Leadership The Power Works Internal Training
What is the Leadership?
Leadership? 1. Perform  one or more acts of leading. 2. Affect human behavior so as  to accomplish a mission . 3. Influencing a group of people  to move towards its goal  setting or goal achievement .  (Stogdill 1950)
Leadership is like BEUTY.  Its hard to define… …  but you know it when you SEE it. Bennis
Who is the Leader?
Leaders? Strategic Thinkers Look Forward and Create Visions Challenge Motivate Inspire
Managers? Maintain the status quo Monitor situation Allocate resources Communicate targets Measure the results Feedback on the trends
Creative Movie Clip
Formal  vs. Informal
Leader vs. Follower
Where is the Power from?
Leader is an Innovator
Leader is a Coach
Leader is a Politician
Leader is a Salesperson
Leader is a Communicator
Your difficult boss, customer, prospect, voter, student... probably not stupid, probably just uninformed. There's a huge difference. [Seth Godin]
Leader is a Problem Solver
Leader manages Time
Leader manages Quality
Leader manages Chemistry
Leader manages Goal
Leader manages Numbers
Leader speaks in Performance
Leader Makes Decision
Leader takes Risks
Emotions are Contagious
Discipline Yourself
Be Better than All
Rent Autonomy
Communicate  More, Faster, Clearer
But,  Deal Information Strategically
Be a Zombie Buster
Lead by Asking Questions  Not By Issuing Instructions  Source: The 60 Second Leader
‘ To Do or To Be?”  THAT  is the question Source: The 60 Second Leader
Failure is  Not the Opposite of Success Source: The 60 Second Leader
Only Make New Mistakes Source: The 60 Second Leader
“ Leadership, like swimming, cannot be learnt by reading about it”   Henry Mintzberg Source: The 60 Second Leader
PR Manager in Agency
Ticket to Where?
Where is Your Destination?
Check Reference on Yourself
Keep Your Own Specialty
If your product has no unique value, you will be selling on price alone.
Build Reputation on You
Excellent Managers  Create Excellent Agency
What will be Your Job for Excellent Strategy Salad?
What are Our Principles?
What is Our Vision?
Are  You  the Very Best?

Leadership Training