Creating Your MVP
Startup Validation Hacks


                             Abby Fichtner
                             @HackerChick
                      Harvard Innovation Lab
       http://HackerChick.com
your
            startup
                         isn’t a
   business
                      a hobby
               it’s
@HackerChick                  @Justin_Wilcox
your startup
       hobby             business
                  fun
               obsession
               cost lots $

@HackerChick                 @Justin_Wilcox
your startup
       hobby                  business
                       fun cost
               opportunity
                     obsession
                  $150K salary
                    cost lots $

@HackerChick                      @Justin_Wilcox
your startup
       hobby             business
                  fun
               obsession
                             profit $
               cost lots $

@HackerChick                     @Justin_Wilcox
is your   startup
                    going to be
   business or
               a   hobby ?
@HackerChick
MVP Goal


         VISION     REALITY


@HackerChick
@HackerChick
@HackerChick
@HackerChick   Andrew Mason, CEO of Groupon (NY Tech Meetup)
you‘re way too
                                dumb
   to figure out whether your
               idea   is
                            good
@HackerChick               Andrew Mason, CEO of Groupon (NY Tech Meetup)
(MVP)
    Minimum Viable Product



@HackerChick
MVP
What’s the smallest thing I can do…


   business
               vs
                    hobby ?
@HackerChick
@HackerChick
@HackerChick
COOL?

@HackerChick
Step #1
       Find a
               problem
                     worth solving



@HackerChick
We had an idea for a new product.
        We went off & built it, put it on our website.




@HackerChick
We had an idea for a new product.
        We went off & built it, put it on our website.

       not a single person clicked thru




@HackerChick
We had an idea for a new product.
        We went off & built it, put it on our website.

       not a single person clicked thru



         What did we learn
            from that?
@HackerChick
We had an idea for a new product.
        We went off & built it, put it on our website.

       not a single person clicked thru



         Was there a faster
         way to learn that?
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
[MVP Tool] Landing Pages




@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
Crowd Testing
               $5      1.4%

               $10     1.7%

                sample: 5,549


@HackerChick                    @Justin_Wilcox, Bounce pre-orders
[MVP Tool] KickStarter




@HackerChick
@HackerChick
[MVP Tool] Video




@HackerChick
75,000
signups overnight


@HackerChick
$10 MILLION

@HackerChick
69,000
               backers

@HackerChick
How do you get
                     people

                         page?
               to your


@HackerChick
know your
               customer

@HackerChick
@HackerChick
@HackerChick
10   100
@HackerChick
@HackerChick
Photo Sharing App
                                 Recipe App

                Discover Local Events
     Group Travel Planning

                           Facebook for
     <happy people/smart kids/psychos/dogs/travel agents/astronauts…>

@HackerChick
Photo Sharing App
                                 Recipe App

                Discover Local Events
     Group Travel Planning

                           Facebook for
     <happy people/smart kids/psychos/dogs/travel agents/astronauts…>

@HackerChick
VC: “There are a million cloud storage startups!”
    Drew: “Do you use any of them?”
    VC: “No”
                      Drew: “…”
@HackerChick
Know where your
               target audience
                          hangs out

 & speak to them in an
                authentic way

@HackerChick                 @drewhouston, Dropbox
[MVP Tool] Business Model Canvas




@HackerChick              http://LeanCanvas.com
Brainstorm
     Customer          Problem
    anyone who cooks   can’t find recipes




@HackerChick
Brainstorm
     Customer               Problem
     anyone who cooks       can’t find recipes

    amateur gourmet chefs   want to make fabulous food
                            for friends & family




@HackerChick
Brainstorm
     Customer               Problem
     anyone who cooks       can’t find recipes

    amateur gourmet chefs   want to make fabulous food
                            for friends & family

    dieters                 need to lose weight




@HackerChick
Brainstorm
     Customer               Problem
     anyone who cooks       can’t find recipes

    amateur gourmet chefs   want to make fabulous food
                            for friends & family
               in college
    dieters
               ^            need to lose weight




@HackerChick
@HackerChick
Xcelerate - @HackerChick
@HackerChick
Xcelerate - @HackerChick
@HackerChick
@HackerChick
[MVP Tool]
        Customer Interview



@HackerChick
@HackerChick
What are the Top 3
                  Problems?




@HackerChick
How are they solving those
       problems today?




@HackerChick
Step #2
       Find a
               solution
                      that resonates



@HackerChick
[MVP Tool] Concierge Service
                                   (AKA Wizard of Oz)




Boston Startup School - @HackerChick
@HackerChick
@HackerChick
@HackerChick
Concierge Test


@HackerChick
@HackerChick
@HackerChick
@HackerChick
remember to…

        demosolutions with

     target customers

               before
                             you build
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@HackerChick
[MVP Tool] Mashup




@HackerChick
Step #3…n-1



@HackerChick
Problem/Solution Fit



@HackerChick
Step #n
               launch!
               when you have a

     quantum of utility
@HackerChick                     @paulg, Y Combinator
speed
 prioritize for…



               &


 excitement
@HackerChick           @paulg, Y Combinator
but don’t be…

                   too   minimal




@HackerChick
Some MVP Tools
  1. Business Model Canvas
  2. Customer Interviews
  3. Landing Pages
  4. Kickstarter
  5. Videos
  6. Concierge Service
  7. Existing Tools Mashup
      (WordPress, Wufoo, Google Forms, Wix, App Builders, etc.)
  8. Your imagination

@HackerChick

Creating Your MVP (or Startup Validation Hacks)