The 54 Different
Marketing Tasks You
Need to Do Every Year
The 54 Different Marketing Tasks You Need to Do Every Year
Send Out OVERSIZED Postcard – 12 months
Send Out Nuggets Postcard – 12 months
The 54 Different Marketing Tasks You Need to Do Every Year
Send Out E-Mail Newsletter – 12 months
The 54 Different Marketing Tasks You Need to Do Every Year
Send Out Referral Email to NEW customers – 12 months
The 54 Different Marketing Tasks You Need to Do Every Year
Send Out Lost Customer Reactivation Campaign – Every Quarter
The 54 Different Marketing Tasks You Need to Do Every Year
Send Out Themed Cash Flow Surge Campaign – Every Quarter
The 54 Different Marketing Tasks You Need to Do Every Year
12-Month Marketing & Implementation Calendar
The 54 Different Marketing Tasks You Need to Do Every Year
Your Ultimate Magnetic Offer Generator
The 54 Different Marketing Tasks You Need to Do Every Year
Massive Response
Marketing Lead
Generations & Lead
Magnets
$51K-Home-Page-Website Transformation
Massive Response Marketing Lead Generations & Lead Magnets
Things Marketers Should Automate
Massive Response Marketing Lead Generations & Lead Magnets
You have to use
automation to
understand buyer
intent, engage in
your prospects’
interests and allow
them to self-move
through their
journey.
The Invasion of Advertising by Medium A Timeline
Massive Response Marketing Lead Generations & Lead Magnets
The only way to reach consumers
now and in the future is to stop
interrupting what people want to
consume.
Massive Response Marketing Lead Generations & Lead Magnets
How to Attract your Ideal Customer
How To Create A Lead Magnet Step-By-Step & "How to
Attract Your Ideal Customer"
Interested In Becoming a Lead-Gen Specialist- Tools & Media’s
Massive Response Marketing Lead Generations & Lead Magnets
Here’s the first 3 to start with:
•Whitepaper
•Case-study
•Landing page
Interested In Becoming a Lead-Gen Specialist- Tools & Media’s
Massive Response Marketing Lead Generations & Lead Magnets
#1 Challenge is generating more leads. It starts with
the PROSPECT!
The Motivating Sequence:
1. Attention- Headline that’s BENEFIT RICH
2. Problem - Start the body copy with the
prospect’s problem or goal- Getting it to the
front burner.
3. Solution - Explain Irresistible Offer
4. Proof - Testimonials Offline and Online - Videos
5. Action = CTA
Lead Magnets Checklist
Massive Response Marketing Lead Generations & Lead Magnets
Create a Lead Magnet That Captures Leads Work Sheet
Massive Response Marketing Lead Generations & Lead Magnets
Discover how
to create a lead
magnet quickly
and efficiently
in this helpful,
step-by-step
guide.
Authority
“Content Marketing”
A Content Marketing Strategy That Works
Authority “Content Marketing”
Authority comes
from taking what
you know best
and sharing it with
others for
their benefit.
How to Create Content That Converts
Authority “Content Marketing”
How To Tell a
Story Over Time
that Transforms an
Audience Into
Customer and
Clients
How to Effectively Promote Your Content
Authority “Content Marketing”
How To Use
Alliances,
Competition, and
Your Enemies to
Get More Likes,
Shares, Links, and
Traffic
Simplify Your Content Marketing Strategy with a One-Page Plan
Authority “Content Marketing”
The 5 Pillars of Successful Content Marketing
Authority “Content Marketing”
Learn why content
marketing really
works or why it’s
important.
The Essentials of a Documented Content Marketing Strategy
Authority “Content Marketing”
Regardless of the
format you use, this
document will walk
you through the steps
you need to
follow and the
questions you need to
ask as you create your
content marketing
strategy.
Endless Funnels
2015 Lifecycle Marketing Planner
Endless Funnels
Use this planner to
record ideas and
insights about the
biggest
opportunities you
see in your
marketing and
sales.
10 Tips for Accelerating Your Pipeline
Endless Funnels
This white paper will
walk you through
ten ways that
marketing
automation can help
you shorten the
length of your sales
cycle — without the
additional
investment in time
and resources.
NO BS Direct Marketing System
Endless Funnels
Capture + Amplify
+ Maintain =
Perpetual Growth
20 Step Sales Funnel
Endless Funnels
Step 1: Create a powerful, unique marketing message (“a
compelling story”) that separates you from your competition.
This statement / offer needs to be a clear & concise reason to
call you versus anyone else.
Step 2: Create your list of prospects. Starting with your existing
database of past/current clients & Source of Income.
And So Much More….
Modern Marketing Circa
Endless Funnels
Discover
Strategic
Database
Marketing
and How To
Apply It.
Customer Journey Map
Endless Funnels
Empathy Map
Endless Funnels
The Machine-Process Map
Endless Funnels
Experience Map
Endless Funnels
Emotional Direct
Response
Marketing
Why Direct Response Client Attraction Systems
Emotional Direct Response Marketing
A system designed
to accelerate your
business growth to
the next level by
attracting more
clients, making more
money and
multiplying your
business.
How To Develop A Marketing SYSTEM
Emotional Direct Response Marketing
Key word: SYSTEM.
By definition, a
system is organized,
reliable and
consistent and there
for capable of
delivering
consistently
predictable results.
10 Rules of No BS Marketing Diet
Emotional Direct Response Marketing
Memorize them
by heart so you
can save time,
effort and money
and become
successful in
marketing
anything under
the sun.
Do Marketing That Works
Emotional Direct Response Marketing
Do marketing
that works and
avoid
unproductive,
unaccountable
advertising.
Essential Elements In Direct Response Marketing
Emotional Direct Response Marketing
Your guide and
checklist to get
them to
respond...
The 10 Money Making and Marketing Rules
Emotional Direct Response Marketing
1. There will always be an offer or offers.
2. There will always be a reason to respond now.
3.There will always be clear instructions on how to
respond.
And More….
Effective Direct Response Marketing
Emotional Direct Response Marketing
Learn to effectively
generate an
immediate
response from
consumers.
Marketer Cheat Sheet
Emotional Direct Response Marketing
• Marketing & Position
• Lead Generation
• Lead Conversion
• Up-selling/Cross-sell
• Client Fulfillment
• Referrals
Defining Your Ideal Customer Resource
Emotional Direct Response Marketing
10 Profit Triggers
Before, During & After
Building Blocks to Grow
Your Business Easier,
Faster and SMARTER.
1. Narrowing Down And Choosing A Single Target Market
(At A Time)
10 Profit Triggers
Before Building Blocks
2. Inspiring Your Perfect Prospects To Pursue You Rather
Than You Pursuing Them
10 Profit Triggers
Before Building Blocks
3. Educating And Motivating Them So That They’re
Anxious To Give You Money.
10 Profit Triggers
Before Building Blocks
4. Presenting Your Client Focused UNQUIE BENEFITS &
Hidden Benefits
10 Profit Triggers
During Building Blocks
5. Delivering An Amazing Experience To Them. Executing
Your WOW Factors
10 Profit Triggers
During Building Blocks
6. Providing Amazing Service “Benefits" After The Sale
Has Been Finalized. Over Delivering is the Secret!
ALWAYS OVER-DELIVER
10 Profit Triggers
During Building Blocks
7. Get Testimonial Online & Offline - While You
Frequently Nurturing The Relationship
10 Profit Triggers
After Building Blocks
8. Orchestrate And Finely Tune Your Referral Processes,
You Must Implement Accountable & Measurable
Actions
10 Profit Triggers
After Building Blocks
9. Client RETENTION- What Do They Want Next?
10 Profit Triggers
After Building Blocks
10. Client REACTIVATION
10 Profit Triggers
After Building Blocks
USP- Unique Selling
Proposition or “Ultimate
Strategic Positioning”
statement
USP- Unique Selling Proposition
18 Reasons Presentation
• Can your USP create
speed?
• Is what you say
believable.
• Can you make a big
promise in your USP?
And MORE….
USP- Unique Selling Proposition
Creating a Winning USP AMC + USP Media Idea Generator
Discover The Most
Important And
Challenging
Question You Will
Ever Answer About
Your Business.
USP- Unique Selling Proposition
The 6 Step USP Builder Process
Learn the 6
simple tips
that will
guide you
build a
winning USP.
USP- Unique Selling Proposition
USP Builder Mindmap Questions + USP Ideas
A tested Mind
map to build a
USP that stands a
out plus tons of
USP Ideas that
will surely inspire
you
USP- Unique Selling Proposition
USP Breakthrough
Step 1: Choose Your
Buyer.
Step 2: Choose What
it is You’re Selling.
Step 3: Choose Your
Unique Angle.
And MORE…
Fresh Hot Pizza in 30
Minutesof Less....
Guaranteed!!!
Copywriting-
Selling - One to
Many
Copywriting- Selling - One to Many
Headlines
LEARN HOW TO
WRITE
ATTENTION
GRABBING
HEADLINES THAT
CONVERT
Copywriting- Selling - One to Many
Bullets
Fascinate, Tease
& Shoot to Kill!
Learn How a
Single Bullet Can
Get a Customer
to Buy
Copywriting- Selling - One to Many
Stories SELL, Facts TELL
What really makes a
good story that
sells? Discover How
To Create Powerful
Copywriting With
Simple Story
Frames.
Newsletters & E-
Letters
(Known as the #1 Media....)
Newsletters & E-Letters
Building a
relationship
encourages
customer
retention...
improving
lifetime values.
Referral
Referral
The Definitive
Guide To Turning
Casual Contacts
Into Solid Sales
Opportunities.
Endless Referrals
Referral
Flood Your
Business with
NEW CUSTOMERS
The Ultimate NO B.S.
Referral Machine
Referral
How To Get More
Referrals &
Differentiate
Yourself From The
Competition
Unique Sales Stories
Referral
Take Command of
Your Referrals
Unstoppable Referrals
Sales Mountain
& Sales Scripts
Sales Mountain & Sales Scripts
How Scripts
Can Help
You Increase
Sales
Sales Mountain & Sales Scripts
Sales Mountain
Sales Mountain & Sales Scripts
Secrets To Writing Killer Prospecting Scripts
Killer
Scripts
That
Converts
Sales Mountain & Sales Scripts
THE IMPORTANCE OF SALES SCRIPTS
Discover how
this often-
misunderstood
idea can
dramatically
increase your
sales results.
Sales Mountain & Sales Scripts
Writing An Effective Prospecting Sales Script
Convert
Your
Audience in
Clients

Your Annual Marketing Toolbox

  • 2.
    The 54 Different MarketingTasks You Need to Do Every Year
  • 3.
    The 54 DifferentMarketing Tasks You Need to Do Every Year Send Out OVERSIZED Postcard – 12 months
  • 4.
    Send Out NuggetsPostcard – 12 months The 54 Different Marketing Tasks You Need to Do Every Year
  • 5.
    Send Out E-MailNewsletter – 12 months The 54 Different Marketing Tasks You Need to Do Every Year
  • 6.
    Send Out ReferralEmail to NEW customers – 12 months The 54 Different Marketing Tasks You Need to Do Every Year
  • 7.
    Send Out LostCustomer Reactivation Campaign – Every Quarter The 54 Different Marketing Tasks You Need to Do Every Year
  • 8.
    Send Out ThemedCash Flow Surge Campaign – Every Quarter The 54 Different Marketing Tasks You Need to Do Every Year
  • 9.
    12-Month Marketing &Implementation Calendar The 54 Different Marketing Tasks You Need to Do Every Year
  • 10.
    Your Ultimate MagneticOffer Generator The 54 Different Marketing Tasks You Need to Do Every Year
  • 11.
  • 12.
    $51K-Home-Page-Website Transformation Massive ResponseMarketing Lead Generations & Lead Magnets
  • 13.
    Things Marketers ShouldAutomate Massive Response Marketing Lead Generations & Lead Magnets You have to use automation to understand buyer intent, engage in your prospects’ interests and allow them to self-move through their journey.
  • 14.
    The Invasion ofAdvertising by Medium A Timeline Massive Response Marketing Lead Generations & Lead Magnets The only way to reach consumers now and in the future is to stop interrupting what people want to consume.
  • 15.
    Massive Response MarketingLead Generations & Lead Magnets How to Attract your Ideal Customer How To Create A Lead Magnet Step-By-Step & "How to Attract Your Ideal Customer"
  • 16.
    Interested In Becominga Lead-Gen Specialist- Tools & Media’s Massive Response Marketing Lead Generations & Lead Magnets Here’s the first 3 to start with: •Whitepaper •Case-study •Landing page
  • 17.
    Interested In Becominga Lead-Gen Specialist- Tools & Media’s Massive Response Marketing Lead Generations & Lead Magnets #1 Challenge is generating more leads. It starts with the PROSPECT! The Motivating Sequence: 1. Attention- Headline that’s BENEFIT RICH 2. Problem - Start the body copy with the prospect’s problem or goal- Getting it to the front burner. 3. Solution - Explain Irresistible Offer 4. Proof - Testimonials Offline and Online - Videos 5. Action = CTA
  • 18.
    Lead Magnets Checklist MassiveResponse Marketing Lead Generations & Lead Magnets
  • 19.
    Create a LeadMagnet That Captures Leads Work Sheet Massive Response Marketing Lead Generations & Lead Magnets Discover how to create a lead magnet quickly and efficiently in this helpful, step-by-step guide.
  • 20.
  • 21.
    A Content MarketingStrategy That Works Authority “Content Marketing” Authority comes from taking what you know best and sharing it with others for their benefit.
  • 22.
    How to CreateContent That Converts Authority “Content Marketing” How To Tell a Story Over Time that Transforms an Audience Into Customer and Clients
  • 23.
    How to EffectivelyPromote Your Content Authority “Content Marketing” How To Use Alliances, Competition, and Your Enemies to Get More Likes, Shares, Links, and Traffic
  • 24.
    Simplify Your ContentMarketing Strategy with a One-Page Plan Authority “Content Marketing”
  • 25.
    The 5 Pillarsof Successful Content Marketing Authority “Content Marketing” Learn why content marketing really works or why it’s important.
  • 26.
    The Essentials ofa Documented Content Marketing Strategy Authority “Content Marketing” Regardless of the format you use, this document will walk you through the steps you need to follow and the questions you need to ask as you create your content marketing strategy.
  • 27.
  • 28.
    2015 Lifecycle MarketingPlanner Endless Funnels Use this planner to record ideas and insights about the biggest opportunities you see in your marketing and sales.
  • 29.
    10 Tips forAccelerating Your Pipeline Endless Funnels This white paper will walk you through ten ways that marketing automation can help you shorten the length of your sales cycle — without the additional investment in time and resources.
  • 30.
    NO BS DirectMarketing System Endless Funnels Capture + Amplify + Maintain = Perpetual Growth
  • 31.
    20 Step SalesFunnel Endless Funnels Step 1: Create a powerful, unique marketing message (“a compelling story”) that separates you from your competition. This statement / offer needs to be a clear & concise reason to call you versus anyone else. Step 2: Create your list of prospects. Starting with your existing database of past/current clients & Source of Income. And So Much More….
  • 32.
    Modern Marketing Circa EndlessFunnels Discover Strategic Database Marketing and How To Apply It.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
    Why Direct ResponseClient Attraction Systems Emotional Direct Response Marketing A system designed to accelerate your business growth to the next level by attracting more clients, making more money and multiplying your business.
  • 39.
    How To DevelopA Marketing SYSTEM Emotional Direct Response Marketing Key word: SYSTEM. By definition, a system is organized, reliable and consistent and there for capable of delivering consistently predictable results.
  • 40.
    10 Rules ofNo BS Marketing Diet Emotional Direct Response Marketing Memorize them by heart so you can save time, effort and money and become successful in marketing anything under the sun.
  • 41.
    Do Marketing ThatWorks Emotional Direct Response Marketing Do marketing that works and avoid unproductive, unaccountable advertising.
  • 42.
    Essential Elements InDirect Response Marketing Emotional Direct Response Marketing Your guide and checklist to get them to respond...
  • 43.
    The 10 MoneyMaking and Marketing Rules Emotional Direct Response Marketing 1. There will always be an offer or offers. 2. There will always be a reason to respond now. 3.There will always be clear instructions on how to respond. And More….
  • 44.
    Effective Direct ResponseMarketing Emotional Direct Response Marketing Learn to effectively generate an immediate response from consumers.
  • 45.
    Marketer Cheat Sheet EmotionalDirect Response Marketing • Marketing & Position • Lead Generation • Lead Conversion • Up-selling/Cross-sell • Client Fulfillment • Referrals
  • 46.
    Defining Your IdealCustomer Resource Emotional Direct Response Marketing
  • 47.
    10 Profit Triggers Before,During & After Building Blocks to Grow Your Business Easier, Faster and SMARTER.
  • 48.
    1. Narrowing DownAnd Choosing A Single Target Market (At A Time) 10 Profit Triggers Before Building Blocks
  • 49.
    2. Inspiring YourPerfect Prospects To Pursue You Rather Than You Pursuing Them 10 Profit Triggers Before Building Blocks
  • 50.
    3. Educating AndMotivating Them So That They’re Anxious To Give You Money. 10 Profit Triggers Before Building Blocks
  • 51.
    4. Presenting YourClient Focused UNQUIE BENEFITS & Hidden Benefits 10 Profit Triggers During Building Blocks
  • 52.
    5. Delivering AnAmazing Experience To Them. Executing Your WOW Factors 10 Profit Triggers During Building Blocks
  • 53.
    6. Providing AmazingService “Benefits" After The Sale Has Been Finalized. Over Delivering is the Secret! ALWAYS OVER-DELIVER 10 Profit Triggers During Building Blocks
  • 54.
    7. Get TestimonialOnline & Offline - While You Frequently Nurturing The Relationship 10 Profit Triggers After Building Blocks
  • 55.
    8. Orchestrate AndFinely Tune Your Referral Processes, You Must Implement Accountable & Measurable Actions 10 Profit Triggers After Building Blocks
  • 56.
    9. Client RETENTION-What Do They Want Next? 10 Profit Triggers After Building Blocks
  • 57.
    10. Client REACTIVATION 10Profit Triggers After Building Blocks
  • 58.
    USP- Unique Selling Propositionor “Ultimate Strategic Positioning” statement
  • 59.
    USP- Unique SellingProposition 18 Reasons Presentation • Can your USP create speed? • Is what you say believable. • Can you make a big promise in your USP? And MORE….
  • 60.
    USP- Unique SellingProposition Creating a Winning USP AMC + USP Media Idea Generator Discover The Most Important And Challenging Question You Will Ever Answer About Your Business.
  • 61.
    USP- Unique SellingProposition The 6 Step USP Builder Process Learn the 6 simple tips that will guide you build a winning USP.
  • 62.
    USP- Unique SellingProposition USP Builder Mindmap Questions + USP Ideas A tested Mind map to build a USP that stands a out plus tons of USP Ideas that will surely inspire you
  • 63.
    USP- Unique SellingProposition USP Breakthrough Step 1: Choose Your Buyer. Step 2: Choose What it is You’re Selling. Step 3: Choose Your Unique Angle. And MORE… Fresh Hot Pizza in 30 Minutesof Less.... Guaranteed!!!
  • 64.
  • 65.
    Copywriting- Selling -One to Many Headlines LEARN HOW TO WRITE ATTENTION GRABBING HEADLINES THAT CONVERT
  • 66.
    Copywriting- Selling -One to Many Bullets Fascinate, Tease & Shoot to Kill! Learn How a Single Bullet Can Get a Customer to Buy
  • 67.
    Copywriting- Selling -One to Many Stories SELL, Facts TELL What really makes a good story that sells? Discover How To Create Powerful Copywriting With Simple Story Frames.
  • 68.
    Newsletters & E- Letters (Knownas the #1 Media....)
  • 69.
    Newsletters & E-Letters Buildinga relationship encourages customer retention... improving lifetime values.
  • 70.
  • 71.
    Referral The Definitive Guide ToTurning Casual Contacts Into Solid Sales Opportunities. Endless Referrals
  • 72.
    Referral Flood Your Business with NEWCUSTOMERS The Ultimate NO B.S. Referral Machine
  • 73.
    Referral How To GetMore Referrals & Differentiate Yourself From The Competition Unique Sales Stories
  • 74.
    Referral Take Command of YourReferrals Unstoppable Referrals
  • 75.
  • 76.
    Sales Mountain &Sales Scripts How Scripts Can Help You Increase Sales
  • 77.
    Sales Mountain &Sales Scripts Sales Mountain
  • 78.
    Sales Mountain &Sales Scripts Secrets To Writing Killer Prospecting Scripts Killer Scripts That Converts
  • 79.
    Sales Mountain &Sales Scripts THE IMPORTANCE OF SALES SCRIPTS Discover how this often- misunderstood idea can dramatically increase your sales results.
  • 80.
    Sales Mountain &Sales Scripts Writing An Effective Prospecting Sales Script Convert Your Audience in Clients