This document outlines 10 strategies called "Profit Triggers" for increasing business revenues and profits. It encourages the reader to implement systems to increase their number of clients, average transaction values, and transaction frequency. For each strategy, it provides resources and tools on how to optimize client acquisition, conversion rates, upselling, customer retention, referrals and more. The overall message is that having the right systems in place is key to leaving money on the table and businesses should focus on putting clients first through trust-based marketing.