This document discusses leadership and the attributes of effective leaders. It defines leadership as the ability to develop and communicate a vision that motivates others to work passionately towards a common goal. It then lists 9 key attributes of leaders, including passion, dedication, integrity, honesty, and listening skills. The document provides tips for leadership, such as leading through actions rather than title, being willing to innovate, and ensuring one's organization is helping drive momentum in its sector. Overall, the document outlines the characteristics and mindsets that define strong leadership.

1. Leadership
by Michelle Wolf

2. Questions
• What
do
you
think
a
“leader”
is?
• Who
do
you
think
the
“leaders”
are
at
your
farmers’
market?
• Who
are
leaders
in
the
organic
agriculture
sectors?
• What
do
you
think
makes
them
“leaders”?

3. Attributes of a Leader
1. Passion:
Effec<ve
leaders
believe
passionately
in
their
goals.
They
have
a
posi<ve
outlook
on
who
they
are,
and
they
love
what
they
do.
Their
passion
for
life
is
a
guiding
star
for
others
to
follow.
2. Dedica.on:
Effec<ve
leaders
are
dedicated
to
their
cause
and
will
work
assiduously
on
behalf
of
those
following.
Leaders
give
themselves
en<rely
to
the
task
as
necessary.

4. Attributes of a Leader
3. Guiding
vision:
Effec<ve
leaders
know
what
they
want
to
do,
and
have
the
strength
of
character
to
pursue
their
objec<ves
in
the
face
of
opposi<on
and
in
spite
of
failures.
The
effec<ve
leader
establishes
achievable
goals
based
on
their
vision.
4. Curiosity:
Leaders
are
learners.
They
wonder
about
every
aspect
of
their
charge.
They
find
out
what
they
need
to
know
in
order
to
pursue
their
goals.

5. Attributes of a Leader
5. Integrity:
Because
they
know
who
they
are,
effec<ve
leaders
are
also
aware
of
their
weaknesses.
They
only
make
promises
they
can
follow
through
on.
6. Honesty:
Leaders
convey
an
aura
of
honesty
in
both
their
professional
and
their
personal
lives.
7. Trust:
Effec<ve
leaders
earn
the
trust
of
other
and
act
on
behalf
of
their
team,
staff,
circle,
followers,
and/or
colleagues.

6. Attributes of a Leader
8. Risk:
Effec<ve
leaders
take
calculated
risks
when
necessary
to
achieve
their
objec<ves.
If
a
mistake
is
made,
the
effec<ve
leader
will
learn
from
the
mistake
and
use
it
as
an
opportunity
to
explore
other
avenues.
9. Listening:
Leaders
listen!
This
is
perhaps
the
most
important
aLribute
of
all.

7. Leadership
• Leadership
is
the
ability
to
develop
or
hold
a
vision
that
mo.vates
others
to
move
with
a
passion
toward
a
common
goal

8. Leadership
• Simon
Sinek
video
• Derek
Sivers
video
• Two
resources
to
read
• People
iden<fy
two
different
kinds
of
leaders
–
“front
of
house”
and
“behind
the
scenes”
• We
need
both
in
our
organiza<ons
and
sectors
• Clarify
not
just
roles
but
who
excels
in
these
two
realms,
and
are
they
placed
appropriately?

9. Leadership Tip #1
• A
<tle
may
give
you
leadership
status
but
your
ac<ons
make
you
someone
who
leads

10. Leadership in Staff
• We
tend
to
hire
for
skill
sets
(experience
with
various
soUware,
ability
to
liU
40
lb,
fundraising
experience,
etc.)
• “We
hire
for
the
smile
and
train
the
brain”
• AYtude
can’t
be
taught
• We
need
to
be
looking
for
leaders,
not
just
task
do-­‐ers

11. What Leaders Possess
• Knowledge
that
one’s
decisions
make
a
difference,
both
posi<vely
and
nega<vely,
in
the
lives
of
others
• The
ability
to
assess
the
impact
of
their
ac<ons
on
situa<ons
and
others,
and
be
cri<cally
self-­‐reflec<ve
• The
understanding
that
if
you
never
meet
a
challenge,
you
will
never
find
out
what
you
are
worth

12. Leadership Tip #2
• Once
in
a
while,
a
new
idea
will
change
the
fate
of
your
farmers’
market,
organiza<on,
or
an
en<re
movement.
Dare
to
innovate.

13. Being a Leader
• Think
great
thoughts.
Small
thinking
is
why
companies
go
broke
and
organiza<ons
become
irrelevant.
• Turn
disasters
into
opportuni<es.
Turn
every
obstacle
into
a
personal
triumph.
• When
you
want
to
tell
someone
something
important,
do
it
personally.
• Be
compassionate
when
you
review
the
work
of
others.
• Don’t
be
afraid
to
get
your
hands
dirty
doing
what
you
ask
others
to
do.
Make
coffee.
Sweep
a
floor.
• Story:
Gung
Ho

14. Being a Leader
• Listen
effec<vely
• Encourage
teamwork
and
par<cipa<on
• Empower
team
members
and
make
sure
they
know
how
their
work
fits
into
the
bigger
picture
• Communicate
effec<vely
• Make
sound
and
<mely
decisions
• Give
people
autonomy
to
do
what
they
do
best
• Know
yourself
and
your
team,
be
reflec<ve
• Protect
your
team,
and
take
blame
personally
• Have
vision,
courage
and
commitment
• Give
credit
wherever
it
is
due
and
cheer
loudly

15. Leadership Tip #3
• There
are
a
lot
of
great
ideas
gathering
momentum
in
the
local
and
organic
food
movements.
Is
your
organiza<on
one
of
them?

16. Leadership Questions
1. What
is
your
experience
with
leadership?
2. What
are
the
challenges
facing
your
market
or
organiza<on?
3. What
helps
you
lead?
4. What
makes
effec<ve
behind-­‐the-­‐scenes
leadership?
(what
people
don’t
see)
5. What
makes
effec<ve
front-­‐of-­‐house
leadership?
(what
people
do
see)

17. Summarizing Today
 Rela<onship
Marke<ng
and
Branding
 Customer
Service
 Merchandising
and
Displays
 Leadership
• What
one
juicy
nugget
are
you
excited
about?
• What
invites
self-­‐reflec<on?
• What
did
you
learn
from
someone
else
today?
• What
ques<ons
are
leU
inside
you?