions to confusing UI patterns. Analyze both market research as well as user behavior to build a methodical, data-driven approach to better mobile app design.
Making a case for Gamification in Corporate Learning - People Matters Social ...MindTickle
Gamification – A Case in Point/ The Business Case
• Why & How of Gamification
• Illustrations of the gamification process
• Examples success stories
• What’s the ROI, ways to measure it
• Pitfalls of gamification for the sake of gamification
IOF 2011: How to optimise online fundraising (Cancer Research UK & JustGiving) JustGiving
Copy of the joint presentation from the 2011 IOF Conference entitled How to Optimise Online Fundraising, presented by Jo Warner of Cancer Research UK and Jamie Parkins of JustGiving
From landing pages to SEO, as marketers we’ve been focused on increasing conversion rates and optimizing our online marketing initiatives. But when it comes to content, many organizations simply publish and forget. The reality is that creating great content isn’t enough. You also need to create a great content experience that’s engineered to accommodate your goals—whether that means boosting engagement, generating leads or retaining customers.
In this presentation, we’ll talk about the key elements to consider when optimizing your content, including the user experience, the engagement path and the content itself, as well as how to maximize the potential of your premium content for lead generation.
Lean Startup Applied: Building New Products for New MarketsAbby Fichtner
My talk given to the Boston Software Process Improvement Network (SPIN) January 2015 Meeting.
Abby Fichtner will share lessons learned from working with hundreds of tech startups for what's involved in building out innovative new products that push the edge on what's possible. Using examples from real startups like Facebook, Dropbox and AirBnB, she'll share lean and agile techniques that have been adapted to building things that nobody has ever built before. Just as important, she'll share tips on how to find your initial users and how to very quickly validate (and iterate on!) your ideas to help you achieve product success.
Lean Startup- a primer for EntrepreneursJustin Pirie
An intro to the Lean Startup techniques that Entrepreneurs are using to improve the chances of success in taking tech startups to market.
Building on the work of Steve Blank, Eric Ries, Ash Maurya and Sean Ellis, this is a primer to set the scene for learning more about Lean Startups.
McKinsey Global Institute Report - A labor market that works: Connecting tale...McKinsey & Company
This presentation offers highlights from a new report by the McKinsey Global Institute, "A labor market that works: Connecting talent with opportunity in the digital age".
From shopping to social media, online platforms have transformed major segments of the global economy. They now are about to do the same for labor markets around the world. MGI examines the stubborn disconnect between people and jobs and the potential for online talent platforms to unlock real economic value over the next decade by creating better, faster matching between workers and available work opportunities.
Read the report in full:
http://mckinsey.com/Insights/Employment_and_growth/Connecting_talent_with_opportunity_in_the_digital_age
Introduction to Entrepreneurial Management - Entrepreneurship 101 (2012/2013)MaRS Discovery District
Starting a new business is not the same as running an operating business. As Steve Blank puts it "a startup is an idea looking for a business model". Over the last decade a number of management practices have emerged that recognizes the particular challenges facing new ventures. In particular, Blank's Customer Development Model and the related "Lean" movement are increasingly popular with entrepreneurs of all sorts. This lecture introduces and define the key concepts of the new entrepreneurial management practices and illustrate how startups can utilize them at any step of their process.
10 steps to product market fit - Ash MauryaStartupfest
Once you launch your MVP, the feedback starts rolling in. While listening to your customers is key, you have to know how. In this session, Ash Maurya will explain why simply listening to customer feedback or relying on metrics is NOT enough. He’ll outline a 10 step process for iterating your product to market fit.
Lean + UX + Agile: Putting It All TogetherOrthogonal
Lean Startup, Pragmatic Marketing, User Experience Design and Agile Development are all approaches to improve your odds of creating successful products.
Are they mutually exclusive, or can you assemble them together to make a lean, mean product success machine?
Pathfinder Software's Amy Willis (UX) Bernhard Kappe (Products Strategy) and Reid MacTavish (Agile Development) share their lessons learned in making lean+ux+agile work.
What is the Secret to Sales Success with O365? Trigger demand for the service by asking 7 Killer Questions. Sell to early adopters who are open to change and are consumers of Web services. But the real opportunity lies in reaching out to the dissatisfied.
Lean Startup for Healthcare: Workshop at Healthbox Orthogonal
A workshop on how the Lean Startup approach to innovation applies in a healthcare setting, delivered by Pathfinder Software CEO Bernhard Kappe to the inaugural class at the Healthbox startup accelerator
Mark Geene, CEO/Co-founder of Cloud Elements, presented "Lean Product Development" at Fort Collins Startup Week 2014. Check out the presentation for information on how to build a Lean startup. Based on principles from 'Lean Startup' by Eric Ries, 'Running Lean' by Ash Maurya and '500 Startups' by Dave McClure.
As a company leader, you are responsible for the strategic direction and tactical execution of your business. Knowing your customers, both the “squeaky wheels” and the “silent majority”, is key. You need facts.
Your customers will love you - your competition will hate us.
Similar to Lean Startup Essentials - Le Camping Edition (20)
Lean Stack - A Story Of Continuous ImprovementLukas Fittl
Talk at Tools4AgileTeams '13 explaining how we iterated on our Lean Stack framework over the last 3 years.
From being risk-focused to focusing on the constraints in a business' customer factory.
Simple introduction for development teams familiar with Subversion.
Internal presentation licensed as CC-BY-NC-SA. Attribute to this URL or http://fittl.com/ if you re-publish, do *NOT* use commercially.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
1. Lean Startup Essentials
Lean Startup
Essentials
Lukas Fittl
lukas@fittl.com
Slides licensed under CC-BY-NC-SA.
Lean Startup is trademarked by Eric Ries.
Business Model Canvas is created by Alex Osterwalder
and licensed under CC-BY-SA.
Thursday, 27 October 2011
2. Lean Startup Essentials #1: Introduction
Agenda
• #1 Whats this all about?
• #2 Document your business & market
• #3 How to test B2B assumptions
• #4 How to test B2C assumptions
Thursday, 27 October 2011
3. Lean Startup Essentials #1: Introduction
Whats the Lean Startup?
• Reduce the (unavoidable)
chaos in a startup
• Increase your rate of
success
• Test your business
Eric Ries - The Lean Startup
http://lean.st assumptions
Thursday, 27 October 2011
4. Lean Startup Essentials #1: Lean Startup
Most startups fail
from a lack of (paying) customers.
Thursday, 27 October 2011
5. Lean Startup Essentials #1: Lean Startup
Why?
Wrong assumptions about your
customer, the market, how much
they will pay, etc.
Thursday, 27 October 2011
6. Lean Startup Essentials #1: Lean Startup
Startup:
Temporary organization used to
search for a repeatable and scalable
business model.
As defined by Steve Blank.
Thursday, 27 October 2011
7. Lean Startup Essentials #2: The Lean Canvas
We need
structured learning
before we execute.
Thursday, 27 October 2011
9. Lean Startup Essentials #2: The Lean Canvas
The Lean Canvas
Alex Osterwalder - Business Model Generation Ash Maurya - Running Lean
http://businessmodelgeneration.com http://book.runningleanhq.com
Thursday, 27 October 2011
11. Lean Startup Essentials #2: The Lean Canvas
Problem Solution Unique Value Unfair Customer
Proposition Advantage Segments
Top 3 problems Top 3 features
Single, clear, Can’t be easily Target customers
compelling copied or bought
message that
states why you
are different and
Key Metrics worth buying Channels
Key activities you Path to
measure customers
Cost Structure Revenue Streams
Customer Acquisition Costs Revenue Model
Distribution Costs Life Time Value
Hosting Revenue
People, etc. Gross Margin
Thursday, 27 October 2011
12. Lean Startup Essentials #2: The Lean Canvas
Problem
• The top 3 problems the
Problem Key Activities Value Customer Customer
Proposition Relationships Segments
customer is facing today,
Key Channels
Resources
within a given context
Cost Structure Revenue Streams
• These might be things they’ve
already started building in
house, because there is an
active need
Thursday, 27 October 2011
13. Lean Startup Essentials #2: The Lean Canvas
Customer Segments
• Narrow group of people that
Key Partners Key Activities Value Customer Customer
Proposition Relationships Segments
buy/use your product
Key Channels
Resources
Cost Structure Revenue Streams
• Marketplace biz models =
2 cust segmens (or more)
Thursday, 27 October 2011
14. Lean Startup Essentials #2: The Lean Canvas
Value Proposition
• Single, clear, compelling
Key Partners Key Activities Value Customer Customer
Proposition Relationships Segments
message that turns an unaware
Key Channels
Resources
visitor into an interested
Cost Structure Revenue Streams
prospect
• Your elevator pitch
• What you put on your
landing page
Thursday, 27 October 2011
15. Lean Startup Essentials #2: The Lean Canvas
Solution
• Whats the Minimum viable
Key Partners Key Activities Value Customer Customer
Proposition Relationships Segments
product (MVP) ?
Key Channels
Resources
Cost Structure Revenue Streams
• Minimal set of functionality to
solve each problem of the
customer
Thursday, 27 October 2011
16. Lean Startup Essentials #2: The Lean Canvas
Channels
• How does the customer learn
Key Partners Key Activities Value Customer Customer
Proposition Relationships Segments
about your product?
Key Channels
Resources
Cost Structure Revenue Streams
• B2B and B2C vastly different!
• SEM, SEO, Friend Invites, Social
Media, Direct Sales, Tradeshows,
PR, Content Marketing, etc.
Thursday, 27 October 2011
17. Lean Startup Essentials #2: The Lean Canvas
Revenue Streams
• How much is the problem
Key Partners Key Activities Value Customer Customer
Proposition Relationships Segments
worth to the customer?
Key Channels
Resources
Cost Structure Revenue Streams
• Not how much it costs you
to implement the solution
• Avoid Free and Freemium
Its just a marketing tactic!
Thursday, 27 October 2011
18. Lean Startup Essentials #2: Document Your Market
Document Your
Market
Thursday, 27 October 2011
19. Lean Startup Essentials #2: Document Your Market
Example: Music Business
Usage in TV productions, ... GEMA & Co
Artist Manager Publisher PR Record Pressing
Radio, Print, Internet, TV
50/50 Cut
Booking Agent fixed fee / show Artist Record Label
revenue share,
details depending on offer
Venue Promoter sales price Distributor Digital Distributor
excl. cost for record
almost nothing ~ 50c/song nothing excl. shipping expenses
Beverage Sales Ticket Sales Tour Merchandise Sales In-Store Record Sales emusic iTunes Spotify Label Online Shop Sales
Fan
Thursday, 27 October 2011
20. Lean Startup Essentials #2: Document Your Market
Example: Hosting Industry
Controlpanels onapp Virtualization
Plesk Virtuozzo KVM
Technology Providers
cPanel VMware Xen
Focus on
PHP/Rails/etc. Location Support Company Size
Storage Hardware Hosting Industry Company Culture
Shared Hosting Cloud/VPS Hosting Managed Hosting Platform as a Service
Successful
Mass Market Web Apps
Customers
New/Failed
Agencies Developers Web Apps
Thursday, 27 October 2011
21. Lean Startup Essentials #2: Document Your Business & Market
These documents are alive
and easy to update
(not like your rusty old business plan)
Thursday, 27 October 2011
22. Lean Startup Essentials #3: Testing B2B Assumptions
Test Your B2B
Assumptions
Thursday, 27 October 2011
23. Lean Startup Essentials Literature
Listen to customers.
Do NOT execute
on a made-up plan.
http://steveblank.com
Thursday, 27 October 2011
24. Lean Startup Essentials #3: Testing B2B Assumptions
Customer Interviews
30 min in-person with
your prototypical customer
People like talking about their field -
explore their worldview.
Thursday, 27 October 2011
25. Lean Startup Essentials #3: Testing B2B Assumptions
How to conduct an interview
1. Set context & tell your story
2. Tell your problem hypothesis
3. Listen to their worldview
4. Ask for follow up / references
DO NOT sell them your solution
Thursday, 27 October 2011
26. Lean Startup Essentials #2: Customer Discovery
Online Market Tests:
Google Adwords
Fake Landing Page with
“Signup to be notified when we launch”
“Can we call you to ask a couple of Qs?”
Thursday, 27 October 2011
27. Lean Startup Essentials #2: Customer Discovery
Amy Hoy’s
Sales Safari:
Lurk in online forums of your
customer segment, learn how they
talk about products & benefits
Thursday, 27 October 2011
28. Lean Startup Essentials #4: Testing B2C Assumptions
Test Your B2C
Assumptions
Thursday, 27 October 2011
30. Lean Startup Essentials #4: Testing B2C Assumptions
Iterate quickly through the
loop and improve your
engagement & retention
metrics.
Thursday, 27 October 2011