SlideShare a Scribd company logo
1. customers        2. value             3. channels     4. customer
                    proposition                          relationships


                                   The
                       ess M odel
5. revenues
                 Busin                                   6. key
                                                         resources

                         explained to my

                     G randm other
7. key              8.                   9. costi        Business
activities          partnerships                         Model
                                                         Canvas


Anche in Italiano http://slidesha.re/eGZRLO            info@hugowiz.it
Question




Can you tell the
difference between
a Business Plan and
a Business Model?




           8%
Question




Can you tell the      You will, in a short time.
                      You will also be able to
difference between
                      sketch a Business Model
a Business Plan and   in few minutes.
a Business Model?     Follow the presentation!




           12%
Definition




Business Model     A Business Model shows
                   how an organization:
Definition         creates, delivers and
                   captures value




             16%
9 building blocks




                          1. customers    2. value      3. channels


The 9 building
blocks of a               4. relation     5. revenues   6. resources
Business Model

                          7. activities   8. partners   9. costs




                    21%
9 building blocks > customers



                                What:
                                customers grouped by
                                needs, relationship,
                                interests, profit and
                                distribution channels
 1. customers


                                To do:
                                - describe customers
                                - classify them
                                - understand needs
                                - for what they pay
                                - profitability



                 25%
9 building blocks > value proposition



                                        What:
                                        something useful for the
                                        customers, that the
                                        organization can deliver

2. value proposition


                                        To do:
                                        - describe the values
                                        - classifiy them
                                        - relate with customers




                 29%
9 building blocks > channels



                               What:
                               how the organization's
                               value proposition reaches
                               the customer

3. channels


                               To do:
                               - classify the channels
                               - buying life cycle
                               - buying experience




                 32%
9 building blocks > customer relationships



                                             What:
                                             how the organization
                                             earns and retains
                                             customers

4. customer
   relationships

                                             To do:
                                             - customer experience
                                             - organization's image
                                             - effectiveness




                 37%
9 building blocks > revenues



                               What:
                               revenues generated by
                               different groups of
                               customers;
                               classified by value
5. revenues                    proposition type



                               To do:
                               - how do customers pay
                               - for what do they pay
                               - price definitions




                 42%
9 building blocks > key resources



                                    What:
                                    what's needed to create
                                    the value that the
                                    organization offers to
                                    customers: machines,
6. key resources                    ideas, people, money ...



                                    To do:
                                    - resource list
                                    - relate to value
                                      proposition




                 46%
9 building blocks > key activities



                                     What:
                                     what the organization
                                     must do to create value
                                     for the customers

7. key activities


                                     To do:
                                     - activity list
                                     - relate with value
                                       proposition




                 50%
9 building blocks > partnerships



                                   What:
                                   who works with the
                                   organization for creating
                                   value for the customers:
                                   strategic allies, suppliers,
8. partnerships                    cooperators



                                   To do:
                                   - cost reductions
                                   - risk reductions
                                   - special suppliers
                                   - allies




                 54%
9 building blocks > costs



                            What:
                            money spent by the
                            organization for key
                            resources, key activities
                            and partners
9. costs


                            To do:
                            - cost list
                            - fixed costs
                            - variable costs




                 58%
9 building blocks > summary




                              1.   customers
                              2.   value proposition
             9                3.
                              4.
                                   channels
                                   customer relationship
  Business Model              5.   revenues
  building blocks             6.   key resources
                              7.   key activities
                              8.   partnerships
                              9.   costs



                 62%
Business Model Canvas > intro



                                What:
                                a framework showing
                                the building blocks'
                                relationships

Let's organize the 9
building blocks: the
Business Model Canvas
                                Who:
                                the Business Model
                                Canvas was invented by
                                Alexander Osterwalder
                                and published in his book:
                                Business Model Generation



                 66%
Business Model Canvas




                                Business Model Canvas

                      7. activities                     4. relation


  8. partners                         2. value                            1. customers


                      6. resources                      3. channels




                9. costs                                    5. revenues




                                                 http://www.businessmodelgeneration.com



                   71%
Business Model Canvas > value and customers




                              Business Model Canvas

                                        mer
                                 - custo tion                    4. relation
                           value munica
                            com


                                           2. value                             1. customers


                                                                  3. channels




                                                               ches
                                                     alu  e rea ers
                                                the v e custom nels
                                                   th h chan
                                                         g
                                                  throu



                                                       http://www.businessmodelgeneration.com



                 75%
Business Model Canvas > value




                                Business Model Canvas

                      7. activities


  8. partners                         2. value


                      6. resources




                 ribute
      T hose cont
                  alue
      creating v



                                                 http://www.businessmodelgeneration.com



                  79%
Business Model Canvas > costs and revenues




                                Business Model Canvas

                      7. activities
                                                  Creating value
                                                   costs money
  8. partners                                                                     1. customers


                      6. resources          Earnings
                                                                             rs
                                             should be             Custome
                                                       n
                                           greater tha             pay
                                                zero


                9. costs                                           5. revenues
                                  earnings = revenues - costs



                                                      http://www.businessmodelgeneration.com



                   83%
Business Model Canvas > relationships




                               Business Model Canvas

                     7. activities                             4. relation


  8. partner                             2. value                                1. customers


                     6. resources                              3. channels




               9. costs                                            5. revenues
                                 earnings = revenues - costs



                                                     http://www.businessmodelgeneration.com



                  87%
Business Model > book




 And now?
                                                                          er
                                                                     wald
                                                                 ster s ion
                                                            er O
                                                     e xan d h permis
                                                 : Al d wit
                                            ight    use
                                   C   opyr



 To infinity and
 beyond!                Buy Alexander
                        Osterwalder's book.
                        Download a 70 page
                        preview from the
                        website:
                        businessmodelgeneration.com




                 91%
Business Model > innovation in Italy




 So what?                              We are spreading the
                                       word about Business
 Innovate YOUR                         Model Innovation in
 Business Model                        Italy
 and beat the
                                       info@hugowiz.it
 competition!




                 96%
Business Model vs. Business Plan




 Ah,                               A Business Plan
                                   tells how much stuff,
 I was forgetting:                 how much time and
 Business Model and                how much money you
                                   need to put your
 Business Plan                     Business Model into
 difference                        effect




                 100%

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The Business Model Explained to my Grandmother

  • 1. 1. customers 2. value 3. channels 4. customer proposition relationships The ess M odel 5. revenues Busin 6. key resources explained to my G randm other 7. key 8. 9. costi Business activities partnerships Model Canvas Anche in Italiano http://slidesha.re/eGZRLO info@hugowiz.it
  • 2. Question Can you tell the difference between a Business Plan and a Business Model? 8%
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  • 4. Definition Business Model A Business Model shows how an organization: Definition creates, delivers and captures value 16%
  • 5. 9 building blocks 1. customers 2. value 3. channels The 9 building blocks of a 4. relation 5. revenues 6. resources Business Model 7. activities 8. partners 9. costs 21%
  • 6. 9 building blocks > customers What: customers grouped by needs, relationship, interests, profit and distribution channels 1. customers To do: - describe customers - classify them - understand needs - for what they pay - profitability 25%
  • 7. 9 building blocks > value proposition What: something useful for the customers, that the organization can deliver 2. value proposition To do: - describe the values - classifiy them - relate with customers 29%
  • 8. 9 building blocks > channels What: how the organization's value proposition reaches the customer 3. channels To do: - classify the channels - buying life cycle - buying experience 32%
  • 9. 9 building blocks > customer relationships What: how the organization earns and retains customers 4. customer relationships To do: - customer experience - organization's image - effectiveness 37%
  • 10. 9 building blocks > revenues What: revenues generated by different groups of customers; classified by value 5. revenues proposition type To do: - how do customers pay - for what do they pay - price definitions 42%
  • 11. 9 building blocks > key resources What: what's needed to create the value that the organization offers to customers: machines, 6. key resources ideas, people, money ... To do: - resource list - relate to value proposition 46%
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  • 13. 9 building blocks > partnerships What: who works with the organization for creating value for the customers: strategic allies, suppliers, 8. partnerships cooperators To do: - cost reductions - risk reductions - special suppliers - allies 54%
  • 14. 9 building blocks > costs What: money spent by the organization for key resources, key activities and partners 9. costs To do: - cost list - fixed costs - variable costs 58%
  • 15. 9 building blocks > summary 1. customers 2. value proposition 9 3. 4. channels customer relationship Business Model 5. revenues building blocks 6. key resources 7. key activities 8. partnerships 9. costs 62%
  • 16. Business Model Canvas > intro What: a framework showing the building blocks' relationships Let's organize the 9 building blocks: the Business Model Canvas Who: the Business Model Canvas was invented by Alexander Osterwalder and published in his book: Business Model Generation 66%
  • 17. Business Model Canvas Business Model Canvas 7. activities 4. relation 8. partners 2. value 1. customers 6. resources 3. channels 9. costs 5. revenues http://www.businessmodelgeneration.com 71%
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  • 19. Business Model Canvas > value Business Model Canvas 7. activities 8. partners 2. value 6. resources ribute T hose cont alue creating v http://www.businessmodelgeneration.com 79%
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