This document discusses lead magnets and how to create effective ones. It suggests identifying an ideal target customer and understanding their main problems or needs. Effective lead magnets focus on topics that generate discussion and address customer concerns to influence purchasing. Examples of different types of lead magnets are given such as ebooks, webinars, and case studies. Finally, an effective lead magnet checklist is provided that emphasizes offering specific solutions, promising clear benefits, and delivering high perceived and actual value to customers.

1. Lead Magnets
Create a Lead Magnet That Captures &
Coverts: Worksheet

2. Lead Magnets
Identify the ideal customer that you want to attract
with your lead magnet.

3. Lead Magnets
What is the main problem or need that your ideal customer has?
What do they come to your website looking for?

4. Lead Magnets
What subject creates the most discussion on your
blog or social media platforms?

5. What are the barriers that stop your ideal customer from buying
from you? What advice or support could you offer to alleviate
their concerns and influence their buying decision?
Lead Magnets

6. Lead Magnets
How do your customers like to consume for
information?

7. Lead Magnets
Announcing …. How to Slash the Waist & Fat-Out
of Your Hard-Earned Money Advertising Your
Business — While Attracting an Endless
Flow of Your Most Desirable Customers ….

8. Lead Magnets

9. Lead Magnets

10. Lead Magnets

11. Lead Magnets

12. 10x-Times RESULTS
Remember, Almost Nothing Good
Happens Automatically,
Only Bad Happens!

13. Interested In Becoming a
Lead-Gen Specialist-
Tools & Media’s
Lead Magnets

14. Lead Magnets
Blogs

15. Lead Magnets
Newsletters

16. Lead Magnets
Articles

17. Lead Magnets
Slide Decks

18. Lead Magnets
Ebooks

19. Lead Magnets
White Papers

20. Lead Magnets
Case Studies

21. Lead Magnets
Webinars

22. Lead Magnets
Infographics

23. Lead Magnets
Special Reports

24. Lead Magnets
Videos

25. Lead Magnets

26. Persuasive Copy without the hype. Fact filled. Shine a
light on the product or service. “Practical, Tactical”
information. Benefits them personally. Lead generation
copy is a conversation.
Lead Magnets

27. Lead Magnets
#1 Challenge is generating more leads. It
starts with the PROSPECT!

28. 30 Lead Generation Tips — Hubspot Ebook
Lead Magnets

29. Lead Magnets
Lead nurturing, is staying in touch with long-term
prospect until they are “Sales Ready”

30. Customer Success Stories
Lead Magnets

31. Lead Magnets
LEAD MAGNET CHECKLIST
 Offers an ultra-specific solution to an ultra-specific market
 Promises “one big thing” (as opposed to a lot of little t
 Speaks to a known desired end result
 Offers immediate gratification (no multi-day email courses
 Moves prospect down a “continuum of belief”
 Has a high perceived value
 Has a high ACTUAL value (contains an
“Aha Moment”)