Marketing

1. Marketing

2. Marketing
In the marketing triangle —
Market — Message — Media

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All are important, yet most say "Message is King"

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Think of it this way, you can fill the stadium wi

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…with all you AVATAR clients and prospects

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...yet they don’t have to stay

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To add
fuel to
fire…

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the bathroom lines were long

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and they have to pee like a race-horse

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You're feeling the enormous pressure of your
business overhead weighing you down

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Did you know attention span is down
over 57% in the last ten years

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Psychologist blame the INTERNET

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It is what it is…

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What’s Your Core Storyline going to be?

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Especially those with money, the
affluent are numb to what’s "On
Sale".

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Third party data shows, at best, only 2 to 3%
are in the market the exact time they are
interrupted by your advertisement.

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Listen-up, David Ogilvy
www.atlantamarketingcenter.com/ogilvy

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Author of Scientific Advertising

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over 50 years ago,
ago

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IF it looks like advertising
attention & interest …

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PLUMMITS !!!

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Now, are you ready to keep them in their seats.

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Here’s a checklist:
Essential Elements In Direct Response Marketing
 Compelling attention eye-ball sucking Headline
 Persuasively benefit driven Sub-Headlines
 Hard-driving Bullet Points which demonstrate
 Attention getting pictures with catchy captions

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MORE: Essential Elements In Direct Response Marketing
 Develop an intriguing story-line
 Unique Selling Proposition-Be the only ch
 Create a spectacular irresistible offer
 Offer proof with real-life testimonials

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Essential Elements In Direct Response Marketing
Appropriate Down-sells
Multiple ways to buy, make it easy
Complementing Up-sells
Gratifications and appreciations

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MORE: Essential Elements In Direct Response Marketing
 Must have risk reversal “Guarantees”
 Captivating overwhelming “Call to
 Smokin’ bonuses
 The moment of decision “DEADLINE”

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MORE: Essential Elements In Direct Response Marketing
Testimonials…Testimonials…Testimon
Generate a System, Blueprint,
Formula or Protocol…What Ever ?
Follow-up… Follow-up… Follow-u

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….to get you started with your message?

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Right now, I am inviting you…

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….to bring my team

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…in for implementing you stadium pitch.

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What percentage is your message going
to resonate with?

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35. Marketing

36. Marketing

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How To Develop A
Marketing SYSTEM
A MAGNETIC
MARKETING SPECIAL
REPORT
by Dan Kennedy

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39. Marketing
The 10 Money Making and Marketing Rules You Will Learn To Live By and Love
Rule #1: There Will Always Be An Offer Or Offers.

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The 10 Money Making and Marketing Rules You Will Learn To Live By and Love
Rule #2 There Will Always Be A Reason To Respond NOW.

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The 10 Money Making and Marketing Rules You Will Learn To Live By and Love
Rule #3 There Will Always Be Clear Instructions On How To Respond.

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The 10 Money Making and Marketing Rules You Will Learn To Live By and Love
Rule #4 There Will Be Tracking And Measurement.

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The 10 Money Making and Marketing Rules You Will Learn To Live By and Love
Rule #5 Whatever Brand-Building Occurs
Will Be By Happy By-Product Not Bought.

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The 10 Money Making and Marketing Rules You Will Learn To Live By and Love
Rule #6 There Will Be Follow Up.

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The 10 Money Making and Marketing Rules You Will Learn To Live By and Love
Rule #7 There Will Be Strong Sales Copy.

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The 10 Money Making and Marketing Rules You Will Learn To Live By and Love
Rule #8 In General It Will Look Like “Mail Order”.

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The 10 Money Making and Marketing Rules You Will Learn To Live By and Love
Rule #9 Results Rule.

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The 10 Money Making and Marketing Rules You Will Learn To Live By and Love
Rule #10 You Will Be
A Tough-Minded
Disciplinarian.

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Maybe things are Slow around the Office... Speed it up
and Learn How to Optimize Your Business Performance.

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Improve Your Business with
Direct Response Marketing.

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Secret #1: Marketing Is Everything… Here’s Why!

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Secret #2: If You Want Your Phone To Ring, Your Advertising Must
Get People’s Attention… And Arouse Emotions!

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Secret # 3: Typical Yellow Pages Ads Get
Typically Lousy Results!

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Secret #4: News Style Advertising Gets Up To 500%
Greater Response Than Image Advertising!

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Secret #5: Here’s The Amazing Advertising System That
Attracts Qualified, Motivated, Interested and Ready To
Do Business Prospects. Without Any Wasted
Traditional Advertising Or Cold Marketing!!

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Money Making and Marketing Rules You Will Learn
To Live By and Love
• Rule #1: There Will Always Be An Offer Or Offers
• Rule #2 There Will Always Be A Reason To Respo
• Rule #3 There Will Always Be Clear Instructions

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Money Making and Marketing Rules You Will Learn
To Live By and Love
• Rule #4 There Will Be Tracking And Measurement
• Rule #5 Whatever Brand-Building Occurs Will B
• Rule #6 There Will Be Follow Up.

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Money Making and Marketing Rules You Will Learn
To Live By and Love
• Rule #7 There Will Be Strong Sales Copy.
• Rule #8 In General It Will Look Like “Mail Order.
• Rule #9 Results Rule.
• Rule #10 You Will Be A Tough-Minded Disciplinaria

59. Content Marketing

60. Content Marketing
What Makes Content Marketing Work?
First, establishing yourself as an authority in your topic
is a great way to build any business more quickly …

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Authorities make someone’s life better
• Authority comes from the audience
• Authority also comes from you

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Now it’s time for you to jump into A Content
Marketing Strategy That Works.
A Content Marketing Strategy That Works The 7-Step
Process to Building an Audience That Builds Your Business

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What Makes Online Authority Happen?

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What other people say about you is more important
than what you say about yourself.

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The Amazing Benefits of Authority

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Strategy Framework and a Checklist
 Agile
 Authentic
 Attention
 Audience
 Authority
 Action
 Acceleration

67. Content Marketing